Managing the effectiveness of e-commerce platforms in a pandemic

Given the severe impacts of the Covid-19 pandemic on business activities, this study presents a systematic framework to examine the effect of the perceived effectiveness of e-commerce platforms (PEEP) on consumer's perceived economic benefits in predicting sustainable consumption. This study adopted uses and gratification theory to base the conceptual model while adding a boundary condition of pandemic fear. The primary research method of this study is a quantitative survey and analysis. Using a sample of 617 online consumers with PLS analytical technique, this study finds a positive moderating effect of pandemic fear on the relationships among PEEP, economic benefits, and sustainable consumption. The contribution of this study is its examination of how economic benefit mediates the PEEP and sustainable consumption relationship which is dependable on the levels of pandemic fear. Implications for managers and theory are also discussed.     

实体企业进行B2C电子商务创业实证分析

电子商务相对于传统实体创业无论在成本上还是营销方面都体现出来明显的优势,电子商务创业过程中需要解决包括平台建设,推广投入,运营维护,渠道拓展等等一系列难题.通过对B2C电子商务创业的要素分析和创业过程的分析,结合安徽国润茶业有限公司的实证进行探讨,得出中小企业进行B2C电子商务创业应注意的事项和具体实施途径,为我国中小企业进行B2C电子商务创业提供一种思路.     

Effects of web site characteristics on customer loyalty in B2B e-commerce: evidence from Taiwan

This study proposes a model to explain how web site characteristics influence customer e-loyalty and positive word-of-mouth (WOM) via relationship quality (trust, satisfaction, and commitment) in business-to-business e-commerce. Three hundred and twelve online services users of the Market Intelligence Center in Taiwan were recruited and structural equation modeling was used to test the research hypotheses. The result indicates that web site characteristics positively influence relationship quality. A follow-up post-analysis showed how five dimensions of the web site characteristics impacted relationship quality. In addition, both trust and satisfaction have a positive direct effect on e-loyalty, but not on positive WOM. Finally, theoretical and managerial implications of the findings were discussed.     

产业组织中B2B电子商务发展影响因素框架构建与实证分析——技术创新视角的审视

企业技术创新的动机和影响是产业经济学的重要内容,而以互联网为基础的企业间电子商务的发展又是20世纪90年代以来产业组织中一项重大的技术创新。本文以技术创新为核心,构建了以创新特征、企业背景以及组织结构三方面10个子变量以及28个观测变量为基础的分析框架,并实证考察分析了影响企业间电子商务发展的因素。最后有针对性地进行了总结并提出需要进一步研究的问题。     

基于FA＆DEA的我国第三方B2B电子商务平台效率评价

我国第三方B2B电子商务交易额日益增长,潜在市场巨大,有必要对各第三方B2B电子商务平台的效率进行客观准确的评价,观察其规律,提高其效率。运用因子分析法对客观的指标数据进行简化处理,剔除相互影响的部份,并把简化的指标数据作为分析的基本数据,使用数据包络分析客观评价我国第三方B2B电子商务平台的效率。     

Managing conflict to improve the effectiveness of retail networks

Retailers are becoming involved with networks consisting of multiple firms in order to more effectively perform business activities such as supply chain management. This research develops and tests a framework outlining the effects of conflict in networks and how conflict management can mitigate and exacerbate these effects. A study of 81 simulated networks finds that inter-personal and task conflict have a negative effect on network member satisfaction and desire to be a member of the network. The use of a collaborative conflict management style has a positive effect on satisfaction and desire for continuity, but the effects of accommodative and confrontational styles depend on the level of inter-personal and task conflict present in the network.     

我国大型B2C电子商务企业自建物流的SWOT分析

21世纪是一个信息时代,而电子商务将成为信息时代商务活动的巨大进步与发展趋势。我国是一个电子商务刚刚起步的国家,电子商务具有广阔的发展空间与巨大的市场潜力,但在快速发展的同时也存在着一些问题,包括物流配送、网络技术、网上支付、物流配送等,而物流是制约我国电子商务发展的瓶颈。对涉足电子商务的企业而言,不同的情况需要不同的物流决策,而在物流决策中,物流模式的选择是首先应当考虑的。     

第三方B2B电子商务平台定价研究——基于双边市场理论

利用双边市场理论对完全垄断下的第三方B2B电子商务平台进行建模,得出了平台利润最大化条件下的定价策略。平台对买方和供给方收取的注册费是受到任意一方各种参数影响的。     

BtoC方式订立的电子商务合同探析

电子商务中BtoC方式订立的电子商务合同是消费者网上购物的主要模式,这种合同其主体资格的确认,对于企业来讲较为容易,而对于消费者来说则比较困难,其要约以企业在网站做出展示为准,承诺以消费者下订单为准,合同履行地的区分以履行的标的是否为实物而有所不同。     

e时代:中国电子商务人才培养策略

电子商务的实施是一项庞大的社会系统工程,它不仅涉及到信息基础结构建设和应用,涉及到数据标准化建设和处理,涉及到增值网联接、使用、管理和维护,涉及到贸易、海关、银行、工商、税收、交通运输等多种行业,还涉及到企业、个人等诸多方面.所以电子商务人才的培养不仅包括电子商务技术人才、电子商务应用人才还要包括电子商务管理人才.目前在我国,电子商务人才基本上只有技术人才,而广大应用人才和管理人才几乎没有或很少.     

冬日里的B2B

在过去的两年里,B2B行业可谓是个大热门。ALI、网盛的上市将B2B推向高潮,整个B2B行业和投资领域都为其摩拳擦掌,仿佛B2B的盛世已经到来。但今年春节过后,形势急转直下,到了年尾,互联网的冬天一片萧索：股价稳步下跌,市场极度萎缩。裁员、关门、调整、收缩战线、转战B2C等不绝于耳。那么究竟是什么原因导致B2B行情昙花一现,急转直下呢？B2B已经走到尽头了吗？     

不要误读了电子商务——访阿里巴巴集团总参谋长曾鸣

到今天还有人在误读电子商务？在阿里巴巴集团总参谋长曾鸣教授看来，目前依然有很多人没有充分理解电子商务的价值。     

Blurring B2C and B2B boundaries: corporate brand value co-creation in B2B2C markets

ABSTRACT

This paper aims to explore how corporate brands co-create value with their multiple stakeholders in a B2B2C marketplace. Main data sources stem from in-depth interviews with top managers of a technology corporation in the financial sector. Findings depict a model that conceptualises the successful value co-creation process as the careful management of six specific drivers, namely: interdependency, direct approach, trust, strategic alignment, adaptive modus operandi, and knowledge sharing. Hence, the study offers new food for thought for scholars and practitioners who wish to improve their knowledge and understanding on brand value co-creation and corporate marketing.     

B2B企业电子采购的探讨

当前我们必须了解采购与电子采购的概念和电子采购的优势，然后才能提出战略性电子采购的概念，从而预测出BSP电子采购模式将成为未来的发展趋势，并且要了解我国电子采购的发展现状和目前存在的主要问题。     

2B or not 2B

Tobeornottobeitsaquestion。哈姆雷特的这句经典台词,同样适用于网络经济的概念主体．corn们。本期《电子商务》以23版的篇幅推出封面报道（（dotc蜕变的方向》,着力从钱景、站位、调整和潜力等方面辨析了25家互联网公司——中国corn团队的力量主体,对他们的生存状态与转型     

浅析我国电子商务发展过程中的特点

从2004年起,我国电子商务进入新一轮发展时期,本文通过对电子商务的本质、融资模式和流通方式的探讨,分析总结了我国新一代电子商务的特点。     

博客在电子商务实验教学中的应用研究

针对电子商务专业实验教学中存在的问题.旨在探索适合专业特点的实验课教学模式,分析博客在实验课搬学要求的发放办法与模式、实验课学生作业的布置发布与收取办法与模式,实验课学生作业的评价办法与模式.让教师在教学活动中与学生充分交流协作,让学生在愉快的环境下掌握学科知识,完成教学要求.     

Consumer response to norm-breaking pricing events in e-commerce

e-commerce allows for many innovations in pricing: some have been embraced by consumers, others rejected. Using an online experiment, we explore the role of norms in predicting consumer responses to differential pricing arrived at either by violating an established pricing norm (dynamic posted pricing; setting prices based on individual consumer demand) or not (two retailers pricing differently). Our findings support the critical role of norms, such that belief in the norm is a strong predictor of negative responses (i.e., fairness, trust, purchase, search and complaint intentions) and priming people to consider norms generally increases the negative response. We also find that prior trust in the firm acts as a partial buffer against the negative response to norm breaking but at a diminishing rate as prior trust increases.