Mobile Advertising: A Framework and Research Agenda

Mobile advertising allows retailers, service providers, and manufacturers to provide consumers with increasingly relevant offers. The success of such campaigns depends on an ever better understanding of environmental, consumer, and technological context variables; a strong focus on advertising goals; accounting for market factors related to the nature of stakeholders and market environment; and the use of appropriate mobile ad elements to improve relevant outcome metrics. This article provides an overarching framework to synthesize current findings in mobile advertising, as well as a research agenda to stimulate additional work in this nascent field.     

Online Behavioral Advertising: A Literature Review and Research Agenda

Advertisers are increasingly monitoring people's online behavior and using the information collected to show people individually targeted advertisements. This phenomenon is called online behavioral advertising (OBA). Although advertisers can benefit from OBA, the practice also raises concerns about privacy. Therefore, OBA has received much attention from advertisers, consumers, policymakers, and scholars. Despite this attention, there is neither a strong definition of OBA nor a clear accumulation of empirical findings. This article defines OBA and provides an overview of the empirical findings by developing a framework that identifies and integrates all factors that can explain consumer responses toward OBA. The framework suggests that the outcomes of OBA are dependent on advertiser-controlled factors (e.g., the level of personalization) and consumer-controlled factors (e.g., knowledge and perceptions about OBA and individual characteristics). The article also overviews the theoretical positioning of OBA by placing the theories that are used to explain consumers’ responses to OBA in our framework. Finally, we develop a research agenda and discuss implications for policymakers and advertisers.     

Sexuality and Ethics in Advertising: A Research Agenda and Policy Guideline Perspective

Abstract

Sexuality in advertising is a major area of ethical concern, though surprisingly little is known about its effects or the norms for its use. The author suggests a framing perspective on these two issues that consists of (1) a research agenda concerning the alleged effects and morality of sexual appeals (i.e., teleological vs. deontological considerations) and (2) a set of ethics-based, policy guidelines for addressing these issues (i.e., choice enhancement vs. consumer protection). Applying this framing perspective, the author provides a basis for making ethical choices about the use of sexual appeals in advertising.     

A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour

Children are important targets of advertising campaigns from companies. However, children have been found to be particularly vulnerable to negative effects of advertising, and protecting children from these effects is an important task of consumer policy. Two important aspects have to be considered in this task. First, advertising affects judgements and behaviour not only during ad exposure but also in delayed consumption and purchase contexts. Second, advertising operates largely at an implicit level—during ad exposure as well as in consumption decisions. The current article introduces a dual-step (ad exposure vs. purchase/consumption) and dual-process (implicit vs. explicit) model of advertising effects on children. The model is based on a review of implicit advertising effects and implicit mechanisms of self-control. It implies that consumer policies intending to prevent undesired advertising effects should support interventions that strengthen advertising and purchasing literacy and, in addition, implicit self-control mechanisms in children. As self-control in consumption decisions is largely relevant for, and learned during, shopping and consumption, such interventions should focus on educating parents or other primary caregivers because they are the most likely persons to accompany children in such situations and have a great influence on children's implicit learning.     

Science Parks and the Performance of New Technology-Based Firms: A Review of Recent U.K. Evidence and an Agenda for Future Research

Science parks were established to stimulate the formation and development of new technology-based firms (NTBFs). Despite the potential importance of these institutions as a mechanism for generating technological spillovers and employment growth, there has been little systematic analysis of their impact on NTBFs. In this paper, we review some recent evidence comparing the performance of firms located on and off U.K. science parks. This preliminary evidence suggests that the "returns" to being located on a science park are negligible. We conjecture that these results may be due to imprecise estimates of these returns and may also be masking important differences in the returns to different types of science parks. In addition, we outline an agenda for additional research on the effects of these institutions on NTBF performance.     

Ethical Analyses of HRM: A Review and Research Agenda

The very idea of human resource management raises ethical considerations: What does it mean to us as humans for human beings to be managed as resources? Intriguingly, the field of ethics and HRM remains underdeveloped. Current approaches to HRM fail to place ethical considerations as their central warrant. This article, building on Greenwood (J Bus Ethics 36(3):261–279, 2002), argues for a deeper analysis of ethical issues in HRM, indeed for a differentiated ethical perspective of HRM that sets normative deliberations as its prime task. By identifying a distinct ethical approach to HRM that is unashamedly normative and socio-politically embedded, two objectives can be achieved. First, mainstream and critical approaches will be challenged to take ethical issues in HRM more seriously. Second, a dedicated forward-looking research agenda for the ethical analysis of HRM will be advanced.     

Some European Attitudes on the Advertising Transference Question: A Research Note

This article reports a portion of the findings of research conducted to determine the attitudes of select French and Dutch advertising agency leaders and German marketing executives regarding specific standardized advertising issues. These findings are compared with results obtained in earlier studies of U.S. advertising agency and corporate executives and the differences are highlighted.     

The Evolution of Whistleblowing Studies: A Critical Review and Research Agenda

This study investigates the variations in the quality and comprehensiveness of 104 corporate social responsibility (CSR) reports published by the world’s largest financial institutions in 2012. Using a novel measure of CSR report quality, we examine the impact of certain national, legal, and firm-level factors that might explain differences in the overall quality and extent of coverage of various issues in these reports. Our findings show that legal factors and CSR environment in a firm’s country of headquarters play an important role in firms’ CSR reporting quality. Common law countries exhibit systematically higher overall CSR reporting quality than code law countries. Countries with higher CSR standards, policies, and regulations in place also produce significantly higher quality CSR reports. Firm size, on the other hand, has no major impact on the overall quality of CSR reports. In further analysis of the individual aspects of CSR disclosures, namely environment, philanthropy, bribery and corruption, and integrity assurance, we document that larger firms report at a higher quality on philanthropy and bribery and corruption. Bribery and corruption is reported at a higher quality in countries with common law tradition, high-quality legal regimes, and high CSR standards and regulations in place. We also observe higher quality integrity assurance in common law countries. CSR-minded countries and countries with low-quality legal environment also report on philanthropy at a higher quality. Finally, we offer guidelines for companies toward improving the quality of their reports, and suggestions for scholars and researchers for further avenues of research.     

The Ethics of the Living Wage: A Review and Research Agenda

To date, business ethicists, corporate social responsibility scholars as well as management theorists have been slow to provide a comprehensive and critical scrutiny of the Living Wage concept. The aim of this article, therefore, is to conceptualize the living wage (LW) in its philosophical as well as practical dimensions in order to open up the ethical implications of its introduction and implementation by companies. We set out the legal, socio-institutional and economic contexts for the debates around the LW and review arguments for, and against, it. Key philosophical arguments from the perspectives of sustainability, capability and externality are invoked and discussed in order to demonstrate the issues and challenges involved for companies, state and civil society actors. Relevant examples from the private sector are examined to demonstrate some of the practical issues involved when the LW is introduced by employers. The article also recommends avenues for a research agenda into the LW for business ethicists, CSR and management researchers in contexts such as the UK, where a voluntary, rather than mandatory, approach to the implementation of the LW is adopted.     

Ethics of AI-Enabled Recruiting and Selection: A Review and Research Agenda

Journal of Business Ethics - Companies increasingly deploy artificial intelligence (AI) technologies in their personnel recruiting and selection process to streamline it, making it faster and more...     

新业态金融风险的回应性监管——以网络股权众筹平台为例

股权众筹融资模式是一种典型的新业态互联网金融模式。处于股权众筹融资产业链核心的股权众筹平台近年来快速发展,并伴随着道德风险、法律风险、投资风险和管理风险4大风险类别。基于回应性监管原理,对金融新业态的回应性监管,在行业发展初期应该采取超罚策略与鼓励强化自我监管策略同时使用的方法,使全行业树立底线思维,防止大规模道德风险的产生。同时应通过监管逐步升级、引入和加强第三方监管、倡导强化自我监管、加强与行业内发展较快企业的沟通等多种方式建立多方共治的"大监管"格局,防止严重的法律风险、投资风险发生,并改善管理风险。     

零售业态均衡与创新的要素分析——基于零售业态价格梯度模型的研究

文章提出了一个业态价格梯度模型,该模型将价格梯度与业态竞争分布相联系,通过引入"消费者偏好"概念,较好地刻画了零售业态中服务、价格、成本三者之间关系,在此基础上验证并发展了"技术边界线"理论,提出业态取得竞争优势的关键因素是技术进步、满足消费者偏好以及管理创新带来的成本下降,我国家电零售业态历史发展变化情况也在一定程度上验证了模型的有效性。模型为今后同类研究提供量化分析工具的同时,也为进一步完善业态进化理论提供了新的研究视角。     

Advertising Effectiveness Research: A Survey of Agencies,Clients and Conflicts

Pressure from clients is now forcing many, agencies to consider allocating resources to the development of effectiveness measures. Some agencies have for many years employed econometricians to develop rudimentary econometric models examining the relationship between advertising spends, campaign duration and sales volumes. For others, who believe that their major role is on the creative side, developing advertising campaigns and programmes which bring the brand to the consumers' attention and ultimately bring about purchase, there is a dilemma.     

How Service-Related Factors Affect the Survival of B2T Providers: A Sentiment Analysis Approach

ABSTRACT

Nearly one-third of the business-to-team (B2T) websites in China closed down in 2011—the casualties of the intensified competition in the group-buying market. To investigate the critical factors to the survival of online B2T businesses in an overcrowded buyer-side market, we propose a model that links convenience, price, product/service, personalization, and website security/safety to customer satisfaction of B2T websites in light of the related literature. A two-stage approach is applied to validate this model. In Stage I, according to the results of an empirical analysis based on questionnaire responses from 157 B2T website users, we found that convenience and product/service are the top two contributors to the success of B2T business, as measured by customers’ repurchase intentions. In Stage II, topic classification and sentiment analysis are applied to 3046 review comments related to 58 B2T websites. The results from the Stage II study confirm the validity of the Stage I results with further evidence to support our arguments.     

新媒体传播背景下广告文案的语言表达方式研究

传统媒介下的广告文案存在着传播方式单一、语言表达方式受限等问题,广告文案界定狭义是形成这些问题的关键原因.随着新媒体技术的蓬勃发展,广告文案也发生了新变.基于此,在新媒体传播背景下,把握广告文案内容的新特征,重新定义广告文案及其语言要素,探索不同的语言表达方式,挖掘语言表达方式的使用意义,对提高广告文案的传播质量具有重要的参考价值.     

A New World Order: The Role of Advertising in Russia and the NIS

Changes in worldwide political and economic strategies have contributed to the changing role of advertising as an institution in Russia. One result is the rapid growth of Russia's advertising industry and its similarity to Western classical liberalism and neoliberalism propositions of marketing communication. This article builds on the author's previous studies on the role of advertising in what is now Russia through participants' own words and visions of advertising. In-depth interviews with business and industry professionals, academicians and government representatives provided insight into changes in the perception and practice of advertising in Russia.     

期望绩效反馈会影响股价崩盘风险吗?——基于中国A股上市公司的实证分析

以2003—2017年沪深两市A股上市公司为研究样本,实证检验消极绩效反馈下期望绩效差距对股价崩盘风险的影响。结果表明:当企业未实现组织期望绩效时,实际绩效低于期望绩效的程度越大,股价崩盘风险越高;较高的内部控制质量和控股股东持股比例能够弱化期望绩效差距对股价崩盘风险的正向影响。进一步分析发现,企业信息透明度在期望绩效差距与股价崩盘风险之间起部分中介作用。文章从期望绩效反馈的视角深入阐述了股价波动的成因,同时从内部监督的角度提出了平稳资本市场表现的对策。     

A Taxonomy of Cause-Related Marketing Research: Current Findings and Future Research Directions

ABSTRACT

Cause-related marketing is an increasingly popular method of improving marketing relationships with customers, both for the sponsoring company and for the participating cause. This paper outlines the rewards and risks for the company and the cause as they consider this type of partnership, as well as the benefits and drawbacks for the customers asked to participate in these programs through the purchase of the sponsored product or service. Future directions for research are recommended in order to (1) expand the findings within this domain, and (2) to maximize sales results from cause-related marketing initiatives for businesses and causes.     

A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective

This critical literature review incorporates a transformative consumer research (TCR) perspective in highlighting selected transgressions in corporate social responsibility that touch on (1) wealth consolidation, (2) environmental degradation, (3) commodification, (4) semiotic contamination, and (5) an erosion of accountability. It argues for a participatory approach among stakeholders in sustaining marketing research and assessing consumer policy that is both ethical and critical for academic marketers and practitioners alike. Transformative consumer researchers work to ensure that advertisements, messaging, and integrated marketing communications play a key role in promoting honesty and transparency. At the same time, transformative consumer research recognizes that advertising often masks the underlying costs incurred by society in general, and consumers in particular. TCR practices presently exist, and examples are presented to highlight these practices in consumer policy.