The principle of the procedural just value

With the development of the society,the improvement of the law system has attracted the widespread attention.The writer tries to discuss this problem in procedural just value's principles attitude and also tries to prove that procedural just value's principles has independent content and significant status in judicial procedure.And the generalized a variety of principles and created the definition about it.     

专利侵权诉讼的特殊性及其若干程序性救济

专利侵权是一类特殊的民事纠纷，其特殊性主要表现在专利的科技属性及专利诉讼的复杂性对程序设计提出了特殊要求。目前，我国专利纠纷的审理适用普通民事诉讼程序，只是在管辖、当事人适格等个别问题最高人民法院作了特殊规定。在笔者看来，这些规定远远不能满足专利纠纷的特殊属性及其对程序设计的特殊要求。本文将重点介绍与阐释美国专利纠纷中若干特殊程序设计，并从比较法角度对我国相关制度完善提出若干建议。     

专利侵权诉讼的特殊性及其若干程序性救济

专利侵权是一类特殊的民事纠纷,其特殊性主要表现在专利的科技属性及专利诉讼的复杂性对程序设计提出了特殊要求。目前,我国专利纠纷的审理适用普通民事诉讼程序,只是在管辖、当事人适格等个别问题最高人民法院作了特殊规定。在笔者看来,这些规定远远不能满足专利纠纷的特殊属性及其对程序设计的特殊要求。本文将重点介绍与阐释美国专利纠纷中若干特殊程序设计,并从比较法角度对我国相关制度完善提出若干建议。     

电子商务交易中信任度计算模型研究

信任是建立社会关系的基础,也是建立社会秩序的基本工具。在电子商务领域,信任则是交易能够发生的前提,如何度量信任、计算信任则成为电子商务系统的重要组成部分。本文针对目前电子商务信任管理系统中信任计算模型存在的问题,提出一个综合考虑用户信任度影响因素的信任度计算模型,给出相应的计算公式和方法,并引入信任担保机制、信任奖惩机制等,以克服现行信任管理系统对新用户的不公平以及存在的"freerider 现象"等。     

动态联盟的资源流动及价值

动态联盟是合作竞争的重要组织形式,是网络经济条件下的价值创造系统。它以计算机通讯网络为主要的联系手段,以为顾客创造价值和提高企业竞争力为根本目的。这个价值创造系统将各联盟伙伴的核心资源联结为一体,通过结合合作伙伴互补的核心能力和核心资源共同创造价值、共享价值、共担风险和共同进步,体现了合作竞争的关系。     

劳动力与劳动的价值分析

劳动力是潜在的凝聚状态的劳动,劳动是显现的流动状态的劳动力;在生产资料私有制为主体(资本主义)的条件下劳动力是主体性商品;在生产资料公有制为主体(社会主义)的条件下劳动是主体性商品;劳动的价值即人的劳动的价值,就是人的具体劳动中所包含的抽象的人类劳动;作为一种特殊的原始性商品,劳动的价值是指具体劳动中所包含的抽象的活劳动,而活劳动的价值量则等于该劳动所创造的物化劳动的价值量.     

供应链中准时化采购的风险分析与控制策略

从供应链中的企业角度,分析了供应链中实施准时化采购所面临的风险,并在此基础上,提出了若干风险控制策略,为企业能够在供应链中有效实施准时化采购提供了依据。     

The impact of corporate behavior on perceived product value

This research examines how ethical and unethical corporate behavior influence the perceived value of a firm's products, operationalized as the price consumers are willing to pay for that product relative to the competition. We propose that if consumers expect companies to conduct business ethically, then ethical behavior will not be rewarded but unethical behavior will be punished. The results of the first study confirm this expectation. The second study explored ways a firm can improve the perceived value of its products after an unethical act has been committed. Our results indicate that after a firm has committed an unethical act, consumer's perceptions of that company and its products were positively influenced by ethical behavior, corporate philanthropy, and cause-related marketing. However, our analyses revealed that these different strategies varied in their effectiveness. The third study used a choice task, rather than a judgment task, to confirm the finding that corporate behavior does influence perceived product value and is therefore likely to influence market choices. The implications of these findings are discussed.     

无盐析法制洗衣皂的技术原理初步解析

在继制皂基础配方研究之后[1-2],进一步依据实验研究和理论分析对各个配方组分的设计原理作了较为全面的解析,指出了不同配方组分之间的配方设计因果关系和原理所在,也介绍了有关工艺技术研究方面的内容;力求可以指导制皂实践,特别是根据原料的不同实际情况随机调整配方技术.     

“土”不土，“洋”不洋

在一次提案前的内部演练会上，公司的一位曾在数家国际4A广告公司呆过的同事不屑地质疑我们提案不够专业、不够国际化，我很奇怪地问他：“你在街上看到两个人打架，一人手握铁棒，一人手拿板砖，你说是握铁棒的国际化呢，还是拿板砖的专业？”他思考半天答不上话。我告诉他：“谁先打倒谁，谁国际化；谁不被打倒，谁专业化!”     

手机游戏刚刚上路

2009是中国网络游戏全面启动的第十年。历经十年的发展,中国网游走过了它的快速膨胀期,也缔造了不少辉煌,它接下来面临的挑战将是如何实现可持续发展。与之相比。手机游戏的未来还充满着更多的未知,如果没有3G,或许我们这份对手游未来的期许就不会有现在这么强烈。     

Brand value creation: Analysis of the Interbrand-Business Week brand value rankings

Brand value has become an important corporate performance metric, as can be observed from the close following of the annual Top 100 Brand Values ranked by brand consultancy firm Interbrand and reported in Business Week. In this study, we employ a simultaneous equations model to examine the non-linear influence of lagged advertising, marketing promotions and R&D expenses on brand value after controlling for net income and lagged brand valuation. We infer that these lagged expenses yield diminishing returns to brand value. The effect of R&D expense is the weakest, possibly because it is confounded with the advertising and promotional effects. Differences across industry segments or country base are not statistically significant.     

中美博弈对全球价值链的影响机理与重构效应

当前,虽然中美经贸摩擦暂时得到缓和,但中美博弈冲突并未在根本上得到解决,其对全球价值链的影响具有长期性。从出口层面看,贸易政策不确定性加剧,直接影响着企业的生产布局和出口选择,进而引发贸易转移效应;从进口层面看,两国间的关税措施抬高了进口成本,必将引发进口国企业和消费者的替代效应。未来国际经贸秩序的深度调整、大国间冲突与博弈的不断演化、国家间经贸关系不确定性加剧等因素,将进一步加速全球价值链的重构进程。具体表现为:全球生产链条缩短,区域性经贸合作加强;研发创新本土化、产业回流等因素将提升国家价值链的战略地位;全球价值链竞争的核心围绕高技术产业展开,中美博弈将表现为中美两种发展模式的对抗。     

B2B品牌价值的构成及其影响因素研究

目前,国内外现有的品牌理论与策略大多数针对的是B2C产品,如海尔、三星、可口可乐等。与此同时,随着思科、IBM、GE等一些B2B企业制造了强有力的品牌,增强了竞争优势,树立了良好的企业形象,创造了巨大的经济效益。越来越多的学者看到了分析和建立B2B品牌价值的重要性和必要性。本文首先简明扼要地阐述B2B市场中,品牌价值的重要性和不可或缺性;而后重点分析构成B2B品牌价值的两个维度:而后分析了影响品牌功能价值的四个要素:功能价值、情感价值、而后分析了关系价值和环境价值。     

The influence of customer loyalty program design on the relationship between customer motives and value perception

Despite the strong use in marketing practice, the effectiveness of loyalty programs is still heavily questioned among researchers. In our study we present an empirically tested framework that views customer loyalty programs (CLPs) with their differing designs as a moderating tool in a means-end relationship between customer motives and value. By disentangling customer value perceptions of loyalty programs we contribute to the remaining question of the efficacy of CLPs and set the road for further research. Our results support the argument that CLPs can be an effective tool and are not only something that adds to the value of a product or service, but rather creates value by itself. However, this is only the case for programs that target prevailing customer motives and hence provide a higher level of perceived value.     

我国增值税改革问题探讨

我国现行增值税由于征收范围过窄和采用生产型的增值税模式,存在着许多问题和缺陷,增值税的改革已刻不容缓。扩大增值税的征收范围,转换增值税类型是增值税改革的必然趋势。消费型增值税是增值税改革的最佳选择。     

基于让渡价值理论的游客忠诚培养研究

文章论述了顾客让渡价值理论、旅游目的地忠诚的内涵,并探讨了顾客让渡价值旅游目的地忠诚的意义。在此基础上,构建了基于让渡价值理论的游客忠诚培养模式,从旅游生命周期、让渡价值理论、休闲度假理念、忠诚营销理念、市场导向因素和目的地感知距离等六个方面提出策略,以便提升顾客总价值,降低顾客总成本,实现游客让渡价值差的最大化。     

A good deal online: The Impacts of acquisition and transaction value on E-satisfaction and E-loyalty

Relying on Thaler's exchange theory, this research examines the unique effects of perceived transaction and acquisition values on consumer e-satisfaction and e-loyalty in an e-commerce setting, along with the moderating role of product/ service category. Overall, consumers' perceptions of transaction value lead to their e-dissatisfaction. Hence, obtaining a good deal does not have the same meaning and influence depending on the type of buying trip (exploratory or goal-directed). These results confirm Thaler's exchange theory's usefulness to analyzing the impact of perceived value on e-satisfaction and e-loyalty. Additionally, in a managerial perspective, this research underlines the importance of adapting promotional strategies to online contexts, since online purchase experience improves when there is an alignment between the customer's goals and the e-tailer’s online offering.     

Enhancing value creation of device vendors in the medical service industry: a relationship perspective

Around the world, hospitals receiving government funding and insurance payments are under increasing pressure to cut costs. Based on the literature in relationship value and transaction cost economics, long-term relationships between suppliers and customers can be beneficial to cost reduction and value creation. This study explores the value of long-term relationships between medical device vendors and hospitals from the hospital perspective. In-depth interviews were conducted employing a grounded theory approach. The results show that in addition to product benefits/costs and supportive services, vendor reputation and sales personnel specificity are most influential towards the value of their long-term relationships.     

刍议增长1%绝对值的计算方法

增长速度是一个相对指标,该指标只能说明现象相对的增长程度。计算增长1%的绝对值即可发现:在同一增长速度的情况下,如果比较的基期数值不同,则增长的绝对值也不同。基期水平低,增长速度快,但增加的绝对值很小;基期水平高,增长速度不快,但增加的绝对值很大。在说明社会经济现象的增长程度与绝对量之间的关系时,运用绝对值的计算方法,能避免单纯用增长速度评价工作优劣的弊端。该计算方法不论从数学原理还是从统计经济意义的角度看都是合理的。