The Politics of Standards in Modern Management: Making ‘The Project’ a Reality*

abstract In this paper, we explore the standardization of contemporary management knowledge, focusing in particular upon the role of ‘standards’ in creating and reifying ‘organizational objects’, with powerful consequences and with often unrecognized ethical implications. It is our argument that modernist beliefs in ‘general, abstract and timeless ideas’ ( Brunsson et al., 2000 , p. 173), enshrined in a universal and abstract rationality, results in the marginalization of more reflexive forms of rationality and the suppression of autonomy, creativity and discretion in organizations. To investigate the consequences of standardization, we take as the focus of our analysis a specific management model which has a significant and growing impact on many sectors of contemporary industry; that of project management. Drawing on the work of Timmermans and Berg (1997) , Bowker and Star (1999) and Brunsson et al. (2000) , we draw attention to the reification of the object of management; in this case, the project itself, as a transhistorical, ‘real world’ object. By tracing efforts to establish and institutionalize ‘standards’ in this and other fields of management, in particular through the creation and dissemination of a universal ‘body of knowledge’ for this field, we draw attention to the political and moral significance of the ‘blackboxing’ of knowledge. It is our broader intention here to help to denaturalize this organizational object, to legitimize other modes of knowledge and practice in the field, and thereby to reopen debate in this and other arenas of standardization.     

‘The Rise and Fall of TQM’: the Vision,Meaning and Operation of Change

The vision of TQM promises unity, teamworking, autonomy and empowerment. This article explores how this vision was contradicted by organisational restructuring and the hierarchical imposition of redundancies and contingent employment insecurity in a medium sized bank. As a result it was found that the meaning and legitimacy of TQM for both employees and many managers was called into question.     

‘A Land of Milk and Honey’? Reengineering the ‘Past’ and ‘Present’ in a Call Centre*

ABSTRACT This article explores how managers, in the Call Centre of a Bank, (re)defined, and drew boundaries around ‘past’ cultural conditions, in relation to the introduction of a Business Process Reengineering (BPR) regime. Managers represented the ‘past’ negatively, in terms of conflict and coercion, whilst the ‘present’ was largely described as a Shangri‐La of teams and consensus. This eschewing of the ‘past’ and sublimation of the ‘present’ stood in opposition to the representations of the staff. Both the ‘staff’ and ‘managers’ seemed to reject or embrace discourses that challenged or coincided with their understanding of how things are or should be. In view of this, their understanding of the past/present is inseparable from a consideration of power and identity. The article examines the interplay between discourses and individuals, arguing that it is bound up with fear and anxiety, hope and aspiration, memory and nostalgia, among other, everyday life experiences.     

The ‘science’ and ‘practice’ of HRM in small firms

This paper looks at the ‘science’ and ‘practice’ of human resource management in small firms. While there is growing evidence that the practice of human resource management in small firms is characterized by informality, there is less evidence about the science, or explaining why this is the case. We look to writing on strategic human resource management, which has at its heart the resource based view of the firm, for possibilities offered to understanding the science of human resource management in small firms.     

Patent statistics: deciphering a ‘real’ versus a ‘pseudo’ proxy of innovation

Patent statistics have fascinated economists concerned about innovation for a long time. However, fundamental questions remain as to whether or not patent statistics represent the real state of innovation. As Griliches pointed out, substantial questions involve: What aspects of economic activities do patent statistics actually capture? And, what would we like them to measure? He pointed out that these statistics can be a mirage appearing to provide a great number of objective and reliable proxies for innovation.This paper aims to address some of these questions by making a comparative evaluation of the representability of patent statistics in four levels of the innovation process, using as examples research and development (R&D) in Japan's printer and photovoltaic solar cell (PV) industries over the last two decades. Furthermore, this research provides a new set of patent statistics which could be considered a more reliable proxy for innovation.     

Environmental management: from ‘fit’ to ‘stretch’

Environmental management is a budding discipline that studies the development and shaping of environmental policy in business. This article discusses what progress has been made in theory building in the field of environmental management, and what priorities should be set for future research. The level of ambition of a company with respect to its environmental performance is seen as the result of the following three variables: the coincidence of increased eco-efficiency and market opportunities; the internal structure and culture of the company (including the influence of a number of important actors in it) and the pressure from the immediate and wider social environment to take environmental measures. Research in the field of environmental management can improve our understanding of the conditions under which companies will strive for higher eco-efficiencies. It is argued that such research must concentrate on the interaction of the three variables mentioned above and on how they affect the actions of companies. © 1998 John Wiley & Sons, Ltd and ERP Environment.     

The Bridge to the ‘Real World’: Applied Science or a ‘Schizophrenic Tour de Force’?*

abstract This article concerns those publications which have received considerable attention in an academic as well as in a practical context. In these rare cases, it seems that it was possible to transfer scientific findings more or less directly into managerial implications. This widely shared view is contrasted with a socials systems perspective. From this point of view there cannot be a direct application of scientific knowledge. This also holds true for the classic examples of applied science. It is argued that even in these cases there is no evidence of linear knowledge transfer but rather ‘Applied Science Fiction’ (ASF). ASF comprises all techniques with which the scientific system reacts to external application pressure without having to relinquish its own self‐referential logic. Different forms of ASF are introduced. These are retrofitting, reputation, symbolic labels and undisciplined eclecticism. The ASF‐concept will be illustrated by Michael Porter's Competitive Strategy. Paradoxically, however, the conventional concept of application and ASF are a barrier for the sustainable relevance of management studies.     

Making ‘Global Sydney’: Spatial Imaginaries,Worlding and Strategic Plans

This article critically examines the expression of global spatial imaginaries in urban policy and planning. Following recent calls to understand how the global is ‘made up' in and through cities, we argue for the usefulness of Roy and Ong's concept of ‘worlding’. By analysing how strategic spatial plans envisage ‘Global Sydney’, the article reveals a constitutive spatial imaginary informed by the articulation of three interrelated elements: global city standards, comparative techniques and extra‐local policy models. Unpacking how cities are selectively worlded through spatial imaginaries, the article advances an approach to urban globality as actively cultivated and differentially produced.     

Combating environmental repercussions through ‘TQEM’ and ‘ISO 14000’

Business is totally dependent on society although we sometimes do not experience it that way. All business, even in their most limited form, confront environmental issues, some more than others. Business leaders will be actively addressing social and environmental issues. These companies will be going for certification to ISO 14001 (EMS) and progressive organizations have moved beyond EMS requirement, seizing control of environmental operations through Total Quality Environmental Management (TQEM). Industry leaders are incorporating environmental thinking into every aspect of their operations. As a long‐range plan towards TQEM, an organization can have a road map and a clear model for achieving excellence in the area of Environmental Management. Copyright © 2001 John Wiley & Sons, Ltd and ERP Environment     

‘Control – What Control?’ Culture and Ambiguity Within a Knowledge Intensive Firm*

ABSTRACT This paper explores the distinctive culture that existed within a knowledge‐intensive firm (KIF) and also attempts to explain the emergence and effects of this culture. The findings are based on a detailed case study that was conducted over two years within a consultancy firm that created and applied scientific knowledge and expertise to the invention of solutions for clients. The firm employed highly educated scientists, considered ‘leading’ in their respective disciplines and project work was inherently fluid, complex, and uncertain. These kinds of ‘knowledge workers’, and this kind of work, are expected to demand high levels of autonomy. This creates complex managerial dilemmas around how to balance autonomy with control and uncertainty and flexibility with efficiency. The analysis shows how a strong culture based on an acceptance of ambiguity (e.g. in roles, power relations, organizational routines and practices) promoted the development of a loyal, committed, effective workforce and sustained a fluid and flexible form of project working over time. Critically, ambiguity allowed individuals to sustain multiple identities as both ‘expert’ and ‘consultant’. This, coupled with a corporate identity premised on ‘élitism’, helped to maximize commitment to the work and minimize tensions between control and autonomy. Thus the culture that embraced ambiguity (a consensus that there would be no consensus) engendered a form of normative control whereby consultants operated freely and at the same time willingly participated in the regulation of their own autonomy.     

The Management of ‘Highflier’ Executives In France: the Weight of the National Culture

Frank Bournois is Maître de Conférences (Senior Lecturer) in Human Resource Management at the Université Jean Moulin-Lyon III, and Sylvie Roussillon is Head of the Human Resources Group at ESC Lyon (Lyon Graduate School of Business). These authors report here, for the first time, the results of a recent study into the particular practices used by French companies to identify and manage highflying executives. As preceding articles in this issue have shown, managerial élites are a key part of the French management system. This research reveals that the management of the highflier process is subtle, relatively unstructured, and informal – there is very little use made, for example, of assessment centres. A number of practical recommendations are made for those senior managers who are currently charged, or may in the future be charged, with the responsibility for the operation of this process.     

Categorizing Neighborhoods: The Invention of ‘Sensitive Areas’ in France and ‘Historic Districts’ in the United States

This essay offers a reflexive return to two research projects to demonstrate the value of Bourdieu's emphasis on the symbolic for the analysis of contemporary urban transformation. Bourdieu's insistence that we track the social genesis and diffusion of spatial categories of thought and action directs us to the empirical study of the struggles between agents and organizations that promote and/or oppose these categories, as well as the political, economic and other interests animating the agents. A retracing of the parallel invention of the ‘at‐risk neighborhood’ (quartier sensible) coined for and targeted by French urban policy since the late 1980s and the emergence of ‘historic’ or ‘diverse’ neighborhoods touted by gentrifying residents, cultural organizations and real estate agents in the United States since the 1960s challenges misleading oppositions between materiality and representations that often underpin and cramp urban research.     

The ‘Graying’ of ‘Green’ Zones: Spatial Governance and Irregular Settlement in Xochimilco,Mexico City

This article details the evolving social and spatial dynamics of a planning approach that is now being used to regulate irregular or informal settlements in the conservation zone of Xochimilco in the Federal District of Mexico City. As part of the elaboration of ‘normative’ planning policies and practices, this approach counts, maps and then classifies irregular settlements into different categories with distinct land‐use regularization possibilities. These spatial calculations establish a continuum of ‘gray’ spaces, placing many settlements in a kind of planning limbo on so‐called ‘green’ conservation land. The research suggests that these spatial calculations are now an important part of enacting land‐use planning and presenting a useful ‘technical’ veneer through which the state negotiates competing claims to space. Based on a case study of an irregular settlement, the article examines how the state is implicated in the production and regulation of irregularity as part of a larger strategy of spatial governance. The research explores how planning ‘knowledges’ and ‘techniques’ help to create fragmented but ‘governable’ spaces that force communities to compete for land‐use regularization. The analysis raises questions about the conception of informality as something that, among other things, simply takes place outside of the formal planning system.     

Culture in the Rise of Tiger Economies: Scottish Expatriates in Dublin and the ‘Creative Class’ Thesis

This article evaluates the contributions which Richard Florida's seminal ‘creative class’ thesis might make to ongoing efforts to re‐inscribe ‘culture’ back into political economy explanations of the rise of Tiger economies. It reflects upon the value of reconsidering both the role of skilled migrants in Tiger states and the factors which attract skilled migrants to these economies in the first instance. Based upon analyses of a series of focus groups conducted with Scottish expatriates currently working in Dublin, the article specifically attempts to gauge how far the creative class thesis can be stretched to account for the locational preferences of talented migrants. Whilst Florida's work undoubtedly sheds light on aspects of expatriate existence which might not otherwise have been obvious, its ability to account for the relationships which have existed between technology, talent and tolerance in the Celtic Tiger must be questioned. Moreover, if political economy and Floridian readings are to do more than simply inform one another, there will be a need to establish more clearly the complex ways in which developmental states intersect with skill flows and cosmopolitan cultural agendas.     

‘It Was Such a Handy Term’: Management Fashions and Pragmatic Ambiguity*

abstract This article builds on constructs that authors have labelled strategic ambiguity, interpretative viability, umbrella constructs, and boundary objects, and suggests that these constructs all articulate a central concern for collective action and the role of ambiguity therein. It characterizes as pragmatic ambiguity the condition of admitting more than one course of action, and elucidates and operationalizes this new construct. Drawing on the sociology of translation ( Callon, 1986 ; Latour, 1987 ), ^[1] it argues that pragmatic ambiguity is both the result and the resource of a collective process of intéressement occurring during the rise in popularity of a new management approach. Following Benders and van Veen (2001 ), the article posits that pragmatic ambiguity increases during the rise of a management fashion. It provides empirical evidence in support of this claim by means of a longitudinal analysis of quality management (QM) concepts as articulated by several authors both before and during the Quality Movement of the 1980s and 1990s. The analyses of QM texts show that concepts became vaguer, more ambiguous, and more general as the Quality Movement gained momentum, suggesting the presence of a positive feedback loop between pragmatic ambiguity and popularity. In addition, the data illustrate how pragmatic ambiguity was achieved and sustained textually, and how it was supported by a variety of social, linguistic and rhetorical factors.