自驾车旅游规范化管理研究

随着自驾车旅游的蓬勃发展,自驾车旅游存在的各种问题也日益凸显,本文针对存在的安全、生态保护以及服务设施不完善的问题提出规范化管理的相应对策。     

发展我国自驾车旅游的思考

本文通过分析我国自驾车旅游的兴起及存在的问题入手,探讨了我国自驾车旅游的发展思路,对发展我国的自驾车旅游提出了相应的对策。其目的在于促进我国自驾车旅游长期持续健康的发展,为我国旅游业的发展寻找新的支点。     

湖南自驾车旅游市场开发研究

自驾车旅游近年来在中国发展迅速。本文对湖南省自驾游概况和主要旅游线路进行深入分析后,指出了目前存在的问题,提出了加强政策管理和政府引导、丰富旅游产品类型、完善配套服务基础设施、建立完整的旅游解说系统等相关建议。     

浅议自驾车旅游对河南省旅游景区的冲击

自驾车旅游已经慢慢走进人们的生活,成为一种日臻成熟的旅游方式。虽然河南省具有发展自驾车旅游得天独厚的资源优势、良好的交通设施,以及良好的政策环境和经济基础,尤其是"智游河南"APP手机客服端平台的推出,成为自驾车旅游的智能"旅游宝典",自驾车旅游的比例一直在攀升。自驾车旅游除了对旅游地的交通线路和旅行社经营、管理有着越来越高的要求外,对景区配套服务的要求是最高的。然而,面对当前自驾车旅游队伍的日益庞大,河南省旅游景区内的数字化设施、智能交通服务设施以及景区管理等配套设施和服务水平等都略显落后,受到了巨大的冲击。     

推动成都市自驾车旅游发展的对策思考

在我国旅游业的迅速发展的大背景下,自驾车旅游作为旅游业发展的产物,愈来愈受到社会各界的关注。以成都市为例,对自驾车旅游这个全新的旅游模式的起源含义、特点规律、优势与缺陷、应对建议和发展前景等方面进行初阶的剖析。     

承德自驾车旅游产品的开发研究

通过对承德地区自驾游市场调研分析,发现承德自驾游存在的问题主要是旅游路线以及相关配套设施的不足。目前,承德旅游市场上开展自驾车旅游活动的旅行社只占少数,大多数旅行社在自驾车旅游业务上呈现空白状态。承德旅行社应准确定位目标市场,完善自驾车旅游线路;积极开展市场调查,了解旅游者市场需求,开展旅游活动;在开发自驾车旅游产品时应以休闲度假的短期有为主。同时,完善相关配套服务设施,从而完善承德当地的自驾游市场,带动当地经济发展。     

浅谈我国自驾车旅游存在的问题及对策研究

2013年末,全国私人轿车6410万辆,增长20.8%,中国自驾车旅游正蓬勃发展,渐渐成长为一个全新的旅游新经济,在此背景下,自驾车旅游却存在诸多问题,本论文对此进行了探讨,以便为相关人员提供参考和借鉴。     

自驾车旅游对旅游信息服务的要求及措施

自驾车旅游出行的时间、出行的方式，决定了它对旅游信息的要求不同于传统意义的旅游方式。本文分析了自笃车旅游者对旅游信息的需求，提出了改善自笃车旅游信息服务的措施。     

论我国自驾车旅游的发展及对物流影响

本文通过分析我国自驾车旅游的兴起及存在的问题入手,探讨了我国自驾车旅游的发展问题以及对交通带来的压力,对自驾车旅游的发展提出了相应对策。其目的在于促进我国自驾车旅游长期持续健康的发展,为我国旅游业的发展寻找新的支点。     

旅游产品差异化及其对旅游市场的影响——以自驾车旅游产品为例

产品差异化是影响市场结构的重要因素,企业往往通过产品差异化创造产品个性,引起消费者偏好,取得竞争优势。自驾车旅游是旅游企业向旅游者提供的一种有别于传统观光旅游的差异化产品。旅游产品差异化发展,究其原因,有旅游需求细分化、出游意愿常态化、交通工具多元化、旅游资讯数字化、旅游服务个性化。旅游产品差异化对旅游市场的市场价格、市场竞争、市场集中度、市场进人壁垒、市场绩效均有不同程度的影响。     

The Design of GSS-Enabled Interventions: A Habermasian Perspective

This article frames GSS-enabled interventions as electronically supported discourses, designed and evaluated against a gold standard of ideal speech in a perfect communication environment. The objectives are, firstly, to develop a model of GSS-enabled interventions based on Habermas' theory of communicative action, and secondly, to apply the model as a problem-structuring device to the conceptual problem of designing the strategic evaluation of a comprehensive urban plan. The model, known as the VC (validity claims) Model, provides separate evaluative criteria for personal, social and technical aspects. The criteria for successful GSS-enabled interventions may be summarized as personal commitment (validated by personal truthfulness or sincerity), to a social consensus (validated by rightness), for informed action (validated by objective truth). Detailed criteria (viz., goal, strategy, procedure, issues, problems) are developed for each type of validity claim and matched to the technologies available. The result is a detailed brief illustrating the design of a GSS-enabled strategic urban planning intervention, including a sample agenda for the GSS-supported meeting and the GSS tools that will be employed.     

战略关系:理解私营中小企业竞争优势的新视角

我国私营中小企业有着很强的发展势头,但其自身也存在许多不足。本文认为,当前的主流战略管理理论并不能指导它们的发展,因此必须从交易和企业家个体去理解私营中小企业的发展,关注私营企业发展过程中的关键因素——关系。关系是非常特殊的具有中国特色的概念,将关系提高到战略层面来考虑,是理解私营中小企业构建竞争优势的新视角,为理解私营企业微观行为和宏观战略管理提供了思路,其后继的研究可集中在关系评估的量化以及关系拟合过程,私营中小企业关系实践的实证研究和关系管理技术的开发等三个方面。     

A New Perspective on Cross-Cultural Ethical Evaluations: The Use of Conjoint Analysis

The present paper compares the ethical perceptions of Americans and Greeks using conjoint analysis. The two samples were presented with 2 scenarios manipulating three factors: gender of the transgressor, organizational status of the transgressor, and the magnitude of the transgression. For each scenario, conventional mean comparisons and conjoint analyses were performed on five ethical measurements. The matrix of means and the relative importances of the American sample were compared with that of the Greek sample. The results showed that Greeks paid more attention to the dollar amount involved and less attention on the organizational status of the transgressor than Americans did. The gender of the transgressor was the least important factor for both samples. The use of relative importance measures derived from conjoint analysis is shown to provide a new dimension in cross-cultural comparisons.     

中国制造业升级路径的新视角:文化产业与制造业融合

前人的研究主要是从技术创新的视角来探讨产业升级,却忽视产业升级应该是多种路径的综合运用.文章认为中国制造业的升级在坚持技术创新传统路径的基础上,还可以开辟文化产业与制造业融合的新路径.通过文化产业与制造业的延伸融合、交叉融合以及关联融合,充分发挥文化产业既是消费服务业,又是生产服务业的作用,提升制造业的文化附加值,促进制造业升级.     

The effect of characteristics of source credibility on consumer behaviour: A meta-analysis

The aim of this research is to synthesise findings from existing studies on the characteristics of source credibility of electronic word of mouth (eWOM) communications in a single model by using meta-analysis. Findings from 20 research papers show that source expertise, trustworthiness, and homophily significantly influence perceived eWOM usefulness and credibility, intention to purchase, and information adoption. The results of this study add to existing knowledge of the influence of source characteristics on consumer behaviour, which will advance our understanding of information processing. Marketers can use the findings of this meta-analysis to enhance their marketing activities.     

The Impact of Previous LMX Relationship on Current LMX Relationship: A Social Cognitive Model of Transference

Based on the social-cognitive model of transference, this paper discusses the transference effect of the leader-member exchange (LMX) relationship between the follower and the previous leader. The results show that the LMX between follower and the previous leader influences the follower’s LMX with the current leader. The study identifies two moderators: both the traits difference between the previous leader and the current leader and the follower’s individual transition resistance negatively moderate the main effect between the previous LMX and the current LMX.     

长江三角洲地区外商直接投资的对外贸易效应

本文由长三角地区(16城市)FDI与对外贸易的简单数量关系,构筑了地区层面的对外贸易模型,运用面板数据(PanelData)方法对长三角地区FDI的对外贸易效应及FDI在上海双边贸易中的作用进行了分析。结果表明,FDI对长三角地区的对外贸易及上海的双边贸易均起到了显著的正向推动作用,长三角地区FDI与对外贸易之间存在互补关系。