Residents' perceptions of Transatlantic Slave Trade attractions for heritage tourism in Danish-Osu,Ghana

Against the background of lingering controversy over the use of Transatlantic Slave Trade (TAST) relics for tourism ends, this paper sought to examine residents' perceptions towards proposed promotion of heritage tourism based on TAST relics in Danish-Osu, a former slave site in Accra, capital of Ghana. A combination of both qualitative and quantitative research methods were employed during the fieldwork towards the end of 2007. A questionnaire survey captured 200 household heads in six communities while interviews and focus group discussions were conducted with other key stakeholders in the Danish-Osu community. Frequencies and percentages were used to demonstrate residents' lay concepts of tourism, whereas the mean, t-test and one-way ANOVA were used to measure residents' attitude towards heritage tourism. A major finding of the study is that residents' perceive tourism from a cultural perspective because of the numerous TAST resources in the community. However, residents' support for heritage tourism is influenced by place of residence. This suggested that irrespective of the place of residence, residents of Danish-Osu were found to be supportive of heritage products and activities. Implications were discussed in the context of how residents' perceptions will affect preservation efforts at various stages of tourism planning.     

Tourism in South America

Summary

This article introduces a collection of eight revised papers that focus on the connection between slavery and tourism. After tracing the history of the former from its origins to the present day, and after providing some examples of related attractions, it confronts a number of dilemmas associated with their juxtaposition. A brief overview of the contributions to the volume is supplied, along with some epistemological and methodological concerns that they raise. Slavery tourism is finally contextualized within a framework of thanatourism, dark tourism and dissonant heritage, a field which in turn poses several questions for further research into this new and exciting phenomenon.     

Cultural Tourism And Flamenco In The City Of Cordoba (Spain)

Flamenco is a tourist product that can attract many visitors from around the world, and the city of Cordoba (Spain) has an important role in the origins of flamenco. This work studies whether the satisfaction of cultural tourists who visit the city can be influenced by cultural offers related to flamenco. To achieve this objective, fieldwork was carried out based on 709 surveys conducted in the most important flamenco “tablaos” (stages) of the city. The techniques of factorial analysis and linear adjustment were used. The results show that flamenco can be a product that complements the satisfaction of cultural tourists.     

Back to the past: a sub-segment of Generation Y's perceptions of authenticity

To date, authenticity conceptualizations have taken into account the views of both suppliers and tourists. However, most studies, at the a priori stage, have not taken a market segment perspective but considered tourists to be a homogeneous population. This study challenges that by focusing on a distinct market segment based on age and life experience: Generation Y, drawing out an a priori-based sub-segment of Generation Y's perspectives of authenticity. It investigates if authenticity ideologies influence decisions to become a heritage tourist. Additionally, it determines other factors that predict differences between a heritage tourist and a non-heritage tourist. The study unveils interesting findings. With the exception of the objectivist and negotiation stance, other authenticity ideologies fail to inspire this generation to be heritage tourists. Intervention factors such as party size (and with it a social experience) and ethnicity prove to be better predictors of heritage preference. The results offer important implications for the heritage industry. For instance, “time travel” demand based on purely objective or negotiated versions can help promote conservation efforts and the sustainable development of heritage. This can lead to enhanced opportunities for partnership between the tourism industry and cultural/heritage site managers, and help revive discontinued or forgotten traditions.     

遗产旅游动机的核心-边缘结构研究--以丽江为例

遗产旅游动机存在着一个核心-边缘结构,核心动机源自遗产属性,而边缘动机与遗产属性关系不大。既有研究虽已认识到这个结构,但对于动机如何从属性而来的过程却关注不多。文章采用方法-目的链研究方法,以丽江为案例地,对该结构进行探讨。方法-目的链主张从属性到结果再到价值这样的层级性建构,可还原游客动机的产生过程。研究发现,游客动机来自丽江多个方面的属性：遗产属性、遗产相关属性和遗产无关属性。这些属性往往被综合起来提到,游客同时被这些属性吸引而不是单单被遗产属性所吸引。逃离和归属感这两个在理论上看应该是核心动机价值,但追溯其属性却发现产生这些价值的也包括非遗产属性。而寻求艳遇、成就感和寻找自我这些在理论上看似与核心动机无关的价值,却与遗产属性和遗产相关属性关系密切。这说明游客对遗产进行了遗产客观价值以外的建构。     

An Expanded Model of the Experience/Performance Relationship in Travel Service Selling

Relevant work experience is an important factor in determining the sales performance of travel agents. Unfortunately, some individuals learn more from experience than others. Adapting consumer information processing theory to a personal selling perspective, this study suggests that a major cause of variance in the experience/performance relationship can be explained by the degree to which an agent is motivated to acquire expertise in the form of relevant knowledge and skills. The results show that motivated agents are more likely to acquire greater functional expertise, while relatively unmotivated agents are more likely to acquire greater symbolic expertise. Only functional expertise was shown to be a significant predictor of performance. Managerial implications and directions for future research are presented.     

Domestic tourists to Elmina Castle,Ghana: motivation,tourism impacts,place attachment,and satisfaction

Abstract

Current research on dark tourism lacks an in-depth investigation of the relationships between the various psychological factors that influence tourist satisfaction. Using the cognitive-affective-behavior system, this paper evaluates a theoretical model that postulates relationships between four constructs, namely: motivation, perceptions of tourism impacts, place attachment, and satisfaction. The study extends the tourism literature on cultural sustainability by showing the psychological connections of domestic tourists to a dark heritage site, and the implications for perceptions of tourism impacts on this heritage. Based on a sample of 414 domestic tourists at a dark heritage site in Elmina, Ghana, PLS-SEM confirmed several inter-relationships among the four constructs. Motivation had a positive relationship with perceptions of positive and negative tourism impacts, suggesting that the tourists who were more motivated to visit the site for cultural/learning experiences were also more inclined to perceive both positive and negative tourism impacts. Implications for dark tourism and how heritage site management can influence tourists’ perceptions of impacts are offered.     

Vacationers in the countryside: Traveling for tranquility?

Tranquility seeking is growing phenomenon in tourism. While tranquility has been frequently used in tourism motivation literature, it is unclear what it means in tourism and how to recognize it in tourism motivation. The study seeks to explore the forms of tranquility through a lens of motivational framework. Data collecting from Moganshan town, a well-known rural resort in China, revealed that vacationers acknowledged various forms of tranquility in holiday experiences in general. Specifically, the need of tranquil amenities rather than need of tranquil states was dominant trigger of the phenomenon; affective qualities of tranquility were the main source of information that influenced the destination choice. The inclusion of tranquility in tourism extends our understanding of tourism motivation and adds a new subject applicable to tourism.     

旅游网站品牌化现状研究：以中国5A级景区为例

因特网在中国的快速普及给目的地营销组织带来了巨大的市场机会。目的地官方网站是一个重要的品牌化途径,而从品牌化角度研究我国旅游官方网站的信息内容,即如何使用品牌这一工具建立独特清晰的目的地形象,当前尚属于未探求的领域。该研究运用规范的内容分析方法评估我国5A级旅游网站品牌化现状,把我国5A级旅游网站划归为高品牌化、中品牌化和低品牌化三种类别,发现了目的地官方网站的品牌化有助于建立积极正向的目的地形象,并由此提出了重要的管理启示和未来的研究方向。     

Motive-Based Tourist Market Segmentation: An Application to Native American Cultural Heritage Sites in Arizona,USA

This paper utilises a motive-based segmentation to understand tourists to cultural heritage sites in Arizona, USA. The data for this study were collected through mail survey from a representative sample of 671 tourists to three Native American cultural heritage sites. Using cluster analysis based upon motives for cultural history learning, three distinct segments were found: (1) ‘culture-focused,’ (2) ‘culture-attentive’ and (3) ‘culture-appreciative’ tourists. These groups differed significantly in terms of behaviour, experience and interpretation. The culture-focused segments spent longer at the sites, stayed more nights away from home, considered visiting archeological sites as their primary activity, and placed more importance on interpretation. In addition, the culture-focused groups were more satisfied with their trip, appreciated the preservation of archeological resources and reported more learning experiences. Overall, the study supports the notion that heterogeneity exists within cultural heritage tourist markets. Implications of these findings in conceptualisation, management and marketing cultural heritage tourism are discussed.     

对旅游业的再认识--兼与张涛先生商榷

由于旅游业的特殊性,关于其内部构成问题至今没有形成统一认识。本文认为,旅游业“支柱说”只是对旅游业的一种短期的、近视的、静态的认识,不具有普遍意义,不能全面反映旅游业的本质,不适合“大旅游”发展趋势。从旅游者需求角度和旅游业发展的实际情况看,旅游业是依托旅游吸引物、为旅游者提供综合旅游产品与服务的产业集群。