案例教学法在房地产估价课程教学中的应用

本文介绍了案例教学法的起源与发展,阐述了案例教学法在房地产估价课程教学中的重要作用,并指出了房地产估价课程案例教学法实施的要点.     

市场营销案例教学利弊分析及方案探讨

案例教学法是一种理论联系实际,启发式教、学相长的教学过程,有助于学生实践能力的提高和创新精神的培养,因此,如何在高校市场营销教学中运用案例教学,培养学生的创新能力与实践能力,已成为提高相关专业大学生综合素质的关键.结合案例教学的优势和劣势,探讨适合市场营销案例教学的方案.     

案例教学法在中职“导游业务”中的应用研究

中职旅游管理专业以培养旅游业所需的高素质应用型人才为目标，为了满足人才需求，需要应用行之有效的教学方法，而案例教学法具有理论与实践相结合的突出优势。文章首先通过构建案例教学法的框架，即规范教学案例开发方法和过程，以“导游业务”这门课程为例，展开实际教学及比较分析，结果表明案例教学法能够有效提升教学质量，然后针对中职旅游管理专业教学案例开发提出几点建议，以期为旅游管理专业课程的案例开发提供必要的启示和借鉴。     

案例教学法在旅游专业教学中的应用

为了增强学生学习的主动性就需要帮助他们认识到学习成功的可能性,即树立学习的信心,同时还要结合教学过程不断地向他们阐明学习的意义和价值。案例教学法是一种帮助学习者培养、树立和长期保持学习主动性的教学法。本文将主要探讨案例教学模式在旅游专业教学中的实践。     

旅游专业数据库课程教学改革

在当今信息时代 ,培养旅游专业学生的计算机应用能力成为当务之急。笔者在选择适合旅游专业学生的教学内容、采用案例教学法、改革考试方式几方面做了一些改革探索 ,力争达到更好的教学效果。     

案例教学法在高职专业英语教学中的实践应用

案例教学法是一种新型的现代教学方法,与以往的教学方法有所不同,案例教学法主要是以实际案例为媒介,通过指导学生对案例进行分析讨论,以提高学生的主观能动性,进而提升教育教学效果。在高职专业英语的教学当中实施案例教学法具有重大的现实意义。本文从案例教学法的慨念入手,深入分析了高职专业英语教学中案例教学法的实践应用措施。     

刍议中职旅游服务与管理教学中案例教学法的运用

本文阐述了中职旅游服务与管理专业教学中应用案例教学法的优点,我们提出了中职旅游专业教学过程中案例教学法的运用建议:一是案例教学法的应用要求,二是结合合作讨论法进行教学,三是进行合理的教学评价优化案例教学法。     

旅游生计恢复力研究进展、分析框架与案例分析

旅游波动导致旅游地家庭生计恢复面临难题,旅游生计恢复力成为当前重要的研究议题。通过梳理旅游生计恢复力研究进展,分析生计恢复力与可持续生计途径的理论关联,本文创新性地将可持续生计与生计恢复力相融合,把文化适应力作为生计恢复力的重要内容,构建了具有多层视角和动态特征的旅游生计恢复力理论分析框架,并结合云南大理村落案例对旅游生计恢复力的文化适应、影响因素和协同治理进行了分析。本研究拓展了可持续生计理论视域,完善了旅游生计恢复力理论体系,指出未来应加强旅游生计恢复力测度方法、多层次案例对比、演化机制和协同治理研究。     

情境案例教学在中职酒店管理专业中的应用研究

本文主要分析了情境案例教学在中职酒店管理专业中的重要意义,并提出了几点具体的应用策略,希望对相关教学工作人员有所启发。     

在商品学的案例教学中PDCA循环法的应用研究

现阶段在我国商品学已经被较多的高校纳入了必修的课程之一,在进行商品学教学时,教师通常都会使用案例教学这种教学方法,但是同样的案例教学其教学效果却各不相同。本文针对提高商品学案例教学中PDCA循环法的应用,从PDCA循环的概念和其在案例教学中的使用进行讨论,希望对未来我国高校中商品学的教学工作产生一定的帮助。     

Teaching Global Tourism Geography Using the Internet

Abstract

A paradigmatic shift is taking place from using technology as a presentation tool to integrating technology as a processing center of interactive teaching and learning unconstrained by time and place. This research was conducted as a case study in enhancing a travel and tourism class, Global Tourism Geography, by applying the new technological paradigm, especially the Internet. A survey of students in the class was conducted and yielded a favorable response to the incorporation of the Internet. However, it was concluded that the most effective instruction resulted from the combination of the Internet with other instructional delivery methods.     

Teaching HRM in contemporary hospitality management: a case study drawing on HR analytics and big data analysis

In this article, we discuss how hospitality students can leverage new technology and new HRM metrics from a combination of a traditional format case study and innovative data spreadsheets. We offer a teaching case study that combines the strategic dimensions of HRM with practice-driven data analysis anchored in HR analytics and HR big data mining. We argue that this combination helps identify, develop, and promote appropriate managerial skills among students.     

Enhanced Classroom Teaching Through Case Research and Writing

ABSTRACT

The information contained in this article is intended to help foster case writing skills, improve chances of future publication success, and attract more members of the academic community into this meaningful arena of professional development. The purpose of the case method is to bring some reality into the classroom by providing students with real world problems that promote in-depth analysis and discussion. A set of guidelines is provided to serve as a starting point and checklist for case writers as they refine their research for possible publication.     

饭店管理研究生课程教学探讨

本文认为,作为研究型综合性大学的饭店管理研究生课程,教学思路应突出强调宽口径、重基础、厚学术前沿、顾实践运用,教材选用应以国际权威杂志发表的原版的学术论文作为基本教学素材,同时编排英文阅读材料,教学方法逐步实施以课题式创新型研究促进研究生学习能力提升的方法,教学手段建设中,积极营造数字化、信息化环境和外语教学环境。     

基于现代教育技术的实验式旅游教学模式研究

针对我国传统教育理念与教学模式的不足,结合当前现代教育技术水平不断提高以及高校教学改革发展的实际,从旅游教育理论与教学实践出发,提出构建与现代教育技术相匹配的旅游实验式教学模式;并依据实验研究向实验教学过渡发展的理论基础;对旅游实验式教学模式进行了初步的设计与安排;最后以旅游课程教学为例,对这一教学模式进行了应用和分析。     

Lifestyle Segmentation in Tourism and Leisure

ABSTRACT

This article examines three different approaches to lifestyle segmentation in improving the quality of tourism and leisure marketing decisions in three separate cases. Tourism and leisure products are prototypical lifestyle purchase yet in many tourism research studies visitors are described by demographics or tourism behaviour only. These cases illustrate different approaches to lifestyle segmentation. Firstly, there are segmentation schemes based on external logic that can be broadly applied across a range of markets, including tourism and leisure. Alternatively, there are schemes that are based on a 'conversation' with the data and which rely on an internal logic within that data that may not transfer to other market contexts. Between these two lie schemes that apply external paradigms to specific datasets. The cases selected illustrate points along this spectrum.

The first case study examines the use by government tourism organizations of lifestyle segmentation 'bought in' from an external source. Here lifestyle segmentation data is collected from a representative sample of the Australian population as part of a commercial “single source” data set. The second case is based on a regional tourism study, which has utilized prior theory to develop its own lifestyle segmentation and at the same time related this to boarder characteristics of tourists in Tropical North Queensland. The third case examines the development of tailored lifestyle segmentation among 'event' spectators based on purely internal criteria unrelated to the broader population. These cases provide insight into the appropriate development and application of lifestyle segmentation and the use of the data by tourism and leisure managers. Managers may think about the type of lifestyle segmentation approach required based on how the segmentation scheme results need to be related to the wider market or population.     

构建网络教学质量保障体系

随着社会经济的发展、科学技术的进步 ,传统面授教学方式发挥的作用十分有限。网络教学以其开放性、广泛性、趣味性、交互性、即时性等特点 ,正在现代教学中发挥着越来越重要的作用。为有效保障网络教学质量 ,必须构建科学、合理的网络教学质量保障体系 ,对网络教学质量进行有效监控。     

谈旅游专业课程的双语教学

双语教学是当前我国教育教学改革的热点问题之一。本文在对双语教学进行分析的基础上 ,阐述了在旅游专业课中实施双语教学如何进行定位选择、时机选择、内容选择和考核方式选择     

《大学语文》的教学对策

目前在高校中,《大学语文》教学质量不是很理想。主要因为教材内容较多重复,学生不重视,教学方法缺乏新意。需要教师努力探索教学方法,不断提高自己的人文素养,唤起学生的学习热情,提高大学语文教学质量。