金融租赁大型医疗设备的困境及品种改进

大型医疗设备的购置是一项综合技术、财务、经济和管理的工程,鉴于设备更新快、成本高的特性,除考虑现金和信贷购买外,通过融资租赁的方式取得尤为必要。为此,有必要从大型医疗设备的使用要求,医疗设备融资租赁的优越性及在现实中的障碍和融资租赁的最佳模式等方面展开论述。     

Appreciating Anonymity: An Exploration of Embarrassing Products and the Power of Blending In

While most research suggests using ostentatious packaging as a strategy to increase sales, using such packaging for embarrassing products can actually decrease purchase intentions. Five studies explore two components of packaging that influence product anonymity and the relationship between anonymity, embarrassment, and purchase intentions. The studies use a variety of methods including one field study, three scenario-based experiments, and one virtual reality video study with a behavioral component. This research contributes to retailing literature by examining the effect of packaging dimensions on product anonymity and the subsequent impact on embarrassment and purchase intentions. We consistently show more anonymously packaged products are perceived as less embarrassing and are more likely to be purchased than less anonymously packaged products. Consumers are able to circumvent undesirable stigmas associated with embarrassing products by selecting products that are more anonymously packaged and positioned in the store. Additionally, increased sales due to product packaging differences are more likely when an embarrassing product is positioned in an aisle versus on an endcap. Promotional incentives, such as coupons, in-store discounts, or bonus buys, can mitigate the negative effect of embarrassment onto purchase intentions. These findings have important implications to our understanding of shopper behavior when threatened with embarrassment.     

Surprise Waiting for You at Shanghai Expo

The two miLLionth visitors to the Australian pavilion
Chen Lie and his wife shen Yan were the two miklionth visitors to the Australian pavilion at the Shanghai World Expo on June 17, 2010. The Shanghai couple, who are expecting their first child in a few months,     

等待突破寻求上升--2003年重卡1-3季度走势分析及4季度预测

2003年1-3季度，全国累计生产汽车319.89万辆，同比增长35.77%，销售汽车311.83万辆。因此增长30.16%，重卡市场与前几年相比，呈高开低走，窄幅震荡之势。1-3季度共生产21.3万辆，同比增长5.06%，销售20.3万辆，同比增长仅4.28%，增幅之低让人始料不及。     

A Cross-Cultural Study of Waiting as a Satisfaction Driver in Selected Service Encounters

Abstract

Waiting is a source of frustration for most time-pressed consumers who often complain about waiting for services. While many different aspects of waiting have been studied, the reported research looks at waiting and its saliency in customer satisfaction across three cultures in three different service-consuming situations. The results indicate that waiting is a satisfaction driver. However, the dimension of waiting that is salient tends to vary across cultures and situations.     

Trade in Service:A New Driving Force for World Economic Recovery

Energy scarcity, environmental pressure and sluggish external demand, all are testing the development strategy of counties worldwide in the post-crisis era. On November 24, the 2nd China Trade in Services Congress pulledits curtains at the China National Convention Center in Beijing.     

Waiting for service: modelling the effectiveness of service interventions

Most service businesses tend to experience unwelcome delays in service delivery that often generate strong negative impacts from customers. In response, managers develop and implement service intervention strategies, such as providing length and reason of a delay, both of which have been reported to have positive impacts on customers. However, the results from studies investigating such interventions are mixed. Accordingly, it is hypothesised that these effects may be contingent upon certain situations. This research project has investigated the wait situation using an experimental design. A 2 × 2 × 2 factorial design was first created using a restaurant scenario for the stimulus material and an online web site was used to collect data from 130 respondents. Our findings indicate a significant moderating effect of level of service use and degree of goal attractiveness on the effectiveness of providing duration and cause information. More importantly, we found that under certain conditions a service intervention may be counterproductive to the intended strategy. This finding suggests that managers need to be wary of developing and executing expensive service recovery strategies without due regard to the customer segment being targeted.     

当前宏观经济形势分析

作者认为,当前我国宏观经济基本状况可归纳为:"较平稳的经济增长+非通货膨胀状态+正在滋长的股市泡沫+日益加重的财政负担".货币政策在宏观调控中的作用将显得越来越重要,而货币政策自身如何定位,又面临着"两难"选择:"一难"是为推动经济增长需要扩张性货币政策,但在目前货币政策传导不畅,而信贷与股市的通道增大的情况下,货币总量增加往往不能有效地带动经济总量增长,反而会助长股市泡沫;"二难"是为抑制泡沫扩大,采取紧缩性货币政策,又会导致刚刚复苏的经济增长势头被扼杀.故当前货币政策要走出"两难"困境,必须在结构和灵活性上做文章,重在把握"稳健"的力度.     

寻求突破,实现共赢——上海时尚文化传媒与CTR正式签约战略合作

<正>2006年12月28日,CTR市场研究与上海时尚文化传媒在上海东方电视台时尚传媒会议室签订战略合作备忘录,确立了双方的战略联盟关系,并从2007年1月1日起,展开涉及媒体品牌、经营、文化等多方面的合作。时尚传媒总经理李勇、副总经理田芳,CTR市场研究副总裁田涛、CTR整合营销中心总监刘会召、CTR媒介智讯总经理赵梅、CTR上海办公室执行总监赵洁等出席了此次会议,时尚传媒中层以上的管理人员,CTR服务小组的成员也列席了会议。     

Call for Textile Economic Recovery

Cinese textile industry is a traditional sector boasting of competitive strength in global market.It's such a common phenomena that Chinese tourists are very difficult in finding a piece of clothes without a "Made-in-China" label in overseas supermarkets and malls.Even at the first World Expo,it was 12 silk produced in Huzhou,China,that caused a great sensation and won the Gold Expo in 1851,for the white and flexible silk was able to load 700 copper wires.And don't need to mention the Silk Road,originated from China.     

新形势下企业财务管理探析

企业的财务管理活动是一项复杂的系统工程,在现代企业管理中具有举足轻重的作用。由于种种原因,现代企业财务管理在发展过程中遇到了一些困境,具体表现在财务制度、财务管理目标、财务核算、财务风险等方面。加强企业财务管理,应树立正确的财务管理意识,加深对财务管理的认识,明确企业财务管理目标,通过各种途径提高企业的财务管理水平,提高企业财务管理对所处环境的适应能力。     

宏观经济形势与宏观调控政策取向分析

2006年宏观经济运行情况总体较好，国民经济继续保持速度较快、效益较好、物价较低的良好发展势头。当前经济运行存在的突出问题是投资规模偏大、货币信贷投放偏多和国际收支不平衡矛盾加剧。从短期看，经济总量仍处于偏热状态；从中长期看，结构性矛盾更加突出，成为制约经济增长的“软肋”。2007年要继续保持宏观调控政策的连续和稳定，适当调整总量，着力调整结构，将短期调控与中长期结构调整和深化体制改革紧密结合起来，根据形势发展需要适时适度进行调控，促进经济持续协调健康发展。     

服务补救措施对顾客情绪之影响的实证研究

本文认为,服务失败会给顾客造成实际问题和情感问题两方面的影响,同样,服务补救措施不仅会影响顾客的认知,而且直接影响着顾客的情绪.道歉措施能增强顾客的积极情绪,减弱顾客的外在归因消极情绪;而辩解措施加剧了顾客的外在归因消极情绪,降低了顾客的积极情绪;心理补救 有形补救的措施,无论在顾客满意上还是顾客情绪改善上,都是最佳的补救措施.     

基于出生地的中国人口迁移态势分析

基于2000年人口普查的出生地资料,分析了中国人口迁移态势,包括外地出生人口的数量、变动、比率和流动方向.近年中国人口迁移流动的主要方向是由中部地区以及西部部分省区流向东部地区和西部边疆,四川、湖南、江西、河南等中西部的人口大省是最重要的流出地,而广东、北京、上海等几个经济高速度增长的东部省区则是最重要的流入地.     

基于出生地的中国人口迁移态势分析

基于2000年人口普查的出生地资料,分析了中国人口迁移态势,包括外地出生人口的数量、变动、比率和流动方向。近年中国人口迁移流动的主要方向是由中部地区以及西部部分省区流向东部地区和西部边疆,四川、湖南、江西、河南等中西部的人口大省是最重要的流出地,而广东、北京、上海等几个经济高速度增长的东部省区则是最重要的流入地。     

Principles for Economic Recovery and Renewal

Over the past year, substantial progress has been made on the path to economic recovery. Yet, as true with most recessions induced by a financial crisis, recovery is going to be long and slow. This is particularly true for employment. Moreover, there is evidence that indicates there are structural as well as cyclical concerns about this recovery's slow employment growth. The personal as well as macroeconomic costs of this slow growth mean that there is no higher public policy priority than economic recovery and job creation. This address presents and discusses three guiding principles for economic policy: restoring confidence, increasing aggregate demand, and achieving broader and deeper education.