Service,value networks and learning

Both supply chain management (SCM) and marketing in general have been moving from models and purposes narrowly focused on goods to more general models and purposes associated with partnerships, value networks, service provision, and value creation. Some of this movement has been captured in what has become known as service–dominant (S–D) logic. This article applies S–D logic to thinking about SCM in terms of service provision, in which goods are seen as service distribution or provisioning mechanisms, explores and elaborates on the concept of a value network, and develops a model of the firm as an essential service provisioning agent in a complex and adaptive value network. Research and managerial opportunities are also explored.     

从共生概念演变看红色旅游共生发展内涵

红色旅游共生发展是一个具有理论意义和实际价值的问题,科学界定红色旅游共生发展的内涵以及清楚识别红色旅游共生发展的特性,意义重大。采用文献分析方法收集共生问题研究的文献,梳理共生概念在生态学领域的萌生和演进线索,描述共生概念在人文社会科学、企业管理学领域的发展及其具体应用状况,结合红色旅游共生发展的实际情况,探求本质,得到了广义和狭义的红色旅游共生发展概念。最后,通过剖析红色旅游共生发展与一般旅游共生发展的异同,揭示出红色旅游共生发展的独特内涵。     

Relationships in business markets: Exchange episodes,value creation,and their empirical assessment

Conclusion David Wilson (1995) has provided us with much grist for thought with his integrated framework for customer-supplier relationship development. In focusing on which constructs are “active” and therefore most meaningful at each stage, he has opened a new vista for research in this area. Our models and empirical research ought to reflect this, but to date they largely have not. I have suggested qualitative, longitudinal research as a preferred next step in gaining the knowledge that we will need to make field-survey, longitudinal research worthwhile. Wilson also is to be lauded for drawing greater attention to value creation as a central undertaking in customer-supplier relationships. Understanding and actualizing value creation (and value sharing) are critical aspects of the market-sensing and customer-linking capabilities in market-driven organizations (Day 1994), yet the mechanisms underlying them and the methodologies for accurately assessing them remain largely unknown. Here, particularly for tool development research, it would seem to be an opportune time for business marketing academics and practitioners to form their own collaborative relationships for mutual gain. His research interests are in working relationships between firms in business markets and measurement techniques. His articles have appeared inHarvard Business Review, Journal of Marketing, Journal of Marketing Research, Management Science, Psychological Bulletin, andPsychometrika, among others. He has been vice president of the Business Marketing Division of the American Marketing Association and is a fellow of the American Psychological Association.     

试论以人为本对和谐社会构建的影响

以人为本是实现科学发展观的核心内容。在构建和谐社会的过程中,以人为本是前提、是价值目标,也是必然选择;以人为本对和谐社会的构建产生了决定性的影响,它不仅与构建和谐社会具有统一陛,也是构建和谐社会的根本出发点。本文的研究工作对于探讨以人为本对和谐社会之间的关系具有一定的指导价值。     

The evolving marketing concept,competitive intensity and organizational performance

Marketing educators generally assume in their teaching that there is little inconsistency between adherence to the marketing concept and the stakeholder concept. Some assume that the latter is a logical extension of the former but there has been no empirical analysis of this issue. In this paper, research based on the perceptions of Fortune 500 executives is presented which focuses on this issue. Of particular concern are their views concerning the future business environment, organizational conduct and expected performance in 1995. This data is used to empirically examine the inseparability of the marketing concept and stakeholder concept. In addition, the relationship of the competitive environment upon these philosophies as well as upon perceived organizational performance is empirically investigated and discussed.     

A framework for market-based organizational learning: Linking values, knowledge, and behavior

The authors review the concept of organizational learning and present a broad conceptual framework for its modeling. Within this framework, one specific process for market-based organizational learning is postulated. An empirical test of this model leads the authors to conclude that a more positive learning orientation (a value-based construct) will directly result in increased market information generation and dissemination (knowledge-based constructs), which, in turn, directly affects the degree to which an organization makes changes in its marketing strategies (a behavioral construct). Managerial implications are discussed. His research interests lie primarily in the areas of organizational information use and market-based organizational learning. His work has been published in theJournal of the Academy of Marketing Science, Journal of Advertising Research, Journal of Business Research, andJournal of Marketing. His research interests include both individual and organizational learning. He has published in the areas of consumer decision making, advertising effectiveness, and market-based organizational learning. His research interests include organizational marketing and marketing channels. His work has been published in theJournal of Marketing, Journal of Business and Economic Statistics, Journal of Business Logistics, Journal of Purchasing and Materials Management, andJournal of Health Care Marketing.     

价值链管理的研究进展

在价值链概念发展的基础上,对价值链管理内容的不断丰富与发展、价值链管理的新模式和价值链会计进行了系统的综述,并展望了未来可能的研究重点和发展趋势。     

过错概念的变化对法的价值重心转换之影响

过错是法学研究的重要专业术语,它内含于法律规则之中,具有承载法律制度的价值功能。在法律发展史上,随着人们对过错概念认识的不断深化,对过错标准的判断把握也不断深入。主观过错说、客观过错说、主客观统一说的产生和发展变化,引起过错标准的相应变化,导致过错概念的含义宽窄不一,从而引发法的价值重心——自由、公平与正义等发生相应的转换。     

旅游产业集群:形态、边界与运行机制——湖南旅游产业集群实证研究

从波特所界定的产业集群概念出发，以集群产业关联深度为出发点，采用投入产出法和聚类分析法，对湖南省旅游产业集群的形态、边界及运行机制进行了识别和界定。研究表明，现阶段湖南省旅游集群是以旅行社业为核心产业，包括六大主体产业和12项辅助产业在内的轴轮状与网状相结合的混合型产业集群结构形态。其中，核心产业与主体产业之间为组织一参与关系；主体产业之间属于横向共生性联结；主体产业与辅助产业之间则是以上下游价值链关系为纽带的纵向联结模式。湖南旅游集群发展模式对于具有高度组团化特征和处于成长阶段初期的旅游目的地具有普适性意义并可作为研究区域旅游产业集群演化过程的一个起点。     

中国服务型政府建设研究综述与展望

目的/意义服务型政府的建设既是构建社会主义和谐社会的必然要求,也是政府职能转变的彰显,对推进新形势下国家机构改革的深化具有重要价值。方法/过程对中国服务型政府建设历经的阶段进行了梳理;对相关文献进行了评析。结果/结论提出中国服务型政府建设历经“构想(理念)—形成(话语)—构建(模式)—完善(策略)”等四个阶段。以文献评析为基础,得出相关结论:随着中国服务型政府建设理念不断更新,学理分析也逐渐深化;随着本土化的服务型政府理论体系的持续完善,国内学者对中国服务型政府建设实践面临的困境与发展方向也有了更深刻的认知。立足对已有研究成果的综合分析,本文提出学界今后研究中国服务型政府建设可从视角选定、观念创新、理论融合以及所处形势、核心任务、关键问题等方面着手。     

资本结构与公司绩效的研究进展

国内外诸多学者对上市公司资本结构与公司绩效的关系进行了大量实证分析,且大部分以某一行业或地区的公司状况为研究对象,或从诸如内部的成长性等不同的角度分析资本结构与公司绩效之间的关系。论文梳理了国内外对两者间的关系的最新研究成果,并对已有的研究成果进行了评述;在此基础上,展望了两者间关系的研究趋势,以期为后续研究提供参考。     

群和：客家族群审美观念的恒常主题——以闽西客家为例

客家族群的文化质态丰富多样，无论是聚族而居，还是歌舞传情，无论是衣着服饰，还是馔膳浆酒，无不折射出这个群体独特的审美观念。“群和”作为客家审美观念的恒常主题，千百年来始终有力地承托着客家族群的团结和拓展，编织着客家人多姿多彩的民俗生活，诠释着客家文化的美学价值和社会价值，堪称客家审美观念的核心。     

国有企业、政府股东与资本成本——对国有企业深化改革的理财学思考

投资者、董事会与管理层以及企业价值的创造和分配等概念及它们相互之间的关系历来都是学界研究的热点,自然也是我国国有企业改革进程中不容忽视的问题。深入理解并科学运用资本成本理念,对于深化我国国有企业改革具有极其重要的意义。本文以资本成本概念为核心,对于国有企业的财务性质、国有企业治理、政府股东以及国企理财目标等问题进行了分析,并在此基础上对我国国有企业的深化改革从理财的角度进行了思考。     

资本结构、股权结构与企业价值之实证分析

根据资本结构理论,行业因素是影响资本结构的一个重要因素,不同的行业具有不同的资本结构。文章主要是以中国IT行业上市公司为研究对象,通过实证检验分析发现IT企业价值与流通股比例之间存在一定的负相关性,与资本结构也是负相关的关系,同时与长期借款率等指标有一定的相关性。     

国内会展旅游研究述评

会展旅游的概念是随着会展经济在中国的发展而提出来的，直到20世纪90年代末才被我国学术界所重视。目前，国内在会展旅游理论研究、会展旅游活动组织等方面明显滞后，学术界和实业界在会展旅游方面的研究虽迅速增加．但对一些基本问题尚存在分歧。试图通过综述国内会展旅游研究工作，对会展旅游的概念与内涵、操作方式等若干基本问题进行一次梳理，以期为我国各地区会展旅游的健康发展提供指导，并借此推动国内会展界和旅游界对会展活动、会展旅游的进一步研究。     

产出服务化战略:维度、研究假设及其管理含义

越来越多的企业的产出正在由实物产品为主向服务产品为主转变,但很少有学者关注产出服务化战略概念的测量问题.本文运用文献分析法,阐明了产出服务化战略的维度,开发了相关的研究假设,构建了产出服务化战略的影响因素及其绩效的概念框架,并指明研究的管理含义.这种理论分析为未来的实证研究提供了重要的基础.     

企业失败项目挽救决策研究：一个文献综述

失败项目客观而大量存在已被充分证实,研究挽救企业失败项目有着重大的理论意义和现实价值。从失败项目的概念、项目失败的标准、影响项目失败的因素等企业失败项目方面,以及从挽救的内涵、是否值得挽救与如何挽救等挽救管理方面对国内外相关研究进行了综述和评价,进一步指明了企业失败项目挽救决策的未来研究方向和重点内容。     

金融改革三十年：筚路蓝缕，春华秋实

中国的金融改革开放走过了三十年的历程。回眸三十年,我们取得了举世瞩目的成效,积累了不少宝贵经验：保持币值稳定才能促进经济持续增长;直接融资和间接融资协调发展才能有效配置资源;加强金融监管才能保证国家金融安全;循序渐进改革才能稳定持续发展;立足本国实际,借鉴国外经验才有后发优势。在总结经验赞誉辉煌的同时,保持清醒头脑,正视改革中的缺憾是必须的。例如,国有商业银行现代金融企业制度尚未真正建立、金融市场体系不够完善、金融价格尚未完全市场化、金融宏观调控效果还不够理想、金融监管体系还不能完全适应金融现代化的需要、潜在金融风险巨大等,有待于金融进一步的深化改革。     

概念图评价研究述评

从概念图题型、概念图评分方法、概念图评价的功能与局限三个方面对概念图评价研究进行了综述,概念图评价研究在国外开展得较为成熟,而目前国内的研究明显地存在着理论研究难成体系、实证研究比较匮乏、研究阵容过于单薄等缺陷,国内应着力于研究队伍建设,大力开展实证研究,建立与完善切合我国教育实际的概念图评价的理论体系．     

论旅游信息系统的概念、内涵与功能

在回顾旅游信息系统（TIS）研究与应用状况的基础上,分析了旅游行业的市场结构和信息需求,以及TIS的概念、内涵与作用,并展望了TIS的开发与应用前景.旅游行业是一个信息密集行业,需求方、供应方、中介和目的地管理机构都依赖于信息采集、处理与交换;随着信息技术特别是互联网技术的兴起,旅游行业的市场竞争和结构变革正在加剧;互联网络、GIS、GPS、多媒体等技术在旅游行业有广阔的应用前景;TIS的作用分为4个层次：提高效率、改善绩效、获得竞争优势和促进行业创新与变革.