The British Airways Heritage Collection: an ethnographic ‘history’

This article develops an ethnographic account of the development and history of the British Airways Heritage Centre (BAHC). Responding to several observations throughout the literature, we report on our experiences of engagement with British Airways’ archives over a 25-year period. In doing so our focus is on the much-neglected history of archives as powerful influences on how corporate histories are written. The ethnographic account is rooted in ANTi-History, an approach to historiography, that focuses on the production of history as knowledge of the past by following a number of human (e.g. archive volunteers) and non-human (e.g. airline artefacts) actors to reassemble the elements that constitute an archive at a point in time. To that end, we trace the inter-relationships between histories of British Airways and the development of the BAHC. We conclude that a focus on the various human and non-human relationships that constitute an archive can help the researcher to identify the hidden influences on the production of history that can otherwise serve to enrol him or her.     

Ethnomethodology and the production of history: studying ‘history-in-action’

According to Lynch, in his article Ethnomethodology and History, ethnomethodology offers a rich and valuable resource for studying the in situ production of history. In this article, we seek to lay out a research agenda for a ‘new business history’ that uses ethnomethodology to study ‘history-in-action’. Our aim is to show how an ethnomethodological history can be used to study the practical work of those tasked with ‘making history’. We discuss the value of ethnomethodology for core business history methods, including the production and use of historical archives and written records, the treatment of witness memories, (auto)-biographies and testimonies, and the production of official versions of past events from diverse historical sources of evidence. We conclude by outlining the potential of ethnomethodology as a distinct paradigm of enquiry, which marks it out from conventional social scientific approaches to the relationship between empirical evidence and theory-building, by discussing: (1) the value of studying the practical reasoning procedures used for generating and interpreting historical evidence; and (2) the value of opening up new forms of reflective practice for practitioners within the field.     

British Employers and Education Policy, 1935–45: A Decade of ‘Missed Opportunities’?

The purpose of this paper is to reassess the attitudes of British employers towards education policy during the period 1935–45. This decade has often been seen as one of ‘missed opportunities’ to reconstruct educational provision in response to the economy's changing skill requirements. Yet, contrary to much received wisdom, the findings of this research indicate that this was not the result of an entrenched anti-technology and anti-business bias among ministers and civil servants. It is argued that the government was sensitive to the views of employers but the latter failed to present a case for fundamental educational reform, despite the propaganda of a minority of ‘progressive’ firms active in the British Association for Commercial and Industrial Education. This is attributed, in part, to the way employers articulated their conception of educational ‘quality’, which paid insufficient attention to a knowledge of the principles of production processes. The latter was not only an outcome of the long-term influence of the division in Britain between employers and the professional middle class, which made the former sceptical of formal educational qualifications, but also reflected their lack of conviction that such qualifications promised more suitable training than workplace experience.     

‘Murketing’ and the rhetoric of the new sincerity

ABSTRACT

This paper argues that marketing scholars should be paying a lot more attention to the rhetorical form which the economic historian Philip Mirowski – following the novelist David Foster Wallace – calls murketing. Combining philosophical, historical, economic and fictional resources, the paper first produces a synthetic account of what murketing is. Blurring calculated dishonesty with impassioned sincerity, murketing operationalises a double-truth dialectic which treats consumers as both subjects and objects within the process of their own persuasion. In order to indicate how murketing works, the paper then considers recent examples from murketing practice where allusions are made which are both cynical and gnostic, both conceited and intimate, and both earnest and ironic. The paper closes by indicating how its account of the theory and practice of murketing might inform the future study, consumption and regulation of advertising and marketing communications.     

‘Size revolution’: the industrial foundations of the Italian clothing business

From the beginning of the 1950s, how to size clothing became an issue debated within national and international organisations which were committed to the standardisation of the technical specifications of industrial products, clothing included. At the time the Gruppo Finanziario Tessile (GFT), which would later act as the industrial springboard for the Italian fashion, introduced a new system of sizes in Italy. Drawing on the company's extensive historical records, the article deals with the technical, organisational, and cultural nature of the process of standardisation of the sizing of clothing. The research provides new evidence about the emergence of a new competitor within a mature industry.     

Navigating the ‘retail apocalypse’: A framework of consumer evaluations of the new retail landscape

Strong signals exist for a permanent restructuring of retailḍing, where traditional physical retailers may not fully recover. Such transformation will have vast implications for consumers, the industry, and society in general. This study explores U.S. consumers’ evaluations of these profound changes sometimes referred to as the ‘retail apocalypse.’ Two studies, a content analysis of reader comments in response to articles featuring reports on large-scale store closures, and structured online consumer interviews, provide insights into consumers’ perspectives. We include consumer-derived explanations for the decline in physical retail, and the growth of online shopping, as well as anticipated consequences for both, individual consumers and society in general, in a conceptual framework. We find many consumers lamenting the disappearance of physical retailers. Most expect negative consequences for themselves and society. However, many consumers also describe physical retailers as often unable to deliver on basic retail functions, and many are accepting of a future with very few physical stores. Based on these findings, we develop practical implications for the retail industry and public policy, as well as future research opportunities.     

The value of business managers' ‘Information Technology’ competence

This study analyses the role of general managers and their competence in information technologies (ITs) in the integration of these technologies in knowledge-intensive businesses. From a resource-based view, it assesses the effect of managers' IT knowledge and vision on information management in their organizations. It focuses on two knowledge industries: telecommunication and biotechnology, with a final sample of 122 firms. Structural equations are used to assess the data. The findings show that the role of managers goes further than supporting and championing ITs. They are direct key actors in the IT–business integration. For this reason, managers should understand IT potential and information system management in order to combine this knowledge with their unique strategic vision of the business, foreseeing opportunities and needs.     

Comments on “time of consumption and the time of consumption: Consumer society and the ‘end’ of history”

The essay expounds upon the “problem” of time and its relation to history within the context of consumer culture. Beginning with the premise that consumer culture can be regarded as both the time of image consumption and the image of time consumption (from Debord 1983), the author goes on at length to discuss the concept of time in its three dimensions and then to relate briefly, the implications for the study of history. What follows is a short summary of the author's argument and then a reaction to it based on the idea of liberation.     

The benefits and implementation of performance transparency: The why and how of letting your customers ‘see through’ your business

While some organizations swear by the benefits of transparency and are eager to learn and implement transparency practices, many managers are still reluctant or even afraid to use them. Our research reveals that only a few innovative companies have taken steps to leverage a potentially useful form of transparency: the provision of accessible and objective information to customers (e.g., sharing unbiased benchmark data, publishing unfiltered customer comments, or providing candid product reviews that may praise but also criticize the company’s products). Our study also shows that many companies remain wary and view greater calls for transparency as a challenge to be managed rather than an opportunity to be traded upon. This is partly due to limited research into the performance benefits of giving customers access to objective information, and lack of practical guidelines on how to actually implement it. This article addresses these shortcomings. First, we investigate whether performance transparency leads to customer outcomes that can be profitable for an organization and, second, we analyze the characteristics of successful transparency initiatives in a wide range of industries. Our research shows that customers exhibit more trust and are willing to pay a premium to deal with transparent businesses. Also, it uncovers seven effective strategies to leverage transparency. This article provides convincing empirical evidence for the benefits of performance transparency and the ways in which management may implement it successfully.     

A note on government policy and the new ‘intrapreneurship’ in Bulgaria

Conclusion I have attempted in this paper to highlight the recent emergence and rapid growth of a particular type of intrapreneurship in the Bulgarian economy. This intrapreneurship involves the creation of new smaller establishments within existing large-scale industrial firms. These semi-autonomous auxiliary plants are exempt from part of the bureaucracy which constrains the larger addition, they have provided a higher rate of technological advance, a better supply of consumer goods, a greater utilization of labor resources, and a higher return to human capital.Only through the continued development of a small-firm sector can the Bulgarian economy meet the challenge currently posed by its western counterparts. Whether the next step from intrapreneurship to entrepreneurship is taken may hold the key for industrial development in Bulgaria.     

Identifying the ‘knowledge base’ or ‘intellectual structure’ of research on international business, 2000–2015: A citation/co-citation analysis of JIBS

The purpose of this study consists in analyzing the existing literature on international business from all the research papers published in Journal of International Business Studies (JIBS) during the period of time comprised between 2000 and 2015. The authors apply bibliometric methods to that end –in particular, document citation and co-citation analyses (DCAs)– so that they can try and identify the main research lines within the aforementioned scientific field or domain; in other words, the ‘intellectual structure’ of the discipline examined. Social networks analysis was also used to carry out the representation or visualization of such structure or knowledge base. The highly interdisciplinary nature of the research undertaken, since the study field still keeps its characteristic diversity and interdisciplinarity or the need to integrate a variety of theoretical frameworks or approaches into the development of a widely-accepted theory about the field under study become evident. Amongst these theories would be the new institutional theory, the strategic theory or perspective or others such as the transaction cost theory or the agency theory, applied to the context of internationalization and to the field of international business, on whose integration the future development of this field may largely depend.     

Morals,Markets and Sustainable Investments: A Qualitative Study of ‘Champions’

Sustainable investment (SI), which integrates social, environmental and ethical issues, has grown from a niche market of individual ethical investors to embrace institutional investors (e.g. pension funds) resulting in ￡764 billion in assets under management in the UK alone [Eurosif, 2008: ‘European SRI Study 2008’ (Eurosif, Paris)]. Explaining this growth is complex, involving shifts in personal and collective values, reactions to corporate scandals, scientific and media pronouncements about climate change, Government initiatives, responses from financial markets and the influence of SI innovators in The City of London. The article examines the influence of human agency through interviews with 14 SI champions who have variously been responsible for launching SI funds and changing investment processes and organisational structures in order to enhance SI. Interviewees were asked about their motivations and persuasive strategies, the obstacles they faced and how they overcame them as well as broader implications of SI for financial markets. The following key categories inform the results and the discussion: Values; Conservatism, Antipathy and Incredulity; Optimism and Sympathy from Insiders; The Social and Political Context; The Business Case; Organisational Constraints; Inappropriate forms of Remuneration; Short-termism; The Nature of Capitalism. Three discourses were also identified. The first is the necessity to make a business case for SI; the second is the benefits that SI can bring to the quest of overcoming short-termism; the third is a belief that for SI to have a significant influence, greater government intervention is required.     

Computers and business — A case of ethical overload

A technological revolution with first order implications is undeniable and underway. That is the permeation of society by computers and telecommunications technology. For western society, committed to a social, economic, and value structure premised upon an industrial society, the move to an information society is more than disruptive; it is transformational. Current changes are so rapidly paced in relation to business planning that it creates major challenges and opportunities to reach out, influence, and guide the change.The telematics revolution will affect every aspect of our society since it will affect every aspect of our world which involves the generation, production, storage, or handling of information. Many ethical issues are touched upon. To sum them up, the new immorality is to choose to act in ignorance of future consequences. Joseph F. Coates, 3738 Kanawha Street, N.W., Washington, D.C. 70015. This paper was presented at The Management of Computer Technology: Values and Choices in Corporate and Public Policy, during The Fourth National Conference on Business Ethics, Bentley College, Waltham, Mass., April 3, 1981.     

Microcredit in Palestine (1995–2008): A business history perspective

This article analyses the development and functioning of the microcredit industry in Palestine in the period between its establishment as a partially autonomous political entity (1994) and the Israeli invasion of the Gaza Strip (2008). The article shows how, despite the increase in potential demand for microcredit due to the deterioration of the economic environment, the growth of the sector has been below expectation. One of the most important causes of this phenomenon has been the reluctance to lend resulting from the growing risk of late or no repayment of loans. Using original data from one microcredit institution (Arab Centre for Agricultural Development) and a quantitative approach, the article investigates the causes of this problem. Results show that the risk of late repayment was negatively correlated to the level of interest rate, to macroeconomic conditions, and to the age of the borrower while it was positively associated to the share of investment in the Gaza Strip, and to the size of loans.     

‘A highly successful model’? The rail franchising business in Britain

A crucial feature of rail privatisation in Britain was franchising. Passenger services were franchised in competitive bidding processes to train operators which were meant to function with declining subsidy. The article adopts the framework of social cost-benefit analysis to examine rail privatisation’s impact on three key groups; consumers, producers and the government. It establishes that privatisation did not achieve all the supposed benefits. Further, franchising only appears to be profitable through the use of calculative accounting practices, whereby franchised train operators are portrayed as discrete business entities, whereas they are supported by very substantial, ongoing direct and indirect government subsidies.     

Is ‘Good’ governance good for business? A cross-national analysis of firms in African countries

Good governance can reduce uncertainty, transaction, search and production costs, and ultimately affect firm performance. In this paper, we explore the link between good governance and the profitability of individual firms in African countries. We employ the governance indices developed at the World Bank and assemble a sample of companies from 21 countries over four years. Contrary to prior research that found a negative association between institutional development and profitability, our evidence shows that an improvement of good governance in countries currently with low levels of governance ratings has greater positive effects on the firm profitability than a similar improvement in countries with relatively higher ratings of good governance. Good governance reduces the variability of the company's profitability, leading to high-return and low-risk investments. Finally, we find that the role of good governance depends upon the country's income level. When the income level is lower, an improvement in public governance is more likely to impact firm performance than when the income level is relatively higher. Good governance is more important for the stability of the profitability of firms in countries with higher levels of good governance ratings than lower ratings.     

The ‘double matrix’ business process model and a framework model for analysis and design of logistic systems

Based on a contigency-inspired framework model for approaching the relations between product, internal cooperation and inter-organizational relations, the paper describes the development of a new organizational and process structure in the case company. A project that originally was seen as a clarification of aspects regarding supplier relations also became a major organizational development project. The paper applies an idea of ‘tripartitioning’ of the business processes to approach the product development process for industrial projects, and it draws attention to some important differences between this process and traditional development processes.