The Formation of a Tourist Destination's Image via Information Sources: the Moderating Effect of Culture

The present study aims to outline the growing importance of culture in the field of tourism. More specifically, it highlights culture as a moderating variable in pre‐visit tourist destination image formation, through the information sources utilized by the tourist in the selection of a holiday destination (that is, travel agencies alone vs. travel agencies together with the Internet). For this purpose primary research used a multicultural sample of 371 tourists from different European countries. The results show that the formation of a destination's pre‐visit image amongst tourists, based on the information sources they use, is moderated by the level of uncertainty‐avoidance of their national cultures. Copyright © 2011 John Wiley & Sons, Ltd.     

Managing the wildlife tourism experience: The importance of tour leaders

This paper is based on a small ethnographic study of serious wildlife tourists. It focuses on three important aspects of this type of travel. First, the tangible benefits of the tourist experience; second, the importance of the tour leader as the interface between the product and the tourist; and finally, tourist perceptions of their potential environmental and social impacts. The findings reveal participants' environmental sensibilities and the desire to avoid disturbance, the social benefits of organised tours and how the tour leader is critical to both the success of the holiday and the responsible behaviour of the group. Copyright © 2009 John Wiley & Sons, Ltd.     

Holiday travel discourses and climate change

Current analyses highlight the relatively high contribution of holiday travel to greenhouse gas emissions. One response has been a growing ‘slow travel’ movement. Slow travel is an emerging concept which can be explained as an alternative to air and car travel where people travel to destinations more slowly overland and travel less distance. At first glance, slow travel might seem to preclude much international tourism, however, as an adaptation strategy, slow travel has the potential to reduce tourism’s overall carbon footprint. Data were collected using in-depth interviews with 15 UK participants before and after a holiday to another European country. The analysis explores the discourses used by both slow and non-slow travellers to justify modal choice in relation to climate change. Then, using a social practices model, the paper explores how holiday travel is constrained by both individual agency to act and the structures that exist within the travel and tourism industry. The paper concludes with some recommendations for the development of slow travel as a tourism adaptation strategy for a lower carbon future.     

The impact of the perception of risk on international travellers

The primary objective of this paper is twofold: (i) to investigate the impact of perceived risk on the tendency to travel internationally; and (ii) to explore if there is any difference in the perception of risky places among three clusters segmented based on the Hofstede's uncertainty avoidance index. The sample population of the study consists of 1180 international travellers visiting Hong Kong in the fall of 2003. The research findings show that the majority of travellers are more likely to change their travel plans to a destination that has elevated risk while the minority reports they are more unlikely. These findings suggest that international travellers appear to be sensitive towards the occurrence of any type of risk in their evoked destinations. Differences were also observed from one continent to another in terms of the influence of perceived risks. The final note is that travellers from different national cultures may have varying degrees of the perceived risk. Implications both for theory and practitioners are also discussed. Copyright © 2007 John Wiley & Sons, Ltd.     

Get out of jail! Locked up and detained abroad – when tourists become prisoners

The number of foreigners getting arrested, detained or imprisoned each year is increasing. This can occur at instances throughout the journey from airport, to hotel to local tourist hotspots. The tourist can become both the victim of a crime or the instigator, with either one leading to detention. Arrest and imprisonment can occur out of a wilful criminal act or cultural insensitivity to local culture, norms and rules. Often the tourist is unprepared and can find themselves within a traumatic and incomprehensible experience compounded by several dimensions such as isolation, limited access, poor diet and unawareness of what is happening due to foreign languages, cultures and regulations. As an unwanted product, the travel and hospitality industry rarely informs travellers of possible imprisonment and the consequences of such; the marketing aim is to put the most positivist spin on the travel experience. Within this reluctance to inform travellers, the provision of information and assistance on traveller detention has been assigned chiefly to government agencies and related non-governmental organisations (NGOs). The article discusses expanding the industry's response. Recommendations of greater collaboration with government and being more responsible to their guests and customers by enhancing communication of the issue throughout the travel process are given.     

Have the frills really left the European airline industry?

The emergence of low‐cost scheduled carriers in European aviation has attracted attention from business and leisure travellers as well as from established carriers. This paper examines low‐cost carriers in terms of their operating features and considers implications for European transport markets. Relevant aspects of the operating environment of European airlines are examined. An analysis of the USA situation in relation to low‐cost carriers is also provided. It is suggested that further research into the development of budget air travel in Europe needs to be undertaken. Copyright © 2000 John Wiley & Sons, Ltd.     

Towards an understanding of older adult educational tourism through the development of a three-phase integrated framework

As a direct consequence of global ageing patterns, older travellers have become a significant proportion of annual total holiday spending. In addition, this has also brought with it a shift in the types of travel experiences that older travellers are now choosing. Educational and cultural touristic experiences are now becoming popular options for many older individuals, as they provide greater opportunities for meaningful engagement as well as tapping into their renewed interest for history and nostalgia. At the same time, older travellers are placing a greater value on lifelong learning that may help to enrich their life. This paper provides a comprehensive review of the educational travel experiences of older adults through the development of an integrated framework that links the three stages of educational travel: pre-travel, participation, and post-travel. It is envisaged that this framework will contribute to the development of a conceptual model for successful ageing that acknowledges the significant impact that educational travel experiences will have on the well-being of older tourists.     

The tourist experience of domestic VFR travellers: the case of Hungary

Visiting friends and relatives (VFR) is the main driver of domestic travel in many countries. This study is one of the first to analyse VFR travel from a perspective of tourist experience. This study aims to investigate the complex dynamics behind VFR-related travel, especially in aspects of trip activities and tourist experience formation. Based on a survey (N?=?879) examining domestic VFR travellers’ trip activities in Hungary, the paper discusses the formation of a tourist experience in context of short-haul domestic VFR travel, especially the role of influencing factors. The results reveal differences between the segments with trip motivation of visiting friends (VF) and visiting relatives (VR) – the two main types of VFR tourists. It was found that independent variables such as VF, staying for longer and participating in leisure and tourism-type activities have a positive effect on tourist experience evolvement; however, factors such as VR, being rather passive during such a visit and focusing on social acts and bonding negatively affect the formulation of a tourist experience. The paper’s novelty and uniqueness lies in applying a new perspective of analysing and discussing VFR travel: the theoretical concept of tourist experience formation.     

Travel,roads, risks and volunteers

International volunteers often travel to destinations (low- and middle-income countries) that carry a greater chance of being involved in a road-related injury and a possible fatality. Within this cultural exchange, tourists move from safe roads and cars to those that are potentially unsafe. Is this all part of the adventure of volunteering or should the tourist industry take some responsibility? This paper highlights the intersection between tourism and road injury and fatality risks (as pedestrians or in vehicles) with special attention to the longer term volunteer traveller. Social science theory underpins some of the discussions around risk and travel. A brief consideration of the international road traffic death and injury crisis and the emergence of the recognition that this impacts upon tourist safety is explored as backdrop to discussions. Tourism relies upon the ability for people to travel in and around the countries they travel to, often taking on the local travel arrangements prevalent in their destination. These local travel arrangements enable leisure tourists to explore their destination and volunteer travellers to live and work as locals. Is it time to consider and further the research on road risks as a growing feature of tourism?     

Women's travel writing and the legacy of Romanticism

Women's travel writing reveals how literary and artistic discourses influence the way we read and write about journeys. This paper considers the way women's travel writing has adapted to, and adopted, the discourse of Romanticism, from its beginnings as a philosophy of political and sexual revolution, individual freedom and escape, to a more diffuse sense which has infiltrated modern attitudes to travel. We consider a classic travel text from the Romantic period, and discuss its legacy. Adopting Buzard's argument [(1993). The Beaten track: European tourism, literature and the ways to ‘Culture’ 1800–1918. Oxford: OUP], we consider how travel changed through the long nineteenth century. We discuss how the twentieth-century Romantic attraction of travel is marketed through the tourist industry as one of the main reasons to get away from it all and discover the ‘authentic’: this desire is reflected in travel texts. Recent writing reflects the influence of Romanticism by celebrating the individual as a wandering free spirit on a self-quest, whose writing is ‘authentic’, spontaneous and confessional: that is, the legacy of sensibility. We conclude that Romanticism has left a dual legacy for travellers, of political commitment and inner journey. Authors discussed include Mary Wollstonecraft, Gertrude Bell, Isabella Bird and Sara Wheeler.     

More than medical tourism: lessons from Indonesia and Malaysia on South–South intra-regional medical travel

While scholars increasingly acknowledge that most contemporary international medical travel comprises South–South flows, these have gone curiously unexamined. Rather, policy, scholarly and media attention focuses predominantly on North–South flows of ‘medical tourists’. However, this focus diverts attention from the actual and potential impacts of South–South intra-regional medical travel flows on both their source and receiving contexts. As such, we present findings from a study examining South–South intra-regional medical travellers' motivations, preparations and practices to better understand the social, economic and political situations that condition them and their effects on the destinations that receive them. Our study of Indonesian medical travellers pursuing health care in Malaysia draws on 35 semi-structured interviews with Indonesian patients, their companions, medical staff and agents in both countries. From this, we suggest that South–South medical travellers' diverse socio-economic conditions shape decision-making and spending behaviour relative to treatment, accommodation and transport choices as well as length of stay. We identify ways in which informal economies and social care networks sustain the formal medical travel industry. Finally, we observe how medical travel increasingly serves as a means through which chronic and everyday health needs are met through temporary, visa-free intra-regional movement.     

Representations of Hosts in Travel Writing: The Guardian Travel Section

In this paper, we examine representations of hosts to tourist destinations covered in journalistic travel reports published in the Travel Section of the Saturday edition of the British broadsheet newspaper The Guardian in 1997. Methodologically, the paper is anchored within the constructionist view of discourse, i.e. we assume that in the linguistic representation of people, places, or events, discursive choices not only describe the reality but also construct its ideologically preferred version. We demonstrate that in the travel reports examined here, local people tend to be represented in three principal categories: (1) homogeneous ethnic or social group; (2) observed bearers of the 'national' or 'community' characteristics; or (3) as 'featureless' helpers to the travellers. Arguing that these representations are constitutive of Foucauldian regimes of truth we propose that the reports are a means of constructing a known and tamed reality that is safe for the readers/prospective tourists to travel to.     

‘Scary … but I like it!’ Young tourists' perceptions of fear on holiday

This paper explores young tourists' perceptions of fear on holiday. The work on which this paper is based is important because it sheds light on tourists' emotional experiences on holiday, which are central to increase our understanding of tourist behaviour. The importance of investigating perceptions of fear has been recognized within a number of different disciplines, such as psychology, sociology, criminology, and marketing. Indeed, it has been argued that fear may provide significant information concerning an individual's motivations, preferences, and patterns of behaviour. Despite this, perceptions of fear within the tourism experience have remained relatively unexplored. It is often assumed that perceptions of safety and security may influence individuals' destination choice. However, there is a paucity of studies concerning tourists' perceptions of fear during the tourism experience. This paper is based on three months of qualitative fieldwork conducted on the island of Ios, Greece in the summer of 2007. More specifically, participant observation and semi-structured interviews were methods employed for data collection to explore young tourists' perceptions of fear. The possibility to develop a rapport and build a relationship with young tourists on Ios was crucial to collect valuable information concerning tourists' background, their emotions, expectations, perceptions, and the context in which perceptions of fear were experienced and expressed. The study found that most holidaymakers on Ios participated in activities perceived as risky in order to experience fear. In this respect, young tourists deliberately sought fear and thrill to increase their levels of pleasure and enjoyment during the tourism experience. The results suggest that fear may play a positive role in the tourism experience of young tourists, which should no longer be ignored by tourism scholars.     

Backpackers in the Northern Territory of Australia—motives,behaviours and satisfactions

This paper reports the findings of a study of 475 backpackers in the Northern Territory of Australia. It finds that backpackers tend to visit many of the same locations as other tourists, and like those tourists, are attracted to the natural sights of the Territory. It is also found that the backpackers can be divided into various groups. For example, of this sample about one‐third had left their previous career to travel, and about 12% had just completed studies. On the other hand about one‐quarter were holidaying during periods of normal paid holiday leave. It is argued that the market is not solely comprised of ‘life change’ or rite de passage holidaymakers. Additionally, differences are found between national groupings. Copyright © 2003 John Wiley & Sons, Ltd.     

Components of cultural tourists’ experiences in destinations

Destinations provide a combination of products and services. Using these resources, tourists create their own experiences. Providing a pleasing tourist experience is crucial for destinations’ long-term success. Although travellers’ experiences have been subject to extensive research, various segments might perceive them differently based on their motivations. Despite the fact that cultural tourism is considered as an important segment for most urban destinations, factors affecting cultural travel experiences have not been clarified in the literature so far. Therefore, the primary purpose of this study is to determine the factors affecting cultural tourists’ overall travel experiences. In order to achieve this study's goals, we chose Istanbul as a research context. After interviewing 21 tourists and analysis of transcribed data, 64 items were merged under 5 dimensions emerging as the key constructs affecting cultural tourist experiences in a destination, namely social interaction, local authentic clues, service, culture/heritage and challenge. Theoretical and practical implications were discussed.     

The effects of travel activities and seasons on expenditure

The primary objective of this research was to improve the understanding of the relationships among travel activities, seasons and expenditure after controlling for income. Path analysis was used to test all hypothesised causal relationships. In addition to its conceptual contributions, the findings of the study revealed how international travellers spend during travel in response to changes in activity preferences and season of travel. To maximise travellers' expenditure and to generate greater tourism revenues, destination policy‐makers and marketers need to identify what types of activities and which season contribute most to their destination. Copyright © 2005 John Wiley & Sons, Ltd.     

How to communicate sustainable tourism products to customers: results from a choice experiment

This multiphase and empirical study explores the best communication style for reaching different international tourism markets and provides an understanding of how purchase decisions could be better influenced in travel brochures. A pre-test experiment evaluated the perceived emotionality and rationality of communication elements in a fictional travel brochure designed for a typical beach holiday but managed according to sustainability principles. In phase two, a choice experiment was conducted to test how Swiss, German, British and US travellers could be influenced by varying visual and textual communication elements in the fictional brochure (based on Mexico for US respondents and Menorca for all others). The choice experiment produced 3006 responses from an online survey in the four countries. Results confirm a general preference for emotionally laden communication styles for sustainable tourism products, while respondents were indifferent to the emotionality of standard product feature communications. Respondents did not show a preference for the inclusion of a graph explaining the product's sustainability attributes.     

Chinese International Students. An Avant‐Garde of Independent Travellers?

Though most long‐haul Chinese travellers participate in group‐based tours, many young Chinese are now travelling overseas to acquire educational qualifications. These ‘study tourists’ travel independently around their place of study, often accompanied by friends and relatives whom they are hosting. Understanding the characteristics of such independent behaviours may offer insights into China's future outbound travel market. This study of 1400 Chinese studying in Australia highlights distinctions between independent student travellers and youth travellers more generally such as backpackers. The findings challenge established typologies of independent youth travellers and raise prospective implications for marketers. Copyright © 2013 John Wiley & Sons, Ltd.     

Supporting the needs of special assistance (including PRM) passengers: An international survey of disabled air passenger rights legislation

Passengers who require special assistance at airports and on aircraft represent one of the fastest growing demographics for aviation worldwide. At some airports, annual growth in PRM (persons with reduced mobility) traffic is six times greater than the overall rate of passenger growth yet barriers to accessible air travel remain and disabled passengers continue to exhibit a lower propensity to fly than other travellers. In an attempt to aid disabled passengers’ accessibility to air travel, countries have introduced dedicated air passenger rights and consumer protection legislation which seeks to specifically address the needs of disabled travellers. These regulations typically state minimum service standards and levels of service provision that must be provided by air transport operators to enable disabled travellers to access air travel on an equal basis to other passengers. These legal interventions, however, have been developed on a country-by-country basis and this has created a lack of international regulatory alignment. This paper reports on the findings of an international survey of disabled air passenger rights legislation in 47 countries covering 20 aviation markets (the single market in the European Union and 19 other States). It identifies the differences in regulatory frameworks, highlights their implications for consumers and ultimately concludes by recommending the formation of more harmonised global policy making to better support the needs of special assistance passengers and facilitate their greater mobility by air.