招贴广告文案的五度把握

招贴广告依靠两个重要元素来传达信息,由于招贴广告分布以及媒体的特点,造成广告与受众之间接触的瞬时性,因此需要让受众快速理解并记住表达广告主题的文案。文章从审美角度、阅读速度、文化程度、相关程度和可辨程度等五个方面提出一些个人观点。     

创建地勘企业文化要做到三抓四结合五落实

文章结合地勘企业的特点,论述了要做好企业文化建设工作应做到三抓四结合五落实.     

报业巨子的广告经

<福布斯>报业集团创始于1917年,是美国历史上最悠久的财经杂志,也是全球最著名的财经类杂志.现任福布斯集团总裁和<福布斯>杂志主编的史蒂夫·福布斯是<福布斯>王国的第三代传人、是<福布斯>杂志第二代掌门人马孔·福布斯的长子.史蒂夫·福布斯1966年毕业于马萨诸塞斯州的北安多弗(North Andover)布鲁克斯学院(BrooksSchool).1970年,他在普林斯顿大学获历史学学士学位.在普林斯顿,他是<今日商业>(Business Today)的首任总编辑.<今日商业>是由学生办给学生看的最大型的杂志,发行量达20万.直到如今,这份杂志依然由普林斯顿的本科生出版.     

第15届中国国际广告节 中国广告长城奖

一、名称Title中国广告长城奖China Advertising Great-wall Awards二、奖项简介Awards introduction本奖项是以创意和制作为准绳,考核、衡量和奖励年度内已在媒体上公开发布过的商业广告作品。这一在中国历史上最悠久、规模最     

The Economic Effects Of The End Of The Cold War

The end of the Cold War and the dissolution of the Warsaw Pact have raised a host of new questions. Will there be a Peace Dividend: more security and more money to spend on other things, or a Peace Penalty: mass unemployment in the arms industry and financial difficulty for many leading high-technology firms? Will there even be Peace at all or will there be instead a new ‘Second World War’ as the old Second World of the Centrally Planned Economies relapses into internecine nationalist conflict? Many of these questions are unanswerable, but this paper reviews what is known about the likely trend in military spending and its economic impact on Western Economies. It examines the strategic context which will determine the size of the reductions in military expenditure; the policy response which will determine how governments adjust their budgetary stance to reduced military outlays; and the macroeconomic and industrial impact of these changes.     

户外广告策划创作流程

简单介绍户外广告策划活动流程,及如何制作并使用图片、图示和动画在PPT演示文稿中进行效果渲染。     

户外广告策划创作流程

简单介绍户外广告策划活动流程,及如何制作并使用图片、图示和动画在PPT演示文稿中进行效果渲染.     

The Effectiveness and Targeting of Television Advertising

Television networks spend about 16% of their revenues on tune-ins, which are previews or advertisements for their own shows. In this paper, we examine two questions. First, what is the informational content in advertising? Second, is this level of expenditures consistent with profit maximization? To answer these questions, we use a new and unique micro-level panel dataset on the television viewing decisions of a large sample of individuals, matched with data on show tune-in advertisements. The difference in effectiveness of advertisements between “regular” shows (about which viewers are assumed to have substantial information a priori) and “specials” (about which they have very little) reveals the value of information in advertisements and the different roles that information can play. The number of exposures for each individual is likely to be correlated with their preferences, since networks target their audiences. We address this endogeneity problem by controlling for observed, and integrating the unobserved, characteristics of individuals, and find that the estimated effects of tune-ins are still large. Finally, we find that actual expenditures on tune-ins closely match the predicted optimal levels of spending.     

破解企业基因缺陷之谜

<正> "企业若不快速跟上时代变化的脚步,就会沉没在时代的洪流里。"美国著名学者T·G·Lewjs在《零阻力经济》中如是说。随着知识经济的兴起与发展,企业的经营方式和管理方式也出现了一些新特点。这些特点突出地表现在企业不再是过去那种以单纯金融资本或自然资源来显示与其他企业的不同之处,而是通过智力资本获取竞争优势。时至今日,智力资本已成了企业最为重要的生     

集装箱码头设备Flexsim对象库建立关键技术研究

重点介绍了开发集装箱码头装卸设备,如岸桥等的关键技术,其中涉及了三雏模型的导入、设备作业运动的实现,建立图形化用户界面;完成设备模型之后,将设备模型组织成Flexsim中的设备对象库。