Fighting dragons with dragons: Approaches for negotiating with Chinese partners

For many American firms engaging with Chinese business partners, patterns of negotiated promises made but not kept by their Chinese counterparts often prove rule rather than exception. While various issues play a role in this unfortunate condition, many contributing factors are not subject to control or correction by U.S. negotiators. But two singularly damaging factors can be controlled and corrected by U.S. managers. First is their tendency to negotiate from decidedly Western sociocultural perspectives. Second is that managers often negotiate in states of relative ignorance about certain key cultural values that heavily influence Chinese negotiating practices. Grounded in Bing Fa, this article describes approaches designed to enable managers to negotiate more effectively with Chinese partners. By turns, the approaches instruct U.S. managers regarding why and how they should (when negotiating with Chinese counterparts): embrace the unusual as normal; begin with hard ends in mind; anticipate/prepare for conflict; never resist resistances, [instead] always retreat gracefully; disclose with discretion; act like ladies and gentlemen; and never die with bullets in [their] guns. Adopt these tactics, and U.S. managers would lessen the impact of two factors that, when present, degrade their negotiating effectiveness.     

Assessment of Chinese Students' Experience With Foreign Faculty: A Case Study From a Chinese University

This article compares Chinese students' responses to local Chinese versus American professors, and the effectiveness of the professors' respective teaching techniques. A case study made at a single university in China, which had a joint academic program with the United States, found that Chinese students preferred local Chinese professors to American professors in spite of the students' perception that the American professors' were more highly qualified, and despite the American professors' student-centered teaching styles. The Chinese students consider local Chinese professors to be more effective in teaching and they have higher expectation of the Chinese students than the U.S. professors. This article explores the differences between Chinese and Western teaching styles and proposes approaches needed to guide Chinese students from their familiar teacher-centered classrooms toward accepting a student-centered classroom approach. Recommendations are offered for improving Western ways of educating Chinese students in China.     

Intercultural communication patterns and tactics: Nordic expatriates in Japan

This study provides a Nordic expatriate perspective on intercultural communication patterns and tactics in Japan. Interviews with 30 Nordic expatriates reveal that divergent communication styles, the cultural values of verticality and collectivism, and the lack of shared language have a negative impact on intercultural communication. The interviews reveal that rather than remaining passive bystanders, expatriates adopt various tactics to increase intercultural communication. These include engaging in informal interactions with Japanese employees and managers, sharing and monitoring space, and language training. Implications and suggestions are offered for future research.     

Alternative Negotiating Conditions and the Choice of Negotiation Tactics: A Cross-cultural Comparison

The growth in international trade in recent years necessitates a better understanding of customs and expectations in cross-cultural negotiations. While several researchers have sought to examine and detail the similarities and differences between select countries, their data have generally been obtained under neutral or unspecified negotiating conditions. However, issue importance, opponent (prowess, ethical reputation), and context (location, confederate awareness, urgency) can play a significant role in the use of negotiating tactics. This paper describes a study comparing the perceptions of one hundred and forty-two current and future business professionals from two emerging trade partners, Brazil and the United States, regarding the appropriateness and likely use of five categories of negotiation tactics under seven challenging or unfavorable negotiating conditions commonly faced by negotiators. The results indicate an overall conditional effect for both attitudes (perceived appropriateness) and intentions (likelihood of use). In addition, while no significant difference in perceived appropriateness was found due to country, there were differences in likely use due to country for six conditions-behaviors.     

Negotiating with the Chinese: EANTs and all

The Chinese negotiation style remains enigmatic for many foreign negotiators. This article is written for foreign negotiators going to China and explores how Chinese negotiators think about ethically ambiguous negotiation tactics (EANTs), focusing on how the relationship with the other party influences the appropriateness of such tactics. Two studies are presented: an interpretation of interview data followed by a survey that shows Chinese negotiators rate EANTs as significantly less appropriate when they have a relationship with the other party. Advice for negotiators going to China is provided. © 2009 Wiley Periodicals, Inc.     

跨文化商务谈判中应该注意的一些问题

随着中国对外合作关系的深入发展，中国公司面临的跨国谈判也在日益增加。由于跨国谈判的谈判方都是由来自不同国家和化背景的人组成的，在谈判过程中谈判各利益方就会不可避免地遇到许多单化谈判中不会遇到的挑战。这篇论从7个方面探讨了在跨国谈判中谈判利益方应该注意的一些问题．以推动谈判过程中双赢协议的达成。这7个方面包括谈判前的准备工作、谈判中的化问题以及谈判时的一些细节问题。     

Exploring Japanese consumers’ cultural meanings and consumption of American fashion

The purpose of this research is to explore how Japanese consumers perceive American fashion and how this perception is related to the purchase of American fashion products based on Consumer Culture Theory. For this research, cultural meanings of American fashion in Japanese fashion market were collected and analyzed using a thematic analysis method through Japanese consumers’ online postings and discussions. Results showed Japanese consumers perceived American fashion to (1) be economical/causal and lack fashion sense, (2) have different fashion trends for celebrities and general population, and (3) be individualistic without obvious fashion trends. This research also found Japanese consumers preferred American fashion for four reasons: (1) preference for American casual fashion styles, (2) emulation of existing styles of American celebrities, (3) availability of styles and sizes for non-regular Japanese body size, and (4) unique fashion styles rare in the Japanese fashion market. On the other hand, Japanese consumers identified various reasons why they are reluctant to consume American fashion. Three reasons include (1) different styles, (2) different aesthetics views due to different body sizes, and (3) reluctance to conform to current American fashion styles in the Japanese fashion market.     

Unlocking joint venture potentials in China

The purpose of this article is to address the various issues and strategies related to the creation and management of joint ventures in China. Among the major issues and strategies are: finding suitable partners and locations; negotiating feasible contracts; creating cohesive leadership; understanding the constant changes in Chinese accounting and tax systems; and managing human resource challenges. The problems with cultural differences in management and bureaucratic red-tape have also been highlighted. Examples of successes and failures are discussed. © 1995 John Wiley & Sons, Inc.     

入世后中国商人商务谈判文化适应现象分析

入世后,中国传统的商务谈判模式和谈判策略面,临着极大的挑战。中国外贸商人在学习西方文化和商业知识的同时．也尝试着改变自己的谈判方式以更好地适应WTO的贸易规则,中国外贸商人在谈判中遇到文化威胁等问题;在国际贸易谈判中的文化适应应是文化差异的适应,其文化取向方面是“沙拉式”的,而非“熔炉式”的。     

Business's environmental responsibility in Taiwan — Moral,legal or negotiated

This study explores both the negotiating styles and moral reasoning processes of business people and governmental officials in Taiwan, so as to provide a footing for outsiders when negotiating with Taiwanese over environmental concerns. Findings imply that Taiwanese business people and governmental officials can and will reason both at the conventional level and at the postconventional level of moral judgment. But, results of this study also indicate that Taiwanese negotiating styles do not necessarily match their levels of moral reasoning. With respect to pollution concerns, Taiwanese seem unwillingly to accept responsibility as autonomous individuals. Instead, responsibility is accepted when mandated by the law.Peihua Sheng teaches marketing and marketing research at the American College for the Applied Art, Atlanta Campus. She has taught marketing at the university level in Chinese for several years. Her research interests include business ethics, equity, and international marketing strategy.Linda Chang is a financial analyst on OTSUKA America. A native of Taiwan, she has an MBA. Her research interests are in the areas of planning and negotiation.Warren French is a professor of Marketing and the I. W. Cousins Professor of Business Ethics at the University of Georgia. His research interests include business ethics, aging, and international business. His articles have appeared in a variety of scholarly and practitioner-oriented journals.     

Bluffing in labor negotiations: Legal and ethical issues

This paper presents an analysis of bluffing in labor negotiations from legal, economic, and ethical perspectives. It is argued that many forms of bluffing in labor negotiations are legal and economically advantageous, but that they typically constitute lying. Nevertheless it is argued that it is generally morally acceptable to bluff given a typical labor-management relationship where one's negotiating partner is familiar with and most likely employing bluffing tactics him/herself. We also consider whether it is an indictment of our present negotiating practices and our economic system as a whole that, given the harsh realities of the marketplace, bluffing is usually morally acceptable.     

中美文化禀赋差异和国际贸易进入策略探索

在文化禀赋差异下,中美贸易进入,文化禀赋差异既是一种挑战,又是一个竞争优势来源。根据国际贸易文化互补和文化禀赋理论,采用霍夫斯德跨文化研究模型,分析了中美文化差异,跨文化禀赋贸易必须慎重对待文化禀赋差异,通过跨文化理解和跨文化沟通来尽量消除文化禀赋差异带来的不利影响,选择合适的贸易进入方式。     

East–West Differences in “Tricky” Tactics: A Comparison of the Tactical Preferences of Chinese and Australian Negotiators

How do Eastern and Western perceptions of “tricky” or ethically ambiguous negotiation tactics differ? We address this question by comparing 161 Chinese and 146 Australian participants’ ratings of the appropriateness of different types of negotiation tactics. We predict that their differing cultural values (e.g., individualism/collectivism, importance of face) as well as their different implicit theories of how negotiation ought to be conducted (i.e., mental models, such as captured in The Secret Art of War: The 36 Stratagems) will be salient in their perceptions of tactics. Examining 24 tactics falling into eight categories, we found that overall the Chinese respondents saw these tactics as more appropriate than did the Australian respondents. There were, however, differences across categories of tactics. Chinese participants rated tactics related to the 36 stratagems as significantly more appropriate than did Australian participants, including diverting attention, misrepresenting information and making false promises. In some cases, the Chinese also saw feigning positive feelings/emotions as more appropriate than did the Australian participants, while an Australian preference for feigning negative feelings/emotions was partially supported. The implications of these findings for practitioners are discussed, along with opportunities for future research.     

Ethical and Unethical Bargaining Tactics: An Empirical Study

Competitive negotiators frequently use tactics which others view as "unethical", in that these tactics either violate standards of truth telling or violate the perceived rules of negotiation. This paper sought to determine how business students viewed a number of marginally ethical negotiating tactics, and to determine the underlying factor structure of these tactics. The factor analysis of these tactics revealed five clear factors which were highly similar across the two samples, and which parallel (to a moderate degree) categories of tactics proposed by earlier theory. Data from one sample also permitted comparisons of the appropriateness of certain tactics across gender, nationality, ethnic origin and perception of one's negotiating style.     

Trips and tips for negotiation self-defense: Forewarned is forearmed

Continued attention in both the popular and academic press regarding negotiation and the related concepts of influence and persuasion is nothing short of astonishing. The topics on which we focus in this article, however, are rarely—if ever—vetted in such outlets. We venture, with some measure of caution, into the dark side of negotiation: those tactics that may be duplicitous, unethical, and unprincipled. Such tactics provide a quintessential moral hazard, as they are both brutally effective and rarely illegal. It is not our intent to provide a treatise on unsuitable behavior. Rather, our objective is to establish that no one need be victimized by such behaviors, as all of these tactics are avoidable. It is in this spirit that we provide some guidelines on self-defense in a negotiation context to avert and attenuate the consequences of these behaviors.     

Leadership styles and corporate social responsibility management: Analysis from a gender perspective

Companies' perceptions of corporate social responsibility (CSR) have been only partially analyzed from an individual perspective that focuses on personal characteristics and professional backgrounds. However, a gap exists in the research on manager leadership styles and CSR perceptions from a gender perspective. Therefore, this article analyzes differences in attitudes toward various dimensions of CSR by focusing on the leadership styles—transformational, dominance, and dual perspectives—of male and female managers in Spain. A total of 391 respondents in top management positions in Spain were surveyed. The findings revealed similarities and differences between genders with respect to leadership styles and CSR perceptions by dimension using a univariate analysis. A causal model that employed structural equation modeling was also estimated. The findings suggest that for transformational and dual leadership styles, Spanish women may be more adaptable and effective at pursuing company sustainability than Spanish men. However, dominance leadership was found to be the worst leadership style for deploying a CSR strategy. A number of conclusions for business management can be drawn, and some directions for future research are provided.     

The effect of relationship orientation on negotiators' cognitions and tactics

Multimethod research was conducted to investigate how relationship orientation affects cognitions and tactics of dealing with conflicts. In-depth interviews by a clinical psychologist revealed differences in perspective on the relationship, and content analysis of a videotaped laboratory simulation revealed differences in tactics attributable to differential concern for relationship preservation. A second laboratory simulation manipulated the duration of the negotiators' relationship to investigate the effects of relationship orientation when situational factors are taken into account. The results generally show that relationship-oriented negotiators tend to view relationships with the other party as continuous rather than episodic, adopt flexible postures, and avoid relationship-impairing tactics; they also show that situation can have a strong effect.     

Effects of price reframing tactics on consumer perceptions

This article compares the effects of three pricing tactics—temporal reframing of prices (TRP), measure-based unit pricing (UP), and usage-based UP—on various consumer perceptions. Although these tactics are similar as they all reframe retail prices to a smaller amount, dissimilarity also exists as the respective units used for calculating these reframed prices differ. A laboratory experiment was performed to draw comparisons among the three types in a context of print advertisement. The results suggest that usage-based UP provided the most beneficial information for consumers; however, the differences between usage-based UP and TRP were not substantial.     

Global strategy as a factor in Japanese success

This article argues that the use of globally integrated strategy provides an additional explanation for Japanese success. Furthermore, this explanation links directly to many of the accepted factors that result in competitive superiority for Japanese companies. The article elaborates on different aspects of global strategy and contrasts typical Japanese and American approaches, and provides some empirical evidence on these differences. Japanese companies' success in post-bubble reconstruction will require a reemphasis on such strategies.     

中国对日农产品出口的增长因素研究 ——基于CMS 模型的实证分析

日本是中国农产品出口的主要对象国,两国贸易关系相当密切。本文采用CMS模型对中国农产品出口日本市场的增长因素进行实证研究得出:中国输日农产品增长主要由日本国内市场需求增长所引致;产品结构效应对中国农产品输日增长具有显著的正向影响,而综合竞争力效应和产品竞争力效应对中国农产品输日增长产生阻碍作用。为扩大中国农产品对日出口,本文针对不同影响因素提出相应的对策建议。