企业非市场战略行为的实证分析

传统战略研究关注市场行为,但企业在实际竞争中存在大量非市场战略行为.本文以非市场战略为研究对象,将非市场战略分为企业政治战略、公众和媒体战略以及社会责任战略.并以我国的轿车企业为例,进行了详细的实证分析和描述.本文还讨论了三种非市场战略行为之间,以及非市场战略和市场战略之间的整合关系,并建立模型、提出假设.     

我国跨国经营非市场战略及其优势的研究

西方跨国经营非市场战略研究已成为战略管理的主流管理,然而针对我国企业跨国经营的相关研究集中于公共关系及跨文化管理的讨论中,而较少从理论的高度对该理论中的相关命题进行理论阐述和说明,本文在管理文化的对比分析和战略管理理论分析之后,提出我国跨国经营的非市场环境分析的理论框架,对战略管理和企业跨国经营提供理论与实践的分析路径。     

中国企业海外直接投资非市场因素影响实证研究

文章应用回归模型研究中国企业海外直接投资的非市场因素作用机制,发现我国对外直接投资战略作为一种正式制度安排,许多中国企业在开始全球化之前,并不具备所有权优势。可是,影响海外直接投资的非市场因素却使中国企业培育出特殊的非市场能力;作为非市场因素的国家行为影响海外直接投资的区位选择;受传统商业文化的影响,中国企业通过建立个人关系网络,降低市场不确定性和交易成本;同发展中国家签订的双边投资协议,可以促进中国海外直接投资。     

企业非市场战略与市场战略的整合及其资源关联性研究

文章考察了企业市场战略与非市场战略整合的行为模式及其资源关联性.主要结论:第一,企业非市场战略与市场战略的整合模式主要包括三种类型,即事项整合、战略协同与战略互动;第二,企业整合市场战略与非市场战略资源基础包括三个维度,即市场资源、非市场资源以及制度资源;第三,企业资源与战略整合模式之间存在显著的关联性,其中制度资源对事项整合存在显著性的正向作用,而对战略互动存在显著的负向影响;市场资源对事项整合不存在显著性的影响,而对战略协同与战略互动存在显著的正向影响;非市场资源对战略整合模式均具有显著性的正向影响.     

关于我国非市场经济地位与企业市场经济地位的探讨

“非市场经济地位”是我国企业在反倾销应诉中败诉的重要因素之一,也是阻碍我国外贸出口进一步发展的重要障碍之一。在我国“非市场经济地位”的情况下,我国企业应如何争取“企业市场经济地位”,已经成为我国企业必须面对的话题。本文就这一问题进行了初步探讨。     

非市场经济地位对我国出口贸易的影响

在邓小平理论的指导下，1992年后我国建立社会主义市场经济体制，并逐渐完善。但在全球外贸体系中．我国却被视做非市场经济体制国家．遭受不公平待遇．使我国出13贸易损失巨大。     

谈知识型企业战略管理行为影响因素

本文分析了知识型企业战略管理行为的影响因素维度,以及这些因素变量的作用,以期为知识型企业开展知识创新活动和战略管理活动提供理论依据.     

人格因素影响机遇决策行为的实证研究

机遇决策行为属于一种非常规决策,决策时间敏感,决策信息动态关联,因而需要决策者发挥主观能动性,并承担一定的风险.文章提出,不同人格特质的决策者在面临相同机遇决策情境时会产生不同的心理与行为反应,人格因素中的果敢性和安详机警性与机遇决策水平之间呈显著的正相关关系,而内外向性与机遇决策水平之间的相关性较差.     

浅谈“非市场经济地位”对我国外贸的影响及对策

长期以来，我国一直是全球受反倾销指控数量最大的国家，企业在反倾销应诉过程中，又屡屡受挫于“非市场经济地位”的歧视而很难胜诉。“非市场经济地位”在很大程度上已经成为我国企业进一步发展外贸、取得与他国企业平等地位的最大绊脚石。而截止到2005年12月底包含俄罗斯、巴西等55个发展中国家和新西兰在内，仅有56个国家承认中国的“完全市场经济地位”，要想获得诸如欧盟、美国等主流发达国家的认可，我们还有很长的路要走。     

Integrating nonmarket and market resources,strategy and performance in Chinese enterprises: a review of the field and a resource-based empirical study

The resource-based view (RBV) regards strategy as deploying resources to obtain a competitive advantage. This article adopts such a RBV, by a simultaneous consideration of nonmarket and market factors, and then an empirical analysis of the relationships between such nonmarket and market resources, strategies and performance, focusing specifically on Chinese enterprises. The results test hypotheses related to the integrated strategy and RBV of the firm on linkages of nonmarket and market components. Combining those two views, this study reveals that there is a high and positive correlation between nonmarket and market strategies, while nonmarket strategy has a positive indirect effect on market performance via nonmarket performance. These findings suggest that the RBV is an appropriate theory for addressing the shortcomings in integrated strategy research.     

FDI entry mode choice of Chinese firms: A strategic behavior perspective

This study investigates the determinants of foreign direct investment (FDI) entry mode choice between a wholly owned subsidiary and a joint venture by Chinese firms that invest overseas. We argue that the FDI entry mode choice of a Chinese firm is primarily influenced by the variables related to the firm's strategic fit in host industry and its strategic intent of conducting FDI. Using survey data of a sample of 138 Chinese firms, the results suggest that a Chinese firm prefers wholly owned subsidiary entry mode when it adopts a global strategy, faces severe host industry competition, and emphasizes assets seeking purposes in its FDI. A joint venture is preferred when the firm is investing in a high growth host market.     

Exploring the effects of international sourcing on manufacturing versus service firms

As the extent of international sourcing rises and the number of functional activities spreading across-national borders increases, there is a call for a better understanding of its impact on structural change. In this work, we explore the effects of international sourcing comparatively and look for differences between manufacturing and service firms. This study is based on a unique Slovenian data set that links the recently conducted Eurostats survey on international sourcing with a detailed financial firm-level data. The results from the matching methodology suggest that service firms involved in international sourcing gain an improvement in the quality and technological learning, resulting in the employment growth and development. This is not the case for manufacturing firms driven primarily by cost cutting. In our view, a better understanding of these effects is vital for both manufacturing as well as service firms that are influenced by this new trend.     

Internationalization's effect on marketing learning: A study of Syrian firms

The aim of the present study is to understand the effects of international expansion on firms' acquisition of marketing learning. This study's focus on marketing learning complements previous research on the impact of internationalization on the development of foreign-market and technological knowledge. The research finds that the scope of a firm's international activities, perception of gaps in marketing knowledge, and external social capital positively influence firms' acquisition of marketing learning. However, firm's age at initial international market entry appears not to be a significant factor. The study adds to the very limited body of research on the marketing learning outcomes of international expansion, while also offering rare empirical insights from the Middle East on this important subject matter. The paper discusses implications for international managers, policy makers, and future researchers.     

中国企业战略执行现状研究

尽管企业的战略执行在国内外已受到越来越多的关注，但相关研究的匮乏使得实务界和学术界对战略执行的认识和理解尚不系统和深入，难以为中国企业有效地执行战略提供指导和借鉴。本文通过问卷调查的方式总结了中国企业战略执行的现状，促进企业管理人员对战略执行过程的理解和控制，为战略执行领域相关研究的开展奠定良好的基础。     

A cross-national study on the impact of management teams on the rapid internationalization of small firms

While the importance of top management teams in the formation and development of new ventures is well recognised, their impact on the rapid internationalization of such firms remains relatively under-researched. This article presents the findings of a cross-national study conducted in Australia, Canada, Ireland and New Zealand that demonstrate the significant impact that such teams have in creating the core internal capabilities and leveraging the external resources required for rapid and dedicated internationalization. The need to augment the management team in order to address key resource or knowledge gaps and/or to expand international networks is also evident among many firms, as is the impact of changes in team structures on business strategy and internationalization. Directions for future research and implications for public policy in support of rapidly internationalizing small firms are presented and discussed.     

服务企业全球营销战略内部驱动因素实证研究——以我国高端服务企业的实证检验为例

文章通过对全球服务营销战略表现及其内部驱动因素测度指标的设定,检验了它们之间的关系,发掘了对全球服务营销战略表现起重要作用的各个内部驱动因素及其在重要性上的差异度,为我国服务企业在全球化进程中,应抓住哪些关键性的全球营销战略内部驱动因素,更好地发挥各个内部驱动因素的作用提供了理论依据。文章还提出了一些培育、构建这些内部驱动因素的理论建议。     

Foreign acquisitions by Chinese firms: A strategic intent perspective

This article presents a strategic intent perspective (SIP) to analyze the foreign acquisitions made by Chinese firms. It suggests that Chinese firms strategically use cross-border acquisitions to achieve goals, such as acquiring strategic capabilities to offset their competitive disadvantages and leveraging their unique ownership advantages, while making use of institutional incentives and minimizing institutional constraints. The SIP is supported by the evidence from three firms that we studied, where dozens of interviews were conducted, including the one with the founder of Lenovo. This study contributes to extant international business theories by incorporating the SIP to examine internationalization strategies of firms from developing countries.     

International strategies of mid-sized firms: A comparison of Indiana and Guangdong Province

A China strategy is becoming more important for a growing number of mid-sized companies as they observe China's increasingly greater impact on the U.S. economy. Our study surveyed Indiana and Guangdong firms to assess their interest in future international engagement in the other's country. Our results confirm current engagement by mid-sized firms from both countries in some activities with the other country, but there is a strong interest in doing more. Hence, there are opportunities for many Indiana organizations to play a role in assisting Indiana firms in developing international expertise, business development, and knowledge of China. In the study, 97 firms from the Guangdong Province and 105 Indiana firms identified their current international activities as well their future intentions relative to business development in the other's country.     

The role of foreign affiliate productivity in the integration strategies of multinational firms

We study the role of foreign affiliate productivity in the operations of multinational firms. We use the panel data of Multinational Corporations (MNCs) headquartered in South Korea during 2006–2013 and exploit the significant variation in affiliate productivity and its operation. With other variables held constant, including the parent firm or affiliate fixed effects, we find that a more (less) productive affiliate exports less (more) to the parent and sells more (less) to other unaffiliated entities. We then provide a possible theoretical scenario that is based on the MNC's optimal integration strategy literature. By allowing foreign affiliates to have varying productivity levels, the model bears predictions consistent with the empirical findings.