An empirical study on the effects of an enterprise fan page

Most major enterprises have invested in social networking to provide services, promote products, or communicate with customers. However, to date, no clear understanding on the effects of social networks on business performance has emerged. This study examines the relationship between the capability of the enterprise to manage social networks and the resultant benefits of their investing in the social network. A fan page on Facebook is the selected target of study. By analyzing the effort required to manage a fan page, we measured the fan-page managing capability by its number of fans. Then, we proposed six hypotheses for empirical examination of the causal relationship between enterprises’ social network managing capability and business benefits. The study applied two-stage data collection and testing. The first stage is to build a general understanding of the relationship between the number of fans and business revenue. Based on findings of the first stage, the study tested the hypotheses on selected global firms and sought patterns of benefits generated from the fan page. This study builds deep understanding from various aspects about fan-page effects on enterprises, and proposes that firms that provide products and services with characteristics of low-product price, short-product durability, and low-customer involvement are empirically influenced by the management of their fan pages.     

Leveraging the co-evolution of offline and online video games: an empirical study

Considerable research has been carried out on online shopping and the implications of this purchasing format for consumers and retailers. Most of these studies have focused on consumer attitudes towards online shopping, and how these can be useful predictors of online shopping adoption. Notwithstanding these insights from adoption theory, existing research has yet to distil the most effective means of understanding consumers’ attitudes towards online video game purchases. Based on a qualitative study, our study contributes to literature on adoption theory by presenting some explanations involving online video games purchases by identifying salient perceptions of online and offline motivations and advances ideas on the facilitating role of incentives in making purchase decisions.     

An empirical study of ethical predispositions

Using a two-part instrument consisting of eight vignettes and twenty character traits, the study sampled 141 employees of a mid-west financial firm regarding their predispositions to prefer utilitarian or formalist forms of ethical reasoning. In contrast with earlier studies, we found that these respondents did not prefer utilitarian reasoning. Several other hypotheses were tested involving the relationship between (1) people's preferences for certain types of solutions to issues and (2) the forms of reasoning they use to arrive at those solutions; the nature of the relationship between utilitarian and formalist categories; and the possibility of measuring ethical predispositions using different methods. F. Neil Brady is Professor of Public Management and Associate Director for the Center for the Study of Values in Organizations in the Marriott School of Management at Brigham Young University. He is the author of Ethical Managing: Rules and Resultsand has published numerous articles on business ethics, ethical theory, and moral reasoning.Gloria E. Wheeler is Associate Professor of Public Management and Associate Director of the Institute of Public Management at Brigham Young University. Her primary areas are research methodology and human resource management. She has extensive survey research experience in many substantive fields and has published articles in journals covering such diverse areas as taxation, teaching, marketing, and human behavior in organizations.     

Addictive buying in West Germany: An empirical study

Subsequent to a previous article in JCP (Scherhorn, 1990) outlining a theoretical approach to addictive buying, the authors report on the results of their empirical study of addictive buyers in West Germany. The study indicates that addictive buying is clearly one kind of addiction which may be substituted by other addictions, may take the place of another addiction, or even alternate with other forms of addiction. At the same time, there is substantial evidence that there are special key experiences to which the propensity to addictive buying can be traced. Addictive buyers have been subjected to a specific form of distortion of autonomy: They have felt that for parents, relatives, or neighbours, material goods (money, property, consumer goods) seemed to be more relevant and more important than they themselves. Thus, they have acquired a strong predisposition for using consumer goods as a favourite means of compensating for the lack of self-esteem from which they suffer. This predisposition, however, is reinforced by the fact that consumption and buying increasingly take on the role of a socially favoured means of compensation.     

An empirical comparison of neural network and logistic regression models

The purpose of this paper is to critically compare a neural network technique with the established statistical technique of logistic regression for modeling decisions for several marketing situations. In our study, these two modeling techniques were compared using data collected on the decisions by supermarket buyers whether to add a new product to their shelves or not. Our analysis shows that although neural networks offer a possible alternative approach, they have both strengths and weaknesses that must be clearly understood.     

The differential effects of retail density: An investigation of goods versus service settings

Two studies investigate the impact of retail density and time pressure on shoppers' store attitudes and behavioral intentions. In a goods setting, experiment 1 results show a curvilinear pattern as the level of retail density increases. That is, individuals prefer a medium level of crowding to a store with low or high crowding. This inverted-U shaped crowding effect has not previously been tested in the retailing literature. Experiment 2 employs a service setting, where the relationship between retail crowding and outcome variables is found to be linear rather than curvilinear, except under conditions of time pressure. In contrast to the goods setting, individuals have more favorable attitudes and expect to pay more for a service as the level of crowding increases. Thus, our study findings suggest that the optimal level of crowding depends on the type of retail setting.     

Situational ethics: An empirical study of differentiators of student attitudes

This paper reports the results of a questionnaire administered to 1178 undergraduate students and discusses how they responded to ten situations which asked them to assess their personal evaluation of the ethical acceptability, how society would similarly assess the situation and how business persons would respond. Multiple versions of the instrument were developed to investigate if the sex of the person involved in the situation would influence the respondents' perception of the ethical action involved. No differences were identified. Further, the image of business persons as less ethical than society in general seems to have evaporated. Charles W. McNichols is Professor of Management at Clemson University where he teaches courses emphasizing management applications of computer technology. He was previously Professor of Operations Research at the Air Force Institute of Technology. He has published three books dealing with business and professional applications of microcomputers, and articles in the Academy of Management Journal, Journal of Applied Psychology,the IEEE Transactions on Engineering Management,and other management publications. Thomas W. Zimmer is Professor of Management at Clemson University. He has authored books on business, business policy supervision and small business management, as well as over 50 articles which have appeared in Nation's Business, Management Review, Human Resources Management,and many others. Dr. Zimmerer has been honored in his academic career by membership both in Beta Gamma Sigma and Phi Kappa Phi, as well as twice being voted by the students as the outstanding teacher in his college. In 1975 he was elected to Outstanding Educators in American. Dr. Zimmerer was formerly with Florida Atlantic University and the McDonald-Douglas Corporation.     

Ethical judgments on selected accounting issues: An empirical study

This study investigates the judgments made by accounting majors when confronted with selected ethical dilemmas that pertain to accounting practice. Drawing upon literature in philosophy and moral psychology, it then examines these judgments for potential gender differences. Five case studies, each involving a specific ethical dilemma that a practicing accountant might face, were administered to 151 acounting majors (males = 67; females = 84), in four sections of intermediate accounting II at a large, state university. The results suggest that although the vast majority of participants wouldnot engage in unethical behavior, a reasonable opportunity exists to improve the participants' ethical awareness. The results do not, however, support the existence of gender differences in ethical judgments. Keith G. Stanga is Distinguished Professor of Accounting at the University of Tennessee, Knoxville. His most recent publications include a book, Intermediate Accounting(3rd edition, Harcourt Brace Jovanovich, 1989, 1486 pp.), and articles published in the Journal of Accountancy, Accounting and Business Research, Accounting Horizons,and Advances in Accounting.Professor Stanga's teaching and research interests are in financial accounting. His most recent research topics have included the relevance of segment cash flow reporting, the Financial Accounting Standards Board's conceptual framework, and the last-in, first-out method of inventory costing. Richard A. Turpen is an Assistant Professor at The University of Tennessee, Knoxville. His primary teaching interest is in financial accounting, while his research focuses mainly on competitive issues in the market for audit services. Professor Turpen has published most recently in Auditing: A Journal of Practice & Theory.     

Expatriate selection: An empirical study identifying significant skill profiles

Effective selection procedures constitute an important factor in increasing expatriate success. However, research lacks findings regarding which skills to screen in international selection processes and whether to base expatriate selection on a culture‐specific or culture‐general skill profile. In an attempt to gather such evidence, an empirical study was conducted in the United States and Germany. Managers in both nations judge intercultural communication skills and intercultural sensitivity to be important intercultural competencies. Moreover, culture‐specific skills seem to be required when engaged in both a U.S. and German working context. Recommendations for complementing culture‐general and culture‐specific skill profiles are discussed. © 2004 Wiley Periodicals, Inc.     

An empirical study of the effects of Guanxi investment on customer loyalty in Chinese market

The purpose of this study is to examine the relationship among Guanxi investment, affective commitment and customer loyalty. A customer win-back model is proposed, including Guanxi investment strategies, customer perceptions (price sensitivity, trust and affection), affective commitment and customer 1oyalty(i.e., true loyalty, latent loyalty, spurious loyalty, non loyalty). The fieldwork was conducted in the hotel industry in China (N=1074). Results show that Guanxi investment strategy has significant effects on customer’s loyalty. This study hence contributes to the literature on customer win-back strategy and provides useful suggestions for managers in charge of customer relationship management.     

An empirical study of moral reasoning among managers

Current research in moral development suggests that there are two distinct modes of moral reasoning, one based on a morality of justice, the other based on a morality of care. The research presented here examines the kinds of moral reasoning used by managers in work-related conflicts. Twenty men and twenty women were randomly selected from the population of first level managers in a Fortune 100 industrial corporation. In open-ended interviews each participant was asked to describe a situation of moral conflict in her or his work life. The results indicated a clearly preferred mode of moral reasoning among the participants who described moral conflicts. Nearly all of these predominated with a justice orientation. These findings suggest that a correlation between gender and preferred mode may be context specific.Robbin Derry is an associate professor at The American College in Bryn Mawr, Pennsylvania, where she holds the Lamont Post Chair in Business Ethics. She recently completed a year as a Rockefeller Fellow at The Ethics Institute at Darthmouth College. She has presented and published numerous articles on the ethical decision-making of managers and is currently working on a business ethics textbook.     

An empirical study of dynamic customer relationship management

We apply the Gönül and Shi (1998) approach to the analysis of the optimal messaging and pricing policy mix by studying the past transaction patterns between a local supermarket and its consumers. We develop a dynamic customer relationship management model and investigate the relationship between customer utility and purchasing frequency by modifying the return function of the model discussed in Gönül and Shi (1998). In particular, we extend the analysis to consider a messaging and pricing policy mix, and we use a genetic algorithm in our empirical estimation. When applied to some non-seasonal products in a local supermarket, we find that our model is suitable and far superior to the one-stage model commonly used. Our dynamic model gives the optimal marketing mix strategies in different customer states and the results show that the firm could enjoy a 22% increase in profit.     

领导风格与员工工作态度:互惠和信任的中介作用的实证研究

Reciprocity and trust are the basic principles of human social exchanges. Using a sample of 972 managers in China, we examined the relationship between transformational and transactional leadership styles and job-related attitudes of employees, as well as the mediating effects of both reciprocity and trust on the above relationship based on social exchange theory. The main findings of structural equation modeling analyses were shown as follows. Firstly, transformational leadership not only affects organizational trust and commitment directly, but also motivates organizational trust of employees through the mediation of generalized and balanced reciprocity indirectly, and thus enhances organizational commitment and stay intention of employees. Secondly, transactional leadership indirectly affects organizational trust and commitment of employees through the mediation of reciprocity. Thirdly, generalized reciprocity has direct effects on organizational commitment of employees, whereas balanced reciprocity exerts its influences through affecting organizational trust of employees. Managerial suggestions are provided. __________ Translated from Zhongda Guanli Yanjiu 中大管理研究 (China Management Studies), 2007, (1): 13–45