Tourist Identities in Narratives of Unexpected Adventure in Madeira

This paper examines the shift that occurs in role identity, from a tourist to an adventurer, as travel bloggers construct an adventure narrative from their experiences of Madeira's ‘levada walk’. Travel blogs, as a naturally occurring data source, offer insight into both tourism experiences and tourists themselves. The research finds that, while bloggers have touristic motivations for visiting Madeira, they cast themselves in a heroic role as they construct an adventure narrative from their experience. The paper concludes that tourism has the potential to become an ‘adventure’ in which tourists overcome challenges and discover themselves in the process. Copyright © 2014 John Wiley & Sons, Ltd.     

Landscape,Fairies and Identity: Experience on the Backstage of the Fairy Tale Route

Although rarely considered a touristic phenomenon, themed touristic routes are a growing. Since 1975, numerous cities and villages between Hanau and Bremen have joined the working group ‘Deutsche Märchenstrasse.’ Unlike other themed auto routes in Germany, the Fairy Tale Route focuses not on architectural or agricultural aspects of the cultural landscape, but rather invites travellers to ‘the homeland of fairies and princes’ and to a romantic landscape experience on the traces of the Brothers Grimm. Based on a summary of the extant literature on the history of touristic longings for landscapes, this study explores the practices and experiences of individuals engaged in creating the ‘aura’ of the Fairy Tale Route. By analysing the landscape performance and biographical background of ‘Dietrich the Knight’, this article characterises the conditions for a successful, socio-culturally sustainable form of the cultural marketing of regions. The article concludes with one of the current conflicts played out between the extant fairy tale tourism imaginary and a new touristic foil that is being promoted by a new, supraregional tourism director in order to point to the frailness of the Fairy Tale Route's potential sustainability model.     

Watching narratives of travel-as-transformation in The Beach and The Motorcycle Diaries

The attention recently accorded to feature films in tourism studies has been mostly driven by the idea that cinema has the ability to provoke in the viewer a sense of anticipation regarding a given or potential tourist destination. Films, however, also play an important role in shaping our notions of what a tourist experience should be. One of the most common tropes in travel or tourism-related films has been the trope of the journey as a transformative or ‘life-changing experience’. This paper explores the connections between this recurrent trope and the classical narrative film. Broadly consisting of a character-centred narrative in which events are organised by causal logic, moving towards the resolution of an initial problem or crisis, the classical narrative film relies heavily upon the idea of change (the turning point which prepares the way for denouement) and is, therefore, particularly prone to depictions of tourism as a life-changing experience. Despite innovations introduced from the 1960s onwards, most mainstream travel films still follow this narrative scheme. This paper analyses two of these films, The Beach (2000, dir. Danny Boyle) and The Motorcycle Diaries (2004, dir. Walter Salles), which have been widely discussed in relation to tourism, underlining how they support notions of travelling as a source of transformation, sidestepping more banal kinds of experiences. Drawing on a large sample of online film reviews, I argue that viewers are not unaware of this bias, which they often reproduce, comment upon and challenge.     

Mythic Geographies of Representation and Identity: Contemporary Postcards of Wales

This article explores how picture postcards contribute to the cultural production, performance and consumption of landscapes, places and identities. Drawing on cultural and critical studies, it scrutinises the postcard as a cultural text and as a site of cultural production. It begins by briefly reviewing the concepts of ethnicity and identity in relation to its case study country of Wales and suggests how its imagined communities and landscapes have a broad mythical structure that can be mapped across a series of discourses. It then outlines the study's approach to postcard analysis and locates the visual in social science research, confronting issues of interpretation, validity, sampling and reflexivity. The article subsequently presents a discourse analysis of a dozen contemporary Welsh-produced postcards from the archives of the National Library of Wales. In particular, it navigates the visual narratives that are privileging particular stories of place, culture and nationhood and analyses what is being invoked to epitomise contemporary Wales and what is being set aside in these postcard representations. It suggests these visual texts reflect an internal re-mapping of Wales that is celebrating the capital city of Cardiff as its metropolitan cultural core and marginalising alternative imagined communities of Wales, redefining them through spectacle and theatricality. Finally, the article concludes by suggesting how further analysis of such visual touristic texts could offer insights into the cultural production and consumption of identities, landscapes, and places.     

Crime and tourism: organizational opportunities and social marketing in LA Gang Tours

Existing investigation on tourism and crime has indicated a negative relation between these two concepts where crime appears as an influential factor in limiting tourist flows. Albeit tourists have repeatedly reported the importance of safety in their travels, this paper presents a paradoxically positive relation between tourism and present crime, where gang culture is the main attraction of the visit. This case study is focused on ‘LA Gang Tours’, a non-profit organization and its use of social marketing in the re-interpretation of an organization threat to an opportunity in Los Angeles, the ‘gang capital of the world’. For this purpose, I have applied conceptual content analysis of online data referring to this touristic attraction.     

Mediating touristic dangerscapes: the semiotics of state travel warnings issued to Israeli tourists

Official ‘travel warnings’ are recurrently published by the Counter-Terrorism Bureau in Israeli media, with the aim of informing potential tourists about the dangers of terrorism aimed at Israelis who travel abroad. These travel warnings, which juxtapose menacing warnings with tranquil visual representations of touristic vacationscapes, have recently gained a considerable public attention and have sprouted discussions around local tourism and identities. In this article, we offer a discursive and semiotic analysis of 55 travel warning articles, which appeared between 1998 and 2010 in printed and digital Hebrew press in Israel. We address visual and textual aspects of the articles and ask how they represent and mediate touristic vacationscapes. Following recent developments (‘turns’) in both tourism studies and media studies, we argue that these warnings articles construct multilayered spatial–visual representations of tourist destinations, which amount to a unique genre of tourism imagery in and of itself. Focussing on travel warnings addressing Israeli tourists who travel to the Eastern shores of the Egyptian Sinai Peninsula, we find that these combined or hybrid images and spaces present a convergence of two contemporary systems of representation, related to tourism and mass media, respectively, and construct a charged and mediated cultural space in Israeli collective imagination.     

Rethinking authenticity and tourist identity: expressions of territoriality and belonging among repeat tourists on the Greek island of Symi

This paper approaches the subject of tourist identity from an anthropological perspective, arguing for a culturally contextualized analysis that focuses on the interactive and processual nature of these constructions. Specifically, it explores the processes by which repeat tourists on the Greek island of Symi construct their identities as tourists in relation to the place of their vacation experience, local residents and other tourists. It highlights the competitive and often antagonistic way in which these tourists – drawing on ideas about authenticity and demonstrating sympathy with local concerns – seek to incorporate the island as an aspect of their own personal identities and, similarly, create a form of ‘local’ identity in Symi. The picture of tourists that emerges in this case study contrasts sharply with standard analytical formulations that portray tourists as transient and liminal figures, defined almost exclusively by their vacation preferences and experiences, and constituting a category of people that is clearly distinguishable (practically and ideologically) from local residents. As a consequence, it argues for an approach to tourist identity that seeks out linkages between tourists and locals, and which looks more broadly at the views and experiences of tourists beyond the time and space of the vacation.     

Reflections on pilgrims' identity,role and interplay with the pilgrimage environment

This article critically analyses the evolving concepts of the identities and roles of pilgrims as well as how their interaction with the pilgrimage environment contributes to a better understanding of the religious journey in the postmodern society. The article concludes that the predominantly theoretical paradigm framing pilgrimage as a tourism phenomenon might be limited and downplays the complexity of the pilgrims' experience nowadays. Alternatively, it proposes to explore the experience in terms of the pilgrims' evolving identity and role based on two universes. The first explores the impact of exposure to different levels of mundane dimensions in everyday life; and the second unveils the possible influences of the Ego–Alter (pilgrim–pilgrimage environment) relationship on pilgrims' identities and roles. The theoretical review and discussion on these reflections develops an alternative experiential spectrum that looks at these identities and roles. This proposed spectrum is constructed by four pilgrim typecasts stretching from the ‘traditional pilgrim’ up to and including the ‘post-postmodern’ one. This spectrum allows a better understanding of the cohabitation of different pilgrim typecasts experiencing the pilgrimage environment simultaneously but with varying levels of religious engagement.     

Conviviality and everyday life: the appeal of new areas of London for visitors

Literature on tourism development in converted cities or new districts of polycentric cities emphasises planned processes to create attractions, often resulting in standardised tourism zones. The demands and experience of tourists themselves have been neglected. Qualitative research with overseas visitors to new tourism areas suggests that character and sense of place that visitors enjoy derives from a combination of unlike elements, ‘lashed up’ to create a distinctive place, in which everyday life plays an important role. Rather than familiar stories of conflict between ‘hosts’ and ‘guests’, the emphasis in some areas is on conviviality among different groups of city users. Copyright © 2007 John Wiley & Sons, Ltd.     

Household decision-making for everyday travel: a case study of walking and cycling in Lancaster (UK)

Increased walking and cycling for short journeys in urban areas has many obvious advantages yet so far gains from the promotion of more sustainable travel of this type are mostly small. This paper reports on a large research project which uses a mixed method approach to explore attitudes to and perceptions of walking and cycling, and which examines the process of household decision-making for everyday travel and the constraints that this imposes. Using survey, interview and ethnographic data it is argued that many people hold ambiguous and sometimes contradictory views of walking and cycling as effective means of everyday travel, that what they do rarely matches precisely what they believe, and that the complexity and contingency associated with everyday travel for many households is a major barrier to the use of more sustainable travel modes. It is suggested that better understanding of these processes could help to inform both future transport policy and the promotion of walking and cycling for short trips in urban areas.     

The art of development: economic and cultural development through art in San Juan la Laguna,Guatemala

This paper examines how artisans experience economic and cultural changes through art sales to tourists in San Juan la Laguna, Guatemala; the aim is to analyse experiences from hosts and producers in art tourism. Using a life course approach, the artists in this area expressed how they do not copy the art of their ancestors, but draw on their past to create new art that reflects their experiences, and sell it to tourists at a price they set. Painting on canvas and murals is a way to overcome historical discrimination based on their cultural identity while they explore and communicate their new identities to themselves and outsiders. Therefore the encounter at the art market strengthens both their economic identities and cultural identities. This is contradiction because the two goals are not necessarily complementary. I argue that the painters in San Juan illustrate the art of development because the painters artfully use their new economic and cultural identities to craft a space to negotiate the terms of the encounter with globalization to struggle for a better life.     

Microstories of everyday mobilities and opportunities in Bogotá: A tool for bringing capabilities into urban mobility planning

The Capabilities Approach is gaining relevance as a theoretical approach that can contribute to consider issues of mobility and justice. The approach helps to better understand how everyday urban mobility can contribute to individuals' capabilities, that is, their ability to freely be and do what one has reason to value. However, in relation to mobility the Capabilities Approach is still missing operational tools that can consider individual specificities and go beyond aggregate evaluations of urban transport systems. Drawing on a research project on urban mobility and human capabilities in Bogotá, the paper discusses how microstories of individual everyday mobilities could be a suitable analytical tool for describing the plural relationship between mobilities and capabilities. Microstories, defined as short accounts of personal everyday mobility experiences, help to account for the features that facilitate or impede individual mobility, and consider the manifold uses of mobility as achieved by each person, according to one's individual choices. The paper discusses three potential contributions of microstories: integrating established evaluative approaches, such as accessibility measures; providing elements for the design of more effective policy actions; expressing features of the mobility experience that, despite their relevance for personal preferences and behaviours, are difficult to include within aggregate evaluations. The usability of microstories as interpretative and operational tools is examined in the light of the obtained results and in relation to policy making processes.     

Neopagan Pilgrimages in the Age of the Internet: A Life Changing Religious Experience or an Example of Commodification?

This paper focuses on the phenomenon of Neopagan ‘pilgrimages’, which are advertised on the Internet and directed to various ancient sacred sites in Greece and in the Mediterranean Sea. After showing how travellers to Greece in the Modern Age have been inspired by classical myths and have often represented their trips as ‘pilgrimages’, the paper examines how Neopagans, women belonging to the Goddess Spirituality Movement, use travels to ancient sacred places as a way to reconstruct their own identity. Therefore, the perception and representation of the tourist journey as ‘pilgrimage’ obscures the reality of the commodification of religious experiences, in a globalised context in which different consumers ‘buy’ different experiences of ancient Greece.     

A cross-cultural study of on-site film-tourism experiences among Chinese,Japanese, Taiwanese and Thai visitors to the Daejanggeum Theme Park,South Korea

There has been a growing research interest in the film-tourism phenomenon and its associated film tourist motivations, expectations and experiences at filmed locations of popular media programmes, in particular, in film and television series. However, with some exceptions, research into non-Anglophone linguistic and cultural settings remains relatively unexplored. There is also a lack of cross-cultural studies of film tourists’ experience in this research area. This current study addresses this gap and contributes to the existing film-tourism literature by examining the impact of nationality on film tourists’ actual experiences. The study looks at those experiences at filmed locations associated with Daejanggeum, a Korean historical television drama in the inter-Asian context. Adopting a structured survey questionnaire, the primary research data were collected at the Daejanggeum Theme Park (the main filming location of Daejanggeum in South Korea) among international visitors mainly from China, Japan, Taiwan and Thailand. Exploratory factor analysis identifies three salient dimensions to the film-tourism experiences, namely, ‘novelty and prestige’, ‘beyond screen experiences and re-enactment’, and ‘intimacy and memory’. In addition, it is empirically suggested that nationality does affect film tourist's on-site experiences. These findings provide important implications for destination marketers in relation to film-tourism destination development and experience design and management.     

Disabled travel: not easy,but doable

Research on disabled tourists is still in its infancy and, at its present stage, the issue of accessibility in particular sets the research agenda. However, as with all tourists, disabled tourists' enactment of barriers as well as benefits pertaining to holidays depends on the individual's former experiences, travel career and engagement in other leisure activities. Accordingly, this paper accounts for the findings of a series of qualitative interviews with mobility-disabled tourists, the purpose of which was to engage disabled tourists in conversations based on their reflective enactment of their own touristic endeavour. The study revealed (1) that various associations for disabled people play crucial roles in determining both whether and how an individual takes on the role of tourist; (2) that disabled tourists especially go on vacation in order to be freed from the role of ‘objects of care’; (3) that tourism relates to the ends of overcoming self-doubt, redefining oneself and building self-confidence; and (4) that vacation decision-making is far more complex for the disabled tourist than for other tourists; albeit complexity is reduced as the disabled tourist becomes more experienced.     

Tourism and Afro-Antillean Identity in Panama

Throughout its history as a nation, Panama has emphasised its Spanish roots. Having become a postcolonial state, Panama now exploits its multiculturalism for the purpose of attracting tourists. In this context, Afro-Antilleans in the Archipelago of Bocas del Toro – historically marginalised and considered temporary migrants – are developing gendered and racialised identities for tourist consumption, in response to the state's tourism promotion and in pursuit of a complex cultural politics. Tourism provides an occasion for Afro-Antilleans to reposition themselves within the Panamanian nation, vis-à-vis the state and other ethnic groups. ‘Panamanian’ Afro-Antillean identities are also transnational, African and Caribbean; these constructions of difference in the touristic context are inevitably contradictory, at once national and diasporic. This paper explores these complexities and their complex origins: nationalism, regional and trans-Atlantic migration, and tourism. It concludes that so-called globalisation, in this setting, results in a proliferation of conflicting differences rather than in homogenisation.     

In the family home: roots tourism among Greek second generation in Italy

This paper attempts to make a contribution to the niche area of roots tourism and the broader nexus of tourism and migration, in particular to the literature on roots tourism among second generation, which has only recently attracted scholarly attention. Despite a gradual increase in scientific contributions on roots tourism, most of the literature has focused on the experiences of the first, second and later generations as a single phenomenon. The principal originality of this work lies in the analysis on roots tourism in an under-explored geographical/ethnic context, that is Greek second generation in Italy. The purpose of this study, which is based on an analysis method that combines structured questionnaire data with life stories collected through in-depth interviews, is to analyse the relationship between second-generation Greek migrants’ attachment to the birth-country of their parents and their homeland travel. Specifically, frequency and reasons for their travelling, self-perception during their stay in Greece and their definition of ‘home’ are investigated. The results of the study show that frequent journeys to Greece are crammed with a much deeper meaning as they are transnational practices aimed at visiting relatives and friends, the desire to find cultural roots and relocating cultural identity.     

Interdependent,imagined, and embodied mobilities in mobile social space: Disruptions in ‘normality’, ‘habit’ and ‘routine’

This article draws on ethnographic research of everyday mobilities to further understanding of interdependent mobilities practices in relation to normality, habit and routine. The contention here is that a rethinking of ‘normality’, ‘habit’ and ‘routine’ reveals how mobilities are interdependent, imagined and embodied. We draw from Lefebvre's (1991) notions of social space and rhythmanalysis to illustrate the relationality of these aspects of mobility. In doing so, we build on recent theorisations of habit in the field of mobilities, which have opened this concept as a key site for interrogating body–society relationships arguing that both ‘routine’ and ‘normality’ have similar potential in revealing the regulation and control of everyday spaces. We consider everyday embodied engagements with mobile space and how these become normalised, habitualised and routinised. This paper draws from a Research Council UK Energy Programme funded project, ‘Disruption, the raw material for carbon change’, which uses ‘disruption’ as a lens through which to reveal potential for changes in mobility practices that result in carbon reduction. Our exploration of interdependent, imagined and embodied mobilities concurs with existing scholarship in the mobilities field that argues for a rethinking of individualised conceptions of ‘normality’, ‘habit’ and ‘routine’ in seeking an understanding of mobilities that are socially, culturally and materially contingent.     

Imagining Alexandria: Sightseeing in a City of the Mind

If Alexandria is familiar in the West it is largely as the fictional city of Durrell and others, a city with a glorious ancient past which had been subsumed into a more recent cosmopolitan decadence. Yet it lacks the visual signifiers of either its Hellenistic splendour or its early 20th century allure, and exists in contemporary guide books as a place without touristic sights where the well read traveller is exhorted to ‘use the mind’s eye' to bring it alive. Its associations, however, are those of high rather than popular culture, and its literary construction is as a bastion of Western colonialism and nostalgia, one which hegemonically defines an oriental Other as a liminal place of transgressive erotic possibility and schadenfreude. This Alexandrian myth exists uneasily within postcolonial Egypt, and equally uneasily with contemporary touristic practices that are both democratised and posited as much on material as on cultural consumption. This paper draws on MacCannell's semiotic of the tourist attraction to suggest that whatever the significance of past literary productions of high culture to contemporary tourists, they continue to be cited generically to validate and authenticate touristic responses to, and encounters with, a city lacking familiar and regularly reproduced sights.