Modelling Perceived Quality in Fruit Products

Abstract

Quality is in the eye of the beholder. Therefore, the firm's marketing strategy must be carried out by taking into consideration not only the consumers' objectively measurable needs and expectations but also their subjective perceptions as to what actually constitutes a quality product. Turning to Olson and Jacoby's distinction regarding the difference between a product's intrinsic and extrinsic attributes, the authors performed the estimation of structural equation models in order to assess the contribution of fruit product attributes to the Spanish consumers' perception of quality. In this article, the authors demonstrate that: (a) perceived quality in fruit products is a multidimensional concept depending on both intrinsic and extrinsic attributes; (b) intrinsic attributes exert a greater influence on perceived quality in fruit products than do extrinsic attributes; and (c) a very limited number of attributes (only seven out of twenty) stand out as being statistically significant to the consumers' perception of quality in fruit products. Finally, they provide statistical estimates pertaining to the relative contribution of the most significant intrinsic and extrinsic attributes to perceived quality in fruit products.     

The Influence of Consumer Degree of Knowledge on Consumer Behavior: The Case of Spanish Olive Oil

This article analyses the influence of perceived quality measured across intrinsic and extrinsic attributes on satisfaction and consumer loyalty for a traditional food product as with PDO (Protected Designation of Origin) olive oil “Aceite del Bajo Aragón.” In addition, the article highlights the influence of consumer's degree of knowledge on these relationships. The results suggest that the main drivers to explain consumers' satisfaction and loyalty are the perceived quality of the intrinsic attributes (color, appearance, flavor, etc.). However, when consumers are classified attending to their degree of knowledge the main explanatory variable of satisfaction and loyalty of the more experienced consumers are the extrinsic attributes of the product (brand name, place of origin, images associated to the product, etc.). These findings allow us to develop important managerial implications for building a brand image for a PDO.     

The influence of extrinsic product attributes on consumers’ food decisions: review and network analysis of the marketing literature

ABSTRACT

The paper synthesises the existing research on the influence of key product characteristics on the consumers’ food decision-making. By applying network analysis on a sample of 233 empirical studies from the last three decades, the paper demonstrates how marketing-specific variables are embedded in a network of other predictors. The paper also analyses network structure and density using well established measures. The results show that there is still a lack of research concerning the interplay between marketing-relevant extrinsic product attributes (e.g. price, brand, labelling, country of origin) and intrinsic food attributes, policy-related factors, as well as aspects of the proximal and distal environment. The paper identifies gaps in the marketing literature and derives research propositions. Additionally, implications for marketing practice are developed.     

Japanese consumers' use of extrinsic and intrinsic cues to mitigate risky food choices

The stated preference data were used to simulate and examine consumers' valuation of important extrinsic and intrinsic cues that are associated with risky foods. This analysis generates information on how consumers assess trade‐offs between price and selected intrinsic and extrinsic cues to determine their choice among alternative products. From this, optimum level of product quality attributes (i.e. intrinsic cues) and optimum price level for import products can be derived. Also, most effective sources of communicating food safety and risk management can be identified. The results show that the country origin cue is a key factor in understanding consumers' choice behaviour for food product that entails potential risk, which may suggest that consumers are using this information as a risk‐reduction strategy.     

Do consumer expectations match experience? Predicting the influence of price and country of origin on perceptions of product quality

This study investigates the respective influences of price and country of origin as extrinsic cues on consumer evaluations of wine quality when all intrinsic cues are experienced through sensory perceptions, and then compares these results with those of a survey employing identical intrinsic and extrinsic cues. Taste testing experiments were conducted (N = 263) using Chardonnay and a three (COO) by three (price) by three (acid level) conjoint analysis fractional factorial design. Price and COO were both found to be more important contributors to perception of wine quality than taste. The study advances our understanding of the influence of extrinsic cues to dominant quality assessment and shows conjoint analysis to be a credible means of measuring consumer reactions to specific wine attributes.     

Attributes influencing clothing store choice for an emerging market’s Generation Y Twixter customers

The aim of this paper was to determine the key attributes influencing a sub-segment of Generation Y, the Twixters’ choice of clothing retailers in South Africa, an emerging market. Generation Y has been identified as an important segment particularly for apparel and the Twixter sub-group comprises a third of the segment. Using a positioning theory lens, retailers need to understand the attributes a target market finds important as stores are positioned in consumers’ minds on those attributes. The study therefore sought to determine what these Twixters consider to be important attributes in their clothing store selection. The study comprised two stages; a qualitative stage based on focus group discussion data in which the attributes were determined, discussed and defined, and a quantitative stage, which involved a survey administered to 368 Twixter respondents which determined the relative importance of the attributes to Twixters in their clothing store selection. The results reveal that these Twixters appreciate the price–quality relationship and prefer clothing stores which provide high quality, unique and fashionable merchandise that meets their value for money requirements. The results of the study, although not generalisable, provide noteworthy insight for clothing store and apparel marketers targeting these Generation Y customers.     

Quantile information share

This paper presents a new method to estimate Hasbrouck-type market information share in price discovery. The prevailing market information share is calculated on the basis of conditional mean. We propose a conditional quantile regression approach to obtain a new market information share measure, quantile information share, which varies across the combinations of different price quantiles. The method is illustrated with two data sets, one on the spot and futures markets in pricing S&P 500 equity index, and the other on price discovery for a cross-listed stock.     

Hedging performance analysis of energy markets: Evidence from copula quantile regression

This study investigates hedging performance with respect to different market structures for energy-related commodities, including West Texas Intermediate crude oil, Brent crude oil, Chinese crude oil, and Heating oil. Copula quantile regression functions and the generalized autoregressive conditionally heteroscedasticity model are combined to analyze the nonlinear impact of dependence and the heterogeneous impact of market structure changes on hedging performance. Results show that hedging performance presents nonlinearity and market structure changes have surprisingly strong heterogeneous effects on the quantile hedge ratio, where bearish and bullish have lower hedge ratios than normal markets, which is captured better by Clayton copula quantile regression. Additionally, the trend of hedging effectiveness over different market structures also shows an inverted U shape. After changing data frequency or the types of futures contracts, the conclusions remain the same. Our empirical findings imply that hedgers are supposed to adjust the hedging number of futures according to market structure changes to hedge price risk effectively.     

企业管理者工作压力的绩效属性——基于自我效能感的解释

工作压力是一个具有复杂构成特征的过程性框架概念.在明确压力结构要素的基础上,管理者的工作压力可进一步界分为内源压力和外源压力两类.文章通过相关分析发现,对于工作绩效效标而言,管理者内源、外源压力分别呈现良、劣压力属性;而基于回归分析的中介效应检验则表明,管理者的自我效能感在压力和绩效间起中介作用,这部分解释了压力绩效属性的成因和过程机制.文章的研究结论对企业开展管理者的压力管理工作具有重要的启示.     

Effects of Extrinsic Attributes on Perceived Quality,Customer Value,and Behavioral Intentions in B2B Settings: A Comparison Across Goods and Service Industries

ABSTRACT

The traditional formulation of customer value is a trade off of benefits and sacrifices, with intrinsic quality typically being the primary benefit, and price typically being the primary sacrifice. While additional sacrifices have been proposed in the literature (e.g., time and effort), we explore three additional benefits, the extrinsic attributes of industry leadership, innovation, and customer focus and their effects on a hierarchical quality-value-intention system. Data gathered from two distinct business-to-business domains, one goods and one services, showed that extrinsic attributes impacted elements of the quality-value-intention system. It was also found that quality and customer focus (an extrinsic attribute) differed in their effects across goods and services contexts. Managerial implications are discussed for creating customer perceived value in goods and services industries.     

Keeping customers shopping in stores: interrelationships among store attributes,shopping enjoyment,and place attachment

Our research purpose was to identify and test variables that contribute to customer's willingness to continue to shop in brick and mortar stores, hereafter referred to as store loyalty. Specifically, we examined interrelationships among store attributes, shopping enjoyment, place attachment, and store loyalty with apparel shoppers. Significant store attributes that predicted shopping enjoyment included atmosphere, price, leisure, design, and service. Shopping enjoyment was a significant predictor of both place attachment and store loyalty. In turn, place attachment was found to be a significant predictor of store loyalty. The implications for store retailing are discussed as well as limitations and areas for future research.     

Adoption of online shopping by German grocery shoppers

This study investigates how perceived attributes of online shopping and the psychological characteristics of consumers such as market mavenism, time-stressed behaviour and familiarity with the Internet impact the acceptance and frequency of shopping for physical goods on the Internet. In the study, the traditional adoption paradigm is refined by specifying in a more differentiated manner the outcome of the adoption behaviour and by postulating a mediator and moderator structure which underlies the relation between psychological characteristics, innovation attributes and adoption outcome. Empirical results identify missing touch and feel experiences as the most influential negative obstacle, and the chance to make better deals, the convenience of a delivery service and the independence of opening hours as the most influential positive factors for the adoption of online shopping. Familiarity also favours adoption behaviour, leading to a uniformly better assessment of many online shopping attributes. The influence of time-stressed behaviour and market mavenism on adoption behaviour is ambiguous and their effects appear to be more complex.     

An investigation of the determinants of cue utilization

Consumers' evaluations of subjective attributes are frequently accomplished using surrogate indicators as cues. An experiment was conducted to test the impact of three independent variables suggested by the literature to be central to the cue utilization process. Support for the notion that predictive value and confidence value interact to determine the influence of a cue on the evaluation of subjective attributes was obtained. The study results also indicate that the effect of predictive value and confidence value is consistent for both intrinsic and extrinsic cues.     

Electronic Call Market for Commodity Transactions: Design of Computer-Mediated Order Matching System

Commodity exchanges provide potential market structures for electronic trading because commodity products have relatively simple and well-standardized product attributes. Most existing electronic trading systems are introduced for financial exchanges, where qualities of traded products (such as stocks and bonds) are homogeneous, thus taking into account only bid and offer prices for computer-mediated order matching. However, a single commodity market, such as the cotton or grain market, is made up of many heterogeneous goods that are similar to each other but have different product qualities and contract terms. In addition to the price, commodity traders have other pertinent preference ranges over product attributes and delivery conditions. We delineate an electronic call market system for commodity trading, which optimizes the realization of traders' utilities over extended product attributes beyond the price. The electronic call market not only maximizes the total surplus of market participants based on bid and ask prices but also satisfies their qualitative preferences over other attributes, which are difficult to include in the quantitative prices. The trading mechanism of the electronic call market integrates an economic auction model with a social choice model to produce a Pareto-improved transaction. Market simulations are conducted to validate the performance of the proposed electronic call market. The order matching system of the electronic call market is implemented using constraint logic programming.     

Use of intrinsic and extrinsic cues to assess textile product quality*

Use of intrinsic and extrinsic cues to assess quality of textile items was studied. Product-knowledgeable subjects rated the quality of socks and sweaters and completed a questionnaire which asked how they judged quality. Subjects relied more on product information (intrinsic cues), i.e., compositional features and performance properties, to assess quality than on price and warranty/certification seals (extrinsic cues). Significance lies in increased understanding of the process involved in quality assessment of textile items in the marketplace.     

Risk management behaviour by the Northern Ireland food consumer

The main criteria that consumers use during the decision‐making process when purchasing food have traditionally been a combination of prices, incomes, taste and social attitudes, with price being seen as the main determinant. However, in the past 10 years risk has become a ‘new’ criterion that can affect the consumer's decision whether or not to purchase a particular food item. The effect of the perception of risk has been observed during the numerous food scares in the last decade and in trends for the demand for foods that connote a health image. This research, carried out in Northern Ireland, looked at how consumers quantified and managed risk. The research involved 202 primary food consumers and identified the factors that were perceived to be important from both a societal and a personal perspective. Using principal component analysis techniques, societal food risks were seen as either processing or dietary, and personal food risks were seen as either extrinsic or intrinsic. Further investigation into the attributes of the personal risk using the same techniques revealed a three‐factor solution described as fear, involvement and newness. Although these factors cannot be used as predictors of the risk associated with a particular food, they help to describe and explain how the risk may be managed. The relationship between two of the factors, involvement and fear, provide a framework for understanding the way consumers manage their perception of the risk, particularly of high‐risk items. Consumer and scientific knowledge of the risk in question, and the degree of control over the risk were seen as important in the management of the risk in question. The conceptualization of the mechanism by which risks are processed and acted upon provides information regarding risk management and communication strategies that should be employed by educators, food retailers and government policy makers.     

Do market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country

The objective of this research is to examine whether there is a relationship between the value of attributes based on the market price and on consumer utilities. To address this objective, the results from a hedonic price (HP) approach are combined with the actual consumer utilities from a real choice experiment (RCE) for extra virgin olive oil (EVOO) attributes. The results indicate that the origin of production attribute positively influences consumer utility and it is also positively related to market EVOO prices. Conversely, the PDO quality certification positively influences consumer utility and willingness to pay, although it is not related to EVOO prices in the real market.     

Experiential product attributes and preferences for new products: The role of processing fluency

This study shows how experiential product attributes that are part of the design of new products can create compelling consumer experiences. Following processing-fluency theory, when consumers attend to experiential attributes (sensory or affective), they should process them fluently (i.e., spontaneously and with little effort); however, consumers should process functional attributes always deliberately, irrespective of whether or not they attend to them. An experiment testing the fluency hypothesis confirms that the processing of experiential attributes, but not functional attributes, depends on attention focus. When consumers focus their attention on specific experiential features, products with experiential attributes are evaluated more positively. In contrast, the processing of functional attributes does not depend on attention focus. Further confirming the fluency hypothesis, the experiment also shows that presentation duration does not affect the processing of experiential attributes but does affect the processing of functional attributes. The authors discuss how marketers can use experiential product design in market segmentation and innovation.