旅游学Ph.D.培养:为未来储备什么?

正Ph.D.,即Doctor of Philosophy,通常是学历架构中最高级的学衔。以旅游管理专业而言,指的是对与旅游研究领域相关的知识范畴的理论、内容及发展等都具有相当的认识,能独力进行研究,并能在旅游学术界有所建树的人。笔者参与中山大学与香港理工大学的博士双学位项目,有机会分别在中山大学旅游学院、香港理工大学旅游与酒店管理学院进行Ph.D.学习,完成两边规定的课程、训练和博士论文的写作,处于两个不同的"学术系统",体会了     

在南非让美好时光回转——布鲁斯之王B.B.King

在音乐的世界里,美丽的蓝调就是美丽的南非。作为一位布鲁斯之王，传奇人物BB King 在祖先     

The U.S. tourists’ perceptions of destination China over two transformative periods

This study conducted a textual analysis of The New York Times to examine the U.S. tourists’ perceived image of China as a destination by comparing the two periods of January 1980–May 1989 and January 2005–December 2015. The study found a drastic shift of the U.S. tourists’ affective image of China as a destination from being favorable and positive in the early period to being unfavorable and negative in the recent period. The affective image was characterized by the two domains of Exoticism and Sense of Superiority in the 1980s, as compared to the two domains of Ordinary and Negative National Image in the recent 10 years. Paradoxically, such a sentimental shift on the part of the U.S. tourists occurred while their perception of China’s destination attributes either did not change or grew more positive.     

Exploring Chinese outbound exhibitors’ motivational factors and characteristics to U.S. exhibition market

For exhibitions to have sustainable success, they must attract enough high-quality exhibitors. As China has opened up and grown economically in the past several decades, more Chinese exhibitors are participating in exhibitions worldwide, and United States exhibitions are among their top destination. To examine what motivates the participation of this growing group, this study conducted a self-administered survey among Chinese outbound exhibitors who have attended exhibitions in the United States. With the help from the Chinese exhibition organizers, a questionnaire survey was distributed to Chinese exhibitors having participating in U.S.-based trade fairs in the past 12 months via email for collecting data. An exploratory factor analysis and a series of ANOVA tests were carried out to examine the Chinese exhibitors’ characteristics. The results of the 314 usable responses showed that exhibitors with their characteristics differed significantly in the five motivational dimensions. These dimensions relate to motivations in social contacts and networking, sales, incentive, “guanxi,” and competition. The findings have marketing implications for exhibition organizers in both the United States and China for recruiting and retaining Chinese exhibitors.     

Black–white differences in beliefs about the U.S. restaurant tipping norm: Moderated by socio-economic status?

A re-analysis of two national telephone surveys found that black–white differences in awareness that it is customary to tip a percentage of the bill declined as socio-economic status increased. However, black–white differences in awareness that is customary to tip 15–20 percent in restaurants was unrelated to socio-economic status. The practical as well as theoretical implications of these findings are discussed along with directions for future research.     

A matter of degrees: exploring dimensions in the Ph.D. student–advisor relationship in hospitality and tourism education

This study investigated the Ph.D. student–advisor relationship by identifying supervision dimensions and studying their effects on perception on supervision. Using principal component analysis, affective characteristics, intellectual expertise, and external grant/funding factors were found to play important roles in establishing the Ph.D. student–advisor relationship. Regression analysis revealed that affective personality and intellectual expertise positively influence student’s perception on supervision. Implications for students and faculty are discussed.     

Internet and tourism ‐ part v: Starasiatravel.com

ABSTRACT

The purpose of this study was to examine the interrelationships between cultural familiarity (CF), Korean cultural involvement (KCI), involvement with Korean celebrities (IKC), attitude toward a country (ATCOUN), and word-of-mouth (WOM) toward Korea. Survey data were collected from 358 Tanzanian college students within Tanzania in March of 2017. The findings reveal that CF exerted a positive and significant influence on KCI, IKC, and ATCOUN. Moreover, KCI positively and significantly forms both IKC and ATCOUN. Additionally, IKC was a positive influence on ATCOUN. ATCOUN was demonstrated to be a significant predictor of WOM, while KCI was demonstrated to act as a partial mediator between CF and ATCOUN. IKC was a partial mediator between CF and ATCOUN. IKC was a full mediator between KCI and ATCOUN.     

Next Time,I'll Climb Mt. Taishan by Myself

Mid-autumn is the best season for Mount Taishan. The towering peaks, azure skies, scarlet maple leaves and cascading waterfalls lend grandeur and magnificence to Mt. Taishan, the paramount of the Five Sacred Mountains in China. It was in mid-autumn that Mr. Lee Hsien Loong, deputy prime minister of Singapore, came to China at     

浅议旅游目的地营销系统的区域整合功能--以大连旅游网(http://www.visitdalian.com)为例

本文从区域整合的视角分析了旅游目的地营销系统的功能特征。以大连旅游网为例，从目标一对象一结构一功能这一思路对旅游目的地营销系统作了详细的分析，认为目的地营销系统是利用计算机网络对区域旅游业各个要素进行整合的一种动态网络系统。在此基础上总结了其经验，并对该模式的发展方向提出建议。     

MT.EVEREST的上马石 中国的六大初级雪山

珠峰被西方人尊称为Mt.tverest,50年前的一次冲击,它第一次被人类踩在了脚下。人类其实不仅仅是征服了世界最高峰,更重要的是征服了自己。每个拿到《Into thin air》(进入空气稀薄地带)这本书的人无不是一口气把它读完,那里面所描写的关于1996年珠峰的那一夜.让每个人都热血沸腾。我刊特此推出中国的六大初级雪山,尽管它们的难度、特点各不相同,但毕竟是梦想的起点。