Tourists' perceptions of heritage tourism development in Danish‐Osu,Ghana

This paper examines the tourist perceptions at Danish, Osu‐Ghana within the dark tourism or slavery heritage contexts. Using Cohen's (1979) typology of tourist experience, we differentiate between tourist knowledge of a heritage site relative to socio‐demographic indices. The results indicate that tourists' perception of Danish‐Osu reflect their knowledge of the site in relation to its cultural heritage attributes. In addition, it was found that tourists have dual experiences of the site: those that relate to recreational pursuits of heritage sites and those that ascribe meanings based on their background. The contemporary nature and use of Transatlantic Slave Trade relics for tourism development makes the case of the Danish‐Osu more delicate considering the ethical implications of interpreting the community's past to tourists as the borderlines are unclear. Copyright © 2010 John Wiley & Sons, Ltd.     

Visitors’ diversified motivations and behavior – the case of the pilgrimage center in Krakow (Poland)

The article presents the visitors’ motivations and behavior at the pilgrimage center in Krakow (Poland). Here, the relation between these elements, i.e. whether their motivations have a correlation with what buildings they visit, is emphasized for the first time. The most important motivations for visits were religious and tourist ones, often rated equally high by the same respondents. They visited religious, cultural and tourist buildings and facilities. The stay of visitors with religious motivations was not limited to religious practices, but was extended by tourist behavior. Similarly, visitors with tourist motivations visited religious buildings and participated in religious practices. However, they visit tourist and cultural facilities more often. Additionally, the three groups of respondents were categorized and, on the basis of importance of the religious and tourist motivations, three types were distinguished, i.e. pilgrims, religious tourists and tourists. Their characteristic has been expanded by the analysis of their behavior. Nowadays, visitors’ motivations and behavior at pilgrimage centers include those typical for pilgrims and tourists in the traditional meaning. In addition to their religious function, these sites offer cultural and tourist facilities. The article highlights the dedifferentiation approach to visitors’ motivations and behavior, and in respect of the spatial organization of pilgrimage centers.     

Tour Guides and the mediation of difficult memories: the case of Dublin Castle,Ireland

This research seeks to furthering understandings of how Tour Guides interpret memories at heritage sites when the memories at issue are difficult yet subtle and not always apparent to tourists. Specifically, it explores how Dublin Castle, formerly the seat of British rule in Ireland, is captured in narratives presented to tourists that often include Britons. Representing the site is made challenging because some visitors have little knowledge of the site's history, while others are well informed and hold strong political views. The findings show that Guides select largely depoliticized narratives, strongly influenced by their personal interests and experiences. Some hint at underlying tensions that only tourists alert to the complexities of the site might capture. Dominant narratives can be challenged by tourists with an interest in, or allegiance to, particular historical or political beliefs, leading to emotional engagements. Some tourists, unaware of the complexities of the site, can encounter a more multi-layered and complex experience than perhaps envisaged. The study affirms the co-production evident in Tour Guiding narratives and points to the need for further research into how the variously empowered agencies of both the Guide and the tourist produce a constant shifting and re-working of memory.     

Giving voice to heritage tourists: indicators of quality for a sustainable heritage experience at Petra,Jordan

ABSTRACT

The tourist experience should be placed at the heart of management and planning process to achieve the goal of sustainable heritage tourism. The concept of indicators and standards of quality, which emerged in the field of natural resources and outdoor recreation management as a conceptual framework for understanding visitors’ experiences, has been widely applied in nature-based parks rather than cultural heritage sites. This study applies the concept of indicators to heritage experience at Petra Archaeological Park in Jordan. Qualitative interviews were conducted with 29 tourists to understand the tourist experience at the park, and to formulate indicators of the tourism experience. Results suggest that cultural and natural scenic value, crowding, attractions accessibility, vendor persistence, and odor of animals waste are potential indicators for the tourism experience at the park. Related management implications and recommendations are also discussed.     

Investigating the effects of a shared bike for tourism use on the tourist experience and its consequences

ABSTRACT

As public bike-sharing systems have been widely set up in cities around the world, a shared bike for tourism use can enhance tourists’ experience at destinations and lead to tourists’ post-visit evaluations. Thus, this research explores the attributional effects of the value of using shared bikes (namely, instrumental value and affective value) on tourists’ emotional experience (namely, hedonics and perceived uniqueness) as well as on satisfaction and destination loyalty. We obtain a sample of 302 tourists using shared bikes as transport modes during their visits to examine the proposed relationship model. Results show that both instrumental and affective values of shared bike use positively relate to hedonics and perceived uniqueness experiences. While both hedonics and perceived uniqueness have positive effects on satisfaction, only perceived uniqueness shows a positive effect on destination loyalty. The findings of multi-group analyses indicate that the direct effects of the tourism experience on destination loyalty are significantly positive for the low-motivation group but not for the high-motivation group. Empirical implications and recommendations for future research are also discussed herein.     

Properties of first-time vs. repeat visitors: lessons for marketing Norwegian ski resorts

This paper explores the potential in foreign markets for winter tourism in Norway and discusses the influencing factors explaining why foreign tourists visit and revisit Norway on ski vacations. In a decreasing market, it becomes increasingly important to destination managers and marketers to choose the right marketing strategies and direction. We focus on characteristics that influence and explain why foreign tourists choose to return. More than 3000 respondents from Sweden, Denmark, and Germany were asked for their image of Norwegian ski destinations and criteria for winter vacation selection. We fitted mainly hurdle and quantile regressions to gain consistent and less biased estimates. Stable snow conditions, combining alpine and cross-country skiing, and no fees for the latter are some of Norway's competitive but seldom marketed advantages, and especially towards repeat visitors. Repeaters typically prefer self-catering accommodation and are less price sensitive. Surprisingly, foreign ski tourists are not very interested in other snow-based activities or cultural attractions. Despite repeaters constituting the majority of foreign ski tourists, neither the national development and marketing agency (Innovation Norway) nor local tourist organizations and marketers have a strategy for targeting them. We recommend a shift from profile marketing towards segmented marketing, aimed especially at the repeat-visitor segment.     

Independent tourist's automobilities in Norway

This paper critically examines the methods of transportation used by independent tourists and how importantly they value mobility throughout their journeys. While independent tourists are frequently identified as being adventurous and highly mobile, relatively few researchers have critically examined the modes of transport they use or the importance they play in enhancing and fulfilling their desired experiences. Indeed, most literature portrays independent tourists as habitual users of public transport as opposed to modes of personal transport. In this paper, the notion of automobility – a combination of autonomous and self-directed movement – is explored from the perspective of independent tourists in Norway. A multi-method qualitative study was undertaken which analysed the views of 38 independent tourists at eight different locations. The findings revealed that personal modes of transport were intrinsic features of the journeys undertaken and that they offered alternative sensory experiences in contrast to public transport. Moreover, for many independent tourists, autonomous journeys were considerably more important than the destinations they visited. Thus, for many independent tourists in Norway, demands for control, flexibility and adventure could only be satisfied by using particular modes of transport.     

Understanding Dutch visitors’ motivations to concentration camp memorials

This study examined the motivations to visit concentration camp memorial sites in the Netherlands. Nine hundred and seventy-five Dutch respondents participated in a panel survey. The data were analysed by means of an exploratory factor analysis, to yield underlying motivational factors. The findings revealed that potential visitors were motivated to visit Holocaust concentration camp memorial sites for “memory”, “gaining knowledge and awareness”, and “exclusivity”. We generalize the motivations from Dutch concentration camp memorial sites to a universal level and discuss the future stages to achieve a universally valid motivation scale for visits to concentration camp memorial sites.     

Creative tourism and visitor motivation

Creative tourism has been explained as a new genre of tourism that offers the visitor an opportunity to develop their creative potential through an engaged experience in the destination visited. Despite a growing literature on the topic, little attention has been given to examining what motivates creative tourists to visit particular places and events. This paper aims to address this research gap by applying the push-pull framework to investigate the travel motivations of creative tourists. To do so, the responsive interviewing model was employed to survey 20 of such tourists who had visited creative spaces and spectacles in three of China's UNESCO-designated creative cities. Through a qualitative thematic analysis of the transcribed interviews, a new push-pull framework is introduced to conceptualise the travel motivations of creative tourists. Our paper concludes with practical considerations for destination managers seeking to design and market creative tourism experiences.     

Exploring the Shared Use of World Heritage Sites: Residents and Domestic Tourists' Use and Perceptions of the Summer Palace in Beijing

Many heritage sites are shared by tourists and local residents, who may have different motivations, preferences and experiences. These common areas offer a setting for understanding how the host and guest populations utilize, interact and perceive a heritage site. Results show that residents and domestic tourists differ in their use patterns but generally share motivations, perceptions and experiences at the Summer Palace. Use conflicts and interplay are examined in relation to their behaviours, perceptions and experiences. Practical implications are generated to inform management and planning decisions for the study site and other heritage sites shared by local users and tourists. Copyright © 2014 John Wiley & Sons, Ltd.     

Differences in travel objectives between first‐time and repeat tourists: An empirical analysis for the Kansai area in Japan

This study investigates the differences in travel objectives between first‐time and repeat tourists. We conduct a questionnaire survey of travel agencies, which asked about specific tour plan for target tourists, their experiences and travel objectives in the Kansai area in Japan. We estimate a logit model for the relationship between travel objectives and visiting experiences. The results indicate that the first‐time tourists' main objective is to enjoy looking around sightseeing spots, while the repeat tourists' objective is simply to enjoy the stay, including the hotel visit and participating in events. Copyright © 2010 John Wiley & Sons, Ltd.     

The inner struggle of visiting ‘dark tourism’ sites: examining the relationship between perceived constraints and motivations

Numerous conflicting factors impact the tourism decision process especially as it relates to dark tourism, that is, tourism that focuses on mortality. This research examines the relationships among constraints and motivational factors that affect tourists’ decision to visit the Memorial of the Victims of the Nanjing Massacre in China. Seven dimensions of constraints were revealed with the most important factor being an interest in other leisure activities. Of the three motivational factors discovered, the obligation the respondents feel to visit the site was discovered to be the most important. The major contribution of this research is its analysis of the relationship between motivations and constraints and the discovery that there are both positive and negative relationships between constraint and motivation factors. The most important finding may be that an increase in curiosity motivation may result in a decrease in disinterest constraints but an increase in the strength of the constraint of Chinese cultural perspectives on death and taboos. The findings suggest that the most effective marketing might not focus too much on the development of curiosity but on other motives, such as obligation and education.     

Rethinking authenticity and tourist identity: expressions of territoriality and belonging among repeat tourists on the Greek island of Symi

This paper approaches the subject of tourist identity from an anthropological perspective, arguing for a culturally contextualized analysis that focuses on the interactive and processual nature of these constructions. Specifically, it explores the processes by which repeat tourists on the Greek island of Symi construct their identities as tourists in relation to the place of their vacation experience, local residents and other tourists. It highlights the competitive and often antagonistic way in which these tourists – drawing on ideas about authenticity and demonstrating sympathy with local concerns – seek to incorporate the island as an aspect of their own personal identities and, similarly, create a form of ‘local’ identity in Symi. The picture of tourists that emerges in this case study contrasts sharply with standard analytical formulations that portray tourists as transient and liminal figures, defined almost exclusively by their vacation preferences and experiences, and constituting a category of people that is clearly distinguishable (practically and ideologically) from local residents. As a consequence, it argues for an approach to tourist identity that seeks out linkages between tourists and locals, and which looks more broadly at the views and experiences of tourists beyond the time and space of the vacation.     

Exploring the motivation of Chinese immigrants for homeland tourism

This study explored the travel motives of the Chinese immigrants who visit their homeland for vacation. A combination of qualitative interview and quantitative survey was undertaken to collect data. Five-hundred valid Chinese immigrants in Macao were surveyed. Three core travel motivation factors are revealed: attractiveness of the tourist resources, connection to the past, and socialising with family and friends. The travel motives reflect the emotional needs of the Chinese immigrants who visit their homeland for vacation and suggest that homeland tourism is likely to provide the Chinese immigrants with a chance to recollect their past memories and experiences with their homeland and lead them to some nostalgic feelings and thoughts about their personal life, which contribute to a memorable tourist experience. Moreover, the travel patterns of the Chinese immigrants were significantly correlated with their travel motives, suggesting that homeland tourists have their unique travel needs and behaviour and thus should be treated as a separate tourist segment. For future research, it is worthwhile to undertake a further investigation in the travel motives and behaviour of immigrants with different cultural and ethnical backgrounds in order to better understand homeland tourists.     

The Formation of a Tourist Destination's Image via Information Sources: the Moderating Effect of Culture

The present study aims to outline the growing importance of culture in the field of tourism. More specifically, it highlights culture as a moderating variable in pre‐visit tourist destination image formation, through the information sources utilized by the tourist in the selection of a holiday destination (that is, travel agencies alone vs. travel agencies together with the Internet). For this purpose primary research used a multicultural sample of 371 tourists from different European countries. The results show that the formation of a destination's pre‐visit image amongst tourists, based on the information sources they use, is moderated by the level of uncertainty‐avoidance of their national cultures. Copyright © 2011 John Wiley & Sons, Ltd.     

Travel behaviour among inbound medical tourists in Kuala Lumpur

Despite recording the highest growth among tourism sub-sectors [Dhesi, D. (2009, March 25). Medical tourism rises in Malaysia despite economic downturn. The Star Online. Retrieved from http://www.malaysiahealthcare.com/; Leonard, T. (2009, July 24). Medical tourists to bring in RM 540 million by 2010. Retrieved from http://www.malaysiahealthcare.com/; Tourism Malaysia. (2008). Profile of tourist by selected markets 2008. Kuala Lumpur: Tourism Malaysia], little is known empirically with regard to travel behaviour among inbound medical tourists in Malaysia. This study examined the demographic profile, travel motivation, healthcare consumption, and expenditure behaviour among them in Kuala Lumpur. Using the combination of purposeful and convenience sampling, a total of 138 questionnaires were completed, returned, and analysed. The majority of the respondents were female, middle aged, travelling with two others and Indonesians. Their main travel motivation factors were ‘value for money’, ‘excellent medical services’, ‘supporting services’, ‘cultural similarity’, and ‘religious factor’ in descending order of importance. Medical treatment, cosmetic procedure, surgical procedure, and medical check-up were important healthcare services sought after by the respondents. On average, medical tourists spent MYR 26,844.19 per visit, with females and tourists of European descent contributing significantly more. Tourists from ASEAN had stronger motivation of ‘cultural similarity’ compared with other tourists. This paper is unique in providing the empirical evidence of the city's unique selling points (pull factors) in attracting inbound medical tourists. It also highlights the potential economic contribution and some managerial implications in terms of marketing and product development.     

Tourist–community interactions in ethnic tourism: Tuva villages,Kanas Scenic Area,China

Tourists and destination communities interact in different contexts. Such interactions play a key role in constructing a rewarding experience and cultural understanding for tourists and influence the social and cultural life of the destination community. It is particularly so at ethnic areas where tourism experiences are acquired through encounters with the ethnic community. A diagram of tourist–community interactions in ethnic tourism is developed to outline different types of interactions, factors affecting these interactions, and impacts to both groups of actors. This research explores tourist–community interactions through a comparative examination of tourists' and residents' perceptions at Tuva villages in Kanas Scenic Area (KSA), China. In-depth interviews were conducted with residents involved in tourism and tourists to KSA through two field investigations in 2010 and 2013. Research results indicate that the ethnic encounter is not perceived by tourists as a primary motivation to visit Kanas, but it contributes to the formation of a satisfactory on-site experience. Tourists and community members have diverse needs for these interactions and are impacted by these interactions to different degrees. The research also reveals that community participation influences how and to what extent these interactions occur. Practical implications for KSA are then discussed.     

Exploring the experience value of museum visitors as a co-creation process

Museums’ visitors can play an active role both during and after the visit that will allow them to shape a significant experience. The present work explores this role of the visitor as co-creator of experiences. Prior knowledge and interest enable visitors to participate and interact during the visit, all of which basically allows them to build a more intense experience in those areas that require their involvement. It is these more active experiences, and only these, which drive the individual’s intention to continue participating actively after the visit, seeking information and revisiting the museum, following it on social networks and making recommendations on opinion pages.     

Visitor satisfaction with a key wildlife tourism destination within the context of a damaged landscape

Wildlife tourism is a growing industry globally and visitor satisfaction is vital to ensure its long-term sustainability. The Lower Kinabatangan River is a premier wildlife tourism destination that is affected by surrounding land uses and needs careful management to ensure it continues to provide positive wildlife tourism experiences. As little is known about the motivations and satisfaction of tourists with this experience, a visitor survey was conducted along the Lower Kinabatangan River with 346 surveys completed. The attribute ‘Interest in viewing wildlife’ had the highest mean level of importance and satisfaction (mean?=?4.54 and 4.1, respectively, on a 5-point scale). Respondents were very satisfied with their wildlife tour experience (85%) and would recommend the experience to their friends (87%). However, almost half of respondents (47%) felt more needed to be done to protect the Kinabatangan River and wildlife. Although respondents were satisfied overall with their experience, they also expressed concerns over the number of boats and the protection of the River. Comments focused on the presence of rubbish in the River, intrusion of oil palm and the loss of forest. Many issues are beyond the management realms of tour operators but will impact on the future of the industry.