Web reviews influence on expectations and purchasing intentions of hotel potential customers

The objective of the paper is to study the impact that hotel guests reviews posted on consumer-generated websites have on the consumer decision-making process and service expectations.An experimental study has been conducted to test the hypotheses and the research question. 349 young adults were involved in an online survey that asked to imagine searching for a hotel and reading other customers’ reviews of a hypothetical chosen hotel. Three scenarios were created by studying a few comments posted by customers on the main websites used by tourists.Results show a positive correlation between both hotel purchasing intention and expectations of the customers and valence of the review. On the contrary, the presence of hotel managers’ responses to guests’ reviews has a negative impact on purchasing intentions.The study enriches the stream of research on word-of-mouth in the hospitality industry and analyses a new operational problem for lodging managers. Hotels should reply to online customer reviews or not?     

The Effect of Service Climate on Perceived Service Value and Behavioral Intentions: The Mediating Role of Service Quality

The purpose of the current study is to assess the influence of employees’ perceived service climate on customers’ perceived service value and behavioral intention. Furthermore, the paper investigates the extent to which service quality mediates the relationship among employees’ perceived service climate, customers’ perceived service value, and behavioral intention. Data were collected from convenience samples of 400 customers and 375 hotel employees. The results of structural equation modeling indicated that: (1) employees’ perceived service climate has a positive and significant influence on service quality, customers’ perceived service value, and behavioral intention and (2) service quality has a positive and significant influence on customers’ perceived service value and behavioral intention. Additionally, this study revealed that the indirect effect of employees’ perceived service climate on customers’ perceived service value and behavioral intention through service quality is more than the direct effect of employees’ perceived service climate, customers’ perceived service value, and behavioral intention.     

Can newcomers perform better at hotels? Examining the roles of transformational leadership,supervisor-triggered positive affect,and perceived supervisor support

Tourism literature has presented the effects of leadership style on staff efficiency yet few have examined the causal relationship between leadership style and newcomer outcomes at the hotel workplace context. This study examined the underlying mechanism regarding how transformational leadership can facilitate hotel newcomers to exhibit better performance and retention. Using the structural equation model, this study tested research hypotheses using valid data collected from 234 hotel newcomers with their supervisors from 63 tourist hotels rated above four-star in Taiwan. Based on emotion in feedback system theory, this study noted that hotel newcomers displayed higher supervisor-triggered positive affect due to the transformational leadership of their supervisors. In turn, this led to newcomers' high performance and motivation to continue working. Adapting social exchange theory, this study found that transformational leadership has led to the development of a higher perceived supervisor support, which facilitated better performance among newcomers at hotel organizations.     

Investigating cross-national heterogeneity in the adoption of online hotel reviews

Increasing reliance of potential guests on online hotel reviews has given rise to trepidation among some hospitality managers recently, thus necessitating a better understanding of its adoption. Literature on multicultural studies have suggested that behavioral models do not universally hold across cultures. In view of the limited generalizability and applicability of extant cross-cultural studies to this context, this study generates cross-national insights into the antecedents of travelers’ intention to use online hotel reviews to better understand the use of consumer-generated reviews across cultures. Generally, the predictive power of the model derived from the Motivation Theory and TAM holds true for both the United States and Singapore. Nonetheless, tests for structural invariance reveals some noteworthy differences between the two countries. The results highlight the complex cognitive mechanisms determining the acceptance of online hotel reviews in each country as moderated by national culture orientations. Findings hold implications for practitioners and researchers as they navigate through social media in different cultural contexts.     

This hotel is family-run! Enabling positive consumer response via perceived hospitableness

Family-run businesses are key players in the hotel industry and provide accommodations in many tourism regions such as the Austrian Alps. To date, research has failed to see the family firm status as a source of competitive advantage for the hospitality industry, despite often being used in practice to attract customers. Through the theoretical lens of signaling theory, this study therefore conducted experiments using fictitious hotel websites with participants from a German online panel (Austria’s largest incoming market) to investigate the effectiveness of family firm brand signals. The results confirm positive effects of communicating the family firm image on consumer response such as word-of-mouth, willingness to pay a price premium, and booking intention. We highlight that this effect is explained by perceived hospitableness. As such, we demonstrate that hotels can capitalize on their unique status by communicating their family firm image.     

Free add-on services and perceived value in competitive environments: Evidence from online hotel reviews

This study investigates how free add-on services affect customers’ perceived value in horizontal and vertical competition. We collected 349,879 reviews about over 3000 hotels in 25 U.S. cities from TripAdvisor. Using three balanced data sets generated by coarsened exact matching, the ordered logistic regressions show that free hotel add-on services (including free breakfast, parking, and WiFi) positively affect consumers’ perceived value. However, increased horizontal and vertical competition differentially weakens the positive effects of free add-on services. We not only observe a negative moderating effect of horizontal competition, but also identify three patterns of the marginal effects of these three add-ons in horizontal competition. The moderating effect of vertical competition exists from the higher-grade hotel segment to a lower-grade hotel, but such an effect is insignificant from the lower-grade hotel segment to a higher-grade hotel. Therefore, hotel managers should consider diverse external competitive environments and design appropriate differentiated service strategies.     

Extending the scope of hotel client reactions to employee injustice: Hotel employer reviews on the Internet

Third-party literature is concerned about the way others perceive what happens in organizations. When dealing with the perceived justice of the employer-employee relationship, it has mainly adopted an on-site approach. The scarce research focusing on the consequences of perceived justice for client variables in hotels has shown that it can impact client loyalty. In this study, we adopt an on-line view, and we analyze how the comments posted by hotel employees on the Internet about their work conditions influence guest perceptions. This topic is relevant because it is well known that clients’ perceptions influence client satisfaction, WOM and revisit intentions. Through an experiment based on real hotel employer reviews, results confirm that these comments have an impact on the organizational image dimension of service quality, hotel clients’ satisfaction, WOM, and revisit intentions. Thus, as occurs with client eWOM, hotel managers should be aware of these comments and manage them appropriately.     

Drivers of hotel employee’s voice behavior: A moderated mediation model

This study developed and tested a moderated mediation model for examining the relationships among person-organization fit (P-O fit), employee voice, employees’ perceived nature of the work and employees’ perceived functional quality of their services. Using 265 frontline employees from several 3 star hotels in Taiwan, the analytical results show that P-O fit is positively related to employee voice, and that employees’ perceived nature of the work mediates the positive relationship between these two variables. The analytical results also show that employees’ perceived functional quality of their services moderates the direct effect of P-O fit on employees’ perceived nature of the work, as well as the indirect effect of P-O fit on employee voice via employees’ perceived nature of the work. Theoretical and practical implications for the hospitality literature and hotel practitioners are discussed herein.     

The effect of perceived error stability,brand perception,and relationship norms on consumer reaction to data breaches

The issue of data breaches has received increasing attention in the hospitality industry. Companies’ efforts to fix such errors affect consumers’ evaluations and behavioral intentions toward those companies. This study investigates the impact of perceived error stability on hotel guests’ intentions to spread positive word-of-mouth (WOM) about a hotel. The findings reveal that when a data breach occurs, consumers are likely to spread positive WOM about a company that is typically considered competent if the consumers perceive the error stability to be low rather than high. Consumers have similar reactions to companies with which they have communal relationships. This research suggests that hotels should strategically allocate their resources on the basis of brand perception in the minds of their target consumers as well as their relationships with their target markets.     

The bright side of work-related deviant behavior for hotel employees themselves: Impacts on recovery level and work engagement

This study examines the immediate positive benefits of work-related deviant behavior on hotel employees’ recovery level and work engagement leveraging conservation of resources (COR) theory as an overarching framework. Using a two-wave daily diary approach, data from 74 hotel employees over 10 consecutive workdays were collected to examine potential immediate benign effects of work-related deviant behavior and whether moral identity can intensify or mitigate the positive consequences of this behavior. Findings suggest that work-related deviant behavior exerts an immediate positive influence on recovery level. Moreover, conducting work-related deviant behavior has a positive indirect effect on work engagement via recovery level. Additionally, the observed effects are moderated by moral identity, such that these effects become stronger among employees with low (vs. high) moral identity. We further interviewed 17 hotel employees to supplement our quantitative results. Implications and limitations of the study are discussed.     

Effect of Consumption Emotion on Hotel and Resort Spa Experience

Very few studies focus on the behavior of hotel and resort spa customers in China. Hence, this research proposes a model for testing the impact of spa service quality, positive and negative consumption emotions, and hedonic and utilitarian perceived value on the behavioral intentions to visit a spa. The valid sample comprised 487 customers of five-star hotel/resort spas in China. Data were obtained from the self-administered survey answered by respondents constituting the sample. This study identified the vital function of consumption emotion, especially positive emotion dimension. The results indicated the mediating influence of positive emotion on connecting service quality and creating the perceived value of consumers as well as behavioral intention in the hotel and resort spa context.     

Investigating the importance of positive hotel design

Despite customers’ attention to well-being, scant research has examined the role of positive hotel design to enhance customers’ well-being and brand evaluations. Derived from the positive design framework and Stimulus-Organism-Response model, this study investigated effects of positive design factors on customers’ responses in the context of the hotel industry. Findings from this study identified that corporate social responsibility to environment, escapism, and compatibility positively influenced customers’ well-being; whereas, only escapism and compatibility influenced self-brand connection. Both well-being and self-brand connection led to customers’ brand loyalty. Results provided suggestions to hotel managers in developing meaningful customer experiences through the lens of positive design.     

The relationship between purpose of performance appraisal and psychological contract: Generational differences as a moderator

This study aims to explore the relationship between performance appraisal and psychological contract (PC) from the perspective of U.S. hotel employees, as perceived by different generational cohorts. The current study also examines the moderating role of generational difference on the relationship between perceived performance appraisal purpose (PAP) and hotel employees’ PC. A sample of 230 full time frontline U.S.-based hotel employees was employed to investigate these relationships. Hierarchical multiple regressions were used for data analysis and the results indicated that both administrative and developmental PAP were positively associated with PC. The positive relationship between administrative PAP and PC was significantly strengthened for Generation Y employees than for Baby Boomers and Generation Xers. There was no significant moderation effect of generational difference on the positive relationship between developmental PAP and hotel employees’ PC. The research recommended HR management practices related to designing performance appraisal systems for diverse workplace in U.S.-based hotels.     

Pay for performance and work attitudes: The mediating role of employee–organization service value congruence

This study examined the mediating effects of employee–organization service value congruence on pay for performance and work attitudes. Using a sample drawn from the hotel industry, we found that when employees perceived a high PFP link they tended to exhibit more positive work attitudes. We also found that the relationship between PFP link and work attitudes was mediated by P–O fit. These findings offer new insights into the important role that reward practices such as PFP play in the alignment of employer–organization service quality values. In doing so, they also pave the way for future contributions in this novel and important area of service value congruence.     

A diary study of work consequences for hotel employees victimized by supervisor from a demand-resource perspective on employee emotions

How would perceiving oneself as a victim of abusive supervisor behavior affect one’s work attitudes? This study examines the mediating role of emotional change on the detrimental work outcomes caused by hotel employees’ perceived victim identity. It further investigates how emotional exhaustion moderates the relationship between perceived victim identity and two outcome variables, daily job satisfaction and work engagement. The research hypotheses were tested by a multi-level analysis (cf., hierarchical linear modeling) using a sample of 128 hotel employees in China who took surveys twice per day over 14 consecutive days. The findings show that emotional change significantly mediates the negative effect of hotel employees’ perceived victim identity on their work attitudes, and emotional exhaustion moderates this effect such that higher exhaustion exacerbates the negative relationship. Theoretical and practical implications of the findings for hospitality researchers and practitioners are discussed.     

Crafting and testing a central precept in service-dominant logic: Hotel employees’ brand-citizenship behavior and customers’ brand trust

Employees play an important role in hotel service branding. Their enactments of positive brand-supportive behaviors help nurture positive customer–brand relationships. This study explores the relationship between employee perceived organizational support, brand citizenship behavior, and customers’ perceptions of brand trust. Two questionnaire surveys were carried out in high-contact hotel service firms collecting employee and customer data by matched-questionnaires. The results of the study indicate that brand-citizenship behavior consists of three components: willingness-to-help, brand enthusiasm, and propensity for further development. Propensity for further development has a significant direct positive effect on the other two components, and the other two components both have significant direct positive effects on customer's brand trust. Employee-perceived higher levels of organizational support increase performance of brand citizenship behavior. The study includes empirical findings, contributions to theory, limitations, and direction for future research.     

Tourists' intention to visit heritage hotels at George Town World Heritage Site

George Town, Penang, has always been one of the most popular destinations among Malaysian and international tourists. In 2008, George Town was accorded a listing as a UNESCO World Heritage Site (WHS). With the listing, increasing tourist arrivals and intentions to visit heritage hotels have been very promising in recent years, prompting the emergence of the adaptive reuse of heritage buildings into heritage hotels. In line with this development, this study examines the effects of perceived price, experience quality, prior knowledge, perceived authenticity, and social influence on tourists’ intention to visit heritage hotels at the George Town WHS, Penang, with perceived value as a mediator. The findings indicate that perceived price, experience quality, prior knowledge, perceived authenticity, social influence and perceived value exert positive and significant effects on tourists’ intention to visit heritage hotels. The study also determines the mediating effect of perceived value on the relationships between independent variables and the intention to visit heritage hotels. This study provides an in-depth understanding of the attributes that affect tourists’ intention to visit heritage hotels at the George Town WHS and helps the owners and operators of heritage hotels to formulate future strategies in designing and promoting their services.     

The impact of perceived benefits and risks on current and desired levels of outsourcing: Hotel managers’ perspective

The purpose of this paper was to investigate the interactions between perceived benefits and risks of outsourcing and outsourcing adoption from the hoteliers’ perspective. Data were collected from 123 hotels in Egypt using a list of 32 hotel activities. Results revealed that managers’ perceived benefits of outsourcing had a direct positive effect on the current level of outsourcing, while indirect effects on the desired level of outsourcing. Interestingly, results confirmed the mediating role of current outsourcing between managers’ perceived benefits and the desired outsourcing. However, the perceived risks of outsourcing had a nonsignificant moderating effect. The findings provide implications for both theory and practice.     

Feeling empowered and doing good? A psychological mechanism of empowerment,self-esteem,perceived trust,and OCBs

Building on agency theory and signaling theory, this study investigated the psychological mechanism of how empowerment impacts hotel frontline employees' self-esteem, perceived trust, and OCBs performed toward both internal and external customers. Using a longitudinal research design with data collected via three waves, the results supported that three out of four dimensions of empowerment had significant and positive influence on employees' self-esteem and perceived trust, both of which are significant predictors for three types of OCBs. The study makes important contributions to literature and suggests that hotel employees feeling empowered can enhance their overall wellness while contributing to their OCB performances. Thus, empowerment should be properly used as a strategy to facilitate employees’ contextual performance.     

Environment management in the hotel industry: does institutional environment matter?

Limited theoretical attention has been paid to understand the underlying drivers of hotels’ engagement in environment management (EM). By using institutional theory, this study provides an integrated model that captures various social drivers of hotels’ engagement in EM. The associations between the three dimensions of institutional environment and hotel environmental practices were empirically tested, as well as the moderating role of hotel characteristics. A total of 414 usable surveys representing 414 hotels were collected from hotel managers in China. The results demonstrate positive associations of hotel EM practices with supportive state regulations, shared industry standards, competitors’ EM practices and expectations from various stakeholders such as employees, local community, and investors. Particularity, the strength of positive relationships between specific institutional pressures vary across hotel sizes and scales. Theoretical and practical implications are discussed