Country-of-origin, animosity and consumer response: Marketing implications of anti-Americanism and Francophobia

Anti-Americanism and Francophobia express a consistent hostility toward the government, culture, history or people of the US and France or the Francophonie (the global community of French-speaking peoples). This study explores interactions between country-of-origin (COO) effects and animosity expressed through anti-Americanism and Francophobia through analysis of scholarly studies, several decades of articles from the general and online press in the US and France, and ethnographic fieldwork in France and the US results reveal interesting inconsistencies and variability in national expressions of consumer animosity and response to COO cues over the time of the study, underlining the need for further longitudinal study of animosity, COO effects and consumer response. Implications of findings are examined with reference to theory development, marketing practice, and public policy.     

Merger waves,entry-timing,and cross-border acquisition completion: A frictional lens perspective

We study the impact of deal announcement and entry-timing within a cross-border acquisition (CBA) wave on the likelihood of acquisition completion. Drawing upon the frictional lens perspective, we identify two types of frictional forces- wave-friction and partner-friction within merger waves. We follow a simulation-based methodology and identify three CBA waves for Indian acquirers between 1995 and 2015. Our findings suggest that acquisition announcement within a merger wave as compared to outside of a wave is negatively related to the likelihood of deal completion. Further, within a merger wave, we find an inverted U-shaped relationship between entry-timing and the likelihood of deal completion.     

Corporate social responsibilities,consumer trust and corporate reputation: South Korean consumers' perspectives

This study proposes and tests a model of corporate social responsibility (CSR) that specifies relationships among (1) four categories of CSR initiatives as independent variables, (2) three types of consumer trust as mediating variables, and (3) corporate reputation as the dependent variable. Results show that the firm's fulfillment of economic and legal CSR initiatives had a direct positive effect on corporate reputation, whereas neither ethical nor philanthropic CSR initiatives did. In the CSR-trust link, economic performances fostered consumer expertise trust, legal and ethical CSR activities affected integrity trust, and philanthropic CSR activities influenced social benevolence trust in the firm. This study confirms that all three types of trust partially or fully mediate the effect of the four CSR initiatives on corporate reputation. This outcome indicates that CSR activities create and nurture consumers' trust in the company, which will, in turn, bring about consumers' positive or improved perceptions of the firm.     

Internal service quality within the different Chinese subcultures: a comparison between Taiwan, China, and Singapore

Previous research has determined the different internal service quality (ISQ) characteristics in the East and the West; however, the differences within Chinese subcultures still remain unknown. The objective of this study is thus to determine whether the importance level of ISQ factors and attributes is similar within the different Chinese subcultures. The empirical results show there are significant differences between Taiwan, China, and Singapore in the purchasing function of the manufacturing industry. Internal service providers should thus be able to use the results of this research to improve the service quality they direct towards their customers. This study also offers recommendations for managers to increase the levels of ISQ in Chinese businesses.     

The role of country-of-origin,ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity

The objective of this study is to present empirical evidence on the extent to which socio-psychological variables (ethnocentrism and animosity) and the reputation of firms associated to a country-of-origin (COO) are related to an important relational exchange factor (trust). Furthermore, the study tests the moderating effects of familiarity. Data were collected from 202 automobile owners in a large Spanish region. Path and multi-group analyses were performed using a structural equation modelling approach. This paper investigates the effects of reputation of firms associated to a COO and animosity on trust, which have not been commonly used as a dependent variable of these concepts before. Moreover, this study explores the moderating role of familiarity. This study supports the view that reputation of firms associated to a COO can safeguard international transactions and create trust in foreign firms, and thus may decrease due to interrelated emotional consumer reactions such as animosity and ethnocentrism.     

银行业问题及治理:对中国台湾与日本的比较研究

在997年的亚洲经济危机中,台湾地区较好地抵御了各种外部冲击,没有出现货币的大幅贬值和严重的经济衰退。但近年来台湾地区银行业的问题不断增多,如利润水平连年下滑、不良债权迅速增加、中小金融机构纷纷倒闭等等。这种困境与20世纪90年代初以来日本银行业出现的问题有着较大的相似性,均为资产价格泡沫破灭与金融自由化共同作用的结果。本文通过对比分析日本和台湾地区治理银行业问题的措施,指出台湾地区能从日本的经验中获得一些借鉴与启示。     

Linking corporate logo,corporate image,and reputation: An examination of consumer perceptions in the financial setting

This study aims to fill a gap in marketing studies concerning the effect of a logo on consumer evaluations. The research addresses two questions: (1) what are the factors that influence the favorability of the corporate logo; and (2) what are the main influences of this favorability on corporate image and corporate reputation? The favorability of a corporate logo is reflected by the extent to which consumers positively regard that logo. The findings from the consumers' perspectives in the context of a financial setting, suggest that the main factors that bear influence on a favorable corporate logo (antecedents) are: corporate name, design, and typeface. The findings reveal the importance of the company's corporate logo in enhancing the corporate image, attitude toward advertisements, recognizability, familiarity, and corporate reputation. Key implications for managers and researchers are highlighted.     

Volunteering personal information on the internet: Effects of reputation, privacy notices, and rewards on online consumer behavior

Accurate personal information provision is one of the most important determinants of the commercial development of the Web. However, consumers are usually reluctant to provide personal information or tend to provide false information online because of their concern about privacy violation risks. We employ a 2× 2× 2 experimental design to examine the effects of reputation, privacy notices, and rewards on online consumer behavior in volunteering two types of personal information on the Internet: demographic information and personally identifiable information. We discuss the theoretical and practical implications of the findings.     

New product success in the consumer packaged goods industry: A shopper marketing approach

Marketing activities that influence shoppers along the various stages of their path-to-purchase are gaining attention from both manufacturers and retailers. Using a dataset with detailed information on 105 new products (NPs) launched in the U.K. by 44 leading brands and sold across 13 major retail banners, we provide strong support for the prominent role of both upper- and lower-funnel marketing actions that influence consumers before (upper) or during (lower) their shopping trip. We show which of these shopper-marketing instruments have the largest effect on NP performance at a retailer, and whether and how their effect is moderated by the retailer's store context. When it comes to NP success, the lifeblood of CPG companies, the lower-funnel marketing actions targeting shoppers directly at the point-of-purchase predominantly decide your fate. Thus, manufacturers should work ever harder to collaborate with retailers and push the store-specific shopper-marketing instruments in a favorable direction through information sharing and tailoring of their marketing program to individual retailers. Indeed, not all news is bleak for brand manufacturers. We identify five pieces of good news that brand manufacturers can use to their advantage.     

Causes and effects of consumer bankruptcies: a cross-cultural comparison

Data for this study were collected during 1988 through surveys conducted in Canada, Japan, Scotland and the United States. The overall objectives of the study were to determine differences in factors influencing decisions to file bankruptcy, expectations from bankruptcy and impact of bankruptcy filing on debtor's life in each country. It was found that over 50% of debtors in all countries except the United States (46%) identified ‘too much borrowing’ as a reason for having to file for bankruptcy. Most of the debtors in each country agreed that bankruptcy provided a ‘fresh start’. In addition, U.S. and Canadian debtors also indicated that filing for bankruptcy had a positive influence on their health status, family relations and the employment status. The impact of bankruptcy for Japanese debtors was rather harsh, resulting in family problems, health problems, suicides and running away from home. To help reduce the growth in bankruptcy and halt repeat bankruptcies, a multi-level effort focusing on lending practices, borrowing practices and bankruptcy procedures is needed.     

Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: a comparison study of Korea,China, and Russia

This study examines how brand popularity in conjunction with consumers' varied styles of decision-making, as well as other consumer characteristics, can influence the overall evaluation of a sustainable brand. The results of our empirical analysis show that the effect of brand popularity varies widely according to which countries one considers. Here we examined Korea, China, and Russia, and found in each country that popularity significantly influenced consumers' evaluations of sustainable brands, yet in very different aspects. In Korea, when the brand popularity cue was presented, a significant positive influence on consumer evaluation resulted. However, China showed a significant negative influence, while Russia showed neutral, insignificant results. In addition, we found also that both a brand's fashion leadership and its connection with sustainable, conscientious causes can work as moderators. Finally, we found that consumer decision-making style varies not only according to fashion leadership and sustainability involvement, but that each country had a different opinion on sustainability in general. Thus, several important implications for international marketing are here presented.     

对大陆、特别行政区和台湾地区公文的比较分析

本文通过大陆、香港和澳门特别行政区及台湾地区公文的内容和特点的比较分析,可以让相关人员更好地区别和了解四地公文的内容和特点,形成良好的公文理念.     

对大陆、特别行政区和台湾地区公文的比较分析

本文通过大陆、香港和澳门特别行政区及台湾地区公文的内容和特点的比较分析,可以让相关人员更好地区别和了解四地公文的内容和特点,形成良好的公文理念.     

城市配送的中日比较研究简

日本城市配送经历各阶段不同的做法,中日在城市配送方面存在差异,中国城市借鉴日本城市配送经验的对策建议：对影响城市配送的软环境要进行改善;鼓励国内建大型的零售连资集团;对影响城市配送的技术性问题寻求解决办法.     

Consumer affinity for foreign countries: Construct development,buying behavior consequences and animosity contrasts

PurposeOur purpose is to extend affinity theory in construct domain, scale development, model testing and by discerning affinity and animosity.Design/methodology/approachWe carry out exploratory and empirical research in order to explore the domain and to test the factor structure and the hypotheses through confirmatory analysis.FindingsWe find (1) four target country affinity dimensions, (2) consumer affinity impacts micro country image, buying intentions and actual product ownership, and (3) affinity and animosity are distinct constructs with partly shared and partly unique dimensions.Originality/valueThe study is the first to empirically test the four dimensions, the first to establish a positive relationship with actual product ownership and micro country image, and the first to contrast the role of the dimensions in affinity and animosity.     

Information direction, website reputation and eWOM effect: A moderating role of product type

This article examines how the electronic word of mouth (eWOM) information direction (positive vs. negative) and a website's reputation (established vs. unestablished) contribute to the eWOM effect. The article describes a study focusing on the moderating role of the product type (search vs. experience). The results of the experiment show that the eWOM effect is greater for negative eWOM than for positive eWOM, greater for established websites than for unestablished websites, and greater for experience goods than for search goods. The results support the moderating effects of product type on the eWOM information direction-website reputation-eWOM effect relationship. The impact of negative eWOM on the eWOM effect is greater for experience goods than for search goods. Similarly, the impact of website reputation on the eWOM effect is greater for experience goods than for search goods. The findings provide managerial implications for an Internet marketing strategy.     

海峡两岸贸易隐含碳排放问题研究

本文在构建投入产出模型基础上,以2005-2010年海峡两岸进出口贸易额与碳排放数据为样本,通过估算部门碳排放强度,测算两岸贸易隐含碳排放量,对两岸贸易隐含碳净转移进行LMDI分解。研究发现:在2005-2010年间,祖国大陆各部门的碳排放强度显著高于台湾地区相应部门的碳排放强度,海峡两岸贸易隐含碳排放量主要来自于化学工业、金属工业和机械设备制造业等部门,两岸贸易使得全球碳排放量减少了209.38-306.03百万吨。本文研究不仅从部门角度,为海峡两岸控制贸易隐含碳排放量提供了理论依据,还从全球碳排放角度,为促进海峡两岸贸易深入发展提供了环境意义上的支持。     

Parent control mechanisms,knowledge attributes,knowledge acquisition and performance of IJVs in Taiwan service industries

The study explores parent companies' use of control mechanisms in their international joint venture (IJV), IJV knowledge acquisition and IJVs' performance. Traditionally, control mechanisms are criticized for potentially limiting autonomous learning. However, we propose that knowledge-oriented control mechanisms used by the parent company on its subsidiaries could facilitate knowledge acquisition and learning. This study takes samples from 104 Sino-foreign joint ventures in service industries in Taiwan. The results of the study indicate that in IJV, parent companies require a ‘personnel training’ control mechanism as a guide for gaining codified knowledge from foreign partners. MNCs should apply ‘culture’ and ‘performance’ control mechanisms to gain non-codified knowledge. In turn, the tacit knowledge of IJV results in a better economic, competency-based performance, while explicit knowledge more significantly influences the synthetic performance.     

A comparison of determinants of consumer satisfaction/dissatisfaction with the performance of apparel products between South Korea and the United States

The purpose of the present study was to identify the determinants of consumer satisfaction and dissatisfaction (CS/D) with the performance of apparel products at the purchase and product-consumption stages for Korean consumers, and to examine if these determinants were similar to those for US consumers. Results showed that at the purchase stage, the three variables, found significantly related to CS/D at purchase for US consumers, were also significant for Korean consumers. These three at-purchase variables were: perceived at-purchase performance, performance expectation and experience-based norm disconfirmation (i.e. the discrepancy between consumers’ experience-based norm and their perception of product performance at purchase). When the variables related to CS/D at the product-consumption stage were examined, both similarities and differences were found between Korean and US consumers. For both countries, perceived consumption performance and satisfaction at purchase were significantly related to CS/D at the product-consumption stage. Differences were found in the effects of expectancy disconfirmation and performance expectation on CS/D at the product-consumption stage. Expectancy disconfirmation is the discrepancy between consumers' performance expectation and their perception of product performance after consumption. Expectancy expectation was found to be a significant determinant of CS/D for US consumers, but was not a determinant for Korean consumers. Performance expectation, which was found not to be a significant determinant of CS/D for US consumers, was a significant determinant for Korean consumers.     

Gunboats, reputation, and sovereign repayment: lessons from the Southern Confederacy

Many states that formed the Southern Confederacy defaulted on sovereign debt sold in international capital markets during the 1840s. The Confederacy also elected President Jefferson Davis, who openly advocated the repudiation of U.S. states' debts while a member of Congress. Despite its poor credit record, the Confederate government managed to float cotton bonds in England that constituted under 2% of its expenditures. The bonds were largely issued to settle overdue debts with gun contractors who had cut off trade credit. The South serviced the bonds as late as March 1865, a time of domestic hyperinflation and weeks before the fall of Richmond. Although the Confederate experience shows that trade sanctions can promote debt repayment, the gunboat model can only account for a small amount of lending. A reputation or another type of sanction would be necessary to support higher levels of lending in international capital markets.