Local discourses and international initiatives: sociocultural sustainability of tourism in Oulanka National Park,Finland

National parks have become important tourist attractions and tools for regional development. New international initiatives, such as PAN (Protected Area Network) Parks in Europe, now promote sustainable tourism in protected areas. This paper examines the sociocultural sustainability of tourism perceived by local stakeholders of Oulanka National Park in northeastern Finland. The central question concerns the role of PAN Parks certification in community and tourism development. Four discourses were identified, based on 40 semi-structured interviews exploring different views on sociocultural development pertaining to tourism in the national park: (1) integrating nature-based tourism and conservation, (2) defending the rights of local people, (3) stressing the economic utilization of nature and (4) accepting tourism development and the national park. Although local stakeholders mostly have a positive perception of tourism in the park, it cannot be concluded whether the park facilitates development in a sustainable manner or not. Key problems identified are lack of participation opportunities and contradictions with traditional subsistence economies. The various positions of stakeholders in these discourses tend to influence their views on sustainability. Findings imply the necessity to monitor the distribution of benefits and burdens of park development holistically to multiple stakeholders.     

Integrating tea and tourism: a sustainable livelihoods approach

Abstract

As an agricultural product with strong social and cultural connotations, the production and consumption of tea have high potential to be integrated with tourism to enhance community livelihood sustainability. A sustainable livelihood approach is used in a tea tourism context in Hetu Town, Anhui Province, China, to examine critically the interactive relationships between tea and tourism. Face-to-face semi-structured interviews were conducted with management officials, community leaders, tea industry representatives and village residents in four field investigations in 2015 and 2016. Improvement in community livelihood sustainability was identified through enhancement of livelihood diversity and choice. However, impacts on household livelihood sustainability varied as tourism participation is restricted by level of livelihood assets. The increase of the within-community income gap may generate social problems in the long run. The current level of tea and tourism integration is limited. The history, culture and traditions related with tea are not widely disseminated by local tea producers. Opportunities for in-depth and diversified tea tourism experiences are being recognized, which call for partnership with those involved in tourism. Practical implications are discussed to enhance tea and tourism integration, boost local participation, enhance local benefits, and particularly, to engage those with lower levels of livelihood assets.     

Establishing academic leadership praxis in sustainable tourism: lessons from the past and bridges to the future

Abstract

This paper examines the potential contribution of academics working in the sustainable tourism arena from a relational, practice-based leadership perspective. It argues that these leadership perspectives require a shift in thinking from narrowly defined, instrumental measures of academic impact imposed by performance management and the somewhat heroic ideals of leadership. Instead it outlines how everyday practice that directly influences collaborative agency among multiple tourism stakeholders is able to provide a more useful direction. To illustrate this perspective, it engages in retrospective reflection, drawing on a number of pioneers in tourism scholarship. It specifically examines their praxis of dialogue, stewardship, and critical reflexivity and the ways in which these may serve to inspire future sustainable tourism education and scholarship.     

Clearing the path to sustainable mass tourism: A response to Peeters

Peeters’ well-considered rejoinder emphasises the utility of a systems approach for framing the planning and management of sustainable tourism that takes into account global as well as local impacts. All five factors that are alleged to facilitate sustainable tourism are necessarily dynamic and speculative, and hence contestable, and more attention needs to be paid to the synergistic effects of all five interacting together. A reform-based path to sustainable mass tourism convergence, proceeding along organic, incremental and induced paths, is therefore still regarded as a valid macro-perspective on the evolution of contemporary tourism.     

Gender and empowerment: assessing discrepancies using the resident empowerment through tourism scale

While gender equality and empowerment are core components of sustainable tourism, most of the literature has approached the concepts from qualitative perspectives, thus limiting the ability to empirically test for empowerment discrepancies between men and women. With this gap in mind, this study sought to test the widely held notion that empowerment discrepancies exist between men and women in tourism development. Discrepancies in psychological, social and political empowerment were tested for using the 12-item Resident Empowerment through Tourism Scale (RETS). The RETS was administered across five sample populations, with results revealing that gender discrepancies were present, but surprisingly, not in the direction suggested in previous literature. In all three US samples, there was evidence that women were more likely to perceive themselves being empowered than men. The results from the two Japanese samples did not find any significant differences, which is of interest because Japan is traditionally seen a very patriarchal society. Applications of the RETS can be paired with qualitative research to better understand empowerment success stories and then to apply these best practices to other destinations where empowerment discrepancies are present. Future applications of the RETS are suggested to help initiate “gender mainstreaming” within the sustainable tourism literature.     

Knowledge sharing between academic researchers and tourism practitioners: a Japanese study of the practical value of embeddedness,trust and co-creation

Nature-based tourism (NBT) practitioners urgently need to develop more and better quality products through including the findings of tourism and other scientific researchers. However, in many cases, NBT enterprises do not have enough resources to invest in building a sustainable relationship with such researchers. This paper reports on the long-term involvement of university researchers in value co-creation – producing a new value in tourist experiences – jointly with tourism practitioners, encouraging significant and innovative NBT outcomes. It articulates how knowledge sharing was achievable between these parties in their shared practices, focusing on the importance of tacit knowledge sharing. A case study approach was complemented by long-term monitoring from 2011 to 2015; data was collected by interview and participant observation and qualitatively analysed. The results vividly depict that the key factor for effective tacit knowledge sharing and long-term co-creation is largely related to embeddedness, and also to trust, long-term partnerships, and the creation of win-win situations for all sides. Although limited to one set of actors and one socio-cultural context, one Japanese university and one enterprise, this study pioneers empirical research on the relationships between co-creation, knowledge sharing, and embeddedness in sustainable tourism that could be replicated in other situations.     

Business characteristics and efficiency of rural tourism enterprises: an empirical study from China

The booming rural tourism (RT) has broadened ways for rural revitalization and poverty alleviation strategy in China. Rural tourism enterprises (RTEs), as the core operator and a hinge delivering its benefits to rural communities, play a critical role in the achievement of RT expectation on rural revitalization. To address the research gap in business characteristics and efficiency of RTEs, and make the theoretical contribution to rural business and tourism management, this study collected and analyzed the business data with investors or managers of 60 national-class RTEs in Jiangsu Province, north Yangtze River Delta of China. The results showed that business characteristics of RTEs varied with their property, business strategy, and rural industrial base. Flexible and sustainable business operation and comprehensive regional development have a profound influence on business efficiency that presented multi spatial disparity from inter-regional and intra-regional views, respectively. In addition, the political and practical implications on rural business and RTEs for research and practice were also discussed.     

On linguistic relativity and pro-environmental attitudes in tourism

Language is a key cultural and cognitive attribute which can shape the way people think and behave. Research in economics has tested the influence of language on human consumption and found that languages that explicitly mark future events, i.e. so-called future-time-reference or strong FTR languages, may engage their speakers in less future-oriented attitudes and actions. This phenomenon is known as linguistic relativity. By applying its principles to tourism, this study investigated the impact of language on pro-environmental attitudes of tourists. Comparative analysis of Korean (strong FTR language) and Mandarin (weak FTR language) speaking tourists revealed substantial differences in attitudes. Although tourists possessed good knowledge on the environmental impacts of tourism, this knowledge did not translate into high pro-environmental attitudes for Korean speakers while it did for Mandarin. This suggests that language can shape the attitudes of tourists towards environmental impacts. Implications for management, policy-making and future research are discussed.     

Challenges and potential improvements in the policy and regulatory framework for sustainable tourism planning in China: the case of Shanxi Province

A sound policy and regulatory framework is essential in planning for sustainable tourism development. The paper examines opportunities and challenges for China's planning for sustainable tourism development from both policy and regulatory perspectives. Despite the enthusiasm for sustainable tourism, China's existing relevant policy and regulatory frameworks are generally fraught with contradictory objectives, and they are also often incoherent, have ambiguous legal provisions, and many organizations have duplicate responsibilities, unclear definitions of responsibilities, interlocking activities, and weak coordination due to the complicated institutional structure. Based on Shanxi Province, the paper explores the policy and regulatory issues affecting tourism and its sustainability, and it also assesses the possible options to foster an improved policy and regulatory framework for China's sustainable tourism development. A much stronger political will from all levels of government will be required to overcome a prevalent mindset for short-term economic growth and deep-rooted practices in pursuit of departmental benefits. It is also necessary for China and Shanxi under the new national tourism law to articulate and coordinate its laws and regulations with much improved supportive bylaws. Finally, more rational and effective institutional arrangements are needed, with clearly defined functions and responsibilities for government at varied levels.     

Doing sustainability: an application of an inter-disciplinary and mixed-method approach to a regional sustainable tourism project

This paper describes and explains an interdisciplinary and mixed-method approach to a large-scale sustainable tourism development project. The research took place in a two-county area straddling the Blue Ridge Parkway in the Appalachian mountains of Virginia, USA. It was commissioned in order to develop a sustainable tourism centerpiece to enhance the region and encourage visitor expenditures while maintaining the environment and quality of life of the community. In response to Hollinshead and Jamal's 2007 call for a more bricoleur and third ear approach to tourism research, a gap analysis of the region's tourism offerings was performed using six interdisciplinary, mixed-method research phases seeking to identify discrepancies between the current region's tourism offerings, visitor preferences and community stakeholders. Phases included a Community Resource Assessment (GIS-based Inventory), Stakeholder Interviews, a Visitor Survey and GPS visitor tracking, the development of seven Potential Scenarios, a Potential Visitor Survey and an Economic Analysis. Subsequently, two potential tourism centerpieces were developed with the goal of showcasing the region's unique mountain and agricultural heritage. In addition to providing a detailed overview of the research project, the paper concludes with discussion of the practical and political challenges, time constraints and rewards that accompany this type of research.     

Differences in tourist ethical judgment and responsible tourism intention: An ethical scenario approach

While many tourists recognize the necessity of responsible tourism, not all respond to it equally. Thus, this study explores behavioral discrepancies in responsible tourism practices with respect to three types of ethical travel issues (economic, socio-cultural, and environmental). An ethical decision-making process that begins with perceived importance of ethical issues (PIE) was examined using a scenario approach based on responses from tourists in South Korea. Results found that (1) tourists responded to specific responsible issues in different ways, (2) PIE was positively related to ethical decision making, and (3) except for economic issues, tourists with more travel experiences were more likely to make ethically favorable decisions. Such findings provide useful information that can help improve upon the limited understanding of the ethical decisions of tourists. Effective communication and management strategies to raise awareness and facilitate responsible tourist behavior are further discussed.     

Measuring Corporate Social Responsibility in tourism: Development and validation of an efficient measurement scale in the hospitality industry

This article aims at developing an efficient measurement scale for corporate social responsibility in the tourism industry, given the contextual character that is recognized in the practice of this construct. Indicators were generated on the basis of a literature review and qualitative research. To assess the reliability and validity, first- and second-order confirmatory factor analysis were carried out. Results show a multidimensional structure of this construct—including economic, social, and environmental issues. This study contributes to the advancement of knowledge in the field of social responsibility through its practical application regarding concepts of sustainable development which have mainly been theoretical. The authors would like to thank the two anonymous reviewers for many helpful comments and suggestions. E-mail: shumookh333alghamdi@hotmail.comView all notes     

Dimensions of Chinese culture values in relation to service provision in hospitality and tourism industry

Factor and reliability analyses were employed in this exploratory attempt to investigate and refine the structure and dimensions of Chinese cultural values (CCVs) in relation to service provision. Based on the results of factor analysis, CCVs could best be conceptualized as a five-component construct that influences the attitude or behavior of employees in providing service. These five factors were identified as follows: Integration 1 (attitude towards work); Integration 2 (attitude towards people); moral discipline; status and relationships; and moderation. The identification of these dimensions has two major implications to human resource development and service management practice in the hospitality and tourism industry. First, Chinese cultural values play a critical role in determining specific interventions, challenges and barriers in service organizational management. Second, given the profound influence of Chinese cultural values on service provision, international tourism and hotel managers, particularly in human resource development, should realize the importance of ensuring that Western management practices are adopted critically in Chinese organizations. Given the limited amount of research on this topic, the findings generated from this study are very important in guiding future research and providing insights into an area that deserves more academic attention.     

Chinese and Australian tourists' attitudes to nature,animals and environmental issues: Implications for the design of nature-based tourism experiences

This study investigated the differences and similarities between Chinese and Australian visitors' attitudes toward nature, animals and environmental issues, in order to inform the design of visitor experiences and interpretive programs that address the needs and interests of Chinese visitors to Australia. Questionnaires were completed by a total of 267 Chinese and 258 Australian visitors to a nature-based island resort in Queensland, Australia. Results indicate that Chinese visitors had a greater sense of connection with, but more anthropocentric view of nature than Australian visitors; had less experience with, and a greater fear or dislike of animals; and were more aware of, interested in, and concerned about environmental issues. Recommendations are made for the design of interpretive experiences that are relevant and effective for Chinese visitors.     

Empowerment and resident support for tourism in rural Central and Eastern Europe (CEE): the case of Pomerania,Poland

Despite empowerment being a crucial component of sustainable tourism, few scholars have quantitatively operationalized empowerment and looked at how it applies to rural societies within the post-communist European Union (EU) member states. Knowing the high priority of sustainable rural development goals within the EU, empowering residents within these post-communist societies has become a pertinent issue especially where those societies appear more reluctant to engaging in democratic ways of decision-making. In response to this gap, this study tests the cross-cultural validity of the Resident Empowerment through Tourism Scale, and then evaluates how empowerment predicts residents’ support for tourism within the municipality of Choczewo, Pomerania, Poland. Using a theoretical perspective that blends Social Exchange Theory with Weber's Theory of Formal and Substantive Rationality, these non-economic empowerment dimensions are coupled with a measure of resident perceptions of economically benefiting from tourism to see if rural residents in Choczewo, Poland, are more swayed by the economic or non-economic benefits of tourism. Results show that residents within this Central and Eastern Europe setting are more influenced by the pride and self-esteem boost associated with psychological empowerment and the perceptions of increased community cohesion (i.e. social empowerment) than the economic promises of tourism.     

Modeling venture capital networks in hospitality and tourism entrepreneurial equity financing: An exponential random graph models approach

This study examines how venture capital (VC) networks form when financing hospitality and tourism start-ups. We propose that networks form as a result of exogenous attributes along with endogenous dependencies, which have been largely under-studied in the hospitality and tourism finance literature. Using a purposefully developed dataset of 644 VC investment deals, this study employed exponential random graph models (ERGMs) to examine how homophily in VC investor-specific attributes influences the tie formation, and to model the likelihood of future tie formation in VC networks in terms of endogenous dependencies. Results reveal that homophily among VC investors increases the likelihood of tie formation, while the establishment of future ties shows a significant tendency of multiple triangulation and connectivity in VC networks. The study provides insights into entrepreneurial equity financing from the VC perspective. It advances the network research and methodology by revealing the underlying structural processes of network formation through ERGMs.     

Responsible tourism management: The missing link between business owners' attitudes and behaviour in the Cape Town tourism industry

The global threat of climate change, diminishing natural resources and significant socio-economic inequalities is forcing companies and individuals to evaluate the impact they are having on the natural, social and economic environments. This trend has led to an increased availability and demand for socially, environmentally and economically responsible products. The tourism industry relies heavily on the sustained beauty and hospitality of the places and communities it operates in and has come under pressure to manage its negative and positive impacts. Change in the industry has, however, been limited. This paper investigates the current attitudes and perceptions of tourism business owners in Cape Town towards responsible tourism management (RTM) practices. Cape Town as an internationally acclaimed top tourism destination needs to urgently address its low levels of responsible tourism evidence. Survey data of 244 tourism businesses were used to statistically test what factors are causing the low levels of RTM practices in the Cape Town tourism industry. Findings suggest that despite general positive attitudes towards RTM, businesses are not investing time and money into changing management practices. This is a common emerging market phenomenon where resource constraints negatively impact the relationship between what businesses would like to do and what actually gets done. Factors such as the perceived cost of RTM, a highly competitive environment and a perceived lack of government support are further negatively influencing this relationship. Recommendations are made as to how the costs of implementing RTM can be reduced and what channels should be implemented to facilitate change.     

Residents,their use of a tourist facility and contribution to tourist ambience: Narratives from a film tourism site in Beijing

Any tourist site open to local residents represents a point where residents and tourists become a back drop for the experiences of the other. This paper examines a specific Beijing film tourism attraction, Grand View Gardens, and the manner in which the site is used by local residents, the meanings attributed to it, and residents' role in creating an ambience for tourists. Residents have a daily connection with the site, and form audiences for events held at the Gardens. They often interact with tourists, becoming a source of information for tourists. The paper examines residents' motives for using such attractions, their attitudes towards tourists and suggests they possess a role in the creation of a sense of place that is valued by tourists. The paper fills a gap in an under-researched area, where, in the Chinese context, both residents and visitors form backdrops to each other's experience of place.     

Fuzzy Rasch model in TOPSIS: A new approach for generating fuzzy numbers to assess the competitiveness of the tourism industries in Asian countries

This study proposes a novel approach, the Fuzzy Rasch model, which combines Item Response Theory (IRT) and fuzzy set theory. This paper applies the Fuzzy Rasch model in Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) to analyse the Tourism Destination Competitiveness (TDC) of nine Asian countries: China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand and the Philippines. The study was conducted in 2009 using 6 criteria and 15 indices. The results demonstrate the feasibility of applying the Fuzzy Rasch model in TOPSIS to analyse TDC in Asian countries. In addition, the proposed model also provides an effective means of applying the MCDM method to study TDC. Furthermore, in 2009, the Asian countries were ranked from most to least competitive as follows: China, Japan, Hong Kong, Malaysia, Thailand, Singapore, Taiwan, Korea and the Philippines.