Volunteer tourism and the “voluntoured”: the case of Tijuana,Mexico

This paper explores resident attitudes to volunteer tourism in several small communities within Tijuana, Mexico. Social exchange theory has been used to argue that the degree of personal benefit from volunteer tourism would predict residents' perceptions of the impacts of volunteer tourism and support for volunteer tourism planning and for volunteer tourism activities. Survey research of a purposive sample targeted several neighborhoods within Tijuana that were extensively “voluntoured”. Results indicate mixed support for social exchange theory. Implications are discussed concerning the need for volunteer tourism organizations to include a variety of community stakeholders in the volunteer tourism development process.     

THE POLITICS OF AESTHETICS IN VOLUNTEER TOURISM

In this paper I address the “politics of aesthetics” in volunteer tourism. By “aesthetics,” I mean two things. First, I adopt Jacques Ranciere’s notion of aesthetics as the structured way human sense is organized. I argue that volunteer tourism perpetuates an aesthetic structure that systematically depoliticizes the global economic inequality on which the experience is based. Second, drawing on recent scholarship in critical tourism studies as well as 16 months of ethnographic research in Chiang Mai, Thailand, I illustrate how volunteer tourists aestheticize the host community members’ poverty as authentic and cultural. This reframing contributes to the legitimization of volunteer tourism as a celebrated cultural practice that perpetuates the aestheticization rather than the politicization of poverty in the encounter.     

Making a difference together: discourses of transformation in family voluntourism

This article explores the intersection of development discourse, volunteer tourism, and practices of family travel. While research on the emerging trend of voluntourism has tended to focus on young, single, college-aged volunteers, little attention has been paid to families with young children who volunteer abroad. Taking as its starting point the prevalent message that voluntourism can “make a difference”, the article examines the implications of emphasizing the family and the child, rather than structural inequalities, as the objects of transformation. Based on face-to-face and online interactions with worldschooling families, the article uses mobile virtual ethnography to create an in-depth and immersive study of mobile and online social groups. Findings suggest that families undertake voluntourism as a strategy for fostering family bonding and cultivating their children's sense of global citizenship. In both cases, family voluntourism pursues transformation in the private sphere of the family rather than in the public sphere of political activism. In this sense, discourses of transformation make family voluntourism complicit with neoliberal ideals of individual responsibility and entrepreneurialism that may reinforce rather than dismantle entrenched Global North/Global South power hierarchies, but they also lend themselves to critical debates that may recuperate the transformative potential of volunteer tourism.     

Volunteer tourists’ perceptions of their impacts on marginalized communities

Abstract

Using a phenomenological approach, this study examines the experiences of volunteer tourists in host communities using social representations theory. Semi-structured interviews were conducted with volunteer tourists on perceived impacts on favela (slum) communities of Rio de Janeiro, Brazil. This study was developed to address a need for further research that critically looks at the social impacts of volunteer tourism in marginalized communities. It addresses the following question: How does volunteer tourism influence a marginalized community from the perspective of the volunteers? Notably, the majority of the volunteers in this study had difficulty describing how volunteer tourism has benefited the community beyond their own individual contributions, and it was difficult for them to see broader implications of volunteer tourism in general. Recommendations of management actions that will help to maintain and enhance the benefits and alleviate the negative consequences and obstacles that were perceived by volunteer tourists are given.     

How smart is your tourist attraction?: Measuring tourist preferences of smart tourism attractions via a FCEM-AHP and IPA approach

Although smart tourism has gained increasing attention, empirical investigations of smart tourist attraction (STA) from a tourist perspective are still limited. The purpose of this study is to explore a methodological approach of assessing tourist preference of STA, and the strengths and weaknesses of an STA accordingly. First, factor analysis was used to determine tourists' key evaluation items of STA. Next, fuzzy comprehensive evaluation method and analytic hierarchy process were applied to the STA evaluation of Hongshan Zoo, a popular tourist attraction in China. Then, importance-performance analysis was conducted to diagnose the strengths and weaknesses of Hongshan Zoo's STA construction. Findings suggest that “smart information system”, “intelligent tourism management”, “smart sightseeing”, “e-commerce system”, “smart safety”, “intelligent traffic”, “smart forecasting” and “virtual tourist attractions” are tourists' key evaluation factors of STA. This paper extends previous research on smart tourism, and offers insights into the theoretical investigation and practical development of STA.     

Making an impact on Bali's water crisis: Research to mobilize NGOs,the tourism industry and policy makers

This paper explores the role of activist-academics to bring attention to Bali's water crisis. The impact case study examines how we shaped public discourse, supported NGOs, influenced the local tourism industry, and nudged government policy. We critically evaluate how as change makers we enhanced knowledge exchange, and the factors that supported impactful tourism and water nexus research. We explore how the unintended consequences of our “crisis” research have undermined our impact by being used to justify new unsustainable development projects, and how the power of the tourism industry has shaped legislation. From this we identify the lessons learned for creating impactful research including purpose, partners, time frame and on-going contact.     

Why volunteer teaching tourism? Empirical evidence from China

Volunteer teaching tourism, as a particular type of volunteer tourism supported by China government, has become an effective supplement to and acceleration for education development in the regions of China where education resources are limited. The motivation and experience of volunteers have a direct impact on the healthy and sustainable development of volunteer teaching tourism. This study therefore aims to identify motivation of Chinese youth participating in volunteer teaching tourism in China, and the relationships between motivation, satisfaction, and behavioral intention are further examined. Empirical results show that in addition to the six motives advanced by Clary et al. (1998), two unique motives are further identified: love of children and desire to travel. Among these eight motives, three have significant effects on post-trip satisfaction, and post-trip satisfaction further influences behavioral intention. The implications benefit both organizational and governmental bodies who seek to develop both national and international volunteer teaching tourism.     

The impact of tourism in the Caribbean: A methodological study

Hills, Theo L. and Lundgren, Jan, “The Impact of Tourism in the Caribbean—A Methodological Study,” Annals of Tourism Research, Vol.IV, No.5, May/September 1977, pp. 248–267. The paper examines some economic, cultural and ecological problems arising from the impact of tourism in the Caribbean. Special attention is given to the nature and mechanism of the international tourist system and to the possibility of predicting saturation of tourist destinations by means of an irritation index. Types of data reflecting “space” as a resource are related to many types of tourist data, including a “seasonality index”.     

Visitor centre staffing: Involving volunteers

Volunteer involvement in visitor centres has received little attention by tourism researchers despite the critical role staff play in welcoming tourists to a destination and promoting tourism activities. The community function of visitor centres - of which volunteering is part - has also been underplayed in previous research. Using data from a survey and interviews with visitor centre managers in Australia, this paper investigates the rationales for staffing visitor centres with volunteers and/or paid employees and, related to motivations for volunteering, the factors influencing the attractiveness of visitor centre volunteer programmes. The dominant rationales for involving volunteers are need, community involvement, visitor experience, and the personal qualities and motivations of volunteers. Visitor centre volunteering is attractive because of location and local pride, interactions with tourists and social relationships with other volunteers, and the reputation of the visitor centre and its volunteer programme.     

Compassion as a neglected motivator for sustainable tourism

Compassion is defined and identified in this paper as a powerful and universal motivator for actions that could help attain sustainable outcomes and enable aspirational forms of sustainable tourism, including just tourism, hopeful tourism and enlightened mass tourism that have not yet demonstrated real-world traction. Despite its potential, compassion has been neglected in the tourism literature. This paper reviews the 50-year quest for a “better tourism”, and presents a compassion-scape as a comprehensive and systematic framework for facilitating sector engagement with compassion. “Context” factors associated with tourism settings (e.g. level of development, purpose) and agents (e.g. mindset, psychographics, motivations) influence “encounter” elements, such as the relationship, type and distress characteristics. Subsequent “response” factors, such as type, recipient, timeframe and intention, influence the “implications” for sustainable tourism, which in turn affect the types of “intervention” (e.g. mindful interpretation, social marketing, faith injunction) implemented to achieve sustainable outcomes. The many innate methodological challenges for the researcher in measuring compassion are discussed, along with the issues involved in operationalizing the compassion-scape to engage and reform alternative tourism forms, notably volunteer tourism, pro-poor tourism, religious tourism and fair trade tourism as well as conventional mass tourism. A paper for the thinking reader.     

Tourists and researcher identities: critical considerations of collisions,collaborations and confluences in Svalbard

ABSTRACT

Svalbard is an “edge-of-the-world” hot spot for environmental change, political discourse, tourism and scientific research in the Anthropocene. Drawing on ethnographic and qualitative research, I use this context to critically explore the identity-categories of “researcher” and “tourist”. Through the lens of political ecology, I draw out the uneven power relations of knowledge production that are attached to these labels and their consequences for ongoing efforts for managing sustainable tourism. By considering the experiences of tourists, researchers and “scientific tourists”, both practically and from an embodied experiential perspective, I challenge the distinctions typically made between these roles. I bring to light several common aspects, goals and experiences these practices share. In doing so, I aim to disrupt the existing hierarchies of knowledge that champion an impersonal, rational scientific approach and call for a more varied array of knowledge and practices to be taken into account when considering the future ecologies of Svalbard and the broader Arctic region.     

Prosocial behaviour in volunteer tourism

This paper applies Self-Categorisation Theory to examine issues of role ambiguity and the balance between prosocial behaviour and personal benefits in volunteer tourism. Using interviews with returned volunteer tourists, the cognitive processing of their experiences was analysed; particularly the processes of individuation uncovered through “I” statements, and depersonalisation, through impersonal “you” statements. Results revealed that “I” statements described the tourist experience and personal benefits of volunteering, whilst impersonal “you” statements described the volunteering experience. Furthermore, as the theory predicts, the depersonalisation process (impersonal “you” statements) co-occurred with prosocial behaviour (co-operation, altruism, empathy, and shared norms). The findings suggest new and promising communication-based methods to better understand tourists’ self-assigned roles and prosocial behaviours.     

Towards a post-conflict tourism recovery framework

While there is an increasingly extant literature on tourism crises and disasters, a lacunae exists regarding robust conceptual and theoretical frameworks for reviving tourism in a post-conflict context. Holistic frameworks that build tourism resilience in post-conflict destinations is still considered an emerging area in crisis management research. This paper aims to address this gap. An in-depth critique of research across leading peer-reviewed tourism journals, involving 102 individual papers; 63 on crises and disasters, and 39 on tourism recovery frameworks, was undertaken to develop a post-conflict tourism recovery framework. The framework proposed synthesizes complex relationships for post-conflict destinations operating “on the edge of chaos”, and enables consideration of key factors that influence their capacity to be resilient, adapt, and recover.     

A tale of four futures: Tourism academia and COVID-19

The ongoing COVID-19 pandemic is an unprecedented “super-shock” for the tourism industry. How tourism academia relates to this unpredictable context is anyhow not yet evident. This study uses a qualitative scenario method to propose four possible futures for tourism academia considering the pandemic and to draw attention to key factors of these future developments. Nine interviews were held with tourism (full/ordinary) professors across Europe, America, Asia, and the Pacific Region to gain expert insights. As a result, four scenarios are proposed for tourism education, industry collaboration, research, and discipline identity. Recovery (“new sustainability” or “revenge-tourism”) for tourism academia if the pandemic impact is short-term, and Adaptancy (“bridging the gap” or “decline”) for tourism academia if the COVID-19 impact is long-lasting. Key factors for the way forward are finally discussed and contributions of our findings are highlighted.     

The Development of Cross-Cultural (Mis)Understanding Through Volunteer Tourism

Volunteer tourism is an increasingly popular activity in which individuals combine travel with voluntary work. On the whole, existing literature has provided an optimistic view of volunteer tourism, suggesting that it represents a more reciprocal form of tourism and facilitates the development of cross-cultural understanding among participants. However, more recently, it has been argued that if volunteer tourism programmes (VTPs) are not carefully managed, they may lead to cross-cultural misunderstanding and the reinforcement of cultural stereotypes. Through conducting an Appreciative Inquiry into a number of volunteer programmes, this research sought to explore these ideas further and, in particular, identify the role that volunteer tourism sending organisations can play in order to ensure that cross-cultural understanding develops through volunteer tourism. The findings from this research suggest that the development of cross-cultural understanding should be perceived as a goal of volunteer tourism rather than a natural result of sending volunteers overseas. This paper argues that sending organisations can play an important role in facilitating the achievement of this goal through pro-active management prior, during, and after their VTPs.     

Volunteer tourism,development and education in a postcolonial world: conceiving global connections beyond aid

This paper contributes to the public and academic debate on the appropriateness of young Westerners’ participation in projects of volunteer tourism conducted in developing countries. Ethnographic research was carried out in the context of an Australian program that organizes short-term group placements for university students in countries like Vietnam, Mexico and Fiji. The results illustrate that such projects can produce similar benefits to other educational initiatives of international volunteering and service (IVS) in terms of global engagement, career development, intercultural competence and psychological support. However, for these projects to avoid public critiques and negative outcomes, they need to harmonize personal and institutional expectations with real volunteer capacities. Thus, until IVS programs in the university context distance themselves from a development aid discourse, they will potentially fall under the umbrella of “neo-colonialism”. The research provides a model of impact analysis and raises challenging questions for universities or similar organizations involved with short-term group placements of volunteer tourism.     

Sustainability and marketing in tourism: its contexts,paradoxes, approaches,challenges and potential

ABSTRACT

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This article summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It explores sustainability marketing's two fundamental approaches, that of market development, using market segmentation, and that of sustainable product development. It introduces a Special Issue of the Journal of Sustainable Tourism on sustainable marketing, sharing evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject's breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use.     

A Cultural Encounter through Volunteer Tourism: Towards the Ideals of Sustainable Tourism?

International volunteering is increasingly recognised as a form of alternative tourism. However, the nature of the ‘alternative’ experience gained, and the ensuing narrative between host and volunteer, remains under-explored in published research, especially in volunteer tourism research within a cultural context in a developed nation. This paper examines the nexus between volunteer tourism and cultural tourism in the search for alternative and sustainable experiences through tourism. Qualitative research using in-depth interviews, diaries and participant observation was conducted to examine the pre-, during and post-trip experiences of 12 Australian visitors undertaking organised volunteer activities in an indigenous Maori community in the North Island of New Zealand during January 2005. Members of the indigenous Maori community were also interviewed to provide an important host perspective. Findings suggest that the nature of the interaction and cultural experiences gained were perceived as mutually beneficial and seemingly different from those gained from traditional cultural products. In particular, the volunteers experienced an alternative Maori cultural product and engaged in a different narrative with their Maori hosts through their volunteer work, one rich in authentic cultural content, genuine and reflective of modern Maori life in New Zealand society.     

国内旅游地方感研究热点与展望

地方感研究是人地关系调整过程中旅游研究的前沿问题和关键领域。本文运用CiteSpace软件对国内旅游地方感研究的相关文献进行系统梳理,以期厘清该话题的研究脉络并为后续研究提供建议。研究发现：（1）国内旅游地方感研究起步较晚,发文量呈“上升-稳定”趋势,大致形成了理论导入（2007—2010年）、议题扩展（2011—2015年）、本土创新（2016—2020年）3个阶段。（2）旅游地方感研究视野与内容越来越多元、丰富,研究热点较集中于地方感理论探讨、不同主体地方感特征、不同类型旅游地地方感构建、地方感实践价值等。（3）旅游地方感研究总体上从本体、主体、客体3方面展开;旅游地方感理论、旅游者与居民地方感构建、地方感对行为的作用机理、地方感的实践意义等内容在关键词共现、高频及高中心性方面表现突出,呈现出从理论导入走向理论建构、从议题集中走向视野多元、从学术关注走向多元关注等热点演进脉络;当前旅游地方感研究聚焦于新时代人地关系演化所引发的行为和情感的变化。（4）未来旅游地方感研究应进一步结合中国国情和新时代战略,重视旅游地方感研究的理论创新,拓展旅游地方感研究的范畴内容,加强旅游地方感研究的方...     

Residents’ place image: a meaningful psychographic variable for tourism segmentation?

ABSTRACT

While there has been a considerable body of research on tourists’ place image, there remains limited attention on residents’ place image, specifically, in relation to its segmentation utility. This study seeks to address this oversight by a) clustering the local residents based on the image held of a tourism place, and b) exploring the extent to which the identified image-based resident clusters share similar (dissimilar) demographic characteristics and attitude towards tourism development. Empirical analysis was based on a sample of 481 residents of a Greek city. The findings support the utility of residents’ place image as a psychographic segmentation variable revealing the existence of three distinct resident groups – termed “Nature Loving”, “Apathetic” and “Advocate.” Results also suggest that these resident groups exhibit dissimilar demographic characteristics and dissimilar attitude towards tourism. In comparison with other segments, the Apathetic exhibits the least favourable image and the least supportive attitude towards tourism.