‘Checkout’: The Analysis of Oligopolistic Behaviour in the UK Grocery Retail Market

Industrial economics is particularly concerned with the relationships between market concentration, market behaviour, pricing and market performance. When, in June 1977, Tesco launched its ‘Operation Checkout’ so began one of the most intensely competitive periods of retailing history. Checkout, which was a wide price-cutting campaign backed up by extensive advertising, provides an ideal opportunity to examine the rivalry of leading grocery companies. This paper examines the events leading up to Checkout, during the initial campaign and after; it examines the possible causes of Checkout and whether it was successful. The paper asks whether the behaviour of firms surrounding Tesco can be considered to be oligopolistic and, if so, what this may mean for the future.     

The World Capital Markets’ Perception of Sustainability and the Impact of the Financial Crisis

Using a unique dataset provided by the international rating agency GES^®, we investigate the effects of corporate sustainability and industry-related exposure to environmental and social risks on the market value of MSCI World firms. The results show a negative relationship in the earlier years of our sample period. However, the analysis reveals that the capital market perception of sustainability has changed owing to the financial crisis. Looking at the height of the crisis in September 2008, the month in which Lehman Brothers shocked the world’s capital markets by filing for Chapter 11 bankruptcy protection, we find that the previously negative perception of corporate sustainability across its various dimensions was positively affected and offset. In addition, as a moderated regression analysis shows, the crisis led to a positive perception of corporate sustainability in industries that are exposed to higher environmental and social risks. Our study has the practical implication that executives, in particular in industries with high environmental and social risks, should increase their commitment to corporate sustainability due to the changes in the institutional setting triggered by the financial crisis.     

The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?

More and more grocery retailers are becoming multi-channel retailers, as they are opening an online alternative next to their traditional offline supermarkets. While the number of multi-channel grocery shoppers is also expanding at a fast growth rate, there are still large differences in online shopping frequency, and as a result, in the levels of experience with buying in the online grocery channel. This study wants to (i) identify the underlying drivers of online store choice and (ii) explore if and how these drivers change when multi-channel shoppers gain online grocery shopping experience. We investigate this question with an online store choice model using purchase data of an extensive UK household panel over a two-year period, covering all multi-channel retailers in the grocery market. Our results show that multi-channel shoppers, at the start of online grocery shopping, tend to select the online store belonging to the same chain as their preferred offline store, especially when the online store is strongly integrated with the offline store in terms of assortment. When online grocery shopping experience increases, multi-channel shoppers’ focus shifts from a comparison within a chain across channels to a comparison across chains within the online channel, resulting in an increasing importance of online assortment attractiveness and online loyalty when choosing an online store.     

Forgiving the Unforgivable: The Possibility of the ‘Unconditional’ Forgiveness in the Workplace

Forgiveness has been a central issue for humankind since ancient times; it emerged in theology, but in recent decades it has received significant attention from different disciplines, such as philosophy and psychology. More recently, forgiveness has received attention also from organizational and managerial studies, particularly, in studying how individuals respond to interpersonal offenses, or perceived harm and wrongdoing in the workplace. Forgiveness is a complex concept, as it can be understood as a family of related constructs and can be analyzed at different levels. Even if social sciences have widely recognized that the nature of forgiveness can be both conditional and unconditional, the notions of conditionality and unconditionality have not yet received sufficient study, especially in organizational and managerial fields. In these fields, forgiveness has been predominantly studied under a psychological approach, looking for the conditions under which it may occur in the workplace. Unconditional forgiveness has received less attention: with a few exceptions, managerial and organizational literature has limited the conceptualization of forgiveness, weakening its scope and probably not catching a relevant part of forgiving experiences in the workplace. This article proposes to follow a more comprehensive approach to forgiveness in the workplace, according to the social sciences field, which can take into account both conditionality and unconditionality. It focuses on unconditional forgiveness according to Continental philosophy, in particular, to the thought of Jacque Derrida and Paul Ricoeur. Through their contributions, the unconditionality of forgiveness is deepened, and the implications of considering both conditional and unconditional forgiveness are discussed.

     

The ‘big data’ myth and the pitfalls of ‘thick data’ opportunism: on the need for a different ontology of markets and consumption

ABSTRACT

The twin pillars of big data and data analytics are rapidly transforming the institutional conditions that situate marketing research. In response, many proponents of culturalist paradigms have adopted the vernacular of ‘thick data’ to defend their vulnerable position in the marketing research field. However, thick data proselytising fails to challenge several outmoded ontological assumptions that are manifest in the big data myth and it situates socio-cultural modes of marketing thought in a counterproductive technocratic discourse. In building this argument, I first discuss the relevant historical continuities and discontinuities that have shaped the big data myth and the thick data opportunism. Next, I argue that culturally oriented marketing researchers should promote a different ontological frame— the analytics of marketplace assemblages—to address how big data, or more accurately its socio-technical infrastructure, produces new kinds of emergent and hybrid market structures, modes of social aggregation, consumption practices, and prosumptive capacities.     

‘Gone to Gowings’ - An Analysis of Success Factors in Retail Longevity: Gowings of Sydney

Low productivity within service industries has been a major concern, but this situation is unlikely to improve without a general change in the way productivity is measured and managed. This paper aims to illustrate the value of stepwise data envelopment analysis (DEA) for measuring and benchmarking productivity. The issues and problems regarding productivity measurement as well as the advantages of using DEA in productivity measurement are analysed. The article extends current DEA applications by developing a stepwise approach to DEA. The latter technique combines correlation and DEA analysis for developing robust models and sound productivity measurement. The advantages of the proposed methodology are illustrated by applying it to a dataset of three-star hotels in the UK. Six inputs and three outputs are identified as the factors affecting rooms division efficiency in three star hotels.     

Start ‘Em Early: Pastoral Power and the Confessional Culture of Leadership Development in the US University

We apply a critical perspective on leadership development discourses and practices to the case of student leadership development programs in the US universities and colleges. We leverage the first author’s personal experiences as a facilitator in such programs to focus on the manner in which they adapt and deploy a variety of commodified pop and positive psychology techniques—including prominently among them icebreakers and psychological assessment tests—that encourage participants to share personal and emotional insights about themselves as the necessary prerequisite for becoming leaders. We draw on Foucault’s notion of pastoral power to argue that these quasi-therapeutic practices help to produce and to normalize what we describe as a confessional culture of leadership development that prepares would-be student leaders to submit themselves to similarly or even more psychologically demanding regimes of governmentality in the workplace after they graduate. We conclude with a call for future research on the central role of such leadership development practices—and the institutions, industries, and actors that promote them—in folding together the ways that individuals seek to claim agency and to develop themselves as leaders with the ways that organizations function to constrain that agency and to govern them as willing but compliant subjects.

     

The Role of Commodified Celebrities in Children’s Moral Development: The Case of David Beckham

This paper presents an existentialist interpretation of the identity constituting meanings that middle‐class men and women ascribe to their bodies and their related motivations to engage in consumption activities that seek to transform their embodied selves. We begin by describing the relevance of the existential conceptualization of the embodied self to the postmodern condition of consumer culture. We apply this existential perspective to discern three dialectically structured themes drawn from phenomenological interviews with men and women across a broad age range. One emergent and unexpected finding is the extent to which these men and women expressed a constellation of common body image anxieties, thematic meanings, and self‐critical, objectifying interpretations of their bodies. Based on these findings and historical considerations, we propose that men's embodied selves are, like women's, fully inscribed in the patriarchal discourses that circulate throughout postmodern consumer culture. However, men occupy a distinct social space and, accordingly, we argue that their embodied selves are uniquely situated in a cultural model of hegemonic masculinity. We conclude that the postmodern ideal of the plastic, transformable body has become a resonant cultural metaphor through which middle‐class consumers enact their identity projects of creating a desired embodied self.     

Ethnomethodology and the production of history: studying ‘history-in-action’

According to Lynch, in his article Ethnomethodology and History, ethnomethodology offers a rich and valuable resource for studying the in situ production of history. In this article, we seek to lay out a research agenda for a ‘new business history’ that uses ethnomethodology to study ‘history-in-action’. Our aim is to show how an ethnomethodological history can be used to study the practical work of those tasked with ‘making history’. We discuss the value of ethnomethodology for core business history methods, including the production and use of historical archives and written records, the treatment of witness memories, (auto)-biographies and testimonies, and the production of official versions of past events from diverse historical sources of evidence. We conclude by outlining the potential of ethnomethodology as a distinct paradigm of enquiry, which marks it out from conventional social scientific approaches to the relationship between empirical evidence and theory-building, by discussing: (1) the value of studying the practical reasoning procedures used for generating and interpreting historical evidence; and (2) the value of opening up new forms of reflective practice for practitioners within the field.     

The Structure of Labour Markets in the Hotel and Catering Industry: What do Employment Law Cases Indicate?

The allocation of labour in the hotel and catering industry remains an under-researched and little understood process. Direct empirical observation of the labour market involves methodological difficulties requiring a major research project. An attempt is made to explore the labour market by analysing the facts of employment law cases which must be considered as secondary sources of data. The main conclusions are that the labour market approximates to the neo-classical model and that recent legislation has not provided statutory protection for employees at work.     

Business Ethics and the ‘End of History’ in Corporate Law

If social scientists take natural science as a model, they may err in their predictions and may offer facile ethical views. MacIntyre assails them for this, but he is unduly pessimistic about business, and in rejecting the separation thesis he raises some difficulties about naturalism. Aristotle’s views of the good life and of the close relationship between internal and external goods provide a corrective to MacIntyre, and in fact suggest how virtues can support social capital and thus prevail within and among firms in competitive markets. Aristotle’s views are not necessarily inimical to those underlying modern democratic capitalism, but they raise questions about the limits to the good life. The separation thesis misses the importance of addressing the questions with both empirical and ethical resources.     

‘Murketing’ and the rhetoric of the new sincerity

ABSTRACT

This paper argues that marketing scholars should be paying a lot more attention to the rhetorical form which the economic historian Philip Mirowski – following the novelist David Foster Wallace – calls murketing. Combining philosophical, historical, economic and fictional resources, the paper first produces a synthetic account of what murketing is. Blurring calculated dishonesty with impassioned sincerity, murketing operationalises a double-truth dialectic which treats consumers as both subjects and objects within the process of their own persuasion. In order to indicate how murketing works, the paper then considers recent examples from murketing practice where allusions are made which are both cynical and gnostic, both conceited and intimate, and both earnest and ironic. The paper closes by indicating how its account of the theory and practice of murketing might inform the future study, consumption and regulation of advertising and marketing communications.     

The enchanted snake and the forbidden fruit: the ayahuasca ‘fairy tale’ tourist

ABSTRACT

This ethnographic study increases our understanding of Westerners seeking genuine fairy tale experiences of magic, transformation and enchantment within South American psychedelic ayahuasca tourism. Examining 63 tourists, this study shows how vision-based spirit sensegivers facilitate individuals in exorcising demons, to make sense of themselves as spiritual beings within an enchanted universe. However, and with this potion quickly wearing off upon returning to the West, tourists feel abandoned by their spirits, and disconnected from the fairy lands. Coupled with not wanting to re-experience intense inner tensions from stepping in and out of a fairy tale, further tourism is rejected. As such, ayahuasca tourism becomes a ‘forgotten’ fairy tale, rarely told.     

The ‘disguised’ foreign investor: Brands,trademarks and the British expatriate entrepreneur in Brazil

Abstract

This article examines the impact of the British expatriate entrepreneur, and his processes of knowledge transfer, on the industrialization and economic development of Brazil between 1875 and 1914. It focuses on the textiles industry, and combines original trademark data with conventional trade and investment statistics, and also case study analysis about firms and their entrepreneurs. It argues that British investment in Brazil was higher and had a deeper impact on economic development than considered by existing research, as expatriate entrepreneurs ‘disguised’ a substantial amount of foreign investments by acting as shareholders and top managers of newly established local businesses.     

The response of the ‘new consumer’ to promotion in the transition economies of the former Soviet Bloc

Before the collapse of communism, promotion in the former Soviet Bloc functioned more as either propaganda or generic information rather than what marketers would call marketing. Today’s “new consumer” in these transition economies, however, is being forced to integrate Western-style promotion with traditional suspicion of marketing, all in systems that have transitioned more in some countries of the region than others. What does this mean for the multinational marketer? What old and new characteristics of the consumers in that region will force marketers to adapt their approach to promotion? Through research propositions this conceptual paper explores major themes of consumer behavior specific to the transitioning economies of the area, proposing, rather than answering, the right questions marketers need to ask about new target markets. For managers, the article offers implications and recommendations derived from these questions.     

Retail entrepreneurs’ exit intentions: Influence and mediations of personality and job-related factors

In this study we investigate retail entrepreneurs' exit intentions by focusing on their job satisfaction, job-related stress, customer orientation, and dispositional optimism. We develop and test four hypotheses with structural equation modelling on a sample of 365 retail entrepreneurs. Our results indicate that dispositional optimism is a substantial driver of retail entrepreneurs’ customer orientation and job satisfaction. Dispositional optimism also decreases their job-related stress. We also find that both customer orientation and job-related stress mediate the relationship between dispositional optimism and job satisfaction prior to exit intentions. Finally, we found that job satisfaction has a mediating effect on the relationship between job-related stress and exit intentions.     

The Cake Looks Yummy on the Shelf up There: The Interactive Effect of Retail Shelf Position and Consumers’ Personal Sense of Power on Indulgent Choice

This paper advances our understanding of consumer responses to retail product displays by examining the interplay between the vertical shelf position of choice options and consumers’ personal sense of power in determining their preference for indulgent options. Six experiments show that when consumers choose from assortments placed on a low shelf position, requiring them to lower their heads, those higher (vs. lower) in personal power are more likely to choose an indulgent option over its prudent counterpart. In contrast, when choosing from assortments placed on a high shelf position, requiring consumers to raise their heads, those lower (vs. higher) in personal power are more likely to choose an indulgent option. This effect hinges on a mismatch (vs. match) between consumers’ personal sense of power and that triggered by the products’ retail shelf position, increasing affective discomfort and guiding consumers, thus, towards indulgent choices.     

Institutional change and strategic choice: debating the ‘stage-model’ of strategy in emerging economies

The popular ‘stage-model’ of strategic choice amid institutional change is found unable to account for the diverse strategies in emerging economies, which, this essay argues, is due to the model’s misplaced search for standard strategies which are said to be (1) dictated by linear transition stages and (2) determining the performance of stylized ‘firm types’. Assuming historical inevitability and blind to human agency, the model is at odds with Knight’s notion of uncertainty, with North’s thesis of adaptive efficiency and with Schumpeter’s theorizing on entrepreneurship. Studies on strategy in emerging economies, such as in the case of contemporary China, are in urgent need of an actor-centred, process-oriented and uncertainty-sensitive reorientation. This step, we conclude, may emerge by learning from the ‘practice-turn’ in the social sciences, taking politics seriously, incorporating evolution/complexity insights and enriching the methodology toolkit.