Accessible tourism and sustainability: a discussion and case study

This paper explores the concept of accessible tourism and its links with triple-bottom-line (TBL) sustainability. Accessible tourism is reviewed through some of its central features including dimensions of access, universal design and the nexus between ageing and disability. The TBL is then examined to better understand the financial, environmental and social considerations that arise from accessible tourism. The research design used in this explorative research incorporated a case study approach, where a business case study instrument was developed. Methods included a Delphi group, review of management information systems, in-depth interviews with key informants, observation and participant observation. The study results revealed that rather than accessible tourism being a single construct, it forms one critical dimension of a series of interrelated, overlapping and interdependent business arrangements that extend beyond the business entity through a series of social networks within the destination region. It is argued that to properly satisfy the accessible tourism market, a more sophisticated understanding of accessible destination experiences is needed by tourism operators. The case study illustrates the considerable size and multi-niche markets served by accessible tourism destinations, the good fit between accessible tourism and TBL sustainable tourism, and the need for further research.     

Sustainability approaches and nature tourism development

This article shows how combinations of different sustainability approaches of tourism entrepreneurs and other actors restrict nature tourism development in a nature park context. Drawing on the literature on nature tourism and sustainable entrepreneurship and a case study of a Danish nature park, we show how different actors' sustainability orientations cannot clearly be assigned specific theoretical sustainability approaches. Instead, they express different degrees of focus on various parameters of sustainability, thereby shaping the actors' ‘sustainability DNA’. The analysis shows how different DNAs are incommensurable and that this limits nature tourism development. The incommensurability arises from underlying ontological beliefs about sustainability, including the reasons for which sustainability is included in organisational strategies. We suggest a root-cause model to help solve conflicts arising from the incommensurability.     

Australian indigenous tourism policy: practical and sustainable policies?

This paper reviews the development of Australia's policies for indigenous tourism and analyses those policies for their sustainable tourism content. It notes that in Australia, tourism is increasingly seen as an instrument for sustaining indigenous communities, many of whom look to tourism for a better future. Growing intervention from Australian federal and, more recently, State/Territory governments has sought to create tourism policies to facilitate market growth and product development in the indigenous sector. Yet the effectiveness and appropriateness of these policies, particularly in terms of a sustainable approach to development, has been questioned. A qualitative study of Australian State/Territory governments' policy for indigenous tourism examines the extent to which sustainable development principles are addressed. The results revealed that 32 of the 35 analysed policies demonstrated “sustainability rhetoric” that lacked the rigour and depth to realise any legitimate moves towards achieving sustainable tourism development for indigenous peoples. Based on the study's findings, this paper recommends that there cannot be a “one size fits all” framework for indigenous tourism development to suit all circumstances. Policies need to draw upon indigenous diversity and, in a consistent, collaborative, coordinated and integrated manner, provide the mechanisms and capacity-building to facilitate long-term sustainable indigenous tourism.     

Is sustainable tourism an obstacle to the economic performance of the tourism industry? Evidence from an international empirical study

Sustainability has become an important strategic objective for tourism destinations worldwide. All analytical tourism competitiveness models make direct or indirect positive references to sustainability. It is accepted that sustainable tourism can reduce resource costs and help create market differentiation. Nevertheless, it has traditionally been considered that, short term, sustainability measures can reduce profitability and compromise competitiveness. Debates on the progress, implications, and practicality of sustainable tourism remain open. The relationship between economic sustainability, and environmental and sociocultural sustainability, is a central but largely unresearched area for tourism scholars, especially at the macro level. This study explores that difficult but essential area, using the World Economic Forum's empirical evidence from 128 countries, backed by the economic data search tool of the World Travel & Tourism Council. It demonstrates that progress in tourism sustainability does not affect a country's main economic tourism indicators in the short term, and does not constrain profitability and competitiveness. It also finds that sustainable tourism is not a luxury that only rich countries can afford, nor should it prevent development and perpetuate poverty in developing countries. An effective marketing and communication program about sustainable tourism is, however, found to be essential for economic success.     

Challenges and potential improvements in the policy and regulatory framework for sustainable tourism planning in China: the case of Shanxi Province

A sound policy and regulatory framework is essential in planning for sustainable tourism development. The paper examines opportunities and challenges for China's planning for sustainable tourism development from both policy and regulatory perspectives. Despite the enthusiasm for sustainable tourism, China's existing relevant policy and regulatory frameworks are generally fraught with contradictory objectives, and they are also often incoherent, have ambiguous legal provisions, and many organizations have duplicate responsibilities, unclear definitions of responsibilities, interlocking activities, and weak coordination due to the complicated institutional structure. Based on Shanxi Province, the paper explores the policy and regulatory issues affecting tourism and its sustainability, and it also assesses the possible options to foster an improved policy and regulatory framework for China's sustainable tourism development. A much stronger political will from all levels of government will be required to overcome a prevalent mindset for short-term economic growth and deep-rooted practices in pursuit of departmental benefits. It is also necessary for China and Shanxi under the new national tourism law to articulate and coordinate its laws and regulations with much improved supportive bylaws. Finally, more rational and effective institutional arrangements are needed, with clearly defined functions and responsibilities for government at varied levels.     

The influence of the political environment and destination governance on sustainable tourism development: a study of Bled,Slovenia

In the context of sustainable tourism development, there are many studies about the exchange process between residents and tourism, yet this issue is practically unexplored with respect to the political environment of tourism. Therefore, this paper introduces and posits that the political environment is a necessary enabler for implementing sustainable tourism. The authors extend the established three-pillar sustainability concept by adding in the political dimension. Then they surveyed how residents' positive and negative perceptions of tourism impacts determine their satisfaction with life in the tourism destination and thus their support for tourism in their community. The model was empirically tested within the context of the long-established Alpine destination of Bled in Slovenia. The findings confirm the importance of the political environment and question the sustainability of Bled's tourism development. It is suggested that the community has relatively weak destination governance due to the underdeveloped political environment. The survey expands and deepens the tourism sustainability debate by adding in the political environment and how it relates to the emerging growth of research on destination governance. The proposed model can be adapted and applied to any destination in order to improve its governance, including the implementation of sustainable tourism development.     

Environmental policy integration as a strategy for sustainable tourism planning: issues in implementation

Both in a national and global context, it is challenging to identify key conditions for the integration of sustainable tourism in public policy. By studying a number of recent planning processes pertaining to tourism development, this article aims to contribute recent insight into how sustainability may be integrated into tourism planning. The study was motivated by a publicized shift in the Norwegian government policy strategy on sustainable tourism, from a sector approach to an integration approach. Through case analysis, the concept of environmental policy integration is applied. Findings show that sustainable tourism is partially integrated in all cases and three key issues are outlined. First, although Norway is characterized by a high degree of sector organization, it has a weak structure for overall tourism policy integration. Second, the integration of sustainable tourism has been stimulated by national horizontal integration, bottom-up integration prepared by institutional changes, public participation, and by active use of the municipal system of planning. Third, this study could not find any evidence for the announced shift from a sector approach to an integrated approach to sustainable tourism.     

Can community-based tourism contribute to sustainable development? Evidence from residents’ perceptions of the sustainability

In this paper, the research gaps in sustainable tourism development were addressed by examining residents' perceptions of the sustainability of community-based tourism based on tourism area life cycle theory. The survey questionnaire was distributed to the residents of six Taiwanese communities, and it was designed to determine the residents' perceptions of the economic, socio-cultural, environmental, and life satisfaction sustainability of tourism. In total, 849 usable questionnaires were collected. The analytical results further elucidated the sustainability of nature-based tourism and suggested that the economic, socio-cultural, and environmental sustainability varied significantly in the consolidation, development, and involvement stages of community-based tourism development. The four dimensions of sustainability were evaluated according to the pre- and post-development perceptions of tourism sustainability, and significantly different results were obtained. The study concludes that the residents’ perceptions differed across the developmental stages; thus, managers should consider the development opportunities and adopt appropriate strategies across different development stages.     

Sustainable urban tourism success factors and the economic performance of small tourism enterprises

The aim of this study is to introduce the relationship between sustainable urban tourism success factors and the economic performance of small tourism enterprises (STEs). The related data was obtained from 330 STEs business owners/managers in Eskisehir (Turkey). To determine the dimensions Exploratory Factor Analysis was performed and Confirmatory Factor Analysis was used for verifying these dimensions. Structural Equation Modelling was applied in order to introduce the relation which is foreseen. As a result of the analysis, seven dimensions of urban tourism success factors and two dimensions of the economic performance of STEs have been determined and a significant relation was found between them. These findings provide an insight to literature and new directions and suggestions for local governments, regional marketing organizations and business managers on how tourism development and sustainability can be achieved in urban areas.     

Conceptualising a contemporary marketing mix for sustainable tourism

This paper outlines how marketing, though traditionally considered an enemy of sustainability, can play a role in implementing sustainable tourism. It notes the redefinition in 2007 by the American Marketing Association of marketing's aims to consider wider societal issues beyond those of clients and customers. It illustrates how the recognition of the importance of sustainable tourism at all scales of tourism activity provides marketing with an opportunity to pursue sustainability outcomes. We review the strategic tourism marketing planning process and conceptually develop a sustainability tourism marketing model that embeds sustainability considerations at each stage of the planning process. Our proposed model contributes to sustainable tourism theory development and offers a conceptual tool for managing a tourism organisation's ecological and societal footprint on the supply side and a critical opportunity for transforming consumer decision-making on the demand side, irrespective of tourism scale. A 30-cell matrix is proposed that cross-references a strong set of 10 marketing elements (product, price, promotion, place, participants, process, physical evidence, partnership, packaging and programming) against the questions posed by the triple bottom line of economic factors, the environmental and sociocultural concern, creating a check list of indicators for management purposes.     

Perceptions of surfing tourism operators regarding sustainable tourism development in the Mentawai Islands,Indonesia

Surfing tourism has the potential to provide significant economic income and employment opportunities. However, the development of surfing tourism in the Mentawai Islands, Indonesia, has raised important questions regarding its impacts and sustainability. Economic leakages, increased pressure on the environment and resources, and adverse effects on local communities have been shown as the major barriers to sustainable development. This article provides insights into how surfing tourism operators perceive the development and impacts of the Mentawai Islands surfing tourism industry. This research project uses an interpretive qualitative approach and follows a case study methodology utilising semi-structured interviews with resort and charter boat surfing tourism operators. The study also investigated possible future directions for creating a more sustainable surfing tourism industry in the Mentawai Islands. Findings from the research showed that charter boat operators and resort operators had differing views as to how surfing tourism had developed: resort operators believed it to be sustainable, while charter boat operators felt it was unsustainable. A key finding of this study was that operators felt that surfing tourism had dramatically altered the traditional Mentawai village of Katiet and was producing adverse socio-cultural impacts on the local community. It is recommended that future research explore the issue of the impacts of surfing tourism development on other remote locations in Indonesia and other surfing tourism destinations around the globe.     

Tourism in Small Island States: From Vulnerability to Strengths

This article argues that the narrow and frequently negative conceptualisations of small island states as environmentally vulnerable and economically dependent are problematic for sustainable tourism development and for economic development, generally. Scenarios presented to date are often incomplete. Narratives suggesting that island peoples are unskilled and lack resources, and that their islands are ‘tiny’ and ‘fragile’, can undermine their pride and stifle their initiative, reducing their ability to act with autonomy to determine and achieve their own developmental goals. A range of more positive conceptualisations is given, demonstrating the strong social dimensions of sustainability in small island states and the resilience and adaptability of island states. Examples describe a number of positive development paths to sustainable tourism in small island states.     

Targeting sustainable outcomes with adventure tourism: A political ecology approach

Sustainability is a dominant paradigm in tourism research yet a lack of research on alternative tourism sectors to deliver sustainable outcomes hinders sustainable tourism research, planning, implementation, policy and management. This research uses a political ecology lens, to dissect how destinations can harness adventure tourism to achieve relevant sustainability objectives. Adventure tourism is not in itself sustainable but by targeting adventure travel that attracts passionate, high-paying tourists to participate in activities specifically suited to local landscapes, communities have the potential to create bespoke tourism products that fit the socio-ecological system and produce clear conservation and sustainable development outcomes.     

What do tourism students know about sustainability and sustainable tourism? An exploratory study of Latin American students

While research has started to pay attention to the content and delivery of sustainable tourism education, little is known about what students actually know and feel with respect to sustainability. This preliminary study explores students’ knowledge of and attitudes toward sustainable tourism as well as their sense of competence and empowerment to make sustainability-related decisions. The focus was on Latin America, where tourism has caused severe negative impacts and where sustainability knowledge and skills are most needed to protect fragile natural and cultural resources. Results show that although most tourism students think sustainable tourism is important, they have limited knowledge of sustainability principles and technical aspects related to sustainable tourism. Implications for teaching are discussed.     

A clear path towards sustainable mass tourism? Rejoinder to the paper ‘Organic,incremental and induced paths to sustainable mass tourism convergence’ by David B. Weaver

The paper forms a rejoinder to the paper by David Weaver (‘Organic, incremental and induced paths to sustainable mass tourism convergence’). It fully agrees with David Weaver that a sustainable development of tourism should focus on sustainable mass tourism development and not, as is currently the case, so much on niche products labelled ‘sustainable’. However, it critiques Weaver's operationalization of sustainability, his assumption that sustainable mass tourism (SMT) will be the ‘emergent norm’ due to external factors, and his destination development theory showing different paths that, however, all end in SMT. Finally it is shown that the path development idea might be at odds with systems thinking.     

An integrative framework for sustainability evaluation in tourism: applying the framework to tourism product development in Finnish Lapland

The adoption of sustainable practices has become widespread in tourism and has led to the proliferation of sustainability evaluation tools. They focus mainly on measuring outcomes, making scientific expertise an essential part of evaluations. This study argues that involving stakeholders throughout the evaluation process is essential if evaluation is to play a role in promoting the necessary understanding of sustainability to address the ecological and social concerns within a tourism setting. Drawing upon multi-stakeholder thinking, ethics, the Bellagio Principles and action research, this paper introduces a theoretical and methodological framework for engaging tourism organisations in collaboration with stakeholders in planning and implementing sustainability evaluations. The application of the framework is illustrated using a study of tourism product development, involving a group of eight craft-based entrepreneurs and their stakeholders in Finnish Lapland. A focus is placed on using ethical theories to promote dialogue and critical reflection and to expose the plurality of moral orientations behind the multiple views of sustainable tourism. Through discourse analysis, four moral discourses, ethical egoism, utilitarianism, deontology and virtue ethics, are constructed and examined. The paper shows how each influences the various ways in which stakeholders perceive sustainable tourism and the practical outcomes of the process.     

Self-efficacy and sustainable rural tourism development: local communities’ perspectives from Kuching,Sarawak

The future of the tourism industry is dependent on local communities’ ability to develop and sustain tourism developments, especially in sensitive rural areas. But there is limited research on this topic to guide tourism authorities and governments. In particular, few studies have studied sustainable rural tourism development from the perspective of the local communities. Therefore, this study examines local communities’ views on their capability to achieve sustainable rural tourism development in selected rural areas in Kuching, Sarawak. Questionnaires were distributed to the local communities residing at three rural tourism destinations in Kuching, Sarawak. Interestingly, the results indicated that local communities’ self-efficacy has a positive relationship with social, cultural, economic, and environmental sustainability. Hence, this study offers theoretical and practical contributions to sustainable rural tourism development literature and the tourism industry.     

Sustainability through food and conversation: the role of an entrepreneurial restaurateur in fostering engagement with sustainable development issues

Food justice, food cultures and people's engagement with healthy food production and consumption are key contemporary concerns, with a growing sustainable hospitality and tourism literature. Efforts range from narrowly focused initiatives, such as promoting organic produce and fair trade, to more holistic challenges to current systems through initiatives like the slow food and locavore movements, which may represent systemic alternatives. However, little analysis is available on how cafés and restaurants might become sites for experimentation in profitable and just sustainable hospitality, and places for sustainability engagement and education. Focusing on the evolution of a sustainable café in Adelaide, South Australia, this article explores how one entrepreneurial restaurateur uses his café to engage customers and community in a collaborative conversation about sustainable development, food, hospitality and tourism, helping transform our food culture and even lifeways. Our findings indicate the value of deep local embedding as a pathway to meaningful sustainability. The study offers insights into how hospitality and tourism can contribute to dialogues on alternative consumption which may offer visionary pathways to alternative futures. It also explores the role of pioneers in sustainable business and hospitality, their drivers and their views. A forthcoming global research initiative is discussed.     

Heritage tourism and livelihood sustainability of a resettled rural community: Mount Sanqingshan World Heritage Site,China

Tourism and related development can lead to the displacement and resettlement of communities, disrupting local livelihood systems, socio-political processes and organizations. However, limited attention has been paid to community resettlement in the tourism context. Taking Yinhuwan village at Mount Sanqingshan World Heritage Site in China as an example, this study examines the results of tourism and resettlement on the livelihoods of this rural community and the extent to which tourism-related livelihood strategies contribute to community livelihood sustainability. A sustainable livelihood framework is adopted to guide the analysis. Face-to-face in-depth interviews were conducted with management officials, community leaders and village residents through three field investigations in 2013. It was found that traditional livelihood methods have been largely replaced by tourism, which has become the primary livelihood strategy for the resettled community. Despite current economic benefits, high dependency on tourism-related opportunities as the single livelihood option may diminish the sustainability of local livelihoods. The current resettlement plan highlights short-term economic impacts on the affected community, overlooking their socio-cultural concerns and long-term livelihood sustainability. Possible measures are discussed to diversify livelihood options and mitigate potential challenges for the affected community so as to ensure their long-term benefits and increase future options.     

Tracking the concept of sustainability in Australian tourism policy and planning documents

In the current climate of intense turbulence, tourism must transform to a more sustainable development platform. Yet it remains unclear how the concept of sustainability is embedded at different levels of government policy and planning, and how this has evolved over time. This paper identifies the concept of sustainability as it is articulated in 339 Australian tourism strategic planning and policy documents published between 2000 and 2011. The paper examines the extent to which the concept of sustainable tourism is evident in the discourse of Australian tourism strategic planning documents at the national, state, regional and local levels, as well as the balance of the discourse in relation to sustainability objectives. The results show that the frequency of occurrence of sustainability as a concept has slightly increased in strategies over the past decade. At the same time, there has been a shift in the conceptualisation of sustainability, with thinking evolving from nature-based, social and triple bottom line concepts toward a focus on climate change, responsibility, adaption and transformation.