Issues which Impact upon Marketing in the Small Firm

Defining the small firm is somewhat arbitrary as criteria used to classify entities as such include size, number of employees, sales volume, asset size, type of customer, capital requirements and market share. There is, however, general agreement that smallness and newness create specific difficulties for business. Furthermore, there is widespread acceptance of the notion that small firms typically possess certain characteristics, which serve to differentiate them from larger organisations. These characteristics include inherent weaknesses with respect to capitalisation and marketing awareness and practice. Small firms are perceived as vulnerable yet valuable entities, important both economically and socially. High failure rates of small firms are largely attributed to weaknesses in financial management and marketing. Many classical management concepts are unsuitable for application in a small firm context, with research suggesting non-implementation of theoretically based marketing practice is the rule rather than the exception in the small firm. This paper reviews issues pertaining to marketing practice in the small firm. It examines the absence of agreed definitions of "the small firm" and "success" or "failure" of such entities, offers definitions for these terms, acknowledges the importance of small firms to the economy, reviews small firm characteristics, acknowledges inherent weaknesses with regard to finance and marketing in small firms, reviews marketing practice in the context of small firm characteristics, and considers the roles of marketing educators and owner/managers in improving small firm's marketing practice.     

流通企业的(规模)边界

现代企业理论对企业边界为何受到限制做了详细分析,且大都将其归因于有限理性条件.但流通企业具有不同于生产企业的经济性质,其本质是交易的专业化生产者(或提供者);信息技术提高市场交易效率,推动流通产业发展,同时也提高企业管理和控制效率,使流通企业比生产企业更容易利用品牌和统一经营模式进行"复制"和"选择性干预",实现分店扩张.     

Firm growth in industrial clusters of the United Kingdom

This article examines how firm growth is influenced by the strength of the industrial cluster in which the firm is located. It presents econometric estimates of firm growth for 56 two-digit industries in the UK. In about half of these industries, there is a positive and statistically significant association between firm growth and own-sector employment. Significant associations between firm growth and other-sector employment are less common, but where these arise they are generally negative. We find that a weak rule of thumb applies in most industries: own-sector effects are positive or insignificant, while other-sector effects are negative or insignificant. Cluster effects are strongest in manufacturing, manufacturing-related, and infrastructure, but weaker in services.

Small firm mutual funds: Additional evidence on the small firm effect

Returns generated with small firm mutual fund data are used to examine the extent to which identification of a small firm effect is due to the difficulty in measuring the direct and indirect transaction costs involved in investing in the common shares of small capitalization stocks. Little if any evidence of the excess risk-adjusted returns is obtained for either of the period 1978–1983, when the small firm effect was observed, or the period 1984–1989, when it was not. The small firm effect may therefore be attributed to (1) higher direct transaction costs including bid-ask spread and broker fees and (2) higher indirect transaction costs including portfolio management expenses and market impact costs.The authors thank an anonymous referee for helpful comments on an earlier version of this paper, and Brett Salazar for valuable assistance in data collection. Errors remain our own.     

Firm performance and size: Explanations from the small firm sectors

Conclusion This paper has presented the case that small firms deserve greater attention from economists who, in the past, have been interested primarily in larger firms.It is argued that it is unjustifiable to regard the small firm as simply a scaled-down version of a large firm. Instead, in several important areas of economics the small firm behaves in a way which is the opposite to that proposed by conventional theory, calibrated upon the large firm sector. For example it is shown that Gibrat's Law does not apply to the small firm sector. It is also argued that entry by new firms does not necessarily take place when profitability in that industry increases.Given that the small firm sector is becoming of increasing importance in the creation of wealth and employment in most developed countries the paper begins to sketch out the factors which influence the motivations and aspirations of the owners of these businesses and explores their implications for conventional economics.In particular it discusses the role of multiple ownership of small businesses by entrepreneurs. It argues that this little researched topic requires more investigation by theorists to investigate the factors influencing entrepreneurs decisions on the appropriate portfolio of businesses to be owned.This paper has benefitted from the many helpful comments received from Zoltan Acs, Hans-Jurgen Ewers and others attending the symposium. The views expressed, however, are those of the author alone.     

我国高技术上市公司股权集中度研究

以CR指数、HERF指数、Z指数为解释变量 ,对我国高技术上市公司的股权集中度与公司治理效率进行了实证分析。结果表明 :CR指数与公司绩效呈显著的倒U型曲线关系 ,HERF指数、Z指数与公司绩效呈显著的线性关系 ,这说明适度集中、持股比例较为均衡的股权结构更有利于公司治理机制的发挥 ,提高公司经营绩效     

Firm Growth,Size, Age and Behavior in Japanese Manufacturing

This paper investigates the relationship between firm growth and firm size, firm age and firm behavior, such as R&D activity and subcontracting, based on the data of nearly 14,000 Japanese manufacturing firms. The stylized facts that firm size and age have a negative effect on firm growth are confirmed in the case of Japanese manufacturing firms. Also, a firms survivability rises with its size and age. R&D expenditure per employee has a significant positive effect on firm growth, which justifies the argument made by Hall (1987). Although subcontracting to only one company has no significant effect on firm growth, it has a significant positive effect on a firms survivability. In addition, subcon-tracting firms depending on only one company as a customer are subject to no significant age effects. This possibly suggests that the age effect itself has some relation to the extent of the trade network.     

Testing "Gibrat's Law" for Young Firms – Empirical Results for West Germany

The present paper deals with the question whether "Gibrat's law" is applicable to firms founded between 1989 and 1994 within the West German manufacturing sector or not. We find that firm size follows approximately a log normal distribution. Within the context of the econometric analyses conducted in the present study, firms are subdivided into young firms belonging to technology intensive and non-technology intensive branches as well as in different size classes. A method introduced in Chesher (1979) is used to explore "Gibrat's law" in order to examine the influence of firm size on growth. Using data from the ZEW-Foundation Panel (West), "Gibrat's law" is rejected for the group of young firms belonging to technology intensive branches as well as for those operating in non-technology intensive branches in all periods examined but no significant differences between both firm groups can be observed. This confirms the results of a number of empirical studies over the last few years, indicating that smaller firms have larger growth potential than larger ones.     

Changes in the Covalence Ethical Quote,Financial Performance and Financial Reporting Quality

We examine the equity valuation effect of press releases of upgrades or downgrades reflected in the Covalence Ethical Quote (CEQ), an index ranking the ethical performance of multinational firms. The index is updated quarterly and is comprehensive enough to include 45 criteria reflecting working conditions, impact of product, impact of production, and company institutional impact. Thus, it captures many dimensions of firms’ ethical performance that are not accounted for in previous research. Our research encompasses a joint test of the value relevance of the index itself and the impact of ethical reputation on a firm’s value. We find first a significant causal relationship between stock market reactions and changes in the CEQ. Specifically, disclosures of positive (negative) changes in firm ethical performance cause increases (decreases) in firm value. Second, cross-sectional analysis indicates a positive association between changes in firm ethical performance and both its financial performance and its financial reporting quality. Collectively, these results suggest that the CEQ conveys information that is useful to investors. Further, corporate measures taken to increase ethical performance are associated with positive benefits to shareholders. Finally, investors have concluded that good news about their firms’ efforts to be ethical is worth the cost.     

The effects of new firm formation on regional development over time: The case of Great Britain

This paper re-examines the link between new firm formation and subsequent employment growth. It investigates whether it is possible to have the wrong type of entrepreneurship—defined as new firm formation which leads to zero or even negative subsequent employment growth. It uses a very similar approach to that of Fritsch and Mueller (Regional Studies, 38(8), 961–976, 2004), confirming their findings that the employment impact of new firm formation is in three discrete phases. Then, using data for Great Britain, the paper shows the employment impact of new firm formation is significantly positive in the high-enterprise counties of Great Britain. However, for the low-enterprise counties, it shows that new firm formation has a negative effect on employment. Of the 15 low-enterprise regions, eight are Scottish (of nine Scottish regions in our data base) and three are North East Counties (of four). Our findings imply that having the “wrong type of entrepreneurship” is indeed possible.

Integrating the Ethical Dimension into the Analytical Framework for the Reform of State-Owned Enterprises in China's Socialist Market Economy: A Proposal

The discussions about the reform of state-owned enterprises are so far dominated by economic and legal considerations while the ethical dimension of this highly complex problem is being barely addressed explicitly, much less developed systematically and integrated into a broader analytical framework for companies in China. This paper is a proposal to introduce this kind of ethical considerations. First, the main features of the reform of state-owned enterprises are briefly summarized and a number of critical issues are identified. Second, the "balanced concept of the firm" is presented and compared with other approaches to corporate ethics in chiefly Western literature (discussions on "corporate social responsibility", the stakeholder approach, and social contract theories). Finally, the relevance of this "balanced concept of the firm" for the reform of state-owned enterprises is briefly discussed.     

Understanding the Continuation of Firm Activities when Entrepreneurs Exit their Firms: Using Theory of Planned Behavior

Up to now, little attention has been paid to the continuity of a firm when entrepreneurs exit. Survey data from 175 entrepreneurs confirm the theory of planned behavior as an appropriate framework to understand whether entrepreneurs, when leaving, sell or liquidate their firm. Entrepreneurs' sale attitudes are related to sale intentions, which are associated with firm sale. Further, sale attitudes are positively related to whether entrepreneurs perceive firm continuation to be out of free will, their experience, the number of employees, and whether the firm is a multigeneration family business.     

Who Starts New Firms? – Preliminary Explorations of Firms-in-Gestation

Little is known about the factors which lead individuals to start a new firm. This hiatus is due to an absence of data about the gestation processes that precedes a firm birth. Most analyses have used reported self-employment as an indicator of entrepreneurial behavior and resorted to linear additive models to account for "entrepreneurship." The resulting models have not been very successful for predictions and the conception is at odds with the most salient characteristics of entrepreneur's start-up stories. These personal accounts emphasize the unique combination of events that led to a new businesses start-up. A pilot study that identified those developing new firms provides information on firms-in-gestation. Preliminary analysis using Automatic Interaction Detection (AID) explores the unique combinations of events that underlay a decision to start a new firm. Seven-in-ten startups in the U.S. may be initiated by those 25–34 years old with full-time jobs, part-time jobs, or managing another business. There is some limited support for an impact of unemployment or a "liquidity constraint" on initiating start-ups.     

CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation

In cause-related marketing (CRM), a company agrees to donate money to a charity each time a consumer engages in a revenue-producing transaction with the firm. Since the company benefits first before any obligation to donate is accrued, consumers might perceive this practice to be less altruistic than an unconditional donation to a cause. If so, CRM could backfire, injuring corporate image. This study investigated the effects of type of donation (conditional or not conditional upon corporate revenue) and reputation of the firm making the donation (firms described as scrupulous, average, or irresponsible in the discharge of their social responsibility) on consumer regard for the firm; perceived mercenary intent of the firm; and whether the social performance of the company is consistent with "good" management. Consumer responses were predicted based on the contrast effect and attribution theory. Results suggest that irresponsible firms increased their favor with consumers by pursuing either type of donation. The average firm enhanced its image by pursuing an unconditional donation, but a conditional donation did not damage firm image. Perception of the scrupulous firm was little changed after unconditional donation, but a scrupulous firm suffered a loss of favor by pursuing CRM. It is concluded that the average firm does not risk a loss of public goodwill when using CRM.     

Contracting Under Endogenous Risk

Agents make decisions by trading off cost, return and risk. The literature, however, does not consider the impact of risk on action choice. We show that this tradeoff has important implications for the firm. First, the firm may provide no insurance in the salary. Since the agents action choice will determine her risk, the salary cannot compensate her for it. Second, the firm may not be able to design an incentive scheme to implement particularly risky actions. Finally, the firm may not be able to design a scheme in which the agent splits her effort across multiple tasks. This is particularly problematic for tasks that are technological substitutes.     

零售企业扩张实践质疑威廉姆森命题

"复制和选择性干预不可能",是威廉姆森关于企业规模边界的一个颇具权威性的命题,但是本文认为,这个命题已遭到零售企业扩张实践的质疑,沃尔玛、家乐福等零售企业的扩张恰恰是由"复制和选择性干预"所支撑的.本文从零售企业"类似性活动"业务属性和"订购性生产"经营特征分析切入,对零售企业扩张中"复制和选择性干预"成为可能的深层原因进行了探讨.最后,文章认为,威廉姆森命题的遭遇与经济学的某种局限有关,这种局限的直接表现是经济学一直都将企业默认为生产企业,忽略流通企业的特殊属性,"工商合一"、"以工代商".文章对这种表象背后的原因也作了一定的分析.     

汇率、贸易壁垒与企业“诱发性”对外投资决策

将汇率冲击、贸易壁垒与"诱发性"对外直接投资置于一个理论框架下,揭示其间的诱发机制与综合传导路径,得出结论如下:跨越贸易壁垒是诱发企业对外投资行为的重要动因,汇率对直接投资流出可能具有"双向性"作用;在遭遇东道国反倾销威胁时,市场规模对企业对外投资的"跨越"动机起到制约作用;企业拥有的成本优势越具备"可转移"特征,越容易"诱发"对外直接投资的形成;行业内产品差异化程度越高,则越能"诱发"企业从事对外投资。     

ENDOGENOUS TRANSFER PRICES,TARIFFS, AND A HOST COUNTRY DUOPOLY

This article examines the impact of transfer-price effects on the interaction between a multinational firm and a domestic duopolist in the presence of resale-price restraints. The transfer-price effects have a direct impact on the strength of the strategic relationship between the multinational firm and the domestic firm. The transfer-price effect may give rise to an "anti-protective" tariff increase, wherein an increase in the tariff rate increases optimal host-country sales of the multinational firm and reduces the optimal sales level of the domestic firm. These results are valid with Cournot quantity-competition as well as a Stackleberg duopoly with either firm as the leader.     

Entrepreneurial spawning and knowledge-based perspective: a meta-analysis

Entrepreneurial spawning is the transitory process by which employees of an existing firm leave their employment to initiate a new business venture. There is a lack of consensus regarding the predictors of entrepreneurial spawning. We used meta-analysis to analyze 28 studies (with 128 effect sizes) to examine the predictors of entrepreneurial spawning. Based on knowledge-based perspective, we hypothesize that employee characteristics (age, education, and job position) and parent firm characteristics (firm age, firm performance, and firm diversity) are significantly related to entrepreneurial spawning. We identified two inverted U-shaped relationships (age and tenure with entrepreneurial spawning) based on our meta-analytic hierarchical multiple regression analyses. Based on labor market rigidity perspectives, we also examined how country region (North America versus Europe) moderates the relationships between employee characteristics and entrepreneurial spawning and between parent firm characteristics and entrepreneurial spawning. Our paper provides theoretical and practical implications.