Emotions, trust and relationship development in business relationships: A conceptual model for buyer-seller dyads

Existing research on buyer-seller relationships has focused on the role played by trust in shaping the dynamics of interpersonal interaction between the buyer and the seller. While this is undoubtedly an important variable in governing the interactional dynamics it is by no means the only variable. The paper begins by reviewing the existing literature on buyer-seller relationships. The role played by emotions is articulated. Finally, it is recognized that the emotions that emerge in a buyer-seller relationship do so at multiple levels. A model and propositions highlighting the impact of emotions on interpersonal relationships are developed. Illustrative cases are used to ground the propositions empirically.     

Green marketing and its impact on supply chain management in industrial markets

Green marketing and green supply chain have been drawing the attention of both academics and practitioners in the recent decade. However, no holistic framework has been developed on how to build green industrial brands and industrial corporate brands. Whether or not sustainable/green supply chains can be integrated with green industrial marketing in building greener organizations and industrial brands is still unclear. In addition, little is known on the factors on green new industrial product development or how green new industrial products are adopted by organizations. Furthermore, we know little of whether and how green supply chain enables green new industrial product development. This special issue aims at reflecting the most recent advances on green industrial marketing, green/sustainable supply chains and their interplay in green industrial branding, and to explore future research directions. The guest editors hope that the solicited papers can provide insights on the impacts of sustainable or green supply chains on marketing theory in industrial and business-to-business markets.     

Ameliorating food loss and waste in the supply chain through multi-stakeholder collaboration

We elaborate mechanisms through which multi-stakeholder collaboration can ameliorate food loss and waste (FLW) from the end-to-end supply chain. In this context, we integrate the discourse on collaborative relationships in supply chains with stakeholder theory (roles and orientations) and use a multi-method approach combining systematic literature review (SLR) and embedded case studies based on secondary data. We develop a conceptual framework that illustrates collective stakeholder orientation emerging from aligned vertical and horizontal stakeholder orientation across the supply chain towards reducing FLW. We explain how achieving such alignment requires these stakeholders to navigate various collaboration conditions (structural and sporadic) that otherwise spur individualism, culminating in FLW mitigation efforts across food supply chains. We develop propositions, motivate future research, and offer practical implications.     

Toward the adoption of digital assistive technology: Factors affecting older people's initial trust formation

In recent decades, Europe has experienced a major societal challenge—the aging of the human population. The Finnish government has responded to this challenge by focusing on individually tailored services that enable older adults to live independently and comfortably at home for longer with the help of digital assistive technology. This paper presents the findings of an empirical study on how initial trust is formed with regard technology adoption by older people. Four bases of trust (personality, cognitive, calculative, and institutional) underpin the theoretical framework of the study. A qualitative research approach was adopted, utilizing individual and focus group interviews with older people living independently in urban and rural areas of South Finland. The findings derived from thematic analysis offer new insights into the complex and multidimensional process of older people's initial trust formation, which is affected by an interplay of 12 identified factors shaping the four bases of trust and four supplementary factors. These findings lead to propositions for future research.     

Supply chain management in industrial marketing–Relationships matter

The focal research topics in industrial marketing management have evolved significantly since IMM was first published in 1971. Part of this evolution has been the inclusion of research in supply chain management, which is the focus of this paper. The purpose of this paper is to assess themes across the classic articles in supply chain management (SCM) published in IMM, and explore how the field of SCM has evolved since their publication. A systematic literature review was used to assess SCM research in IMM, identify themes and publication patterns, and use these themes to assess gaps in extant research and opportunities for future research. Results of the literature review show that over 58% of the SCM research published in IMM has focused on buyer-supplier relationships and other purchasing and supply management topics. These will continue to be key topics in IMM. In addition, our literature review suggests opportunities for more SCM research in IMM around sustainability, logistics, and manufacturing innovation. These areas within the SCM umbrella are under-researched, yet yield significant opportunities for future research in a time of constant change within companies' distribution models.     

Cognitive barriers to collaborative innovation generation in supply chain relationships

This research investigates the cognitive barriers to the generation of collaborative innovations among supply chain members. The results of our case study show how different perceptions of relationships between supply chain members can hinder the generation of collaborative innovations despite a shared managerial cognitive basis regarding the potential benefits of collaboration, Thus, we argue that the generation of collaborative innovations is largely dependent on the nature of multiple (not dyadic) supply chain relationships and managers' perceptions about the potential of these relationships. Our results provide important implications to supply chain relationships and their role in the generation of collaborative innovations.     

The digital marketing capabilities gap

Over the past two decades, digitalization has revolutionized not only consumer marketing but also industrial marketing. Both industrial marketing scholars and industrial marketers seek insights to understand how our knowledge and practice of digital marketing has been structured and configured. To address this gap, we adopt the resource-based perspective as an organizing framework and systematically review 129 articles spanning two decades of research to identify different digital marketing capabilities in industrial firms. From this analysis, we identify four themes: channels, social media, digital relationships, and digital technologies. We then stress-test this knowledge with managerial practices by conducting an online survey of 169 managers, designed to establish the repertoire of current and future marketing capability needs of industrial firms. Herein, we identify two marketing capabilities gaps: the practice gap—which identifies the deficit between managers' ‘current’ practices and their ‘ideal’ digital marketing capabilities; and, the knowledge gap—which demonstrates a significant divide between the digital marketing transformations in industrial firms and the extant scholarly knowledge that underpins this. Based on these results, we build an agenda for future research on digital marketing capabilities.     

Digitalization within food supply chains to prevent food waste. Drivers,barriers and collaboration practices

Food supply chains increasingly rely on big-data management solutions to foster collaboration across the food supply chain and improve business performance. However, little is known about collaboration practices that actors on the digital food supply chain adopt to solve problems such as food waste, or about the drivers and barriers related to the digital transformation of the food supply chain. Most of food waste studies rely on quantitative analysis, which cannot reveal relevant details about the tensions and dynamics of collaboration. We conducted a qualitative study drawing on eighteen in-depth interviews - of managers of large multinational and local organizations covering different and relevant roles on the digital food supply chain - to investigate how organizational and food supply chain processes are affected by the digitalization of the operations along the food supply chain. By triangulating emerging findings with literature on supply chain management we discuss different views about collaborative practices for food waste prevention in the food supply chain and provide insights on how supply chain design and firms' operations have been re-conceptualized with the usage of digital technologies and on the institutional forces both limiting (barriers) and fostering (drivers) the diffusion of the digital food supply chain.     

The Role of Temporary Agency Work in Different Industrial Relations Systems — a Comparison between Germany and the USA

Although temporary agency work has been growing over the last decade, its use differs widely in different industrial relations systems. Drawing on theoretical and empirical insights, propositions are developed on why companies deploy temporary agency work. These propositions are then contrasted with case‐study evidence collected in Germany and the USA to analyse the deployment of agency work in two different industrial relations systems and the role that agency work plays in these diverse settings. The main conclusions of the research are that differences in the deployment of temporary agency workers exist with regard to legal regulation and employers' strategies of labour use while similarities exist regarding the supply of agency labour.     

Buyers' perspectives of buyer-seller relationship development

Long-term buyer-seller relationships have been a focus of research for several years. The present study draws on interaction/network theory to test a model examining the interaction mechanisms and relationship characteristics of buyer-seller relationships during four progressive phases of relationship development. Data from 174 members of the Institute for Supply Management offer empirical support for the associations proposed in the model, as well as some surprising results. One of the most useful findings of the research is that the patterns of these associations vary as buyer-seller relationships progress through the four phases of relationship development. Specifically: in the awareness phase, joint problem solving increases buyer uncertainty; in the exploration phase, communication quality and joint problem solving increase relationship-specific investments; and in the expansion phase, joint problem solving increases relationship-specific investments and severe conflict resolution increases buyer uncertainty. Seller reputation moderates many of these relationships. The major conclusion of the research is that buyers and sellers should recognize that while information exchange and conflict resolution are important aspects of buyer-seller relationships, their use may not always lead to the desired relationship characteristics. Managerial implications of these findings and further research ideas are presented.     

Government,company, and dyadic factors affecting key account management performance in China: Propositions to provoke research

Key account management (KAM) literature over the past forty years has mostly focused on practices in North America and Europe. China-based KAM research will broaden the scope of analysis to one of the most compelling markets in the world. Our work with hundreds of Chinese KAM personnel representing numerous Western suppliers and Chinese suppliers guides our KAM research propositions for China. We offer propositions regarding conditions where Western suppliers are at a competitive advantage or disadvantage relative to Chinese suppliers. We emphasize the roles of government and of guanxi relationships and how these factors affect suppliers and key account (KA) behaviors including information sharing, demands placed by KAs, and KA retention. We further propose that these relationships are affected by the cultural match/mismatch between suppliers and their KAs.     

Assessing the relational benefits of logistics services perceived by manufacturers in supply chain

The growing importance of logistics activities that span the boundaries of supply chain firms has put an emphasis on supply chain relationship management. Based on the existing marketing concept on relational benefits and the supply chain management literature on consumer satisfaction, this research evaluates logistics service performance from the eyes of manufacturers. Using data collected from US manufacturing firms, the study has identified the factors that influence manufacturer's satisfaction, as well as the key to understanding the benefits-satisfaction-loyalty triads in supply chain relationships. The contribution of the paper includes developing a conceptual model, adding new theoretical insights into benefits-satisfaction-loyalty triad that has been applied by manufacturers and LSPs, and providing some meaningful perspective on how to strategically assess the use of logistics providers so as to transform a logistics firm from a tactical service provider to a hand-in-glove strategic partner.     

Internet integration into the industrial selling process: A step-by-step approach

The Internet has evolved into an outstanding tool for industrial salespeople. Reps use the Internet to prospect new accounts more efficiently, serve existing customers more effectively, and build more enduring business buyer relationships. This paper examines these practices and possibilities in detail while offering ways to facilitate and augment WWW usage. Each phase in the selling process is addressed by proposing specific websites, web-based tools, and techniques that industrial salespeople can use to further enhance their selling competitiveness and effectiveness. Examples of how the Internet is used by salespeople in a variety of industries are described. A series of propositions and a new conceptual model summarizes the positive effects of the increased Internet utilization on individual selling effort. The paper concludes with a discussion of managerial implications for sales management and recommendations for future research.     

产业网络及其演变模式分析

产业网络是利用网络研究产业间或产业内部各种关系的一种新的方法。从纵向看，它表现为产业的链式结构；从横向看，它表现为不同行动者之间的竞争与合作，产业网络的演变过程与产业的形成和发展密不可分。我们在考夫曼关系模型的基础上对产业网络中的关系及其变化进行了研究，得出产业网络关联模型，提出了产业网络演变的模型和其他几种演变模式，并对处理产业网络中的各种关系的战略和政策及其应用作了研究。本文从网络角度研究产业的形成和发展，是产业经济学的一种新的研究方法，有关结论对培育新的产业、制定产业政策提供了理论依据。     

Supply chain risk management in financial crises—A multiple case-study approach

Supply Chain Risk Management has become a key concern for organizations, which is even further emphasized by the current economic and financial crisis. Against this background, this paper investigates successful approaches and experiences by companies in dealing with this new reality, especially as it concerns the supply side. Using in-depth case studies conducted among eight European enterprises, we develop a set of propositions about how companies manage supply risks in financial crises, highlight how their risk management approaches have shifted, and illustrate how they are related to Enterprise Risk Management. Our framework is further differentiated based on whether firms are predominantly engaged in manufacturing or services—a factor influencing how supply chain risk is managed. Transaction cost economics serves as our main theoretical anchor. By rigorously grounding our research in both theory and empirical evidence, we provide valuable insight for both academia and practice.     

The Chinese paradigm of global supplier relationships: Social control,formal interactions and the mediating role of culture

This paper reports the results of a study that examined how firms can establish successful business relationships with Chinese suppliers. Its aim is to explore salient characteristics of the nature of buyer supplier relationships with the emergence of China as a dominant economic power. Two surveys have been conducted that investigated several factors that inhibit and enable effective supplier relationship management (SRM) between organisations sourcing from China and Chinese suppliers, and explored the impact of cultural characteristics of Chinese management on the nature and performance of supplier relationships. The research highlights the importance of the social control aspect of governance structure of supplier relationships and stresses that both social and formal control mechanisms should be implemented for more effective relationships with Chinese suppliers. It also demonstrates the need for companies to recognise the importance of guanxi and several cultural characteristics of the Chinese style of management in SRM and advocates the need for the development of a hybrid Sino-Japanese and global supplier relationship management paradigm that incorporates elements from the existing SRM models. It generates insights into how the cultural context of emerging markets affects the nature of business relationships and generates a research agenda in the field of supply chain management that can explore the development of new paradigms in supplier relationships management. The main theoretical argument put forward centres on the need for the development of a new global supplier relationship management paradigm that will take into account the cultural elements of the Chinese society.     

Transforming provider-customer relationships in digital servitization: A relational view on digitalization

Digitalization is viewed as a source of future competitiveness due to its potential for unlocking new value-creation and revenue-generation opportunities. To profit from digitalization, providers and customers tend to move away from transactional product-centric model to relational service-oriented engagement. This relational transformation is brought about through digital servitization. However, current knowledge about how providers and customers transform their relationship to achieve benefits from digital servitization is lacking. This paper addresses that knowledge gap by applying the relational view theory to a study of four provider-customer relationships engaged in digital servitization. The results provide evidence for four relational components – complementary digitalization capabilities, relation-specific digital assets, digitally enabled knowledge-sharing routines, and partnership governance – that enable providers and customers to profit from digital servitization. A key contribution is the development of a relational transformation framework for digital servitization that provides an overview of how the four relational components evolve as the relationship progresses. In doing so, we contribute to the emerging servitization literature by offering key relational insights into the interdependence of activities throughout the transformation phases of provider-customer relationships in digital servitization.     

The effective use of marketing research consultants

Relatively little has been written about effectively managing the buyer-seller relationship for marketing research services. To provide insights into effectively managing this relationship, a survey of both buyers and sellers of marketing research services was conducted. Major findings were that proper problem definition, a familiarity with research methods by the research buyer, and continuous communication between buyer and seller were critical determinants of a successful consultant relationship. For best results the market research buyer-seller relationship should be treated as a mutually beneficial one, not one of conflict or acrimony.     

The competition–cooperation paradox in inter-firm relationships: A conceptual framework

With a focus on inter-firm relationships involving the simultaneous pursuit of competition and cooperation, we develop a conceptual framework that explicates key paradoxical conditions, paradoxical tension, and performance implications of tension in such relationships. We propose felt tension as the actual manifestation of the paradox and offer insights on critical capabilities necessary to understand and manage the paradox. Our paper extends the paradox literature in the inter-organizational context and provides a set of concepts and propositions designed to stimulate systematic empirical research on the competition–cooperation paradox.