CRO机制下证券公司风险管理体系研究

随着证券公司风险范围的日益扩大,风险管理角色的变化以及法律制度的改革,传统零散式风险管理方法越来越难以满足企业持续发展的需求,CRO(首席风险官)便是这种实践的产物。从证券公司风险控制活动、信息与沟通、监督三个方面着手,探讨CRO机制下证券公司的风险管理有重要的理论和现实意义。     

Service sabotage: A study of antecedents and consequences

Although much of the existing research on employee sabotage and deviance focuses on the manufacturing sector, studies have also found evidence of deliberate employee misbehavior in a variety of service settings. In this study, the authors conceptualize and test a model of service sabotage dynamics that incorporates both the antecedents and the consequences of such behaviors. In doing so, the study contributes contemporary empirical evidence of factors associated with the deliberate sabotage of service by frontline customer-contact personnel. Using a survey-based approach, the authors collected data from 259 respondents from a sample of 1,000 respondents. The findings largely support the hypothesized antecedents of service sabotage and show that a range of individual characteristics, management control efforts, and perceived labor market conditions are linked with service sabotage. Furthermore, the analysis suggests that service sabotage behaviors are associated with individual and group rewards, effects for customers, and other performance measures. Lloyd C. Harris (Harris@Cardiff.ac.uk) (PhD, Wales) holds the Sir Julian Hodge Chair in Strategic Marketing at Cardiff Business School. His main research interests include dysfunction at work, the marketing-organizational behavior interface, market orientation, dysfunctional behavior during consumption, e-loyalty, and organizational culture. His work has been published in theJournal of Retailing, theJournal of Service Research, theJournal of Business Research, theJournal of Management Studies, theInternational Journal of Human Resource Management, and theJournal of Services Marketing. Emmanuel Ogbonna (Ogbonna@Cardiff.ac.uk) (PhD, Wales) is a professor of management and organizational behavior at Cardiff Business School. His major research interests are in the areas of organizational strategy, culture, human resource management, and the U.K. food retail sector. His other research interests cover all aspects of race discrimination on government-sponsored training programs. His work has been published in theJournal of Business Research, theJournal of Service Research, theJournal of Management Studies, theBritish Journal of Industrial Relations, andWork, Employment and Society. He serves on the review board of several international journals.     

The antecedents of preventive health care behavior: An empirical study

A conceptual model of preventive health care behavior is proposed and tested. Results suggest that preventive health care behaviors are strongly influenced by the value consumers perceive in engaging in such actions. This value is greatly affected by response efficacy, or the person’s belief that a specific action will mitigate the health threat. A separate consideration affecting adherence to a prescribed preventive health care behavior is self-efficacy, or the person’s belief that the target behaviors can be enacted. Additionally, health motivation and health consciousness are also shown to influence preventive health care behaviors. Future research directions and managerial implications of the findings are outlined. Rama K. Jayanti (Ph.D., Louisiana State University) is an assistant professor of marketing, James J. Nance College of Business, Cleveland State University, Cleveland, Ohio. Her primary research interests include services marketing and consumer behavior. She has published articles inJournal of Health Care Marketing; Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior; andJournal of Professional Services Marketing. Alvin C. Burns is a professor of marketing and department chairman at Louisiana State University. His articles have appeared in publications such as theJournal of Marketing Research, Journal of Health Care Marketing, Journal of Advertising, Journal of Advertising Research, andAsian Journal of Marketing. Burns belongs to the American Marketing Association, the Association for Consumer Research, and the Association for Business Simulation and Experiential Learning. He is the lead author ofMarketing Research (Prentice Hall, 1995).     

Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators

Although word-of-mouth (WOM) activity has been studied as an outcome variable of other constructs such as satisfaction, less attention has been given to the antecedents and moderators of WOM when considering WOM as a central construct. Hence, we propose a model of WOM antecedents and moderators using a meta-analytic review. The results show that all antecedents have significant effects on WOM activity, with customer commitment showing the strongest effect. The following hypotheses are also supported: (1) WOM valence is a significant moderator, (2) cross-sectional studies show a stronger influence of satisfaction and loyalty on WOM activity than longitudinal studies, and (3) studies of WOM behavior show a weaker link between loyalty and WOM activity than studies of WOM intentions. In addition, we show that satisfaction has a stronger relationship with positive WOM than loyalty, whereas (dis)loyalty has a stronger relationship with negative WOM than does (dis)satisfaction. We discuss this finding based on the different natures of positive and negative WOM. This article is based on the first author’s dissertation.     

略论专业带头人队伍的建设

师资队伍建设是国家示范性高等职业院校建设的重要内容,而专业带头人队伍建设则是师资队伍建设的重中之重。本文结合示范性高等职业院校建设要求从作用、责任、权利、管理等几个方面对如何加强专业带头人队伍建设进行了分析和探讨,为各示范性高等职院校建设提供借鉴。     

我国行政听证主持人制度研究

在行政听证中,如果主持人不能公正和独立地指挥整个听证过程,那么听证的公正性将得不到保障。以我国行政听证主持人制度为对象,分析其存在的主要问题,借鉴吸收国内外法制实践经验,完善中国行政听证主持人制度。     

高校设置总会计师的必要性与合理性探析

高校设置总会计师适应高校经费收支多元化、复杂化现实,是回应有关制度要求的实践选择.新时期,我国高校组织特性呈现出新的变化,高校领导班子能力建设尝试新的实践探索.高校设置总会计师能够呼应这些新变化的需要,从而促进财务管理工作的科学化、专业化、精细化发展走向,提高管理的质量与效率.因此,高校设置总会计师可以从总会计师的职责权限、制度建设、任免方式及监管体系等方面统筹考虑.     

交换与营销观念:一个营销理论的整合模型

现代营销哲学的形成与发展是以交换为核心的营销理论发展的逻辑结果。关系营销理论并不是对传统营销理论的替代,它是兴起于特定的市场领域。关系营销理论的关系范式实际上强调的是交换过程中对人与社会互动过程的关注,它不但没有超越现代营销哲学的范畴,更没有脱离"交换"这一营销学核心概念。     

透析“营销是科学还是艺术”之争

1945年,Converse创造性地提出“营销究竟是科学还是艺术”的问题,至今这个问题都呈“无解”状态.整体看来,“营销是科学还是艺术”之争历经了前科学、科学、后科学三大发展阶段.60多年的发展历史形成了以下特点:相对于“艺术”而言,研究者更偏好讨论“科学”;论据科学性不强与营销科学化目标难以实现.营销学科学哲学转向与研究方法的低层次导致这场争论在低水平重复,而思辩研究的存在是这场争论产生的根本之源.“营销是科学”无疑是这场争论追求的最终目标,而正确地框定营销学理论研究范围与建立营销“一般化”的理论范式将是解决这场争论的根本之策.     

为营销理论发展寻找新的“路标”

针对美国市场营销学会对营销概念的重新界定之弊端，本文以服务和关系营销为研究的逻辑起点，对一般意义上的营销概念进行了拓展，提出了新的营销定义。首先，对传统和新的营销概念进行深层次分析；其次，结合营销定义最重要的构成要素，对营销作为一项组织职能的拓展与延伸进行了探讨；最后，通过对上述命题的分析，将营销概念与承诺管理等概念进行耦合，阐述本文所提出的新营销概念的理论意义和现实意义。     

绿色营销:21世纪营销的主旋律

绿色营销是21世纪营销的主旋律，绿色观念是前提，绿色需求是基础，绿色生产是必由之路，绿色产品是内涵，绿色包装是引擎，绿色价格是磁场，绿色销售是途径，绿色促销是桥梁，绿色销售服务是保障，绿色营销管理是保证。     

清代科道官弹劾机制研究

科道官是清代执行监察职能的主体,而弹劾是科道官行使监察职能的最重要手段,科道官主要以他人具揭和风闻为据进行弹劾,文武官员的犯罪、违法、违纪、失职等各种不法行为均在其弹劾之列。但在肯定科道官弹劾绩效的同时,科道官监察作用发挥的空间毕竟有限,参奏不实、摭拾细故、假公济私、谗间忠良及袒庇私人的现象限制了弹劾机制的正常发挥。     

Marketing as production: The development of a concept

The conventional view of marketing as somehow adding to the work of manufacturing is rooted in the concept of production as the creation of material attributes. A view of marketing as an integral part of a productive process generating “bundles of utilities” has a long history in economic analysis. This approach offers several advantages for marketing thought.     

Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context

Empirical studies investigating the antecedents of positive word of mouth (WOM) typically focus on the direct effects of consumers’ satisfaction and dissatisfaction with previous purchasing experiences. The authors develop and test a more comprehensive model of the antecedents of positive. WOM (both intentions and behaviors), including consumer identification and commitment. Specifically, they hypothesize and test commitment as a mediator and moderator of satisfaction on positive WOM and commitment as a mediator of identification on WOM. Using data obtained from customers of a retailer offering both products and services, they find support for all hypothesized relationships with WOM intentions and/or WOM behaviors as the dependent variable. The authors conclude with a discussion of their findings and implications for both marketing theory and practice. Tom J. Brown (tomb@okstate.edu) is Ardmore Professor of Business Administration and an associate professor of marketing at Oklahoma State University. He received his Ph.D. from the University of Wisconsin-Madison. His articles have appeared in leading marketing journals including theJournal of Marketing Research, theJournal of Marketing, theJournal of Consumer Research, and theJournal of the Academy of Marketing Science. His current research interests include causes and effects of corporate reputation and the customer orientation of service workers. He is cofounder of the Corporate Identity/Associations Research Group. Teaching interests include marketing research, services marketing, and corporate communications. He is coauthor (with Gilbert A. Churchill Jr.) ofBasic Marketing Research (5th ed.). Thomas E. Barry (tbarry@mail.smu.edu) is a professor of marketing and vice president for executive affairs at Southern Methodist University in Dallas, Texas. He received his Ph.D. from the University of North Texas. His primary teaching and research interests are in the areas of integrated marketing communications, marketing management, brand equity, loyalty, and advertising effectiveness. His research has appeared in numerous journals including theJournal of Marketing Research, theJournal of Advertising Research, theJournal of Advertising, theJournal of Consumer Psychology, and theJournal of the Academy of Marketing Science. He is the author or coauthor of two books in marketing and advertising management. He has consulted for a variety of firms and is a director on four boards. In 1995, he received the Outstanding Contributions in Advertising Research Award from the American Academy of Advertising. Peter A. Dacin (pdacin@business.queens.ca) is a professor of marketing at Queen’s University in Kingston, Ontario, Canada. He received his Ph.D. from the University of Toronto. His primary teaching and research interests lie in consumer/managerial judgment formation, brand equity/dilution, corporate reputation, and research methods and design. He has also published in the area of sales force management. His research has appeared in several leading journals including theJournal of Marketing, theJournal of Marketing Research, and theJournal of Consumer Research. In addition, he has published in numerous conference proceedings. He is currently the chair of the American Marketing Association’s ConsumerBehavior Special Interest Group, serves on the Academic Council of the American Marketing Association, and is cofounder of the Corporate Identity/Associations Research Group. Richard F. Gunst (rgunst@mail.smu.edu) is a professor and chair of the Department of Statistical Science at Southern Methodist University (SMU) in Dallas, Texas. He received his Ph.D. from SMU. His primary teaching and research interests are in the areas of linear and nonlinear modeling and regression analysis, with an emphasis on spatial statistical modeling. He has co-authored three books on regression analysis and the statistical design and analysis of experiments, in addition to publishing scholarly articles in theJournal of the American Statistical Association, Biometrika, Biometrics, andTechnometrics. He has received the W. J. Youden (1974, 1985) and Frank Wilcoxon (1994) Publication Awards fromTechnometrics, and the American Statistical Association’s Award for Outstanding Statistical Application Award (1994). He is a fellow of the American Statistical Association and received its Founders Award in 1999.     

Exploring the dynamics of antecedents to consumer–brand identification with a new brand

This study examines the dynamics of consumer–brand identification (CBI) and its antecedents in the context of the launch of a new brand. Three focal drivers of CBI with a new brand are examined, namely: perceived quality (the instrumental driver), self–brand congruity (the symbolic driver), and consumer innate innovativeness (a trait-based driver). Using longitudinal survey data, the authors find that on average, CBI growth trajectories initially rise after the introduction but eventually decline, following an inverted-U shape. More importantly, the longitudinal effects of the antecedents suggest that CBI can take different paths. Consumer innovativeness creates a fleeting identification with the brand that dissipates over time. On the other hand, company-controlled drivers of CBI—such as brand positioning—can contribute to the build-up of deep-structure CBI that grows stronger over time. Based on these findings, the authors offer normative guidelines to managers on consumer–brand relationship investment.     

关于绿色营销若干问题的思考

绿色营销是市场营销在近年来发展的一个新阶段，引起了各国营销学界的普遍关注。从实践效果看，绿色营销增强了企业的竞争能力，提高了企业经济效益，因而被视为企业成功的最佳方法。从某种意义上说，绿色营销不仅是一种企业行为，更是企业生命之所在。     

中国关系营销视角下的第三方物流企业营销策略

中国关系营销是中国人际关系活动向市场活动或经济活动渗透的一种自然取向.将中国特殊的人际关系用于商业活动,对于解决关系营销的操作性问题具有重要作用.中国关系文化中存在关系营销的因素,但基于中国文化的关系营销与西方关系营销存在差异.通过对中国第三方物流企业开展关系营销的影响因素及现状的分析,提出在中国特殊的关系背景下第三方物流企业的营销策略.     

高校翻转课堂教学模式研究

随着多媒体、互联网的信息技术发展,形式多样的教学模式被应用到各高校课堂中,近几年掀起的"翻转课堂"成为许多学者探索、创新教学模式的研究重点.翻转课堂教学模式的出现符合当代教学改革的方向,但翻转课堂在高校教学实践过程中还面临挑战,信息化教学仍需要进一步探究,推动以学生为中心的课堂教学模式.