Blue Flag or Red Herring: Do beach awards encourage the public to visit beaches?

Surveys of beach visitor motivation in Ireland, Wales, Turkey and the USA indicate that beach awards play an insignificant role in motivation to visit beaches. However, a number of criteria closely identified with awards, notably cleanliness and water quality, are revealed to be very important. Aesthetic and emotional factors such as scenic setting and general ambience, and practical concerns such as proximity and range of activities available are much more important than beach awards in attracting visitors to beaches. The merits of beach awards are critically reviewed and it is concluded that any benefits that might accrue are in areas other than attracting visitors.     

Do Blue Flag promotions influence tourists’ willingness to pay a price premium for coastal destinations?

The Blue Flag is a popular eco-label in tourism. This study aims at examining the effectiveness of Blue Flag promotion on tourists' willingness to pay a price premium to coastal destinations via two online experiments. Study 1 shows (n = 152) that the Blue Flag stimulates higher willingness to pay a price premium for coastal destinations directly as well as indirectly through self-congruity and destination brand identification. Study 2 (n = 160) used a new sample to enhance external validity and generalizability of the Study 1 findings. Study 2 shows that destination brand quality and destination brand identification serially mediate the effect of Blue Flag promotions on the tourist's willingness to pay a price premium. The findings suggest that destination managers should deploy the Blue Flag Logo in destination promotions to enhance self-congruence, destination brand identification, perceived destination quality, and the tourist's willingness to pay a price premium.     

Does ecotourism contribute to sustainable destination development,or is it just a marketing hoax? Analyzing twenty-five years contested journey of ecotourism through a meta-analysis of tourism journal publications

ABSTRACT

Conducting a periodical systematic review on a given field of study enables to comprehend the conceptual development of a discipline. A decade has passed since the last in-depth systematic review on contemporary ecotourism research has been published. This study is, therefore, executed to systematically analyze ecotourism research articles published in the previous twenty-five years and thereby to reassess the past, understand the present and envisage the future of ecotourism development. 470 articles published in nine top-tier tourism journals are screened and analyzed. Thematic and summative content analyses are employed to examine the contents of each publication. The findings highlight that over the years, researchers have examined myriads of ecotourism research themes. Despite fluctuations over the years, the overall publication trend shows growth. Most ecotourism studies are conducted in developing countries, with Asia taking the lead followed by Africa and Latin America. However, in terms of researchers’ domicile, the USA becomes the first followed by Australia, the UK, and Canada. Despite modest successes, overall, the contribution of ecotourism towards sustainable destination development remains indiscernible. The current study provides up-to-date insight into the ecotourism literature by highlighting the main themes and trends of ecotourism research over the last twenty-five years. Research findings also enhance our understanding of the evolution of ecotourism research and ignite further study in ecotourism by suggesting issues that merit rigorous investigation.     

Event management research over the past 12 years: What are the current trends in research methods,data collection,data analysis procedures,and event types?

The meetings, expositions, events, and conventions sector has gained recognition as an academic field by growth in higher education programs including courses, programs, and textbooks, as well as research. The purpose of the extant research is to review event, tourism, and hospitality journals from 2004 to 2016 to provide insight into the current state of research in terms of data collection and data analysis procedures. Results can assist researchers identify the type of journal to target for publication with consideration of the type of event, methods, and data analysis procedures.     

Tourists’ aesthetic assessment of environmental changes,linking conservation planning to sustainable tourism development

Abstract

Tourists often travel to experience the natural beauty of a destination such as the Great Barrier Reef (GBR) in Australia. This nature-based destination attracts millions of tourists every year because of its outstanding underwater aesthetics. Recently, parts of the GBR have been degraded by warming sea temperatures and other local anthropogenic influences, threatening the Reef aesthetics and tourism in the region. In order to deal with this topical issue, the current research investigates tourists’ aesthetic assessment of environmental changes in the GBR ecosystem. Research outcomes indicate that tourists’ perceived beauty of the Reef is sensitive to environmental changes. The disappearance of sea animals (colourful fish, turtle), degrading coral and decreasing water quality negatively influence their aesthetic assessment, which can reduce tourist visitation in the long-term. Hence, sustainable tourism development in the GBR regions can only be achieved when government support for environmental management is strengthened. Conservation programs of the GBR should expand beyond coral restoration for controlling water quality, reducing pollution and protecting aesthetically appealing sea animals.     

Are we any closer to sustainable development? Listening to active stakeholder discourses of tourism development in the Waterberg Biosphere Reserve,South Africa

‘Biosphere reserve’ is a United Nations (UN) designation stipulating that a region should attempt to follow the principles of sustainable development (SD). This paper adopts a stakeholder analysis framework to analyse the discourses of those tourism stakeholders who can actively affect SD in the Waterberg Biosphere Reserve (WBR), South Africa. Adopting an inductive qualitative methodology generated multiple research themes which were subsequently analysed using critical discourse analysis (CDA) techniques. These themes indicate that seeking SD in biosphere reserves is problematical when there are distinct ideological differences between active stakeholder groups and power relations are unequal. Adopting CDA allows us to make some sense of why this is the case as the technique appreciates not only how tourism development occurs, but also why it occurs in a particular way. This paper adds to the literature on stakeholder analysis in tourism specifically and also has wider implications for SD more generally.     

Can community-based tourism contribute to sustainable development? Evidence from residents’ perceptions of the sustainability

In this paper, the research gaps in sustainable tourism development were addressed by examining residents' perceptions of the sustainability of community-based tourism based on tourism area life cycle theory. The survey questionnaire was distributed to the residents of six Taiwanese communities, and it was designed to determine the residents' perceptions of the economic, socio-cultural, environmental, and life satisfaction sustainability of tourism. In total, 849 usable questionnaires were collected. The analytical results further elucidated the sustainability of nature-based tourism and suggested that the economic, socio-cultural, and environmental sustainability varied significantly in the consolidation, development, and involvement stages of community-based tourism development. The four dimensions of sustainability were evaluated according to the pre- and post-development perceptions of tourism sustainability, and significantly different results were obtained. The study concludes that the residents’ perceptions differed across the developmental stages; thus, managers should consider the development opportunities and adopt appropriate strategies across different development stages.     

A clear path towards sustainable mass tourism? Rejoinder to the paper ‘Organic,incremental and induced paths to sustainable mass tourism convergence’ by David B. Weaver

The paper forms a rejoinder to the paper by David Weaver (‘Organic, incremental and induced paths to sustainable mass tourism convergence’). It fully agrees with David Weaver that a sustainable development of tourism should focus on sustainable mass tourism development and not, as is currently the case, so much on niche products labelled ‘sustainable’. However, it critiques Weaver's operationalization of sustainability, his assumption that sustainable mass tourism (SMT) will be the ‘emergent norm’ due to external factors, and his destination development theory showing different paths that, however, all end in SMT. Finally it is shown that the path development idea might be at odds with systems thinking.     

From frozen continent to tourism hotspot? Five decades of Antarctic tourism development and management,and a glimpse into the future

Representing the main commercial activity on the Antarctic continent, Antarctic tourism is increasingly thrust into the limelight as both benefactor and detractor to the environmental and political integrity of Antarctica. In view of its unprecedented growth, questions arise about the limitations of future tourism development in Antarctica. This paper assesses Antarctic tourism development over the last five decades and evaluates its current and future status from the viewpoints of Antarctic tourism stakeholders. This assessment is informed by interviews with Antarctic tourism stakeholders and a Delphi study undertaken in 2007. The authors found that Antarctic tourism stakeholders are concerned about the increasing scale and diversification of Antarctic tourism and generally subscribe to a conservation imperative when expressing their hopes for the future use of Antarctica and the development of Antarctic tourism. In conclusion, the rapid development of Antarctic tourism requires structural, institutional and legislative changes if Antarctic tourism regulation is to remain successful.     

Is sustainable tourism an obstacle to the economic performance of the tourism industry? Evidence from an international empirical study

Sustainability has become an important strategic objective for tourism destinations worldwide. All analytical tourism competitiveness models make direct or indirect positive references to sustainability. It is accepted that sustainable tourism can reduce resource costs and help create market differentiation. Nevertheless, it has traditionally been considered that, short term, sustainability measures can reduce profitability and compromise competitiveness. Debates on the progress, implications, and practicality of sustainable tourism remain open. The relationship between economic sustainability, and environmental and sociocultural sustainability, is a central but largely unresearched area for tourism scholars, especially at the macro level. This study explores that difficult but essential area, using the World Economic Forum's empirical evidence from 128 countries, backed by the economic data search tool of the World Travel & Tourism Council. It demonstrates that progress in tourism sustainability does not affect a country's main economic tourism indicators in the short term, and does not constrain profitability and competitiveness. It also finds that sustainable tourism is not a luxury that only rich countries can afford, nor should it prevent development and perpetuate poverty in developing countries. An effective marketing and communication program about sustainable tourism is, however, found to be essential for economic success.     

Introducing the concept of environmental policy integration into the discourse on sustainable tourism: a way to improve policy-making and implementation?

Many studies have explored how the tourism sector and tourism policies understand and relate to the concept of sustainable development. A common conclusion is that tourism concentrates on economic and social viability at the expense of environmental sustainable development. This paper considers if and how the concept of environmental policy integration (EPI) could improve sustainable tourism policy implementation. It defines EPI, and explores both the three-level (co-ordination, harmonization and prioritization) and four-level (inclusion, consistency, priorities and reporting) EPI approaches. It notes that there is both strong and weak EPI, and both political systems and policy analysis approaches. The paper then describes Norway's post-2007 adoption of sustainable tourism as a central part of its national tourism development strategy, with 10 defined principles, and suggested defined development standards, and assesses the implementation of the national strategy through the lens of the EPI concept. While there are now 18 pilot sustainable tourism destinations, with 44 criteria and 108 indicators, there remain many difficult issues to address. A series of suggestions are made, the chief of which is the need for a politically strong central authority that has been entrusted with having environmental concerns within the tourism sector as its key mandate.     

Why do Visitors Go to Museums? The Case of 921 Earthquake Museum,Wufong, Taichung

The paper examines the motives and sources of satisfaction of 286 respondents relating to the 921 Earthquake Museum in Taichung, Taiwan. In concludes that income, age and education remain statistically significant determinants of at\titudes, and notes the existence of four clusters derived from k-means analysis but supported by a cross-tabulation of cluster types and categories derived from themes identified in responses to open-ended questions. The paper lends some support to the continuum of the authentic to “pure essentialism” while arguing that the latter is a logical corollary of the concept, but in practice will be rare. In that respect the Museum represents a negotiated essentialism in that the core of the Museum is the damaged school, but it has been sanitized. Reference is also made to differing concepts of museums and the literature relating to competing understandings of the roles of museums and why people visit them.     

How do tourists respond to meta-stereotypes? Understanding their willingness to interact,self-presentation and the role of power

Research into the stereotypes of tourists by locals and the impacts of these stereotypes on local behaviors is well established. However, how tourists respond to these stereotypes remains underdeveloped. This research offers a thorough understanding of the effects of meta-stereotypes on tourists by revealing whether being stereotyped affects tourist intentions to interact with locals and their self-presentation during these interactions. Two scenario-based experiments and a follow-up survey were conducted. Study 1 demonstrates that meta-stereotypes influence in different ways the willingness of tourists to interact with locals and how they present themselves to locals. Study 2 reveals that these effects are significantly moderated by the degree to which tourists hold power, with powerful tourists being more likely to behave in line with meta-stereotypes. Study 3 draws consistent conclusions with Study 1 and 2 in surveying 313 Mainland Chinese tourists. This research offers insights into tourist responses to meta-stereotypes and has implications for organizations seeking to enhance tourist-host relations.     

Does the look matter? The impact of casino servicescape on gaming customer satisfaction,intention to revisit,and desire to stay

Despite huge investment made by casinos on their physical structures, little has been know if physical environment actually affects psychological responses of gaming customers. This paper explores how dimensions of servicescape influence customer satisfaction and behavioral intentions in the casino environment. Using Bitner's model of physical surroundings, we hypothesized how ambience, navigation, seating comfort, interior decor, and cleanliness affected cognitive and affective satisfaction of gaming customers. We further proposed that gaming customer satisfaction would affect their desire to stay and intention to revisit. Data from 513 gaming customers of Macau offered support to most of our hypotheses. Implications for research and managerial practices were also discussed.     

Holidays under the hegemony of hyper-connectivity: getting away,but unable to escape?

Holidays have been imagined as occasions of escape and liminal leisure. This conceptualisation requires re-evaluation as a consequence of the widespread adoption of portable communication devices (smartphones) and the use of Web 2.0 interactive platforms (social media). Studies suggest that the gratifications of contact with the ‘other’, and the enjoyment of the licence associated with the liminal condition, are compromised by endemic contact with the domicile. An analysis draws on the work of Heidegger and Althusser, and is supported by insights from Foucault, Arendt and Lacan. It is argued that users are ‘enframed’ and subjected by their devices. This re-imagining is representative of an evolving change in the human condition, of which the compromising of tourism-as-escape is but one manifestation.     

Are lodging customers ready to go green? An examination of attitudes,demographics, and eco-friendly intentions

This study attempted to answer the following research questions: (1) Do eco-friendly attitudes affect hotel customers’ environmentally friendly intentions to visit a green hotel, to spread word-of-mouth about a green hotel, and to pay more for a green hotel?; (2) If so, which facet of attitudes has the greatest impact?; (3) How do their expressed intentions differ across gender, age, education, and household income?; (4) How do such expressed intentions differ based on the existence of previous experience staying at a green hotel? A total of 422 cases were used to answer the research questions. Findings indicate that customers’ green attitudes are, in general, significantly associated with their expressed intentions to visit a green hotel, to spread word-of-mouth about a green hotel, and to pay more for it. Gender differences in such intentions were found, and the intentions were affected by their previous experiences with a green hotel. However, the eco-friendly intentions did not significantly differ across age, education, and household income.