国有建筑企业多角化发展战略探讨

分析我国国有建筑企业长期存在的产品结构单一,市场风险大、富余人多、企业负担重等问题,论述多角化发展战略的作用,提出国有建筑企业应选择在规模经济基础上和核心能力支撑下的有限相关多角化发展战略。     

论企业战略多元化与专业化之关系

企业发展以"多元化"战略为好,还是"专业化"战略为重,这是一段时间以来人们热烈讨论的一大热点问题。而在本人看来（事实上已有不少学者指出）,作简单地"肯定一个,否定一个"式的研判是不科学的,也是无济于事的。最浅显的理由是：两种战略均有成功的案例,也均不乏失败的教训。问题不止于此,若再稍稍深究一步,我们便不难发现,"多元化"也好,"专业化"也罢,这都仅仅涉及企业发展战略的形式问题（更况且,即使是"战略形式"仅仅归结为两种也是有问题的）,而本质的内涵,则是企业的核心竞争力问题。韩国搞大集团、大公司多元化经营,失败…     

专业化设计公司与企业发展战略初探

一.专业化公司的特点 1.国际上专业化设计公司的发展和特点国际上典型的专业化设计公司有建筑师事务所、结构顾问咨询公司、机电工程师事务所和估算师事务所等。这些专业化设计公司大都经过许多年的发展,在某一个或是几个方面有独到之处或是占有特别技术,通过市场竞争形成优势。这些公司人员一般在100人左右。公司根据不同的项目,按照市场规则自由组合,形成项目联合体,共同完成一个大型综合项目。通过市场和合作进行优化,根据市场要求,逐渐形成各种层次的专业化设计公司。 2.大型设计规划研究院中的专业所室的特点核工业大型设计规划研究院中的专业所室通常在50到100人左右,主要是技术人员,管理人员很少。专业所室没有对外经营的权利,只是为项目选派技术人员并对参与的项目的本专业负某一层次的技术责任。专业所室的负责人大多是技术专家或是技术管理专家,并不是     

企业专业化与多元化经营战略分析

从管理经济学的角度,分析了企业专业化与多元化经营特点,历史背景、形成与分类、多元化经营的风险与分析、企业核心能力,并针对性地提出了两种经营战略应如何选择。     

企业多角化经营的利弊与前提

一、多角化经营战略的利弊 多角化经营战略之所以愈来愈受到企业的重视,是由以下因素决定的:(1)同产品数量扩展引出的需要;(2)技术的自然趋势要求;(3)降低成本提高效益的需求;(4)控制资源供应的需要;(5)集中经营的危险。企业在快速发展过程中,常常面临的最具挑战性的决策之一就是是否进行多元化经营,因为其回报和风险都是非同寻常的。这方面的成功事例比比皆是,如美国的通用电气公司、福特公司、迪斯尼、3M公司和日本战后许多著名企业的奇迹般的发展等。如在1973年至1976年石油危机期间,福特汽车公司的多角化经营就给予了我们很大     

房地产企业融资战略需要与时俱进

笔者一直认为房地产企业融资是战略问题。如果认为自己企业缺钱的时候去融资,可能出现非常被动的局面。如果承认房地产企业融资是战略问题,那在企业正常发展阶段就开始     

新形势下的房地产企业的战略转型

面对新形势和房地产宏观调控政策,房地产企业应该尽快调整战略目标。完成战略转型,以此提高核心竞争力。在新形势下房地产企业应该从经营理念、赢利模式和产品结构上尽快完成企业的战略转型。     

房地产开发企业经营战略的制定

通常不同的企业或同一企业在不同的时期、不同的形势和任务情况下可能采取不同的战略.从战略的内容来看,房地产开发企业的战略主要包括产品战略、市场战略和投资战略三个方面.产品战略居于主导地位.有了好的产品战略,生产出满足社会和用户需要的产品,并保证产品质量达到优良标准.其出发点是既要利用企业的优势差别,又要避免遭到劣势差别的影响,扬长避短,在竞争中获得最大的利益目标,使产品的使     

论专业化与多元化经营战略的选择

经营战略的选择 ,必须从实际出发 ,依托市场。在科学预测的基础上 ,该“大”则“大” ,该“小”则“小” ,该“分”则“分” ,做到分合有度 ,始终与市场容量连在一起 ,从市场实际出发 ,相机抉择。一、两者运作机理的比较1 企业专业化经营的运作机理。专业化经营 ,是指企业通过从事符合自身资源条件与能力的某一领域的生产经营业务来谋求企业的不断发展。专业化经营的优势主要有以下几点 :①集中精力于最熟悉的领域 ,企业会做得更好 ,也会让顾客更满意。②品牌与产品更能融为一体 ,深入人心 ,能使ＣＩＳ战略达到最卓越的成效。③以市场规模化…     

房地产开发经营的顾客满意管理研究

基于房地产开发的问题。本首先分析了目前我国房地产消费市场状况及实施满意度战略的重要意义。然后对顾客满意度和房地产品牌建立的关系进行了研究，最后给出实施顾客满意管理战略的框架和具体措施。     

油气流量测量仪表的在线实流检定问题

流量测量仪表的检定或校准是流量量值传递或溯源链中最重要的环节,通常可将其分为实验检定和干式检定（干检）两种方式。介绍了实流检定和干式检定的概念,并论述了各自的应用场合,强调了流量仪表在线实流检定的必要性及计量学特点。     

Digital assemblages: evidence and theorising from the computerisation of the US residential real estate industry

We develop the concept of digital assemblages in order to advance current theorising on the ways in which information and communication technologies (ICTs) are helping to reshape work. The empirical setting is the US residential real estate industry—a ‘living laboratory’ for studying information‐intensive work and the adoption and uses of ICT. We find that real estate agents' uses of ICT are pervasive and suggest that agents now embed themselves more deeply into the transacting of real estate by actively supporting buyers and sellers, rather than acting primarily as information intermediaries. Building from this, we theorise that this ICT use can more coherently be understood as a ‘digital assemblage’ rather than a formal information system. Digital assemblages are characterised as distinct patterns of ICT collections that, in use, are functionally equivalent and structurally similar, relying on standardised and commodified ICT and are neither formally designed nor collectively governed.     

中小城市房地产消费市场启动的对策

章针对目前我国中小城市房地产市场发展缓慢的情况，在分析了其主要的影响因素后，从小区规划方面、工程质量管理等方面提出了大力发展我国中小城市房地产市场的对策。     

谈物业管理公司超前介入房地产规划设计

现实生活中的物业管理与房地产规划设计相脱节的现象普遍存在，章分析了物业管理公司超前介入房地产规划设计的必要性和主要问题，提出物业管理公司应超前介入房地产规划设计的建议。     

论我国房地产市场供需价格差异的原因及对策

指出当前房屋供需价格差异原因在于开发商、购房者、政府三方利益不均衡;提出为解决矛盾,开发商应进行销售定位并努力降低成本,购房者应明确购房效用,政府应统一制定住宅性能评定指标体系、完善房地产市场等观点.     

Purchasing professional services: A transaction cost view of the antecedents and consequences of purchasing formalization

Professional services represent an increasing share of expenditures in contemporary organizations. While these services are often of strategic importance, they are also perceived as being difficult to purchase and use, which creates challenges for the purchasing process. In order to address these challenges, organizations are increasingly engaging in systematic efforts to improve their ability to purchase professional services. These efforts focus on formalizing the purchasing process by introducing policies, guidelines, and other measures for the hiring of service suppliers. Based on a transaction cost economic framework, the current paper investigates the nature, antecedents and consequences of formalization initiatives in the purchasing of professional services. The results from a cross-sectional study of 76 large Swedish organizations show that the formalization of purchasing professional services takes two different forms: the formulation of policies and the establishment of preferred supplier agreements. The former is driven by company size, whereas the latter is driven by the frequency of purchase transactions. Only the establishment of policies, however, is found to be positively related to organizations' perceived ability to purchase professional services.     

Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer-employee rapport

The study examines whether factors related to customers' perception of employees' behavior in terms of customer perceived role ambiguity, role overload and customer-employee rapport influence the development of brand equity in the professional service context. 632 customers of one of the Big Four auditing companies participated in the study. The results of structural equation modeling show negative effects of role ambiguity and role overload on brand associations, perceived quality and brand loyalty, which constitute brand equity. The findings indicate a positive effect of customer-employee rapport on the enhancement of B2B brand equity. However, the negative influences of role ambiguity and role overload on customer-employee rapport transfer detrimental indirect effects on brand equity. The study contributes to an understanding of how the real interaction between service providers and customers can influence brand equity in the professional service setting.     

“应对国际金融危机中国建筑业与房地产业的机遇与挑战”高层论坛综述

由中国建筑业协会管理现代化专业委员会、哈尔滨工业大学管理学院、《建筑管理现代化》,编辑部主办的“应对国际金融危机中国建筑业与房地产业的机遇与挑战”高层论坛于2009—01-10在哈尔滨工业大学召开。综述了论坛特邀报告人的主题和主要观点,各专题发表人的题目和观点,为中国建筑业与房地产业在国际金融危机环境下健康发展提供了应对策略。     

Relationships of channel power, noncoercive influence strategies, climate, and solidarity: A real case study of the Taiwanese PDA industry

The management of channel relations has a significant impact on a firm's operational competitiveness; however, there is a lack of published research to better understand the linkages between channel relationships and channel power, noncoercive influence strategies, as well as channel climate and channel solidarity. This paper develops a model showing the linkages among these dimensions of channel relationships. Using linear structural relations (LISREL), a model of the Taiwanese personal digital assistant industry is developed to illustrate these interactions. The corresponding empirical test results indicate that channel climate has a significant impact on channel solidarity; however, this impact may be mitigated by both channel power and the use of noncoercive influence strategies. In addition, both mutual trust among channel members and continuity of the relationship have a positive influence on channel solidarity. Channel members with relatively more power appear able to determine the degree of channel solidarity through the use of effective noncoercive influence strategies.