Financial analysis and strategic management

Applications of financial analysis and planning models to strategic management are presented and discussed in this article. The authors first define the concept of strategy and the nature of strategic problems, then present a useful organizing paradigm of the strategic management field. Against that backdrop, financial analysis applications are discussed. Various financial analysis and planning models are reviewed, focusing on their usefulness to strategic management. Suggestions for future research directions are raised and considered.     

The marketing and strategic planning interface

This article examines the potential contribution and implementational problems of developing marketing planning as a means to increase the marketing orientation of a company. It draws on the experience gained from a two year involvement in the design and implementation of a planning system for a large manufacturer, and reviews some of the literature on marketing and strategic planning. The focus is on the problems of managing the interface between strategic and marketing management, and the important role played by marketing information, the Chief Marketing Executive and the planning function in achieving effective and integrated strategic marketing planning.     

Organisational context and behavioural problems as determinants of the effectiveness of the strategic marketing planning process

This paper continues the authors’ recent work on organisational behaviour by arguing that the differences between theory and parctice in marketing planning can be better understood by analysing the corporate environment for marketing management. Thus, variables such as organisational structure, the configuration of corporate decision making processes, patterns of managerial behaviour and the impact of corporate culture, can help us to understand how marketing planning processes operate in practice.

The authors contention is that the real problems associated with the strategic marketing planning process should be grounded in the realities perceived by executives. They go on to discuss a number of common pitfalls in the planning process before reporting on an exploratory empirical study of UK firms with over 100 employees. The implication of the results is seen as reselling the management agenda with regard to the process of marketing planning.     

Does management accounting play role in planning process?

This study examines the relationship between management accounting and planning profiles in Brazilian companies. The main goal is to understand the consequences of not including a fully structured management accounting scheme in the planning process. The authors conducted a field research among medium and large-sized companies, using a probabilistic sample from a population of 2281 companies. Using analytic hierarchy process (AHP) and statistical cluster analysis, the authors grouped the entities' strategic budget planning processes into five profiles, after which the authors applied statistical tests to assess the five clusters. The study concludes that poor or fully implemented strategic and budget-planning processes relate to the management accounting profiles of the Brazilian organizations studied.     

Cognitive Maps and a Hyperknowledge Support System in Strategic Management

Strategic management is defined as the system of action programs which form sustainable competitive advantages for a corporation, its divisions, and its business units in a strategic planning period.We have developed a system called Woodstrat to serve as a support system for these action program activities on both the corporate, the divisional, and the business unit levels. The system is modular and is built around the logic of strategic management, i.e., the main modules cover the market position; the competitive position; the production position; and the profitability, investment, and financing positions. The innovation in Woodstrat is that these modules are linked together, i.e., when a strong market position is built into some market segment, it will have an immediate impact on profitability through links running from the assumptions on an expected development to the projected profit/loss statement. There are similar links making the competitive position interact with the market position, and the production position interact with both the market and the competitive positions, and with the profitability and financing positions.The intermodular links are based on expert knowledge of strategic management; expert knowledge is also worked into the modules such that the logic of strategic management guides the user through the process of working out sustainable competitive advantages. The process is made user-supportive with a hyperknowledge user interface. The support is made intuitive and effective with the use of object-oriented expert system technology. The basis for this is rather unusual: the Woodstrat system was built with Visual Basic, in which the objects to create a hyperknowledge environment were built.It is shown that the conceptual constructs which form strategic management can be described with cognitive maps, and that these can be adequately represented with our hyperknowledge objects. It is also shown that the knowledge formation which takes place in a management team when strategic plans are formed can be described and validated with a hyperknowledge support system. It is finally shown that a support system with hyperknowledge features, which are close to the cognitive maps of a management team, will have a profound impact on the depth and the structure of its strategic management processes.     

Strategic planning for marketers.

The merits of strategic planning as a marketing tool are discussed in this article which takes the view that although marketers claim to be future-oriented, they focus too little attention on long-term planning and forecasting. Strategic planning, as defined by these authors, usually encompasses periods of between five and twenty-five years and places less emphasis on the past as an absolute predictor of the future. It takes a more probabilistic view of the future than conventional marketing strategy and looks at the corporation as but one component interacting with the total environment. Inputs are examined in terms of environmental, social, political, technological and economic importance. Because of its futuristic orientation, an important tenant of strategic planning is the preparation of several alternative scenarios ranging from most to least likely. By planning for a wide-range of future market conditions, a corporation is more able to be flexible by anticipating the course of future events, and is less likely to become a captive reactor--as the authors believe is now the case. An example of strategic planning at General Elecric is cited.     

Are key marketing topics adequately covered in strategic management?

Most business schools have a capstone course called strategic management. Students in these courses are often required to assess organizations’ functional areas of business, including marketing. Students determine marketing strengths and weaknesses of firms, and develop strategic plans for case companies. Students formulate strategies, make recommendations, and determine the expected marketing impact of those recommendations. Although marketing plays an important role in strategic planning, the present research shows that most strategic-management textbooks provide little to no marketing coverage. In study 1, a content analysis of six leading strategic-management textbooks reveals 10 marketing topics being discussed, although scantly. In study 2, a survey of 167 business students nearing graduation examines the relative importance of the identified topics in strategic planning. Findings of this research suggest that the capstone business course needs to be more integrative. Implications for business courses, faculty, textbook authors, as well as practicing marketers and managers are discussed.     

Information Technology Support for Corporate Bank Lending

Decision-making in corporate bank lending occurs at both strategic and individual proposition levels. In principle, these levels will require a different type of IT support for the decisions taken therein. This article discusses the concepts of decision support systems and management information systems, in the light of recent developments in information technology, particularly those in the field of expert systems. The conclusions drawn are that a decision support system will be needed at the strategic level, while an augmented management information system will be required for dealing with individual propositions. This augmentation is seen to come from an expert system front-end’ to the information system, providing an expert management information system.     

Integrated Information Supply for Decision Support in Grid Companies

Increasing regulatory requirements such as price cap regulation have increased the importance of strategic grid asset management. Empirical studies reveal that information supply and consolidation are error prone and long-term processes. The reason is the missing automation of extraction, transformation, and loading. The current gap does neither fulfill the requirements of regulatory nor the necessity of standardized reporting. Furthermore, a detailed planning is not enabled and the calculation of key figures is extensive. Currently, a framework that considers the coupling of financial and technical key figures, the coupling of strategic and operative key figures as well as the integration into information systems is not existent. Therefore, this paper addresses the design of a reference model as a recommendation for action to integrate the asset management within information systems. It is validated by expert interviews. Moreover, it provides information to integrate relevant financial and technical artifacts from distributed systems. Simultaneously, it provides recommendations for implementing a Business Intelligence architecture in the context of strategic decision support.     

Putting market-facing technology to work: Organizational drivers of CRM performance

A large proportion of firms that adopt customer relationship management (CRM) technology find it challenging to integrate CRM technology into their core marketing processes and utilize CRM strategically to appreciably improve their performance. The authors conceptualize a model to understand the drivers of superior CRM performance after CRM technology has been adopted by a firm and examine strategic utilization of CRM technology as driven by user acceptance and proficiency in the form of employee buy-in and expertise. Top management championship practices, employee information technology (IT) skills, and CRM knowledge are identified and examined as key building blocks toward strategic utilization. The empirical test of the conceptual model is based on a mail survey of North American firms that have adopted information technology-based CRM systems. The results, based on random effects model, show that strategic utilization of CRM technology leads to higher performance when there is an emphasis on using it to manage business-to-business rather than business-to-consumer relationships, user expertise (but not buy-in) impacts CRM performance through strategic utilization, and top management championship practices, CRM knowledge, and employee IT skills impact strategic utilization through buy-in and expertise.     

战略性新兴产业企业风险分析与应对策略——以光伏企业为例

战略性新兴产业在高技术含量带来高成长的同时,也伴生了高投入和高风险。战略性新兴产业的风险主要来自于技术、市场、政策和财务方面。正确认识战略新兴产业领域的风险,并有效地控制风险、规避风险或转移风险,已经成为新兴产业领域亟待解决的问题。有效化解战略性新兴产业存在的风险,必须积极加强主体自身的风险防范,规范风险管理;政府应该对新兴产业科学规划,制定行业标准,限制落后产能;提供完善的信息和中介服务;构建多层次的金融支持体系。     

Market-Oriented Management: A Systems-Based Perspective

Market orientation has received substantial academic and practitioner interest over the last decade. However, previous research has not addressed the issue how a company's management systems can be designed in a market-oriented way. Starting from a systems-based perspective of management, the authors develop and validate a scale measuring the extent of market orientation of a business organization's management systems including the organization system, the information system, the planning system, the controlling system, and the human resource management system. Empirical results reveal a substantial positive impact of market-oriented management on market performance which in turn leads to financial performance.     

Should Strategic Market Management Replace Strategic Management as the Planning Model for Restaurant Decision-Making?

ABSTRACT

In his book, The Rise and Fall of Strategic Planning, Henry Mintzberg proposed that planning and implementation must not be two separate functions, but a continuous managerial decision-making process. One that is based first, on an astute analysis of volatile environmental market conditions, and second, on management's ability to effectively transform its offering to satisfy this moving target. This article questions the use of the concept and term strategic management in restaurants to describe what may be best termed strategic market management. Additionally, a framework within which modern restaurant planning takes place is presented.     

现代管理会计的发展分析

管理会计信息系统的设计是一个系统工程.应提高对战略管理会计作用的认识,增加对战略管理会计信息系统建设的投入,提高财会人员的素质和企业管理水平,加强战略管理会计电算化的步伐.     

Information Sharing,Price Negotiation and Management Buy-outs of Private Family-owned Firms

Perspectives relating to agency theory, information asymmetries and game theory were utilized to explore two outcomes associated with the management buy-out (MBO) or management buy-in (MBI) of former private firms: whether information was shared equally between vendors (i.e., family firm owners) and purchasers (i.e., MBO/I management teams) and whether a mutually agreed price was achieved. With reference to the themes of company ownership structure, governance structure and company objectives several hypotheses were derived. Survey evidence was gathered from the managers of 114 former private family-owned firms located across Europe that recently reported an MBO/I. Multiple logistic regression analysis detected that respondents in founded (first generation) family firms and those reporting a high focus on the strategic importance of the market value increment were more likely to report that ‘information was shared equally between vendors and purchasers’. Respondents reporting no suitable family successor had been identified, a high focus on the strategic importance of the market value increment, and the involvement of venture capitalists in succession planning were more likely to report that a mutually agreed sale price had been achieved. Implications for practitioners and researchers are discussed.      

战略管理会计的兴起及其内容与方法的创新

战略管理会计是为满足现代企业实施战略管理的特定信息需要而建立的新的管理会计信息系统。其研究的内容与方法包括:企业环境分析、价值链分析、战略管理成本分析、竞争对手分析、综合业绩评价等。从战略的高度审视企业组织机构设置、产品开发、市场营销和资源配置,并据以取得竞争优势而提供内部的和外部的、财务的和非财务的、定性的和定量的会计信息,为企业发挥优势、利用机会、克服弱点、回避风险提供信息创造条件。这些研究使战略管理会计开始步入一个崭新的发展阶段。     

供应链信息安全现状及体系框架研究

本文研究了我国供应链目前普遍存在的信息安全问题,如:企业员工的信息安全意识淡薄;信息安全管理有章不循现象普遍;缺乏统一的信息安全战略规划和防范机制;合作企业间存在逆向选择风险和各种败德行为等。针对上述问题,参考众多企业积累的经验,吸取了供应链信息安全领域的最新理论研究成果,提出了供应链信息安全体系框架。该框架由信息安全治理、信息安全管理、基础安全服务和架构、第三方信息安全服务与认证机构和供应链信息安全技术标准体系五个部分构成。在具体运用中从供应链整体业务需求出发,参照供应链信息安全体系框架,通过评估和风险分析等方法,定义供应链及其节点企业安全需求,并最终确定供应链信息安全建设的内容和方向。     

The project-management approach in the “systematic management” of innovative start-up firms

This paper presents the principal results obtained by applying the project- management approach to strategic planning and operations management of innovative start-up firms' key activities. This approach is used to implement Drucker's view of entrepreneurship as a systematic discipline and his recommendation that innovation be treated using his principle of systematic innovation.As is well known, the management of growth in an innovative start-up firm is a difficult problem facing that organization. During this particular stage of the firm's development, many interdependent activities need to be performed under the conditions of uncertainty and limited resources. In these cases, flexibility and contingency planning are necessary. The fact that there exists no generally accepted approach that an entrepreneur can utilize, however, results in chaotic situations in many such enterprises.The start-up firm cannot utilize the formalized management systems and procedures available and useful in large firms. In addition, a disorganized, chaotic, random management-decision process will seldom provide desirable results in such firms. Viewing the firm as a project to be managed with specific tasks, activities, precedence relations, durations, and milestones presents an opportunity to utilize project-management techniques, including the critical-path method (CPM).Recent research has demonstrated that project-management methodology and its computer- software applications are applicable to small, innovative start-up firms. By utilizing a microcomputer, one can analyze any start-up business for flaws in management or organization and can chart a more productive path for achieving the firm's strategic goals. Project management using computers is not new: it has been used for years for major aerospace, utility, and construction projects. Only recently, however, have microcomputers and software become inexpensive enough to allow small firms to utilize this approach.The project-management approach collects information about a start-up firm, including all of its planned activities consistent with its evolving business plan, and then utilizes a microcomputer and inexpensive, readily available project-management software to process the information collected. Among the outputs are a “GANTT chart,” which indicates when the various activities should begin and end; a “Job Report,” which provides the earliest and latest possible deadlines for starting and ending each activity; and a “Milestone Report,” which indicates when each key event is to be accomplished according to the strategic business plan. These status reports are extremely valuable to the CEO and to the management team as the firm is kept on course according to its strategic plan.This methodology has been applied to 20 innovative start-up firms in northern California, including a computer graphics company, a semiconductor-equipment manufacturer, and firms that develop software for professional athletes, educators, ophthalmologists, and radio-station managers. In addition, the project-management approach has been applied to plan and schedule Stanford University's current centennial fund-raising campaign.Results indicate that the CEO and the entire management team are able to plan, schedule, and control the innovative start-up firm's multiplicity of activities in a systematic way. The firm is also able to modify its strategic plan based on a review of its updated status reports and to modify its operations plans accordingly. Current research is under way to develop similar systematic methods for managing innovations in large organizations.     

The logic of being illogical in strategic marketing planning

This article challenges the validity and usefulness of a conventional model of the sequence of stages in strategic marketing planning. Quite simply the conventional model ignores the organisational and human realities facing the planner. This paper proposes an “illogical” but iterative model of strategic marketing planning which is driven by the managerial understanding of the environment and knowledge of what tactical imperatives exist and constrain implementation. The advantages of explicitly recognising this “illogical” aspect of the planning process lie in: coping better with information demands made by executives in planning; allowing for psychological planning constraints and the obstacles created by the real nature of the manager's job; and in gaining the implementation of strategic marketing plans, with all that this implies for organisational and cultural change. The argument leads to an agenda of issues to be considered by the executive responsible for managing the strategic marketing planning process.     

从供应链角度对第三方物流管理信息系统的规划设计

本文认为,第三方物流管理信息系统设计是以计算机技术为支持,通过对物流配送的各环节进行有限的资源最优配置,主要包括物流管理信息系统中心和物流企业对外的Web站点。文章提出,应将开放性、协调性和有效性作为系统开发的总体目标,系统应包括客户管理子系统、订单管理子系统、仓库管理子系统、配送管理子系统、经营决策子系统、账务管理子系统、系统管理子系统等。