Statistical formats to optimize evidence-based decision making: A behavioral approach

Statistical information is crucial for managerial decision making. The decision-making literature in psychology and mathematical cognition documents how different statistical formats can facilitate certain types of decisions. The present analysis is the first of its kind to assess the impact of statistical formats in the presentation of data from market research on both the optimality of market decisions and the time required to perform the decision-making process. An economic experiment provides the data for this study. The experiment presents statistical information in simple frequencies and relative frequencies using numerical and pictorial representations in the context of different informational environments. The key findings are that statistical information presented in terms of relative frequency formats gives rise to more accurate decision making than data presented in terms of simple frequencies, independently of the informational environments. When time is the relevant variable, numerical formats lead to a faster interpretation than pictorial ones. Since the number of factors defining the four statistical formats and the different informational environments is quite large, an orthogonal design offers a suitable experimental design. This design keeps the experiment manageable without substantially reducing its analytical power.     

Mapping international business and international business policy research: Intellectual structure and research trends

This paper analyzes the core international business (IB) areas covered by ten IB-focused journals to date using 13,937 documents reflecting more than 300 years of combined publication history. Using bibliometric and citation analysis, it provides a systematic understanding of the current IB landscape, explicates the relevance of the future of IB research and depicts trends in this research field with emerging prevalent themes identified. The strongest themes across IB journals are performance, perspective and emerging economies/MNEs, shared strongly across UK/Europe, US and Asia-based journals. Our findings report on the prevalent research field, economy and geography, the latter analyzing the impact of author numbers and distribution, and thus, scale effects. Within this context, sole authorships are largely replaced by co-authorships, yet often on national level. We further limited the study to IB policy and found the focus centers on key themes of foreign business attraction, transnational governance and IB promotion.     

Technology,innovation and knowledge: The importance of ideas and international connectivity

The relevance of ideas is at the core of the IB field and has been captured in concepts like technology, innovation and knowledge. While these concepts have evolved over the last decades, the point that the ideas and the international connectivity are central for IB remains genuine. This paper is an attempt to take stock of the evolution of the concepts technology, innovation and knowledge in IB literature along the past five decades with a particular focus on the role of the Columbia Journal of World Business (CJWB) and the Journal of World Business (JWB) in this evolution. Likewise, our objective is to offer a research agenda for the coming decade. We proceed in two steps. First, we scrutinize how the IB literature has progressed and expanded over the last five decades, illustrating this on the basis of articles published in CJWB and JWB. Second, we take a helicopter view on this literature and reflect on the insights we have gained and the challenges the IB field has ahead that can constitute the basis for a future research agenda. We highlight the importance of creating a micro-foundation of knowledge processes where mechanisms on the interaction between the higher levels (nation, firm, teams) and the individual level are clarified.     

Using mixed methods designs in the Journal of Business Research, 1990–2010

The purpose of this article is to examine the uses of mixed method research designs published in the Journal of Business Research. This study involves a content analysis of 2072 articles published between 1990 and 2010 in the Journal of Business Research. Seventeen mixed method studies implemented data collection procedures sequentially (68%), six implemented them concurrently (24%), and two combined both sequential and concurrent procedures (8%). On the whole, priority skews more toward quantitative strands with ten articles prioritizing quantitative data (40%), three articles prioritizing qualitative data (12%), and twelve articles prioritizing both equally (48%). Business scholars recognize the benefit of mixing qualitative and quantitative research; however, as a discipline, we are not demonstrating knowledge of the mixed method literature or procedures; none of the articles recognized or mentioned knowledge of mixed method procedures or cited mixed method research. This study provides guidance for researchers in identifying design types appropriate for various research objectives as well as the models of different design types appearing in the Journal of Business Research.     

Methodological choices of HR research conducted in Asia

A twenty-year study of the Human Resource (HR) practices–outcome relationship has found that more rigorous methodologies have been adopted over time. However, several problematic features such as cross-sectional, single-informant, and single-level designs continue to be adopted (Bainbridge et al., Human Resource Management, 2016). Responding to calls for increased contextualization of research by investigating the relationship between the location of data collection and the methodological choices of researchers, this study answers the question “How unique are the methodological choices of HR research conducted in Asia?” Applying content analysis to 241 published articles, we compare internal, external, construct and statistical conclusion validity of studies collected in North America (n=66), Europe (n=95) and Asia (n=80, including 57 studies from China). Results show that despite similarities in cross-sectional, single-informant and single-level designs across regions, research conducted in Asia is mainly undertaken via field studies, using subjective outcome measures at the organizational level, following a post-predictive design. In addition, studies from Asia are more recent, and show a shorter time gap between data collection and publication. Theoretical and practical implications embedded in the dynamic context of Asia in general, and China more specifically are discussed.     

An assessment of hierarchical linear modeling in international business,management, and marketing

International marketing research, in most cases, involves at least two levels (e.g., firms within countries) that make the hierarchical linear modeling (HLM) a suitable data analysis technique. Due to its robustness, the use of HLM in the international business (IB) research has increased substantially over the last decade. However there is still a lack of standardization in the fundamental issues that hinders the wide spread use of HLM. This study provides unified approach to HLM use in IB research by providing standards for appropriate use of HLM. To achieve this goal, a detailed analysis of the method's use in 42 IB studies is provided and these studies are compared with 104 non-international studies to determine where IB research stands in terms of HLM use. Finally this study focuses on the good HLM practices and offers suggestions designed to maximize the effective use of HLM and potential in international business studies.     

Agility and flexibility in international business research: A comprehensive review and future research directions

This study explores 134 articles on agility and flexibility research published in the top-nine international business (IB) journals. Accordingly, we critically analyze, map and structure flexibility and agility research in IB, and synthesize the findings into an integrative framework. The paper identifies a wide range of definitions of the concept and a lot of work on its conceptualization. However, studies at the individual and institutional levels of analyses are scarce, and the concept is under-theorized, as there is a dearth of real theoretical underpinnings in this research stream. Thus, in addressing this gap, more qualitative and interdisciplinary research is needed.     

A review of research methodologies in international business

What is common practice in international business (IB) research methodology? To address this question, we surveyed 1,296 empirical articles published in six leading international business journals from 1992 to 2003. The study uncovers state-of-the-art approaches in research methodologies in IB in terms of five major aspects: data collection methods, sample sources including sampled countries and subjects, sampling methods, sample sizes, and response rates. The results indicate that (1) mail questionnaire surveys dominate empirical research, (2) 60.9% of the studies use a one-country sample (88.9% from western countries), (3) 33.7% of the studies are based upon sample frames provided by third parties, and (4) the median sample size is 180 with an average response rate of 40.1%. Suggestions and recommendations are also provided to improve the methodological rigor of IB research.     

Panel studies of new venture creation: a methods-focused review and suggestions for future research

Longitudinal panel studies of large, random samples of business start-ups captured at the pre-operational stage allow researchers to address core issues for entrepreneurship research, namely, the processes of creation of new business ventures as well as their antecedents and outcomes. Here, we perform a methods-orientated review of all 83 journal articles that have used this type of data set, our purpose being to assist users of current data sets as well as designers of new projects in making the best use of this innovative research approach. Our review reveals a number of methods issues that are largely particular to this type of research. We conclude that amidst exemplary contributions, much of the reviewed research has not adequately managed these methods challenges, nor has it made use of the full potential of this new research approach. Specifically, we identify and suggest remedies for context-specific and interrelated methods challenges relating to sample definition, choice of level of analysis, operationalization and conceptualization, use of longitudinal data and dealing with various types of problematic heterogeneity. In addition, we note that future research can make further strides towards full utilization of the advantages of the research approach through better matching (from either direction) between theories and the phenomena captured in the data, and by addressing some under-explored research questions for which the approach may be particularly fruitful.     

Relationship Strategy,Effectiveness, and Responsiveness in Services Marketing

Abstract

Relationship marketing has been recognized as a new paradigm in marketing. Although the practice of relationship marketing has expanded rapidly across the globe, most of the published researches in this area of study are based on data collected from North America or Europe. This research studies the relationship between relationship strategy, relationship effectiveness, and responsiveness to customer needs using data collected through the administration of the One-to-One Gap Tool (Peppers, Rogers, and Dorf 1999) in the Indian service sector. The results of statistical analysis using LISREL provide strong support for the positive relationship between relationship effectiveness and responsiveness to customer needs. The Organizational Activity of relationship strategy was also found to possess relationships consistent with theory. However, findings regarding the Informational Activity and the Operational Activity are less conclusive. Managerial implications and directions for future research in relationship marketing are discussed.     

The selection,use, and reporting of control variables in international business research: A review and recommendations

This study explores the selection, use, and reporting of control variables in studies published in the leading international business (IB) research journals. We review a sample of 246 empirical studies published in the top five IB journals over the period 2012–2015 with particular emphasis on selection, use, and reporting of controls. Approximately 83% of studies included only half of what we consider Minimum Standard of Practice with regards to controls, whereas only 38% of the studies met the 75% threshold. We provide recommendations on how to effectively identify, use and report controls in IB studies.     

Revisiting the standing of international business journals in the competitive landscape

Journal rankings are contentious, proliferating and bring about a significant change to research productivity and quality assessment. In this paper, we assess the quality and impact of International Business (IB) journals in relation to each other and management and business journals more broadly. In so doing, we overcome methodological limitations of previous journal rankings by adopting a novel approach that incorporates a worldwide meta-ranking. Its key advantage is the ability to look at the standing of journals both within and between subject-areas. Comparisons between subject areas are important because centralization of resource allocation decisions within institutions has ramifications for disciplines and staff involved. Results indicate that within the IB domain, JIBS continues to top the list, JWB has solidified its position and joined the upper tier of IB journals, the space below JIBS and JWB is increasingly contested, pointing to the emergence of a multi-tier set of “core” IB journals. In the wider competitive landscape of management and business journals, IB journals perform well in the upper tier, but there is a long tail of IB journals at the lower end of our meta-ranking.     

Three Pathways to Case Selection in International Business: A Twenty–Year Review,Analysis and Synthesis

With its focus on locational context, International Business (IB) is a prime candidate for the application of Case Study (CS) methodology. Yet many IB scholars still have doubts about CSs, possibly because strategies for their selection and disclosure procedures may lack rigor. The purpose of this article is to document and discuss CS selection in IB research, make suggestions for improvement, and thus raise the standard and status of CS research.Using qualitative content analysis, this paper examines CS selection strategies in four IB journals (1995–2014), relating them to chosen theoretical purposes and logics employed. Our results indicate that 12% of the 333 investigated CS articles lacked a section on methodology, and 41% of papers reported no indication of how CSs were selected. Drawing insights from the dataset, we propose and distinguish between theory-driven and phenomenon-driven CS selection approaches. In light of our evidence, best-practice papers are identified and apportioned to coherent pathways connecting theoretical purpose, logic and CS selection strategies. In doing so, we address the link between case selection and theorizing in CSs and advocate greater methodological sophistication and transparency of CS selection reporting in IB research.     

Mobile shopping intensity: Consumer demographics and motivations

PurposeTo investigate how consumer demographics and motivations may influence their mobile shopping intensity.Design/methodology/approachAn online survey was developed to collect data using SurveyMonkey's online shopper panel. The final sample consisted of 937 mobile shoppers. Linear regression analysis was performed to test the hypotheses.FindingsConsumers' education and income levels significantly increase their number of mobile purchases, their frequency of purchases, and the amount of money spent on mobile purchases. Males have been found to spend more on mobile shopping than females, while younger people made more mobile purchases than older people. This study also identifies six types of motivations that drive consumers’ mobile shopping intensity, including convenience seeking, bargain hunting, enjoyment seeking, perceived usefulness, ease of use, and innovativeness.Research limitations/implicationsFuture research may examine additional motivational measures and situational factors and conduct cross-cultural studies.Practical implicationsFindings from this study can help businesses develop their mobile shopping strategies.Originality/valueThis is the first study to investigate how consumer demographics and motivations may influence their mobile shopping intensity.     

The tension of information sharing: Effects on subsidiary embeddedness

This paper investigates the relationship between foreign subsidiary competition and embeddedness in a peripheral area of an advanced country. The study argues that pressure to innovate and unintended private knowledge spillovers compete in explaining the relationship between competition and embeddedness as a result of the tension of information sharing. Such a tension can be relaxed when accounting for subsidiaries’ competence-creating entry motives. Statistical analysis supports this argument. This study contributes to the broad IB field as well as to business network theory and to research on the creation of local linkages by MNEs. Implications for managers and policy-makers are also discussed.     

Recent Journal and Trade Publication Treatments of Globalization in Mass Media Marketing and Social Change

International marketing strategies, made possible by technological innovation and forced by economic reality, must be supported and refined by empirical study of their successes and failures. This study reviews all articles published in over 800 scholarly journals and trade publications in 1989 and 1990 in an attempt to describe the studies becoming available to the international marketer for guidance. In all, 130 articles dealing with mu media or advertising and marketing in an international perspective were found. Six dimensions of these are analysed and discussed: editorial type; subject; the mass medium of focus; inclusion of quantitative data; and country or countries.

This analysis of all 130 studies reveals that articles are more apt to cover news than more generalizable types of knowledge, refer to media and to international aspects more in general terms than in specific terms, often provide unsubstantiated advice, generalizations or predictions, under-represent countries outside of Europe, and are very infrequently based on primary data.

An overall judgement is that empirical studies of the success or failure in the use of media or advertising in global marketing, necessary to provide guidance to international marketers, were virtually absent from the body of scholarly research published in the two years studied.     

Does a Student’s Personality Influence Global Attentiveness and Internationalism in an International Business Course?

Learning outcomes for international business (IB) courses are designed to do more than simply impart IB knowledge. However, past studies have had mixed results on the impact of learning in IB courses. This study examines whether a student’s personality may affect learning outcomes. The results suggest that after completing an IB course, students become more interested in keeping up with important international issues (i.e., global attentiveness) and also benefit from a stronger global outlook (i.e., internationalism). The Big Five personality trait, openness to experience, partially affected these learning outcomes. Students in our study with a high degree of openness to experience were the most global attentive before and after taking the IB course. However, openness to experience levels did not significantly influence levels of internationalism. Implications of this study and suggestions for future research are also discussed.     

Cross-national research and international business: An interdisciplinary path

Comparative cross-national research is among the oldest approaches of scientific inquiry in the social sciences. We investigate the foundations of published works in cross-national research (CNR) in international business (IB), sociology, and psychology with an eye on leveraging their rich traditions for future IB research. Our approach aims to contribute and address repeated calls for taking an interdisciplinary approach in IB. We examined published CNR in 106 scholarly journals and identified 817 articles with 51,738 citations in IB, 477 works with 30,017 citations in sociology, and 835 articles with 54,519 citations in psychology. We use metric multidimensional scaling to examine the co-citation data for each field and identify knowledge and approaches commonplace in sociology and psychology to propose future research paths in IB. In particular multilevel analysis, which is scarcely used in IB, offers the potential of unfolding new dimensions within the field. Based on the emergent results from our MDS solutions, we recommend multiple future paths for CNR, particularly with respect to IB relationships, market entry, and related domains.     

Keiretsu centrality — profits and profit stability: A power dependence perspective

Prior studies compare keiretsu member firm and independent firm performance. Here, we use historical and power dependence perspectives to theorize that the Japanese keiretsu system primarily benefits the most central firms. We test this by examining the performance of two types of keiretsu firms (central firms and other member firms) within two types of keiretsu (horizontal and vertical). We hypothesize and find that: (1) central vertical keiretsu firms are more profitable than central horizontal keiretsu firms; (2) central horizontal keiretsu firms have greater profit stability than central vertical keiretsu firms; (3) central vertical keiretsu firms are more profitable than non-central vertical keiretsu firms; and (4) central horizontal keiretsu firms have greater profit stability than non-central horizontal keiretsu firms. Implications for managers and future research directions are discussed.