Managing for the next big thing. Interview by Paul Hemp

In this HBR interview, CEO Michael Ruettgers speaks in detail about the managerial practices that have allowed EMC to anticipate and exploit disruptive technologies, market opportunities, and business models ahead of its competitors. He recounts how the company repeatedly ventured into untested markets, ultimately transforming itself from a struggling maker of minicomputer memory boards into a data storage powerhouse and one of the most successful companies of the past decade. The company has achieved sustained and nearly unrivaled revenue, profit, and shareprice growth through a number of means. Emphasizing timing and speed, Ruettgers says, is critical. That's meant staggering products rather than developing them sequentially and avoiding the excessive refinements that slow time to market. Indeed, a sense of urgency, Ruettgers explains, has been critical to EMC's success. Processes such as quarterly goal setting and monthly forecasting meetings help maintain a sense of urgency and allow managers to get early glimpses of changes in the market. So does an environment in which personal accountability is stressed and the corporate focus is single-minded. Perhaps most important, the company has procedures to glean insights from customers. Intensive forums involving EMC engineers and leading-edge customers, who typically push for unconventional solutions to their problems, often yield new product features. Similarly, a customer service system that includes real-time monitoring of product use enables EMC to understand customer needs firsthand.     

The secret to a health benefits self-service model: a more informed consumer

Sageo is the first full-service e-business to deliver health, dental, vision and welfare benefits via the Internet. The author describes the health care system's problems that have led to the need for participant-driven, self-service systems; describes Sageo's genesis and inaugural online enrollment; and explains how services like those offered by Sageo allow employers to "match, pace and lead" to a more informed health care consumer.     

Defined contribution health plan to consumer driven health benefits: evolution and experience

Today, the idea of placing more choice on employees "consuming" health care and giving them more responsibility and incentive to control health care costs and utilization is alive and thriving in the form of consumer-driven health care. This article examines the evolution of consumer-driven health benefits--including the experience of the first generation of "defined contribution" health care participants (i.e., retirees) and the results of different approaches employers have taken to early consumer-driven plan designs. The author then describes what's needed to answer the question: "Can consumer-driven health care control health cost?"     

The next best thing to an audit practice set

The article describes an assignment used as a substitute for a practice case in the first auditing course. The assignment requires students to examine a model set of audit working papers and answer twenty questions relating to the working papers. The assignment appears to accomplish many of the teaching objectives of a practice case, yet it takes students only about two hours to complete.     

U.S. consumer bankruptcy choice: The importance of general equilibrium effects

We study the implications of U.S. personal bankruptcy rules for resource allocation and welfare. Our analysis shows that general equilibrium considerations along with bankruptcy chapter choice and production matter crucially for the effects of policy reform. Contrary to previous work, we find that completely eliminating bankruptcy provisions causes significant declines in output and welfare by reducing capital formation and labor input. Furthermore, subjecting Chapter 7 filers to means testing, as suggested by recent legislative proposals, would not improve upon current bankruptcy provisions and, at best, leave aggregate filings, output, and welfare unchanged. However, we do find that an alternative tightening of Chapter 7, in the form of lower asset exemptions, can increase economic efficiency.     

Optimal portfolio choice in real terms: Measuring the benefits of TIPS

In this paper we solve an optimal portfolio choice problem to measure the benefits of Treasury Inflation Indexed Securities (TIPS) to investors concerned with maximizing real wealth. We show how the introduction of a real riskless asset completes the investor asset space, by contrasting optimal portfolio allocations with and without such assets. We use historical data to quantify gains from availability of TIPS in the presence of other asset classes such as equities, commodities, and real estate. We draw a distinction between buy-and-hold long-term investors for whom TIPS fully displace nominal risk-free assets and short-term investors for whom TIPS improve the investment opportunity set of real returns. Finally, we show how gains from TIPS are tempered by the availability of alternative assets that covary with inflation, such as gold and real estate.     

The choice agenda in European health systems: the role of middle-class demands

Choice for patients, over varying aspects of healthcare, is becoming an increasingly common feature in Europe, especially in tax-funded healthcare systems. This paper investigates patients’ choice of healthcare provider. The middle class, in countries implementing choice reforms, is shown to have a pronounced preference for the availability of choice as a component of a quality healthcare system. Important implications of this for theory and policy are discussed.     

Ethical considerations in health care benefits administration

Defining the scope of coverage and limitations in various health plans has become an increasingly difficult and confusing issue. The historical shift to managed care has fundamentally altered the limitations on health care benefits. Because of the existence of "benefits exclusions," confusing issues have emerged in managed care situations. Fundamental fear of health care rationing has raised the awareness of the general public to the ethics of this issue. This article discusses the definitions and examples of certain types of health benefit exclusions and the ethical considerations related to such exclusions.     

Personal responsibility in health benefits: looking backward, looking forward

Consumerism and care management continue to make inroads as cost-containment strategies for employers, as well as for employees who have endured the steady rise in benefit cost-shifting. The latest statistics and trends point the way to a new era of personal responsibility in health benefits. The author describes how this trend has grown, and where it is leading.     

Management in central government: The next steps

The Government's response to the latest report from the Efficiency Unit represents a compromise between those who believe that the Civil Service has gone far enough down the management road and the radicals who want even greater reform. Time will tell whether the new structures for providing public services will be better managed than the present centralised system. What is needed now is a new interpretation of the constitutional role of civil servants.     

The new new financial thing: The origins of financial innovations

The origins of financial innovations have attracted little empirical scrutiny. Using Wall Street Journal articles as an indicator, this paper examines which institutions were the key financial innovators between 1990 and 2002. The evidence suggests that smaller firms account for a disproportionate share of the innovations. Less profitable firms innovate more, though in the years subsequent to the introduction of the innovation, the profitability of the innovators increases significantly. Finally, older, less leveraged firms located in regions with more financial innovations innovate more. While several of the determinants of patenting are similar, small and unprofitable firms do not patent disproportionately.     

The next forty years : A reprise

The following paper is a republication of the introductory pages to Norman Macrae's book, The Next Forty Years, published by The Economist in 1972. Each year, Norman Macrae, deputy-editor of The Economist, researched and wrote a lengthy survey on a subject about which he claimed little, if any, expert knowledge. In 1971 Macrae tried to turn himself into a business futurologist. Based on interviews with industrialists and using relevant literature about multinational corporations and business, Macrae attempted to forecast the most logical course for international business trends and organization between 1972 and 2012, and especially 1972–1992. Some of his views were highly unconventional, and deliberately so. More than 20 years later, his views still often seem controversial, but are as relevant as ever.     

Multinational corporate structures: The next stage

Present multinational structures will become obsolete as a result of political and economic changes including intensified competition. Whether through choice or as the result of external pressures, enterprises are likely to adapt to the changes by adopting, partially or completely, three emerging types of organisational structure-integrated, collaborative, or flexible. The process of adaptation will be determined by a range of influences, from the quickening pace of commercial and technological development to the tightening of business legislation.     

Alternative space futures: The next quarter-century

Space developments do not exist in a vacuum! The shape of future space activities will depend on a combination of social, economic and political forces, creating the determinants for different patterns of space utilization. Forecasts of alternative space futures can therefore be explored by integrating different scenarios of world development and space trends. Here, alternative world trends are related to the underlying dynamics of space development, in terms of the economic, military and scientific utilization of space. The importance of space as a political issue is thus emphasized, in that the outcomes of policy choices to be made both now and in the future will help shape the social and economic contexts in which space technology will be used in the decades ahead.     

Retiree health care benefits: new rules, new strategies.

Two recent court decisions in a retiree health care benefits age discrimination case are likely to bring changes to employer-sponsored retiree health care. After reviewing the cases and how the Equal Employment Opportunity Commission has responded to them, this article discusses employer implications. Although the court decisions add complexity to retiree health plan design, they also provide employers with the valuable opportunity to analyze the match between their retiree health plans and business needs.     

Retiree health care benefits: strategies for a changing workforce.

Demographic, economic and cultural trends foretell a dramatically different environment for retiree health care coverage. This article will focus on the redesign of retiree health benefits to meet the retirement objectives of employers and employees, anticipate changing demographics, and respond to changes in Medicare and other government initiatives, including the Consumer Bill of Rights. The material will discuss recent design trends, including managed care, and present results of a study the author co-authored for the Kaiser Family Foundation on changes in retiree health plans.