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1.
Consumers increasingly use intelligent personal assistants for shopping, given their advantages of being hands-free and voice-controlled, enabling individuals to multi-task during interactions, and identifying users through voice printing. Members of Generation Z (Gen Z), the world's most populous generation, who focus on experiences and innovation and are familiar with using the internet, are increasingly using smart technologies. However, the factors that influence Gen Z consumers' purchase intentions as they use intelligent personal assistants (IPAs) are unknown. Drawing on the computers are social actors (CASA) paradigm, this paper explores how the intelligent features of IPAs affect Gen Z consumers' purchase intentions and investigates the moderating effect of brand credibility. Using structural equation modeling on a sample of 428 Gen Z consumers who use IPAs, the results show that personalization and a conversational tone have significant positive effects on informational support and emotional support. Autonomy and responsiveness have significant positive effects on informational support. Informational support and emotional support have a positive impact on purchase intentions. Brand credibility positively moderates the relationships between informational support and purchase intentions and between emotional support and purchase intentions. This study deepens our understanding of the antecedents of purchase intentions that affect Gen Z's use of IPAs and provides practical guidance for the development of IPAs. In addition, the results could help companies develop strategies to improve brand credibility to increase the purchase intentions of Gen Z consumers. 相似文献
2.
This research compares historical and personal nostalgic appeals with potential influences of consumption context and consumer self-construal. Results from two experiments indicate that, regardless of nostalgia type, a nostalgic ad is more effective than a non-nostalgic ad with similar visuals. Personal nostalgia is more effective than historical nostalgia in ads for private consumption contexts. In contrast, historical nostalgia is more effective than personal nostalgia for public consumption contexts. The above-mentioned results hold for those whose self-construal is interdependent self-construal, not for those with independent self-construal. Based on the findings, managerial implications for advertising practitioners are provided. 相似文献
3.
Studies suggest that nostalgia can be split into two distinct forms: Personal and Historical nostalgia. This research explores these varieties of nostalgic appeal and, based on literature, proposes differing effects these variations may have on the important consumer behavior responses of cognition, emotions, attitudes, and purchase intentions. A review of the literature suggests that significant differences will exist dependent on the type of nostalgic appeal being used. The call for scales to test these appeals independently of one another is also made. Finally, this evidence suggests that treatment of nostalgia as a “unified” concept may be inaccurate in predicting true consumer responses and future studies should treat the two types as separate appeals if rigor is to be suggested. 相似文献
4.
Hongwei He Lloyd C. Harris Weiyue Wang Kamran Haider 《Journal of Marketing Management》2016,32(13-14):1308-1332
Online self-customisation (OSC) enables customers to tailor their preferences to certain product features via a brand-hosted online platform. The recent literature has given increasing attention to how consumers value OSC. However, extant research is characterised by a scarcity of understanding the effects of brand identity and individual differences on consumer responses to OSC. The purpose of this paper is to examine the mediating role of trust and the moderating role of need for uniqueness on the effects of brand identity prestige and brand identity similarity on consumer perceived usefulness of OSC. A field survey, through mall intercept, was conducted to test this conceptual framework. Our findings advance this field by finding that, not only the brand identity and consumer need for uniqueness but also the interaction between them may affect consumers’ evaluation of OSC. 相似文献
5.
Darrel D. Muehling 《Journal of Marketing Communications》2013,19(2):98-113
Although researchers' conceptualizations of nostalgia (a yearning for the past) often acknowledge that it may be comprised of various types and forms, few studies to date have attempted to empirically investigate any of these differences in an advertising context. The study reported here examines two prevalent types of nostalgia reported in the literature and appearing in the media today – personal and historical nostalgia – and explores the relative influence each type may have on the formation of consumer brand attitudes. Findings suggest that, irrespective of whether individuals are exposed to a personally nostalgic or historically nostalgic ad, responses of a personally nostalgic nature tend to predominate and are more influential in shaping brand attitudes. Attitudes toward the ad were shown to mediate this relationship for both nostalgia ad types. The theoretical and practical implications of these findings are discussed, and future research directions are offered. 相似文献
6.
《Business Horizons》2022,65(5):631-642
In recent years, greater disparities in incomes and growth in wealthy consumers have fueled new opportunities in luxury markets. As firms launched luxury brands, some have thrived as others stumbled. One important difference between those who succeed and those who struggle, we suggest, is brand authenticity. Scholars have studied authenticity extensively, and research has isolated different sources of authenticity. How firms draw on these sources to create legitimate luxury brands has, however, received surprisingly little attention. In this article, we discuss the research on the sources of brand authenticity, and we explore how brands rely on those sources to craft authentic luxury brands. Using the examples of Canada Goose and Shinola, we illustrate how one firm drew on multiple sources of authenticity and, through the symbolism of its actions, successfully created an authentic luxury brand. We conclude with a discussion of the implications for other firms seeking to enter the luxury market. 相似文献
7.
Brand iconisation refers to the way a brand comes to symbolise the values, needs, and aspirations of the members of a particular cultural group. More than a decade of research has emphasised the many benefits that iconic brands bring to companies and has identified how brands become icons through a process of matching with cultural opportunities emerging in society. However, the way an iconic brand comes to be de-iconicised and how managers can shield brands from this risk is still under-researched. The aim of this paper is to contribute to knowledge regarding iconic brands by following the life of one iconic brand at national level, examining its history and its impact from the point of view of cultural performance.
Our research contributes to the field of cultural branding through a genealogical study of how a brand becomes a national icon before becoming de-iconicised as circumstances change. Our research identifies five types of brand episode that can lead to de-iconisation. Our research therefore adds new developments to iconic brand theory. It also contributes to discussing the concept of iconic brand resilience, mainly through the role of cultural intermediaries, such as filmmakers. 相似文献
8.
Arturo Molina Víctor J. Martín Jesús Santos Evangelina Aranda 《International Journal of Consumer Studies》2009,33(4):477-485
The purpose of this paper is to investigate the effects of consumer service on loyalty in retail establishments. Based on a theoretical discussion regarding the relationship between waiting time, product quality, store atmosphere and loyalty, an empirical research was conducted to test the proposed relationships. Multiple‐item indicators from previous studies were used to measure the constructs. Results from the study provide empirical support, suggesting that consumer service through three dimensions influences loyalty. Research results suggest that consumer service in retail establishments can be viewed as a threshold factor in order to maintain satisfied and loyal customers. Additionally, managers should consider that loyalty depends on waiting time, product quality and store atmosphere. The present study provides useful information on the relationship between consumer service and loyalty in retailing. 相似文献
9.
ABSTRACTThe literature dedicated to heritage experience and brand heritage defends the idea that it is a source of significant value creation for consumers and brands. By contrast, the aim of this article is to propose a more complete view of the consequences of the heritage strategy for brands and consumers by exploring how consumers perceive a brand heritage experience and by identifying potential resistances that may emerge during their visits. In consequence, this research examines the features of a brand heritage experience through extended case studies in two brand museums with narratives of 47 visitors. By unpacking a brand heritage experience, the study highlights its acceptance by a majority of visitors as a real heritage experience since they give scientific, authentic and aesthetic values to the industrial and commercial features of the brand. However, some visitors do not accept – partially or totally – the brand as part of the heritage corpus insofar as they exhibit scepticism or even reject the experience. 相似文献
10.
Why do people feel emotional attachment to events occurring before they were born? This paper examines ad-evoked vicarious nostalgia‐induced longing for a time period that an individual did not live through. Vicarious nostalgia impacts brand heritage and leads to stronger brand attachment. Qualitative research (Study 1) and a literature review identify two vicarious nostalgia dimensions—fantasies about past eras and emotions. Initial quantitative research (Study 2) refines these measures, while subsequent quantitative research (Study 3) relates vicarious nostalgia to both antecedents (alienation, fantasy proneness, and nostalgia proneness) and consequences (brand heritage and brand attachment). Self-referencing moderates the relationship between nostalgia proneness and fantasies, while vicarious nostalgia partially mediates the relationship between nostalgia proneness and brand heritage. Both individual propensities (nostalgia proneness) and advertising-evoked vicarious nostalgia enhance or build brand heritage perceptions. 相似文献
11.
The purpose of the interview was to talk to David Lowenthal about the imminent release of his updated version of The Past Is a Foreign Country, a seminal work on history, memory and nostalgia which profoundly influenced debates on heritage culture following its initial publication in 1985. David served in the US Army during World War Two and during his long and distinguished career as a cultural geographer taught at Vassar College and the University of the West Indies. He is now emeritus professor of geography at University College London. His books include West Indian Societies (1972), Landscape Meanings and Values (with Edmund Penning-Rowsell, 1986), The Politics of the Past (with Peter Gathercole, 1989) and The Heritage Crusade and the Spoils of History (1997). The interview took place in London on 24 September 2012. 相似文献
12.
Tsui-Yii Shih 《The Service Industries Journal》2013,33(6):981-1005
This research examines the effects of price and brand endorsement that are adopted by firms from a consumer-based viewpoint, and provides practical brand management discussions as a reference for both manufacturer brands and retail store brands. According to the findings, manufacturer brands support high prices and boost those vivid impressions which are helpful in engendering consumer loyalty intention. Without a careful evaluation process, a brand-endorsing strategy may prove detrimental to the manufacturer. Retail store brands follow distinct pricing policies and carry out brand-endorsed strategies. Price/endorsement stimuli influence consumer brand loyalty through the partial mediating effect of brand impression. Manufacturers and retailers could define appropriate price premiums on products with a potential for a manufacturer–retailer brand co-branding as identified by market research, thus increasing the sales of both. 相似文献
13.
Gianfranco Walsh Vincent-Wayne Mitchell Thomas Kilian Lindsay Miller 《Journal of Marketing Management》2013,29(1-2):146-162
Abstract The brand clutter in many product categories and increasing numbers of similar products, some of which are deliberate look-alikes, make it more difficult for consumers to distinguish between brands, which can lead to more mistaken and misinformed purchases. Moreover, increasing brand similarity is likely to influence important consumer outcomes. To examine this phenomenon, a perceived product-similarity scale developed in Germany was administered to 220 consumers in the United Kingdom. Following the formulation of testable hypotheses and assessments of the scale's reliability and validity, the scale was used to measure perceived product similarity (PPS) across three different product categories, while examining the impact of PPS on brand loyalty and word of mouth. Structural equation modelling revealed that PPS significantly affects word of mouth but not brand loyalty. In addition, cluster analysis identified three meaningful and distinct PPS groups. Implications for marketing managers, consumer policy makers, and marketing research are discussed. 相似文献
14.
Andrew Higson 《Consumption Markets & Culture》2014,17(2):120-142
Nostalgia is not a singular phenomenon; it is multi-layered, diversely experienced and variously exploited, as I demonstrate by briefly outlining the history of nostalgia, especially the recent shift from modern to post-modern versions of the experience. The modern, temporal version of nostalgia is founded on the unattainable distance between the past and the present; the post-modern, atemporal version erases this sense of distance. Central to the modern concept of nostalgia is the experience of wistfulness, a hopeless longing for something lost and irrecoverable. But for post-modern nostalgics, the irrecoverable is now attainable, the difference between past and present flattened out. This is partly because post-modern nostalgia re-cycles images, objects and styles associated with the relatively recent past, a prime site of such re-cycling being the Internet. I therefore look at a range of websites that use nostalgia as a central concept in their marketing and which demonstrate some of these recent shifts in the experience of nostalgia. In the final part of this article, I explore these concerns in relation to the reception of four films about the English, past released in the 2000s: Ladies in Lavender (2004), Becoming Jane (2007), Brideshead Revisited (2008) and An Education (2009). How are films mobilised for nostalgic purposes at the levels of production, marketing and consumption? How is an experience of the past built into these films? Are some of the resulting images, sounds and pasts more resistant to nostalgic uses than others? Are these films discussed by audiences in terms of nostalgia? If so, is this is a positive or negative experience? Ranging in this way across a variety of material, my article is an attempt to bring together cultural history, conceptual, formal analysis and the analysis of reception or consumption. 相似文献
15.
In recent years, customer-based brand equity (CBBE) has been extensively studied in the marketing community. Central to the
study of CBBE are its structure and the measurement. This paper focuses on the dimensions of CBBE, the interrelationships
among them, and the analytical methodology of the measurement model. The authors empirically analyze 15 brands with data from
3928 consumers of four industries including toothpaste, roll film, cell phone, and gym shoes. A CBBE measurement model is
constructed and the application of the model is discussed. Suggestions are also provided for brand management and directions
for future research.
Translated and revised from Yingxiao Kexue Xuebao 营销科学学报 (Journal of Marketing Science), 2007, (2): 31–42 相似文献
16.
Nélia Faria 《The Service Industries Journal》2013,33(13-14):1275-1293
Evidences point to the idea that organizational image may be influenced by patients' perception of service quality, and in turn may influence their expectations. The main aim of this research is to analyse the influence of perceived quality on patients' satisfaction and to evaluate the potential mediating effect that organizational image may have on the relationship between both constructs, in the specific context of primary health care. A structural equation modelling approach was applied to data collected on Portuguese primary healthcare units. Results show that perceived service quality has both positive direct and indirect effects on satisfaction, confirming the partial mediation role played by organizational image in the relationship between service quality and customer satisfaction and highlighting the importance for healthcare units' administrators to manage both the service quality and the image of the institution. 相似文献
17.
Turnover intention has been an important issue for decades since management has long recognized that low turnover intention of employees is helpful for consequently obtaining high organizational performance and avoiding the potential costs related to recruiting and training new employees. For that reason, this study proposed a research model of turnover intention based on Hackman and Oldham's [(1976). Motivation through the design of work: Test of a theory. Organizational Behavior and Human Performance, 16(2), 250–279.] job characteristics theory. The proposed research model is empirically tested using a survey of 255 employees from Taiwanese banks. Tests results of structural equation modelling provide evidence that role conflicts, role ambiguity, and role overload indeed have positive impacts on job stress. Employees with higher levels of job stress are more likely to think about leaving, while those perceiving more fairness of rewards are less likely. Implications for managerial administration and future research are discussed. 相似文献
18.
This study aims to investigate the effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention. A cross-city survey of China's automobile industry was conducted in four major Mainland cities (Beijing, Shanghai, Guangzhou, and Chengdu). Results reveal that corporate-brand credibility, perceived corporate-brand origin, and self-image congruence have direct positive impacts on purchase intention. Furthermore, corporate-brand credibility and self-image congruence both act as moderating variables in the relationship between corporate-brand origin and purchase intention. Corporate-brand credibility is more significant in influencing consumers’ purchase intention toward the brand than perceived corporate-brand origin. 相似文献
19.
Christopher Marchegiani 《Journal of Marketing Communications》2013,19(1):22-43
This research conducts five studies and uses 1185 respondents to develop and validate a six-item, seven-point Likert scale capable of measuring a personal nostalgia response to an advertisement. Traditional forms of scale development and a variety of experimental conditions are undertaken to develop and validate the scale. Statistical techniques include t-tests, correlation, regression, confirmatory factor analysis and a multitrait–multimethod matrix. This research fulfils a significant gap in the current knowledge as the current scales neither distinguish between the distinct types of nostalgia nor measure personal nostalgia as a response to advertising independently of other reactions. This is despite personal nostalgia being considered as a distinct form of nostalgia with a suggested differing influence on a number of important consumer behaviour responses. The scale has implications for researchers undertaking future studies exploring personal nostalgia's influence on consumer behaviour reactions. Nostalgia is also a commonly used and has effective advertising appeal, and this research provides practitioners with a parsimonious instrument to measure the level of personal nostalgia experienced as a result of advertising exposure. This assists in ensuring accuracy when predicting consumer reactions. 相似文献
20.
Increasingly, consumers choose ecological products when they do the shopping, not only because it is a healthier option but also because it helps to sustain the environment for future generations. They are prepared to switch products for ecological reasons and stop buying products from companies that cause pollution. Firms and other economic institutions are aware of the importance of reflecting these attitudes towards the environment in developing their products. This paper is focused on environmental attitudes as meaningful predictor of ecological behaviour. A three‐dimensional approach to this variable has been developed, which addresses its emotional, cognitive and conative components. A random sample survey of 573 individuals was used to verify the conceptual model and framework. This model was assessed initially by principal factor analysis and subsequently, by structural equation modelling. Findings of this study showed that environmental attitudes have a significant effect on ecological behaviour. This research improves our understanding of how consumers feel and what attitudes best define their way of behaving in relation to environmental problems. 相似文献