专业性、公益性、持续性--中国服装品牌年度大奖拉开帷幕

经过长达半年的精心策划和准备,"2003-2004中国服装品牌年度大奖"评选活动于日前拉开帷幕.这是中国服装业首次为中国原创服装品牌设立奖项,它的诞生对于中国服装行业、广大服装企业乃至全社会都将产生重要意义.     

中国服装品牌论坛在京举行

3月23～25日,由《竞争情报·服装经销商》杂志社、中研国际时尚品牌管理咨询集团、中研资本、服装企业电子商务、中国服装培训网主办的2012中国服装品牌论坛暨成就中国服装500强业界年会在京召开。本次论坛以"中国服装行业复兴的方向"为主题,世界顶级专家齐聚一堂,来自中国服装界上市公司高管、品牌商、渠道商、零售商、媒体界共2000余人出席本次论坛。     

精进卓越 精诚完美——杰克·第七届中国服装品牌年度大奖启动

汇聚了中国主流自主服装品牌,见证了六年服装行业风云际会,作为服装产业最具权威性和影响力的评选,“杰克·第七届中国服装品牌年度大奖”于2010年10月1日全面启动。颁奖盛典将于2011年3月28日在北京盛大举行。     

创建服装品牌生产系统的途径

我国服装企业在加工设备、工艺技术、面辅料供应和劳动技术人员等方面都已具备国际竞争条件，但在信息、消费需求等动向研究、商品策划、品牌营销及品牌系统组织方面还很薄弱，尤其对于创建品牌所要遵循的内在规律和实施技巧还理解不透，召集面对知识经济涌动的大潮和国际市场竞争日益激烈的局面，我国的服装企业要迎接新世纪的挑战，就必须立足国情，根据自身的基础，构建能够发挥在优势的创新体系。     

服装品牌的“微笑”

现在服装行业面临着一个哭泣曲线,谁都想把它变成一个微笑曲线,但是问题在于大多数企业并不知道如何转型,或者转型的成本过大,所以就这样一天一天熬着。中国每年出口服装 200 多亿件,相当于为全世界每个人做 3件衣服,但是产值却非常低,服装行业附加值高的前、后端都被外国企业占领了。     

购物中心喜忧参半服装品牌理性选择

2007年,商业市场的繁荣除了迎来一批百货公司的新张开业,各种名头和新兴概念的购物中心也将接踵而来,如世贸天阶、华茂中心、银泰中心柏悦生活、万达广场等等。年初,北京东直门地铁站上的东方银座商场由原先的商场完全换脸成为购物中心,以崭新的姿态高调亮相，也在业内引起不小的震撼。种种迹象，让我们感觉到在经过几年低调的沉寂期后，购物中心似乎有着卷土重来的气势。中国商业是否会迎来一个新的购物中心高潮？伴随它们的出现，将会有怎样的一个发展态势？面临各种各样的购物中心大张旗鼓地招商宣传，服装企业在选择过程中应该注意哪些事项？这些都是我们希望揭开的谜底。     

品牌助你飞得更高 2009河南服装品牌年度大奖揭晓

如今,服装行业迎来了一个新的发展机遇期。尤其是对于河南服装来说,最好的时代已经来临。今年以来,河南省委书记徐光春视察服装产业园区,表现出政府对服装产业前所未有的重视;外贸企业原来承接二手、三手乃至四手单,现在直接接到一手订单,附加值有了质的提升;内销企业狠练内功,实施品牌化战略,生产量同比增长了25%左右……     

2012中国服装品牌论坛暨成就中国服装500强业界年会 探寻中国服装行业复兴方向

曾经,古丝绸奏响了我国服饰文化的华彩篇章,而今,那辉煌的巅峰已经渐行渐远。我国沦为世界服装制造工厂,原创设计动力缺失等一系列弊病凸显,我国服装产业未来的路在何方?2012年3月23-25日,由《竞争情报·服装经销商》杂志社、中研国际时尚品牌管理咨询集团、中研资本、服装企业电子商务和中国服装培训网主办的2012中国服装品牌论坛暨成就中国服装500强业界年会在北京召开,来自中国服装界的上市公司高管,优秀的品牌商、渠道商、零售商代表,以及营销领域的专家,文化界的学者等共计2000余人齐聚一堂,从品牌升级、渠道变革、零售模式三大主题切入,共同探寻中国服装业复兴的方向,期冀着思想的交汇碰撞能够为行业发展带来革命性的推动。     

中国服装品牌论坛3月亮相北京

3月23～25日,2012中国服装品牌论坛暨2012年度中国服装界年会将在北京举行。此次盛会既是一场世界顶级专家齐聚一堂、预测服装行业三大趋势的盛会,也是行业各路名宿联袂解读服装行业发展方向的盛会。     

第二届深圳国际品牌授权展暨动漫衍生品采购会闭幕

2014年8月15—17日,由亚洲品牌授权协会和深圳前域会展文化有限公司联合主办的“第二届深圳国际品牌授权展暨动漫衍生品采购会”在深圳会展中心拉开帷幕。本次活动得到深圳市福田区人民政府和深圳市文体旅游局的大力支持。由国家新闻出版广电总局发展研究中心主办的2014中国动漫品牌授权产业高峰论坛也在展会期间同期举行。     

Licensing information goods

A significant amount of research on patent licensing and the diffusion of knowledge is organized around static frameworks of analysis. Patent holders, however, may face a dynamic problem, namely the intertemporal consistency problem of the durable-goods monopolist that is induced by durability on the demand side. Licensing practices such as exclusive licensing contracts and most favored customer clauses allow patentees to solve or mitigate this dynamic consistency problem. There are situations, however, where these practices are not possible either due to the nature of the patent (the case of information goods) or due to compulsory patenting laws. We study the effects of the intertemporal consistency problem on patent licensing in these situations. Relative to the existing literature, we obtain the following main results: (i) all of the firms that remain in the industry will be using the innovation; (ii) royalty licensing may be superior to fixed-fee or auction licensing from the licensor's point of view; (iii) social welfare and consumer surplus may be lower than when the patent holder can commit not to make additional sales; (iv) even for non-drastic innovations, the price of the good that is produced may be lower than the competitive price corresponding to the initial situation (before the innovation was discovered).     

Licensing a technology standard

I examine the optimal licensing strategy of the owner of a proprietary technology standard in a monopolistically competitive industry. The standard owner can be either an outsider inventor or a joint venture of downstream firms. I find that (1) a simple revenue royalty replicates the integrated monopoly outcome; (2) a patent pool cannot do better than adopting a non-discriminatory licensing policy that offers higher royalty rates to pool members than to nonmembers; (3) if the standard owner also sells a complementary good, then it may choose a decentralized marketplace as a commitment not to maximize licensing revenue. Implications to the use of RAND pricing in standard settings are discussed.     

Guidelines for Corporate Trademark Licensing

Licensing a trademark in many firms, if it occurs at all, is an incidental ad hoc arrangement. An unorganized approach can mean trouble. It can also mean the firm is losing an opportunity to exploit fully a valuable asset. Tom Meyer, Cathie Tinney, and Terry Tinney argue that trademark licensing is deserving of careful attention and planning.     

The Structure of Licensing Contracts

Industrial organization theory has explored several issues related to licensing, but empirical analyses are extremely rare. We amass a new and detailed dataset on licensing contracts, and use it to present some simple 'facts' concerning licensing behavior. Our analysis reveals robust cross-industries differences in several contractual features, such as exclusivity, cross-licensing, ex-ante versus ex-post technology transfers, and licensing to related versus unrelated parties. We offer an interpretation of these facts based on cross-industry variation in the strength of intellectual property rights.     

Licensing Innovations with Exclusive Contracts

We analyze licensing contracts specifying an exclusive territory clause and a fixed fee as a form of payment. While commonly observed, the effects of such licensing contracts have not been investigated in the licensing literature. We find that they can generate revenues for an innovator equal to those that would be obtained by a monopolist using the cost-reducing innovation that is being licensed. This result, however, depends on three factors: The size of the market relative to the pre-innovation marginal cost, the quality of the innovation, and the degree of substitutability between the goods being produced in the market.      

The Licensing of Barbers in the USA

Barbering is one of the earliest professions to be licensed in the USA. This article discusses the origins of barber licensing, as well as its current status and scope, and then estimates the effects that such licensing has had on barbers' earnings. To estimate these effects we use micro‐level data from the 2000 US Census along with several measures of the strictness of state licensing of barbers. Our results suggest that certain licensing provisions may have increased barber earnings by between 11 and 22 per cent. The magnitude of our estimates is somewhat higher than those found in studies examining the effects of licensing in similar professions.     

The Prevalence and Effects of Occupational Licensing

Our study provides the first national analysis of the labour market implications of workers who are licensed by any agency of the government in the USA. Using a specially designed Gallup survey of a nationally representative sample of Americans, we provide an analysis of the influence of this form of occupational regulation. We find that 29 per cent of the workforce is required to hold a licence, which is a higher percentage than that found in other studies that rely on state‐level occupational licensing data or single states. Workers who have higher levels of education are more likely to work in jobs that require a licence. Union workers and government employees are more likely to have a licence requirement than are non‐union or private sector employees. Our multivariate estimates suggest that licensing has about the same quantitative impact on wages as do unions — that is about 15 per cent — and that being both licensed and in a union can increase wages by more than 24 per cent. However, unlike unions which reduce variance in wages, licensing does not significantly reduce wage dispersion for individuals in licensed jobs.     

There and Back Again: The De‐Licensing and Re‐Licensing of Barbers in Alabama

The economic effects of occupational licensing remain an understudied topic, but even less is known about the effects of the removal of licensing legislation. In this article, we take advantage of a natural experiment that occurred in the state of Alabama. Alabama was the last state to begin licensing barbers in 1973 and also the only state to de‐license barbers (in 1983). Relying on data from 1974 to 1994, we find evidence that barber de‐licensing reduced the average annual earnings of barbers as well as the number of cosmetologist employees per million residents in Alabama, although not all our results are statistically significant. We also find evidence that de‐licensing resulted in small increases in the number of barber shops and decreases in the number of cosmetology shops in Alabama. In recent decades, a number of attempts have been made to re‐license the occupation — most recently with a barber licensing bill that became law in September 2013. The result is that barbering in Alabama is once again a licensed occupation. Our limited evidence suggests that the re‐licensing of barbers in Alabama may already have had an effect on pay and on the number of barber shops.     

浅析品牌内涵与品牌策略

随着经济全球化的发展,企业间的竞争也相应由价格竞争、质量竞争转向全方位的品牌竞争。中国企业要想和外国企业相抗衡,必须适应品牌竞争的需要,认真分析品牌内涵及属性,并制定相应的品牌策略。