驱动市场的理论基础及路径构建

在激烈的市场竞争中,要想保持持续的竞争优势,企业不能只是着眼于满足市场需求,还要创造和引导市场需求。市场驱动和驱动市场是决定市场导向的结合体,两者既有区别又相互联系。运用驱动市场理论,寻求市场竞争优势。为此,构建驱动市场路径,使驱动市场活动创造顾客价值,产生预期的组织绩效。     

智慧化升级的驱动因素及其对物流企业绩效的影响

从物流企业对内外部环境认知的视角,可以研究各种内外部驱动因素对企业智慧化升级和企业绩效的影响,在300家物流企业的实证调研数据基础上进行实证分析后,认为企业的内外部驱动因素对物流企业智慧化升级和企业绩效产生显著的积极作用,即物流企业内部驱动因素水平越高,或者感知外部驱动因素的强度越高,就越能够促进企业智慧化升级,提高企业绩效;物流企业智慧化升级能对企业绩效产生显著的积极作用;物流企业智慧化升级在内外部驱动因素和企业绩效之间存在部分中介效应,即物流企业可以通过智慧化升级协同整合内外部驱动因素,并将其转化为企业发展的动力,促进企业构建核心竞争力。物流企业应注重加强高管支持、组织因素和信息技术(IT)能力等内部驱动因素的建设,充分利用外部驱动因素对企业智慧化升级的引领作用,积极设计和实施智慧化升级战略,推动企业智慧化升级,提高企业绩效。政府应继续完善法律法规、监管体系、政策以及行业标准,规范和监管物流企业行为,确立物流市场准入门槛,建立公平有序的物流市场,借助市场机制来优化物流企业智慧化升级过程中的资源配置效率,充分发挥市场的供求机制、竞争机制及价格机制作用,引导和支持物流企业智慧化升级。     

商业模式对企业绩效的影响探讨

绩效是企业发展的核心衡量指标,多个因素影响企业绩效以及管理工作,包括商业模式的选择在内。本文首先对商业模式与企业绩效进行简述,在此基础上分析绩效视角下企业商业模式管理的现状,包括其积极之处和不足之处,并对绩效视角下企业商业模式管理的优化思路、建议进行论述,给出问题导向思路、发展导向思路以及选取合适的商业模式、主动寻求优化、重视社会变化等具体内容,论述其运用方法,为企业绩效管理、商业模式优化等提供参考。     

企业生态创新驱动、整合能力与绩效关系实证研究

如何提高生态创新绩效是当前研究的热点,哪些因素影响着生态创新整合能力及其对生态创新绩效有怎样的影响是值得研究的问题。将生态创新驱动因素概括为内部和外部,提出生态创新驱动因素通过整合能力对创新绩效产生影响以及外部网络强度具有调节作用的假设。运用我国236家企业调查数据验证了生态创新外部驱动通过内部驱动促进生态创新整合能力的提高,内外部驱动对整合能力产生正向作用,外部网络强度正向调节外部驱动与生态创新整合能力之间的关系。     

信息技术变革下的商业模式演进

本文从信息技术变革对商业模式的企业价值创造、价值交付和利润捕获的影响分析入手,探讨信息技术驱动商业模式演进的动力机制,提出企业信息生产力、个人信息生产力、市场匹配能力和社会交往能力是信息技术驱动商业模式演进的四条路径,并梳理分析了信息技术驱动商业模式演进的历史轨迹,总结形成了信息技术驱动商业模式演进的特点和规律.     

平台企业商业模式对财务绩效的影响研究

随着互联网的大范围普及以及相关信息技术的不断成熟与进步,消费市场相较于数十年前已经有了质的飞跃甚至彻底变革。在互联网大背景下,平台企业应运而生,依托各自的平台为消费者提供不同的服务与产品。相较于传统企业而言,平台企业在业务活动与经营方式上有了明显改变,在服务与产品上也大有不同。近年来,“商业模式”一词被频繁提起,商业模式与平台企业的财务绩效之间有着密不可分的联系。本文首先分析了商业模式的概念、要素以及财务绩效的概念、评价方法,在此基础上分析了商业模式对财务绩效的影响机理,从积极影响和消极影响两方面展开相关论述,并在此基础上从完善商业模式、提升财务绩效角度提出几点建议。     

基于设计驱动型创新的浙商商业模式演化研究——以万事利为例

浙商要在新经济形势下维持竞争优势,需要开展反映企业整体性和系统性变革的商业模式创新,而随着知识经济的迅猛发展,设计驱动型创新成为商业模式创新与演化的重要推动力量。为此,文章在梳理相关理论基础上,选取国内一家具有近40年成长历史的浙商作为研究对象,通过纵向案例研究方法深入剖析两者间的内在关系,研究发现：（1）设计驱动型创新沿着流程设计-产品设计-功能设计-文化设计等创新形式演进;（2）商业模式从传统模式到价值链延伸型模式到混合创新型模式再到价值网络创新型模式演化;（3）商业模式随着设计驱动型创新的形式变化而演化。     

重新定义獐子岛

由一个优势资源驱动型企业向一个市场驱动型企业跨越,獐子岛商业模式的内涵与外延正在发生变化。在狂奔暴走的上市公司群体中放慢速度进行盘整,獐子岛需要足够的勇气和谋略。     

驱动市场导向下提升企业科技创新绩效的对策

该文从驱动市场导向的基本内涵入手,分析了驱动市场导向的三种维度及其对企业科技创新绩效的关系,指出驱动市场导向要通过顾客知识获取来提升企业的科技创新绩效。在此基础上,该文分析了顾客知识获取的三种方式及其对科技创新的不同影响。最后论文提出企业要提高创新力度,必须注重制订和实施驱动市场导向长远规划,注重实施驱动竞争者导向,以顾客交互的方式获取顾客知识,提高企业创新绩效。     

驱动市场导向研究综述

市场导向包括市场驱动和驱动市场两个方面。本文综述了市场驱动和驱动市场的区别和联系，详尽阐述了驱动市场的内涵、纬度和层次，并对每个问题进行了评析。     

The Business Model and Firm Performance: The Case of Russian Food Service Ventures

Using a unique methodology for capturing the business model and drawing comparisons across larger samples of firms, we investigate the relationship between business model design and firm performance in a Russian context. The evolution of the business model concept and its components is reviewed. Empirical research was conducted on the basis of a cross‐sectional survey of firms in the food service industry. A typology of seven business models in this industry is produced, and linkages are established between model type and company performance.     

A value-based perspective of market orientation and customer service

This study aimed to build a model of business performance based on customer value-defined market orientation. In the context of a service retail industry, both firms’ and customers’ perspectives were involved in the development of the construct, using such dimensions as management support, employee efforts and customer satisfaction. The authors undertook a large-scale fieldwork to collect matched response data from firms and consumers and to test the proposed model. The results provide empirical evidence of the effects of a customer value-based market orientation on business performance, measured in terms of customer retention. In addition, this study identified three drivers of employees’ effort to implement market orientation from a value perspective.     

企业知识资本对企业绩效影响的BP网络模型研究

在实际企业系统中,企业知识资本对企业绩效的影响关系可能是非线性的、复杂的。为了探讨知识资本对企业绩效的影响,设计企业知识资本对企业绩效影响的BP神经网络模型,包括网络结构设计、网络学习与泛化能力检验和网络应用等内容。     

Understanding Market-Driving Behavior: The Role of Entrepreneurship

In recent years, the marketing literature has placed significant emphasis on market-driving and proactive market-driven behavior within firms in attempts to reconceptualize the meaning of "market orientation." For their part, market-driving firms such as Starbucks, Amazon.com, Dell, and Southwest Airlines are demonstrating how business model innovation results in sustainable advantage and superior long-term performance in a wide range of industries. In this paper, we contend that market-driving behavior is distinct from a firm's market orientation, and instead is the essence of entrepreneurial action in the Schumpeterian "creative destruction" sense. It is further argued that the firm's entrepreneurial orientation interacts with other strategic orientations, in the process determining how they are manifested and, in some cases, whether they are manifested. Furthermore, entrepreneurial orientation plays a critical role in determining transitions among various strategic orientations over time. An integrative model illustrates the dynamics of the interface between marketing and entrepreneurship from both a content and process perspective. Two case studies illustrate how trajectories can be identified in the dominant strategic orientations within companies as they evolve.     

Market Orientation,Corporate Social Responsibility,and Business Performance

This study examines the moderating effects of corporate social responsibility (CSR) on the association between market orientation and firm performance in the context of an emerging economy. The results from a sample of firms that operate in Dubai indicate that CSR has a synergistic effect on the impact of market orientation on business performance. The results of our research on the moderating effects of CSR on market orientation subsets reveal that although CSR moderates the association between customer orientation and business performance, it does not moderate the association between competitive orientation and inter-functional coordination and performance. The results of this study are discussed, and implications for practitioners and researchers are presented.     

International Export Orientation and Firm’s Performance: Evidence from Enterprise Survey Data of India

This study aims at analyzing the performance of firms by international export orientation vis-à-vis domestic orientation, based on World Enterprise Survey Data of 9,281 firms of India. Simple statistical techniques such as chi-squared test, ANOVA, and regression model have been used to analyze the data with the help of SPSS version 20.0. Chi-square statistics indicate that there is significant difference in enterprise characteristics by business orientationdomestic versus export-oriented businesses. Result of the ANOVA indicates a significant difference in business performance between export versus domestic orientation of firms in terms of sales and employment growth rates. Export-oriented enterprises perceive comparatively fewer obstacles than domestic enterprises. Regression analysis indicates that enterprise characteristics, performance indicators, and business obstacles have influence on export orientation of the firms. This study provides insights on differences in firms’ performance across business orientations and factors affecting the internationalization of business. This study can be helpful in designing policies for promoting export-oriented enterprises in a focused manner.     

Strategic and Business Planning Practices of Fast Growth Family Firms

Fast-growth family firms were surveyed about their business and strategic planning practices. Of the 65 fast-growth family firms surveyed, the majority prepare written formal plans. The business plans are in sufficient detail to enable the business to tie planning to actual performance and to adjust management compensation accordingly. The majority of the firms regularly share information with employees regarding comparisons between actual company performance results and goals or planned performance. Further, the majority of the firms describe their business strategy as a high quality producer strategy rather than as a low-cost or time-based strategy. Further, when bringing new products to market, these fast-growth family firms adopt a first mover or early follower strategy. Implications of these findings for growth-oriented family firms are presented.     

On the Prediction of Corporate Financial Distress in the Light of the Financial Crisis: Empirical Evidence from Greek Listed Firms

This paper evaluates the impact of accounting and market-driven information on the prediction of bankruptcy for Greek firms using the discrete hazard approach. The findings show that a hazard model that incorporates three accounting ratio components of Z-score and three market-driven variables is the most appropriate model for the prediction of corporate financial distress in Greece. This model outperforms a univariate model that uses the expected default frequency (EDF) derived from the Merton distance to default model, a multivariate model that is exclusively based on accounting variables, a model that combines the EDF and accounting variables, and a multivariate model that uses only market-driven variables. Classification accuracy and bankruptcy forecast tests confirm the main results. The model is also able to sustain high long-term performance when augmenting the forecast horizon from one to two and three years.     

Market Orientation in Vertical Business Networks

Abstract

This research addresses three questions: (1) Why are some business network firms more market orientated than others? (2) What effect does the environmental uncertainty have on the network performance impact of market orientation activities performed by a network firm? (3) Does network embeddedness influence the effectiveness of a firm's market orientation activities? The findings from a study on a vertical grocery network suggest that the performance impact of market orientation activities depends on the network identity of the network firm. Network embeddedness of a network firm is found to enhance this performance link. Finally, uncertain market environments favor down-stream allocation of market orientation activities in our sample.     

Explaining Organizational Export Performance by Single and Combined International Business Competencies

This study explores relationships between export performance and international business competencies (international orientation, export market orientation and international entrepreneurial orientation), and interactions between the competencies. Data from on‐site structured interviews with 159 owners and managers of exporting firms from different economic sectors show direct relationships between the competencies and export performance. However, analyses of the effects of interactions between the competencies and export performance show mixed results. The findings suggest developing the identified competencies to increase export performance, but if this would be exclusively based on the direct relationships between the competencies and export performance, results may be suboptimal.