Shifting Demand: Online Music Piracy,Physical Music Sales,and Digital Music Sales

Traditionally, music has been sold to consumers by recording several individual songs/tracks in physical media such as CDs and cassettes. Sales of such physical music have been declining for the past several years. Many academic studies have attributed the decline of physical music sales to online music piracy, yet some other studies have not found evidence to support a negative relationship between online music piracy and physical music sales. Interestingly and importantly, we have observed that while many of the studies that found the negative relationship between online music piracy and physical music sales used data before 2003, other studies that do not find similar results have used post-2003 data. In fact, there was a significant structural change in the music market in 2003. Legal (iTunes-like) online channels for digital music that allow consumers to buy individual tracks became available during that year. This article complements the existing literature by analyzing the impact of online music piracy and physical music sales in the presence of iTunes-like legal channels for digital music using bivariate Granger testing. Our results show that the availability of legal channels for digital music has weakened the negative effect of online music piracy on physical music sales. Moreover, in the presence of legal channels for music distribution, digital music, not online music piracy, substitutes for physical music.     

促进我国数字音乐产业发展的对策分析

数字音乐分为在线音乐和无线音乐两大类,由于它成本低、无实物载体、传播迅捷,因而引发了一场数字技术对传统音乐产业的深层次变革,例如:音乐的制作成本、商品形态、销售渠道、消费方式、赢利模式等都发生了翻天覆地的变化。数字音乐产业在发展过程中也遭遇了瓶颈,存在着盗版猖厥、生产企业良莠不齐、收支失衡、付费繁琐等问题,据此提出了相应的对策。     

An Empirical Investigation Into the Effect of Music Downloading on the Consumer Expenditure of Recorded Music: A Time Series Approach

The downloading of music from the internet has been proliferating over the past three years. The recording industry believes that this phenomenon is responsible for the decline in recorded music sales since the year 2000, and to a certain extent this is supported by consumer surveys and previous studies that have used panel or cross-sectional data. In this analysis, an econometric, time-series model of consumer spending on tapes, LPs, and CDs is estimated which takes into account factors that are posited as effecting the consumption of recorded music, but not used in previous studies. The most significant finding is that music downloading, subsequent to 2000, affects consumer spending on tapes, LPs, and CDs through the price elasticity of demand. Falling DVD prices have also served to reduce the demand of recorded music during this same period.     

Market power and systematic risk

This paper examines the relationship between market power variables and the systematic risk, beta, of a firm. The study controls for the effects of dividend policy, liquidity, and earnings growth. Market power is measured by firm size (both sales and assets), proportion of industry sales, and the industry's four-firm concentration ratio. The study finds only a weak relationship between individual firm market power and firm risk, but there is evidence of a strong negative relationship between industry concentration and the market risk of the firms in an industry. This indicates that firms in concentrated industries experience lower capital costs than firms in less-concentrated industries. The existence of limit pricing is suggested as an explanation for this finding.     

Modelling the Growth Strategies of British Firms

The clothing industry was one of the most important sources of employment in the UK economy prior to 1914, especially for women. Yet, apart from the supposed dominance by sweaters, little is known about it. The article considers the long-term development of the industry by providing new estimates for industry output and productivity growth over the period. The 1860s and the 1890s are shown to be the two periods when significantly higher gains in efficiency were generated compared to any other period before 1948. The 1860s was the decade when sewing machine sales began. The 1890s was the decade when sales of sewing machines in the UK peaked, as previously unpublished evidence shows. The article concludes that the industry was almost certainly transformed by the introduction of the new and improved sewing machine of the 1880s and 1890s.     

The Home Purchase Sentiment Index: A New Housing Indicator

We built a home purchase sentiment index (HPSI) with consumers’ responses to questions about home buying and selling conditions, income gains and job concerns, and house price and mortgage rate expectations. The HPSI can help forecast mortgage originations and house prices, sales, and starts. Forecasting horse races during 2012–14 show the HPSI handily outperformed other sentiment indices. We show differences in the HPSI by income and by age groups. We also suggest other aspects of housing where survey-based indicators may help, such as demand by millennials or seniors, home owners’ moving, renters’ intentions, and mortgage refinancing, delinquency, or default rates.     

Europäischer Zinslastenausgleich — eine sinnvolle Alternative zu EZB-Anleihekäufen

The eurozone’s public debt crisis is not over yet - as displayed in the still substantial yield spreads between “northern” and “southern” euro government bonds. Whereas the ECB tried to tackle this problem by announcing (in Sept. 2012) its willingness to conduct unlimited “outright monetary transactions” to the benefit of the southern countries, the German “Institut für Weltwirtschaft (IfW)” offered a less risky option in its “Kiel policy brief” (Jan. 2013): it suggested narrowing this yield spread by establishing a “yield spread compensation fund”, which would balance out interest payments among euro countries. Though this may sound like the first concrete eurozone bailout mechanism, the idea really is a risk-free debt alleviation tool, matching windfall gains with windfall profits without too much of a bailout.     

Benefits of a registration policy for microenterprise performance in India

This paper evaluates the effects of a voluntary registration policy with government authorities on financial performance of urban microenterprises in the Indian manufacturing sector. Using data from the 2006 World Bank survey of Indian microenterprises and applying the semi-parametric propensity score matching technique, we find that being registered leads to significant gains in sales per employee and value added per employee. Large gains are also noted for male-owned firms, those operating with or without paid labor and those operating outside of the owner’s home.     

Effects of employees’ opportunities to influence in-store music on sales: Evidence from a field experiment

The effects of in-store music on consumer behavior have attracted much attention in the marketing literature, but surprisingly few studies have investigated in-store music in relation to employees. By conducting a field experiment in eight Filippa K fashion stores in Stockholm, Sweden, we investigate whether it is beneficial for store owners to give employees more opportunities to influence the in-store music. We randomly assigned the stores into a treatment group and a control group, with the employees in the treatment stores having the opportunity to influence the in-store music through an app developed by Soundtrack Your Brand (SYB). The experiment lasted 56 weeks and sales data were also gathered 22 weeks before the experiment, resulting in a total of 4626 observations. Our results show that sales decreased by 6% when the employees had the opportunity to influence the music played in the store, and the effect is driven by a reduction in sales of women's clothing. Interviews with the employees revealed that they had diverse music preferences, frequently changed songs, and preferred to play high-intensity songs. Employees thus seem to make choices regarding the in-store music that reduce sales, implying that store owners might want to limit their opportunities to influence the background music.     

Meanings of the home in popular song lyrics: A feminist critique examining rock and country music

The paper examines the meanings of home as portrayed in the lyrics of popular country and rock songs. These two genres were selected because they loosely represent two American subcultural traditions. The home was chosen because of the central role that it plays in most people's lives and because it is commonly mentioned in the lyrics of popular songs. Because the main role of women in American society is integrally associated with their position and activities in the home, it is hard to separate the two. The authors use an interpretive approach and a feminist perspective to analyze the treatment of women's roles in the home in popular music lyrics. They conclude that, while some representations of women are being questioned by both the performers and the lyric writers, the popular music industry, with its many gatekeepers, continues to promote predominantly stereotypical and traditional images of women.     

Allocation of Windfall Income: A Case Study of a Retroactive Pay Increase to University Employees

Household allocation of windfall income has been a controversial topic since Friedman proposed the permanent income hypothesis. Release of retroactive pay checks to a group of university employees provided the opportunity for further investigation of this issue. Responses to a mail survey of these employees suggested that funds were evenly distributed among current expenses, outstanding debts, financial investments, and new expenditures. Reclassification of allocations as either consumption or savings indicated that somewhat over one-third of allocations were to consumption and slightly less than two-thirds were to savings. Discriminant analyses demonstrated that size of windfall was the most important discriminator with respect to type of allocation. The data have implications for policy regarding notification concerning a windfall distribution. It appears that quality of decision making may be improved by insuring that recipients are provided with some advance notice of an impending windfall.     

Sales: Demand-supply variation or price discrimination?

The objective of this paper is to test the relative importance of price discrimination as an explanation for sales on major appliances. Using data on sales by Sears stores in San Diego, we conclude that for major appliance sales, price discrimination seems to be the most important explanation. The second section describes briefly the theoretical explanations for sales. The third section describes the test and the results. The fourth section presents more stylized facts about appliance sales. The last section presents the conclusion.     

Does Chatter Matter? The Impact of User-Generated Content on Music Sales

The Internet has enabled a new era of user-generated content, threatening the hegemony of traditional content generators as the primary sources of “legitimate” information. In this study, we examine the usefulness of such content, consisting of data from blogs and social networking sites, in predicting sales in the music industry. We track changes in online chatter for a sample of 108 albums for four weeks before and after their release dates. We identify the significance of variables on the observation date in predicting future album unit sales one, two, and three weeks ahead. Our findings are that future sales are positively correlated with (a) the volume of blog posts about an album, and (b) traditional factors such as whether the album is released by a major label and reviews from mainstream sources like Rolling Stone. More generally, the study provides some preliminary answers for marketing managers interested in assessing the relative importance of the burgeoning number of “Web 2.0” information metrics that are becoming available on the Internet. The study also provides a framework for thinking about when user-generated content influences decision making.     

The need to touch: Exploring the link between music involvement and tangibility preference

Amid the increasing consumption of digital music and generally declining sales of recorded music, physical formats persist as the preferred means of storing and listening to music for many consumers. The purpose of this paper is to increase the understanding of the relationship between music involvement and preference for tangible music formats. To achieve this, we test a research model and perform a segmentation analysis based on music involvement. Findings indicate that high music involvement is positively correlated with subjective music knowledge, tangibility preference, and portable player use. Quite naturally, involvement increases music consumption in all formats, including digitized forms, but high involvement appears connected to a perception of tangible records as more valuable. The behavior of highly involved consumers suggests that digital music is not necessarily eradicating physical formats but possibly fulfilling different needs; for example, sampling and complementing vs. collecting and displaying.     

Death-related publicity as informational advertising: evidence from the music industry

The sales of books, DVDs, and music albums frequently increase substantially after the death of an artist. Yet, the mechanism behind this stylized fact remains unclear. In this paper, we examine whether after-death sales increases reflect primarily an affective reaction of existing customers or informative advertising for previously uninformed new customers. In our main study, we use weekly sales data for 446 music albums of 77 artists who died between 1992 and 2010. We show that album sales increase on average by 54.1 % after death and that the relative increase in sales is higher for the artist’s better albums. This suggests that death-related publicity serves primarily as informational advertising that attracts new customers who buy the artist’s best albums after death. Complementary evidence from a survey study with more than 2,000 participants confirms this interpretation and shows that information-based motives are relatively more important for after-death consumption than affect-based motives.     

Firm-Specific Advantages Intra-Regional Sales and Performance of Multinational Enterprises

This article is an extension of recent work that has examined the intra-regional sales of large multinational enterprises (MNEs). First, we examine the interaction between the performance of MNEs and four proxies for their firm-specific advantages (FSAs). This includes: firm size, knowledge (as represented by R&D), marketing ability, and industry type. We find that FSAs in R&D and service sector type are best exploited within the home region. In contrast, the FSA firm size is better exploited by global and bi-regional firms. Second, we find that a service MNE tends to be more home-region oriented and has a higher proportion of intra-regional sales than a manufacturing firm.     

It is all in the mix: The interactive effect of music tempo and mode on in-store sales

Though practitioners have relied on tempo as a criterion to design in-store music, scant attention has been devoted to the mode of musical selections, and no consideration has been given to the potential for the interactive effects of low-level structural elements of music on actual retail sales. The current research reports a field experiment wherein the positive main effect of slow tempo on actual sales reported by Milliman (J Marketing 46 (3):86–91, 1982, J Cons Res 13 (2):286–289, 1986) is qualified by musical mode. A significant interaction between tempo and mode was evidenced, such that music in a major mode did not vary in effectiveness by tempo while music in a minor mode was significantly more effective when accompanied by a slow tempo. That is, the Milliman effect was eliminated for music in a major mode. Implications of our findings and directions for further research are discussed.     

The Effect on Sales of Color in Newspaper Advertisements

Little empirical research is available on the effects on retail sales of the use of color in newspaper advertising. This study analyzes the results of two experiments conducted by the Long Beach Independent Press-Telegram, and concludes that median sales volume gains of approximately 41% may be realized by using one-color, single-exposure newspaper ads, instead of otherwise identical black-and-white ads, for price-reduced items. This conclusion is supported by statistical analysis of empirical data on actual sales.     

Exploring communication differences between women and men sales representatives in a relationship selling context

The purpose of this exploratory research is to investigate the different styles of communication used by women and men sales representatives in relationship selling. An analysis of in-depth interviews revealed that the language used by women sales representatives is more conducive to building customer trust and more suggestive of relationship selling behaviour than the language used by their male counterparts. That women sales representatives may draw upon nurturing language and behaviour learned in developing other relationships (wife, mother, daughter, sister or friend) to build customer relationships is consistent with role theory and supports a theoretical explanation for the lower levels of role conflict surprisingly reported by women sales representatives in previous research. The results suggest that in a relationship selling task, marketing managers should consider using sales representatives with a 'feminine' style for sales jobs requiring extensive customer relationships. Directions for future research are also suggested.     

Effects of considering uncontrollable factors in sales force performance evaluation

Sales managers often make adjustments for factors such as territory difficulty or representative experience when doing performance evaluations. These adjustments may be subjective, they may be simple ratio calculations (e.g., sales divided by territory size), or they may involve complicated regression analyses. This research attempts an explanation of how and why these adjustments influence perceptions of the performance evaluation process, particularly its fairness and usefulness. Data from two surveys are presented. The first is an exploratory survey of sales managers; the second is a fuller survey of salespeople. Results show that making adjustments for territory difficulty increases perceptions of fairness and usefulness of the evaluation system among both sales managers and salespeople. Feedback quality is a key mediator of these effects for both groups. A different pattern exists with regard to accounting for representative experience. For sales managers, there are no effects on feedback quality or fairness or usefulness. Salespeople, however, rate systems that account for representative differences as providing better feedback quality, as more fair, and as more useful. © 2000 John Wiley & Sons, Inc.