浅谈消费者对转基因食品的认知及态度

目前,我国消费者对转基因食品的认知仍处于一个混淆状态,这个问题也成为当今社会食品安全方面备受关注的问题。本文以浅谈消费者对转基因食品的认知及态度为题,阐明我国当前转基因食品的消费状态和存在的问题、笔者在转基因食品消费观念,并就我国今后如何加强转基因食品的宣传和管理提出相关政策方面的建议和意见。     

消费者对转基因食品的认知态度和购买意愿

随着生物技术的发展,越来越多的转基因食品进入了人类的食物链,但消费者对其的态度却不尽相同,明确了解消费者对转基因食品的认知态度及购买意愿将有助于生产者及政府的决策。根据辽宁省十个城市消费者进行的问卷调查数据,深入研究了城市消费者对转基因食品的认知态度及购买意愿。     

消费者对转基因食品的认知、态度及购买意愿研究——基于广州市消费者调查

转基因食品发展迅速。但长期以来,也因其安全性等方面的问题也受到了很多的质疑,其支持者和反对者各执一词。但广大的普通消费者具体又是如何看待转基因食品的呢?笔者以广州市200多名消费者为样本,就消费者对转基因食品的认知、态度和购买意愿进行了调查。结果显示消费者对转基因食品的认知程度相对是比较高的,但是了解程度比较低;而对转基因食品的态度整体来说比较积极和乐观;在购买意向上对转基因水果和蔬菜的意向最强,而消费者对转基因食品的态度和购买意向与人口统计学特征之间的关联不是很明显。在此研究基础上,笔者提出了几点建议和一点将来研究方向。     

转基因食品消费者态度研究综述

随着消费者自我保护意识日益增强,转基因技术在食品中的应用和推广越来越有赖于其支持,因而,消费者对转基因食品的态度日益成为学政两界关注的热点。本文从转基因食品的发展现状、消费者对其的态度差异、消费者态度的影响因素三个方面总结了近期国内外一系列有价值的研究成果,并针对目前调查方法和研究方法的不足提出了建议。     

浅析消费者对转基因食品的态度

尽管转基因食品能够为人类带来许多利益,但是,由于可能存在的健康风险、环境风险等问题,各国对转基因食品展开了激烈的争论。在这场争论中,消费者的态度扮演着十分关键的角色。本文详细介绍了农业转基因技术的应用现状和各国消费者对转基因食品的争论,并且分析了研究消费者态度对发达国家和中国的现实意义。     

关于消费者对转基因食品的认知态度及标识的分析

转基因食品就是利用生物技术,将某些生物的基因转移到其他物种中去,改造生物的道传物质,使其向人们所需要的目标转变.消费者对于自己的认知水平过于乐观,大部分人都声称对转基因食品有所了解,但其实并不真正了解.转基因食品可能带来经济效益和社会效益,也可能对人类健康和生态环境造成潜在风险和威胁,因此,消费者对转基因食品的态度比较复杂.对转基因食品实行强制标识,赋予了消费者基本的知情权和自主选择权.     

温州地区消费者对转基因食品的认知调查与分析

转基因食品的安全问题备受社会各界人士瞩目,人们对转基因食品的认知将直接影响转基因食品市场的发展。本文采用问卷调查的形式,开展温州地区消费者对转基因食品的认知状况的调查。数据结果显示温州地区消费者对转基因食品的认知和认可度较低,82.03%的消费者听过转基因食品,59.78%、3.52%和36.72%的消费者表示一般了解、非常了解和不了解转基因食品。温州市场上有30.78%的豆奶产品包装未有转基因标识,转基因标识制度仍有待提高。同时,温州地区72.84%消费者表示对转基因食品安全管理法不了解,有86.38%的消费者希望得到相关法规的普及。最后,本文提出对提高消费者的转基因食品认识和接受度,加强转基因食品的标识制度,维护消费者对转基因食品的知情选择权等建议。     

现阶段消费者对转基因食品的认知及购买意愿分析--基于对南京市消费者的调查

目前,消费者对转基因食品持有不同的态度。明确了解消费者的态度及其购买转基因食品的意愿将有助于生产者及政府的决策。本文通过对南京市的超市消费者进行的问卷调查分析,得出了现阶段南京市消费者对转基因食品的认知度还比较低,接受程度也不高的结论。而转基因食品价格、消费者的收入、受教育程度等因素会对其购买意愿产生较大影响。     

如何科学合理的运用和推广转基因食品——基于对消费者对转基因食品态度的问卷分析

本文采简单随机抽样法,对消费者进行了问卷调查,根据问卷调查的结果总结分析了消费者对转基因食品的认知情况和态度,同时分析了影响消费者认知的因素,从消费者本身的因素和转基因食品两个层面分析。基于当前消费者对转基因食品的态度和认知程度,结合影响消费者对转基因食品态度的影响因素,本文希望提出科学合理有效的运用和推广转基因食品的方法,使转基因技术可以发挥其优势,将其劣势缩小,以一种科学的大众可以接受的方式推广和运用转基因食品。     

济南市消费者对转基因食品认知度的调查与分析

2015年中央发布的一号文件首次写入加强转基因科普。了解消费者对转基因食品的认知度是开展科普工作的重要前提。基于此,笔者以济南消费者为对象,调查其对转基因食品的认知度,分析调查结果,并提出相应的建议,以期为转基因科普工作提供参考。     

移动营销:基于短信息服务的消费者接受实证研究

作为一种新的广告和信息交流的途径,手机短信服务现已经普遍应用。在已有文献提出技术接受研究模型及其它相关理论研究的基础上,探讨消费者对于移动广告的态度和接受源技术接受和使用整合模型,创新扩散理论,任务技术匹配理论的整合模型,并进行实证研究。运用结构方程模型方法对调查数据进行分析,揭示消费者对于移动营销的整体态度,以及影响消费者接受的主要因素。     

Cognition, Persuasion and Decision Making in Older Consumers

Older adults constitute a rapidly growing demographic segment, but relatively little is known about them within consumer contexts: how they process information, respond to persuasive messages, and make decisions. We discuss extant findings from consumer behavior and related disciplines (e.g., cognitive psychology, neuroscience, social psychology, gerontology) as they pertain to the effects of aging on consumer memory, persuasion and decision The first two authors co-chaired the workshop at the Choice Symposium and made major and equal contributions to this article. The remaining authors were participants in the workshop. They also contributed to this article and are listed in alphabetical order. We wish to thank the editor and Cathy Cole for their helpful comments on the paper. The article, including a more complete list of references, was shortened to meet the page-length constraints of the special issue. The longer version is available upon request from the senior authors.     

The Effect of Implicit Moral Attitudes on Managerial Decision-Making: An Implicit Social Cognition Approach

This article concerns itself with the relationship between implicit moral cognitions and decisions in the realm of business ethics. Traditionally, business ethics research emphasized the effects of overt or␣explicit attitudes on ethical decision-making and neglected intuitive or implicit attitudes. Therefore, based on an implicit social cognition approach it is important to␣know whether implicit moral attitudes may have a substantial impact on managerial ethical decision-making processes. To test this thesis, a study with 50 participants was conducted. In this study the participants were asked to work on a deliberative managerial ethical decision-making task, in which they had to decide on one of two options. Implicit moral attitudes towards the two options were measured using the implicit association test (IAT). A semantic differential scale was used to diagnose explicit moral attitudes towards the two options. Each step taken within the deliberative decision-making process, as well the decision itself, was assessed using a scoring model-based decision analysis and a decision-making questionnaire. The results of this study show that implicit moral attitude has a great influence on the deliberative ethical decision-making process. The derived conclusion is that complex and deliberative decision-making processes in the context of business ethics can be affected by implicit social cognitions such as implicit moral attitudes.     

体验营销:更贴近顾客的营销方式

我们经常会看到这样的现象,在购买服装时,如果一家服装店不能让顾客试穿的话,有很多顾客就会马上离开;购买品牌电脑时如果消费不能亲自试试性能感觉一下质量,大多数消费就会对其质量表示怀疑;购买手机时如果销售人员不太愿意让顾客试验效果,顾客马上就会扬长而去……     

Attitudes towards business ethics of business students in Malaysia

The main objective of this paper is to assess the attitude of a group of Malaysian business students towards business ethics. The survey results indicate that the respondents in general are of the opinion that the businesses in Malaysia consider ethics as secondary. A greater emphasis on ethical values in the business curricular has been strongly supported by the respondents. Moreover, the majority of the respondents believe that moral/ethical education and top management attitudes are the most important factors influencing ethical standards in business practices.Dr Kazi Firoz Alam is a Senior Lecturer at the Department of Accountancy, Massey University, New Zealand. He has been teaching Accounting to MBA students since 1984 and has supervised Masterate students in different areas of accounting, including accounting and tax ethics. He has written three books on Accounting and Taxation and has published articles on Corporate Taxation and Company Financial Policy, The Influence of Tax Incentives on Investment Decisions, Taxation and Company Dividend Policy and Business Ethics. Some of the journals where his publications have appeared includeMetu Studies in Development, Managerial and Decision Economics, Accounting Forum, Investment Analysts Journal andJournal of Business Ethics.     

Attitudes of Louisiana apparel manufacturers towards computer technology

Current literature has suggested that there is a reluctance on the part of the domestic apparel industry to adopt advanced computer technology. This study was designed to investigate the attitudes of Louisiana apparel manufacturers towards computer technology. An attitude questionnaire was mailed to all identified apparel manufacturers in the state. The results indicated that the apparel industry in the state of Louisiana is comprised of many small, privately owned companies. A large array of products in a variety of size ranges is produced in the state. Statistical analyses indicated that there were some differences between attitudes of apparel manufacturers and contractors. In general, contractors were not as aware of the availability and transferability of advanced technology for the apparel industry as manufacturers. Manufacturers and contractors who had some formal training with CAD/CAM systems had more positive attitudes toward the competitiveness of the industry with imported products. It is recommended that the apparel industry in the state explore the technological options available to modernize for a more competitive future.     

The Attitudes of Middle Class Male and Female Consumers Regarding the Effectiveness of Celebrity Endorsers

Abstract

This study analyzes consumer perceptions regarding the effectiveness of celebrity endorsers in relation to the AIDA framework and the match-up hypothesis. Findings indicate that celebrity endorsers influence both men and women, but men were influenced to a greater degree than women. The main AIDA influence is the celebrity endorser's ability to get and hold attention. Celebrity endorsers also appear to help products stand out from the competition, and make ads more memorable, as well as enhancing brand awareness, particularly for desired products. Indications are that the most important celebrity source characteristic is expertise, which apparently can overcome certain celebrity character flaws, such as the lack of trustworthiness and likeability.     

消费者对中外零售品牌的态度比较研究

消费者对品牌的态度是建立和保持顾客忠诚的关键因素 ,本文通过对品牌态度的文献研究 ,选择具有代表性和可比性的家乐福广州万国广场店和世纪联华江南大道店的顾客态度分析进行对比 ,通过问卷调查与统计分析 ,证实消费者对跨国零售品牌的满意度高于本土零售品牌 ,并对本土零售品牌提出了改变消费者态度的建议。