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《中国人力资源服务业白皮书2010》表明,人力资源服务产业市场竞争主体呈现多元化趋势,竞争日趋激烈。中小型人力资源服务公司应将公关策划作为提升企业竞争力的重要战略举措,通过借势、借力、网络公关等手段来开展公关策划,促进企业发展。 相似文献
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《中国人力资源服务业白皮书2010》表明,人力资源服务产业市场竞争主体呈现多元化趋势,竞争日趋激烈。中小型人力资源服务公司应将公关策划作为提升企业竞争力的重要战略举措,通过借势、借力、网络公关等手段来开展公关策划,促进企业发展。 相似文献
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崔秀芝,人民日报社原公关信息部主任、资深记者和著名策划专家。她从事策划近三十年,完成了从企业品牌策划、市场拓展策划、大型公关活动策划、危机公关策划到政府公关策划、特大国企发展战略整合策划、国家软科学重点项目等无数经典案例,先后荣获了中国策划功勋奖、元勋奖、最高奖、领袖奖等,几乎囊括了策划界所有的最高奖项。中国策划界的能人很多,得到业内一致好评的人却不多。崔秀芝以多年的策划业绩和经典案例,被誉为创新策划的先行者,大型公关策划的先遣与公关策划的先驱;她以人格的魅力和策划的成就,成为策划界的领袖人物,扛着一面旗帜;她以真诚待人的态度,全身心培养和扶持年轻人,被业内人尊称崔大姐和崔老师;她以无私的境界和扎实的理论与实践的功底,将数十年的策划经验与心得和盘托出,撰写出《中国策划——崔秀芝专集》。专家和学者对这本书给予高度评价,认定为中国策划的里程碑,中国策划业指导的经典,它记载了中国策划业最早的策划案例,为弘扬和发展中国策划业起到了一定的作用。上海图书馆决定将这本经典著作作为中国图书的馆藏书,进行收藏。 相似文献
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为配合本期策划报道,本刊编辑部对部分企业进行随机调查。结果发现,在华外企基本上都设有公关部门,至少设有公关专员,并且大多有固定的代理公关公司。与此相比,国内企业,包括国企、合资、股份制或民营企业,在设立公关部门以及使用公关公司方面,有不少仍然处于空白状态。 相似文献
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什么是策划案例?策划案例就是将一个企业的经营活动.提炼整理成供人们借鉴、学习、参考的范例文本。它涉及企业经营活动各个方面.从类别划分至少有:战略策划、管理策划、营销策划、广告策划、公关策划、形象策划、品牌策划、企业文化策划。从行业划分至少有电器、IT、房地产、保健、医疗、电力、钢铁、通讯、饮食、影视、出版、体育等。 相似文献
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本文通过对一项调查研究结果的分析,说明高职院校毕业生在求职过程中存在的突出问题之一是综合公关策划能力差。在测试的五项能力中,除组织策划能力较强外,语言表达力、公关创新能力、公关交际能力、公关礼仪和形象塑造能力均较低,须大力提高,并对提高公关策划能力提出了对策和建议。 相似文献
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《Socio》2023
Recent location-allocation studies have made considerable progress in optimizing the equality of facility accessibility but are focused on automobile transport to facilities. In cities, however, the transit-based accessibility of essential services is crucial for social equality and sustainable development. In this study, we develop a modified transit-based maximal accessibility equality (MAE) model for optimizing the equality of the transit-based accessibility of healthcare facilities. In this model, equality is quantified as the weighted mean absolute deviation (WMAD) of accessibility across locations. Two scenarios are set up to reallocate resources or allocate newly added resources. The results reveal that the equality of transit-based healthcare accessibility can be significantly improved in both scenarios. A dispersed planning strategy for facilities is suggested to achieve equal accessibility. However, the transit-based optimization results significantly differ from the car-based optimization results, with more supply allocated to facilities close to transit corridors. This finding implies that the traditional car-based MAE model might generate unequal healthcare accessibility for transit-dependent populations and thus lead to biased recommendations for healthcare planning. Furthermore, it shows that traditional car-based optimization may engender a misallocation of healthcare supply, exacerbating the inequality in healthcare accessibility. The necessity of incorporating public transit into public facility planning is highlighted. The improved MAE model can be applied in cities where the supply of public services is relatively adequate and public transit plays an important role in daily mobility. 相似文献
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秦丹妮 《中小企业管理与科技》2021,(1)
以政府为核心的公共部门,不仅可以为大众提供优质公共产品和公共服务,还对社会稳定和经济进步起到至关重要的作用。为了更好地推动国内经济社会的积极发展,必须使公共部门人员的自身价值得到最大程度的发挥。这就需要做好公共部门的人员资源管理,提高他们工作效率和服务质量。为了更好地促进国内社会公共部门人力资源管理发展,论文分析了公共部门人力资源管理中存在的问题,对如何改善提高公共部门人力资源管理提出相应解决方案。 相似文献
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Andrew Godwin Onokerhoraye 《Socio》1976,10(6):237-240
The provision of adequate public services to their urban populations within the constraints of financial resources is a major problem of most developing countries. The fact that the few available facilities are unevenly distributed in the urban areas suggests a need for efficient physical planning of public services. This paper suggests a conceptual framework for the provision of public services in Nigerian urban areas. The paper identifies the supply and demand factors which should govern the distribution of public services in the urban areas of the country. 相似文献
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ABSTRACT The central question addressed in this paper is ‘Why have organizational strategies emerged in the public sector?’ Two broad answers are suggested. First, ‘strategies’ profile the organization through identifying aims, outputs and outcomes. Public services must, now, provide such transparency in order to secure on‐going funding from government bodies. Once ‘strategies’ are being produced, they also offer an organizational vision that potential additional funding agencies can buy into (with both commitment and money). And public services are short of resources. Second, ‘strategies’ signal greater devolved responsibility in the public sector for both acquiring resources and achieving results. They enable the inclusion of managerial priorities and values in setting the direction of public services. And politicians desire more control over the professionals that dominate public services whilst, simultaneously, wanting to make them more responsible for outcomes. This article explores the growth of strategic planning in a particular area of the public sector – the national parks. Strategies as ‘dormant documents’ and strategies as ‘funding pitches’ are discussed. It is suggested that, in the public sector, strategies should be the object of strategy. 相似文献
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吴磊磊 《中小企业管理与科技》2021,(5)
人力资源管理是一个企事业单位发展的根本所在,它可以帮助企业调节人员调度的平衡,招纳社会上的有才之士进入公司,增强事业单位的市场竞争力,保障事业单位能够为社会发展提供更加优质的服务。论文根据现阶段事业单位人力资源管理存在的问题进行总结,提出了具有建设意义的优化方案。 相似文献
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民众参与城市空间改造之机制--以台北市推动"地区环境改造计划"与"社区规划师制度"为例 总被引:6,自引:0,他引:6
文章以社区营造在台北市的操作经验为主轴,从"地区环境改造计划"、"社区规划师制度"、"地区发展计划"等政策推动,说明民众参与都市公共空间营造机制的建立:台北市社区总体营造的机制重组、社区规划师资深与养成制度的建立、研订"台北市社区总体营造条例"、社区服务资源网络的串联与社区规划教育的普及与深化等等. 相似文献
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林健 《中小企业管理与科技》2021,(6)
在经济快速发展的过程中,事业单位人力资源管理工作的重要性日益凸显,受到了社会各界的重视,事业单位人力资源管理制度也逐渐完善,通过有效的人力资源管理,充分调动员工工作积极性,在事业单位内部形成良好的竞争氛围。事业单位人力资源管理工作中,薪酬管理是最为重要和关键的一项工作内容,通过制定合理的薪酬激励制度以及奖惩制度,能够使员工的工作积极性得到充分调动。论文就当前事业单位人力资源管理中薪酬管理工作存在的问题以及相应对策进行探讨。 相似文献