Motives of multis in Germany

This article which — like the subsequent one — is essentially based on a recently concluded expertise¹, is concerned with the different motivational structures of German and foreign multinational corporations (MNCs). Whereas German direct investments abroad reveal an offensive character, the policy of foreign MNCs in the Federal Republic of Germany is much more defensive. There are also significant differences between German and foreign MNCs as regards the internal division of labour.     

跨国公司进入与中国产业组织结构之动态相互作用

国内产业组织结构是跨国公司、中国政府和企业三者之间的长期相互作用的初始条件,也是其相互作用的结果。本文采用"新产业经济学"的理论范式,并引用多个产业跨国公司进入的实例进行分析,从而表明中国的市场集中度将向着国际化产业集中度的方向收敛,并以市场集中度提高为主;跨国公司之间,以及跨国公司与本土企业之间竞争的气氛将更加浓厚;产业效率将得到提高,但国内产业可能受到压制。本国企业自身的发展以及国家竞争力的提高还需本国政府和企业的共同努力。     

跨国公司人才全球化战略浅析

在当今时代经营本土化已成为跨国公司全球化经营的前提,其中人力资源的本土化战略又被列为首要战略。人才全球化又是实现公司经营全球化的基础。跨国公司在实现人才全球化过程中缺少共同的价值观,母公司以及海外法人的经营管理体制不够明确。推行人才全球化除了要有中长期的战略之外,必须建立一套完善的执行体制。     

Outcomes and Benefits of a Managerial Global Mind‐set: An Exploratory Study with Senior Executives in North America and India

Globalization and its associated challenges are compelling managers in multinational corporations to develop appropriate skill sets. An emerging body of research in international management has suggested that meeting this challenge requires the cultivation and development of a managerial global mind‐set. There has been limited empirical work on the outcomes and benefits of a managerial global mind‐set and consequently this article attempts to fill that gap. Based on semistructured interviews with a total of 56 senior executives of multinational corporations in North America (United States and Canada) and India, this study identifies five outcomes of a global mind‐set with benefits for managers and their organizations. The findings have theoretical implications, which are discussed along with their practical applications for multinational corporations, their senior executives, and human resource professionals, with respect to identifying management development programs that assist in the cultivation and nurturing of a global mind‐set. © 2014 Wiley Periodicals, Inc.     

制度分割、产业集群与跨国公司区位

当前,产业集群快速发展,并已成为跨国公司的新区位,对文献的回顾也证明集聚经济已成为跨国公司新的优势来源。本文从经济组织角度研究了产业集群对于跨国公司区位的意义,特别注重制度分割对于产业集群的组织属性、效率边界及演进动力的作用,以及这种作用对于跨国公司区位的影响。最后提出发展中国家应以制度分割推进产业集群建设来制定引资战略的政策建议。     

Cast Awayand the Contradictions of Product Placement

Abstract

This essay looks at implications of product placement in Cast Away, the 2000 film in which Tom Hanks plays a Federal Express executive who is stranded on a desert island before making his way back home. It argues that Cast Awayis a particularly valuable case study because of the conflict between its relentless product placement and its dark vision of contemporary global capitalism. The article investigates four aspects of global capitalism addressed by Cast Away: the compression of time, the compression of space, the rising influence of multinational corporations, and the dominance of consumer culture.     

The role of subsidiaries from emerging economies—A survey involving the largest Brazilian multinationals

Several research projects have been devoted to the study of the internationalization of Brazilian firms; however there is a lack of research related to the strategy and management of subsidiaries of Brazilian multinational corporations in other countries. This article seeks to contribute to filling this gap. An academic research study was conducted involving 30 Brazilian multinational corporations. Of the 93 subsidiaries involved, 66 foreign subsidiaries answered the questionnaires. The main results concern the identification of three factors and the proposition of a typology of Brazilian subsidiaries of multinational corporations: implementing subsidiaries; market‐exploiting subsidiaries, and aspirants to strategically relevant subsidiaries. © 2012 Wiley Periodicals, Inc.     

跨国并购中的相互传导机制研究

本文以跨国并购的动因理论和跨国并购相互传导机制的相互依赖理论为基础,分析了抢占市场型、寻求资源型、寻求效率型等跨国并购的相互传导机制类型。基于发达国家与发达国家、发达国家与发展中国家两个层面分析了跨国并购的传导效应及跨国并购对发展中国家的寡占传导机制。并从技术进步、东道国的后续扩张、跨国公司跟随三个方面分析了跨国并购的持续性。     

以科学发展观加快中国跨国公司发展

文章针对当前存在的将企业国际化的方式,当作企业国际化的发展模式,并用其划分企业国际化的发展阶段,深入地论述了跨国公司的界定,跨国公司的生命周期,中国跨国公司的生命周期阶段,推进中国跨国公司的组织管理及经营策略等问题.     

US Multinational Involvement in the International Hotel Sector An Analysis

This paper seeks to explain the structure of the international hotel industry and the involvement of US multinational hotel corporations in it. This involvement has taken the non-traditional form of management contracts and franchising agreements, with little, if any, direct investment. From the point of view of the multinational corporation this form of involvement can be explained by the desire to expand rapidly to gain a major share of the world market, while minimising capital outlay and the risk of operation in an uncertain environment. Obviously, however, such involvement by multinational corporations would not have been possible, had not host countries looked on it with favour. Interestingly, such involvement has not only been merely acceptable, but indeed desirable to host countries, for it maximises skills transfer and access to a global marketing system, while reducing the control of the multinational corporation on domestic industry.     

Public Affairs Management Activities of German Multinational Corporations in India

In this paper the importance of public affairs management in multinational corporations in India will be examined. After briefly discussing the state of the art in international business and society literature, a conceptual framework for public affairs management in multinational corporations will be developed. This framework serves as the theoretical basis for an empirical study among German multinational corporations in India. In the main part of this paper the results of this study will be presented and discussed. The paper ends with a critical assessment and some major implications for future studies.     

跨国公司文化管理

随着世界经济一体化的进程,跨国公司在世界经济生活中的作用日趋明显。同时,跨国公司的跨文化管理问題也成为了国际化经营管理中的重要课题。不同的国度有不同的文化观念,跨国文化的差异引起了跨国公司内部之间以及跨国公司与外部环境的文化冲突,那么,跨国公司文化管理就是在跨国经营中,对不同种族、不同文化类型、不同文化发展阶段的子公司所在国的文化冲突进行协调和融合,创造出公司独特的文化管理过程以维系不同文化背景的员工共同的行为和观念准则。     

中国跨国公司的市场产权问题研究

市场产权理论是继产权理论之后,近几年来一些学者提出的重要理论,受到国内外学者的普遍关注。但市场产权在其内容、主体及来源上均有商榷之处。因为市场主体不只是国家,还可以是企业,特别还可以是跨国公司。因此,跨国公司要扩张和发展,获取市场产权更有重要意义。根据国际经验,中国跨国公司可以通过投资结构的改变、技术控制、品牌控制及跨国并购来获取市场产权。但根据中国的实际情况,还应采取综合运用各种途径、培植知识产权扩张实力、利用两个市场并打好本土化的基础以及深化市场产权的体制改革等对策来获取市场产权,从而促进中国跨国公司的扩张。     

跨国公司专利战略分析与应对策略构建

随着经济全球化的推进和市场竞争的加剧,作为保护技术创新的一种措施的专利权逐渐异化为跨国公司市场竞争的工具这种异化既是跨国公司有意推动的结果,也是市场竞争深化的反映。跨国公司专利战略的推行,以及将专利与技术标准相结合的趋势,使包括我国在内的一些技术水平有限的发展中国家的企业面对日益严峻的挑战。应对这种挑战需要政府和企业共同做出努力。     

跨国公司区域战略研究综述

当代跨国公司面临着全球化和当地化的双重压力和困境,随着区域经济一体化的发展,有关跨国公司区域战略的研究也在学术界逐步兴起。本文试图从跨国公司区域战略的驱动力、证据、理论思辨和组织实施等视角,对现有的文献进行梳理,并对该领域的后续研究提出展望和建议。     

跨国公司全球供应链管理背景下的上海国际贸易中心建设

在经济全球化的浪潮下,全球化供应链管理越来越受到跨国公司的重视。文章通过对跨国公司全球供应链发展动因的分析,探讨了跨国公司在我国实施全球供应链管理战略的新趋势。结合上海建设国际贸易中心的实践,文章提出加强其跨国采购中心和国际研发中心建设,使整个上海成为跨国公司的国际供应链中心,从而为上海国际贸易中心建设服务。     

IP protection and ownership in cross-border acquisitions

We use the institutional theory to examine the impact of intellectual property protection on US multinational corporations (MNCs) ownership levels of their foreign acquisitions. Based on a sample of 7238 completed international M&A deals made by US MNCs from 1998 to 2017, we found that multinationals protect their intellectual property through more ownership when they are technologically intensive and invest more when IP protection is strong. However, IP protection negatively moderates the need for more ownership for technologically-intensive multinational corporations. Our results are robust to a battery of empirical tests, including a unique instrumental variable approach. This leads us to claim that our results are not merely correlated but are causal.     

跨国公司全球营销策略与在华营销活动研究

跨国公司在全球范围内进行扩张时,是采用一体化营销战略还是当地化营销战略一直是跨国公司在实际决策中遇到的难点,这同时也是近年来营销理论界争论的一个焦点。通过对全球化营销和当地化营销两种营销方式内涵的挖掘,进而以Prahalad&Doz(1987)提出的一体化——当地化分析框架为基础,研究跨国公司在华的营销策略。研究结果表明:几乎所有进入中国市场的跨国公司都把本土化作为获取中国的胜利之本。     

企业与非政府组织的关系:态度与策略

非政府组织是非市场环境的一个重要组成部分。非政府组织对市场主体———企业产生什么影响?企业在如何与非政府组织打交道?西方学者对这些问题进行了广泛研究,也对跨国公司与中国非政府组织的关系进行过一些案例研究。对西方学者的相关主要研究为中国企业研究自身与NGO的关系提供有价值的参考。