企业社会责任与财务绩效关系研究综述

20世纪90年代起,企业社会责任与利益相关者在理论与实证检验方面呈现出相互整合的趋势。本文通过探析企业社会责任与利益相关者缘何走向理论结合,分别基于利益相关者整体视角与利益相关者分维度视角,对国内外企业社会责任与财务绩效关系的实证研究进行回顾与总结,并在此基础上提出了未来的研究方向。     

企业社会责任与企业财务绩效关联性分析——基于浙江纺织企业的调查数据

企业社会责任与企业财务绩效的关联性决定企业的社会责任态度和行为。通过对浙江纺织行业样本企业数据的计量分析发现,前期企业财务绩效和后期企业的社会责任状况显著正相关;而前期企业社会责任和后期企业财务绩效之间、同期企业社会责任和企业财务绩效之间呈负相关趋势,但统计不显著。出现这种结果的原因可能在于当前中国社会责任市场缺乏,企业社会责任行为的推动力是行政力量而非市场力量,企业社会责任不能顺利转化或提升企业绩效。构建社会责任市场以实现企业和社会的双赢,将有效改善中国企业社会责任状况并促使持久的企业社会责任行为。     

The Relationship between Corporate Social Responsibility and Firm Performance: An Application of Quantile Regression

This study empirically examines the relationship between a firm’s fulfilling of corporate social responsibility (CSR) and performance. We developed a CSR index (CSRI) to quantitatively evaluate CSR, which consists of four dimensions measuring a firm’s contributions to the economy, society, environment, and corporate governance, respectively. With data from publicly-listed firms in Taiwan during the period of 2004–2009, results of quantile regression show that fulfilling CSR has a significantly positive impact on firm performance, and that the impact in a more profitable firm tends to be significantly greater than that in a less profitable firm. Specifically, when a firm is more profitable, its management would be more willing to implement CSR. The implication is that a firm could pursue better performance while serving as a good corporate citizen.     

商务模式对企业社会责任与企业绩效关系的影响

如何协调解决经济目标与社会目标的利益冲突,实现两者的统一,是我国企业面临的现实问题。本文运用内容分析法,通过对四个中国上市家电企业的多案例研究,发现商务模式对企业社会责任与企业绩效冲突与否起到关键性的作用。当企业采取共享型商务模式时,企业社会责任活动有利于提升企业绩效;反之,当企业采取非共享型商务模式时,企业社会责任与企业绩效就会出现冲突。     

家族企业社会责任与企业绩效:内部能力与外部关系的调节效应

文章利用浙江和重庆两地351家家族企业调查数据,在将家族企业社会责任区分为内部人责任、外部人责任和公共责任的基础上,实证检验了家族企业社会责任与企业绩效关系及内部能力和外部关系的调节效应.结果显示:第一,高内部能力(制造能力、吸收能力)家族企业内部人责任对绩效的影响更大;高吸收能力家族企业公共责任对绩效的影响更小;具有丰富外部关系(高密度、大范围关系网络)家族企业外部人责任对绩效的影响更大.第二,高内部能力家族企业中,内部人责任对绩效有显著的正向影响,公共责任对绩效有显著的负向影响.低吸收能力家族企业中,内部人责任对绩效有显著的负向影响;具有低密度关系网络家族企业中,内部人责任对绩效有显著的正向影响,公共责任对绩效有显著的负向影响;具有大范围关系网络家族企业中,公共责任对绩效有显著的负向影响.     

An Empirical Investigation of the Relationship Between Change in Corporate Social Performance and Financial Performance: A Stakeholder Theory Perspective

Stakeholder theory provides a framework for investigating the relationship between corporate social performance (CSP) and corporate financial performance. This relationship is investigated by examining how change in CSP is related to change in financial accounting measures. The findings provide some support for a tenet in stakeholder theory which asserts that the dominant stakeholder group, shareholders, financially benefit when management meets the demands of multiple stakeholders. Specifically, change in CSP was positively associated with growth in sales for the current and subsequent year. This indicates that there are short-term benefits from improving CSP. Return on sales was significantly positively related to change in CSP for the third financial period, indicating that long-term financial benefits may exist when CSP is improved.     

Measuring Corporate Social Performance in France: A Critical and Empirical Analysis of ARESE Data

This article studies the idea of Corporate Social Performance (CSP) from a critical perspective using empirical elements derived from analysis of year 2000 ARESE data. ARESE is the French first mover social rating agency providing quantified data about the Social Performance of French companies. The paper starts out by reviewing leading CSP models and discussing problems inherent to the measurement of this construct before going on to present and analyse ARESE data - whose suitability for existing models will be discussed.     

CEO Incentives and Corporate Social Performance

This paper examines the relationship between CEO incentives and strong and weak corporate social performance. Using the KLD database we find that incentives have no significant relationship with strong social performance. Salary and long-term incentives have a positive association with weak social performance.     

Corporate Social Performance and Attractiveness as an Employer to Different Job Seeking Populations

This study investigates the hypothesis that the advantage corporate social performance (CSP) yields in attracting human resources depends on the degree of job choice possessed by the job seeking population. Results indicate that organizational CSP is positively related to employer attractiveness for job seekers with high levels of job choice but not related for populations with low levels suggesting advantages to firms with high levels of CSP in the ability to attract the most qualified employees.     

The Research on the Relationship between Corporate Social Responsibility and Common Prosperity

Corporate social responsibility (CSR) and common prosperity have the consistency of philosophy and goal. In the process of delivering CSR, enterprises can merge their tangible and intangible assets to realize a positive cycle of sustainable development and common prosperity. Enterprises can also open up space for both commercial and social value by integrating altruism with self-interest, public welfare with utilitarianism, cost with capital, and today's developmentwith tomorrow's development. Indeed, the unification of commercial value and social value can extend pathways to common prosperity and improve common prosperity. By way of the super CSR, enterprises can spread the wealth of their culture and values to society through material products, ethical products, and intergenerational inheritance based on the high compatibility of enterprise high-dimensional culture, enterprise craftsmanship, and enterprise civilizations. They can thus play a leading role in promoting the ethical wealth of the whole of society. Public and private enterprises should maximize their respective advantages in promoting common prosperity of society for realizing the common progress of the people, and should strike a balance between efficiency and fairness.     

The Link Between Corporate Social and Financial Performance: Evidence from the Banking Industry

The purpose of this investigation is to extend earlier research on the relationship between corporate social and financial performance. The unique contribution of the study is the empirical analysis of a sample of companies from the banking industry and the use of Community Reinvestment Act ratings as a social performance measure. The empirical analysis solidly supports the hypothesis that the link between social and financial performance is positive.     

Corporate Social Responsibility and Resource-Based Perspectives

Firms engage in corporate social responsibility (CSR) because they consider that some kind of competitive advantage accrues to them. We contend that resource-based perspectives (RBP) are useful to understand why firms engage in CSR activities and disclosure. From a resource-based perspective CSR is seen as providing internal or external benefits, or both. Investments in socially responsible activities may have internal benefits by helping a firm to develop new resources and capabilities which are related namely to know-how and corporate culture. In effect, investing in social responsibility activities and disclosure has important consequences on the creation or depletion of fundamental intangible resources, namely those associated with employees. The external benefits of CSR are related to its effect on corporate reputation. Corporate reputation can be understood as a fundamental intangible resource which can be created or depleted as a consequence of the decisions to engage or not in social responsibility activities and disclosure. Firms with good social responsibility reputation may improve relations with external actors. They may also attract better employees or increase current employees’ motivation, morale, commitment and loyalty to the firm. This article contributes to the understanding of why CSR may be seen as having strategic value for firms and how RBP can be used in such endeavour. Manuel Castelo Branco is Invited Lecturer of Accounting at the Faculty of Economics, University of Porto. He is a Ph.D. candidate at the School of Economics and Management, University of Minho. His research has been published in journals such as the Social Responsibility Journal and Corporate Communications: An International Journal. Lúcia Lima Rodrigues, Ph.D is Associate Professor at the School of Economics and Management, University of Minho. She is the Head of the Department of Management and the Director of the Master in Accounting and Management. She is the Editor of the Portuguese Journal of Accounting and Management, Editor for Europe of the international journal Accounting History. She is referee in several Portuguese and International journals. Her research has been published in several major international journals in Accounting such as The Accounting Historians Journal, Accounting Education: An International Journal, Critical Perspectives on Accounting and Accounting Forum.     

The Relationship between Corporate Social Responsibility and Business Ethics

The relationship between corporate social responsibility (CSR) and business ethics (BE) is both a practical and theoretical issue. Unlike the traditional way of clarifying the relationship through identifying and comparing the extant definitions of the two terms, this study addresses and compares CSR and BE from three perspectives (basic concepts, academic fields, and social movements) in two analytical dimensions (in practice and in theory). This study indicates that: The relationship between the concept of CSR and BE is different from either the relationship between CSR as an academic field and BE as another academic field or the relationship between CSR as a movement and BE as another movement; within the relationships of the two concepts, fields and movements, the relationship between them in practice is different from that in theory; and CSR and BE are neither totally independent nor one of mutual inclusion, rather, they have similarities and differences.     

The Financial Performance of a Socially Responsible Investment Over Time and a Possible Link with Corporate Social Responsibility

This paper empirically examines the financial performance of a UK unit trust that was initially “conventional” and later adopted socially responsible investment (SRI) principles (ethical investment principles). Comparison is made with three similar conventional funds whose investment objectives remained unchanged. Analysis techniques employed in previous studies find similar results: mean risk-adjusted performance is unchanged by the switch to SRI, with no evidence of over-or under-performance relative to the benchmark market index by any of the four funds. More interestingly, changes in variability of returns over time are also modelled using generalised autoregressive conditional heteroscedasticity models, not previously applied to SRI funds so far as is known. Results show a temporary increase in variability of returns, followed by a return to previous levels after around 4 years. Evidence shows the increased variability to be associated with the adoption of SRI rather than with a change in fund management. Possible explanations for the subsequent reduction in variability include the spread of corporate social responsibility activities by firms and learning by fund managers. In addition to reporting on a previously unobserved phenomenon, this paper raises questions for further research.     

Corporate Social Responsibility and Corporate Social Investment: The South African Case

Corporate social responsibility (CSR) and corporate social investment (CSI) have become terms that are used to examine some activities of businesses. With globalization pressures and increasing burdens on governments to provide comprehensive social services, the microscope has been trained on how firms play their part in sharing this burden. Views vary from those who believe that CSR and CSI are a distraction from profit maximization to those who argue that participation in such activities contributes to positive social transformation, while benefiting participating firms themselves. In this article, the author seeks to organize these debates within particular theoretical frameworks, positing CSR and CSI, together with the Socially Responsible Investment Index that has been used to evaluate corporate behavior in South Africa, as a novel way of addressing pressing development problems.     

社会责任履行与企业信誉资本生成——基于问卷调查的实证分析

信誉是企业利益相关者对企业的一种综合评价,社会责任影响利益相关者行为,因此对企业信誉可能产生积极的影响.通过问卷调查的实证分析,发现顾客责任、环境责任和慈善责任对企业信誉有显著的正向影响,而政府责任和员工责任对企业信誉影响不明显.     

Social Marketing and Privately Held Companies: The Impact of Corporate Social Responsibility Activities on Romanian Consumers

The notion of corporate social responsibility has evolved into a fairly complex concept that can influence the very world we live in. Today's society is interested not only in companies' financial results but also in the way they conduct their businesses. Corporations everywhere try to respond to new environmental challenges by actively engaging in the life of the community and by developing relationships based on mutual trust with consumers. This article introduces the corporate social responsibility domain by underlining the importance of this concept to the later development of a company. The article denounces the results of research conducted on Romanian consumers regarding corporate social responsibility campaigns undergone by firms in Romania. Its purpose is to bring insight into Romanian consumers' perceptions of recent social campaigns, reviewing the extent to which these consumers are willing to become involved in society's well-being. The survey conducted here attempts to provide answers to issues that concern the companies' involvement type, their purview, the reasons for participating in society's welfare, as well as the social campaigns' most common action areas. The results gathered show that corporate social responsibility is not only a promotion method, but a method that implies the effective involvement in the life of the community and in its subsequent issues, therefore representing a real means of support for the economic development of the community in question. In conclusion, companies must put their social conscience into use when dealing with their clients and stakeholders, by offering solutions to environmental concerns, resource management, mutual aid, and welfare rising from corporate support.     

Corporate Social Responsibility and Long-term Compensation: Evidence from Canada

This paper examines the association between long-term compensation and corporate social responsibility (CSR) for 90 publicly traded Canadian firms. Social responsibility is considered to include concerns for social factors and the environment (e.g. Johnson, R. and D. Greening: 1999, Academy of Management Journal 42(5), 564-578; Kane, E. J. (2002, Journal of Banking and Finance 26:, 1919-1933; McGuire, J. et al. 2003, Journal of Business Ethics 45 (4), 341-359). Long-term compensation attempts to focus executives efforts on optimizing the longer term, which should direct their attention to factors traditionally associated with socially responsible executives (Mahapatra, S. 1984, Journal of Financial Economicsit 20, 347-376). As hypothesized, we found a significant relationship between the long-term compensation and total CSR weakness as well as the product/environmental weakness dimension of CSR. In addition, we found a marginally significant relationship between long-term compensation and total corporate responsibility. Our findings are that executives long-term compensation is associated with a firms environmental actions, and that firms that utilize long-term compensation are more likely to mitigate product/environment weaknesses than those that do not. Implications for practice and research are discussed.     

Corporate Social Strategy and the Generation of Benefits: Case Studies in the Brazilian Electricity and Supermarket Industries

In recent years, scholars and executives alike have devoted attention to the implications of Corporate Social Responsibility policies and practices as well as their relationship to strategy. The objectives of the present article are to investigate the interaction between corporate social responsibility and strategy and the benefits that this relationship can yield to companies. For this purpose, a qualitative multiple case study was made of four Brazilian corporations, two in the supermarket sector and two in the energy distribution sector, comparing a competitive and a monopolized sector in Brazil. The data were collected through interviews with executives from social and environmental areas and through secondary sources. The study finds that corporate social strategy provides several benefits, among them attracting and retaining valuable human resources and enhancing company image and reputation     

Analysis of Social Performance in the Spanish Financial Industry Through Public Data. A Proposal

Banking firms are becoming increasingly aware that their clients’ management of environmental and social risks may in term threaten their own business as lenders and investors. In addition, stakeholders are requiring banks to improve their social performance. As a result, some banks are developing corporate social responsibility (CSR) policies and management systems to reduce potential risks and improve their performance. In the Spanish financial system, half of the banking firms are savings banks, most of which have always used some Corporate Social Responsibility (CSR) criteria in their management. Private Banks have only recently started to integrate social aspects in their performance. However, no formal analysis has been carried out on the impact of CSR strategies. Various initiatives have been launched nationally and internationally to include the social dimension in management systems. The purpose of this research is to analyse the social performance of the main Spanish financial companies through public data such as social or sustainability reports and media sources. In order to do this, we need to determine which CSR criteria most greatly affect banking firms and to choose the most accurate quantitative and qualitative indicators to measure social performance.