An emerging Korean youth culture,Rail-ro: the application of cultural consensus analysis to domestic rail travel experiences

This study deals with an emerging domestic rail travel phenomenon among Korean youth, known as Rail-ro (Railo), which has influenced aspects of youth culture and domestic tourism in Korea since 2007. The purpose of this study is to determine whether Railo experiences exist as a coherent culture among Railers based on cultural consensus analysis. The result indicates Railers’ strong agreement about Railo experiences, which reinforces the view that a particular rail pass could be instrumental in forming a distinct youth travel subculture. This study demonstrates how travel culture driven by the seasonal rail pass supports domestic tourism and inbound tourism.     

Modelling information use,image, and perceived risk with intentions to travel to East Asia

This research empirically tested a tourism behaviour model explaining tourists' intentions to vacation for the first time in selected countries extending image research by Baloglu and McCleary [(1999). U.S. international pleasure travelers’ images of four Mediterranean destinations: A comparison of visitors and nonvisitors. Journal of Travel Research, 38(2), 144–152; A model of destination image formation. Annals of Tourism Research, 26(4), 868–897] and more recently Kaplanidou and Vogt [(2007). The interrelationship between sport event and destination image and sport tourists’ behaviors. Journal of Sport & Tourism, 12(3–4), 183–206]. Key factors that remain untested in modelling international travel propensity were identified as: information sources, cognitive and affective destination image, and perceived risk. On-site surveys were conducted in two US metropolitan areas with a purposive convenience sample. Data were analysed with structural equation modelling for three destination countries (China, Japan, and South Korea) so that positioning strategies were illustrated through empirical evidence. Modelling results supported previous research showing that stronger positive cognitive and affective destination images and lower perceived risks for vacationing in a destination positively influenced intentions to travel to the countries of interest. Of greater interest are findings on information usage influencing cognitively held images, particularly cultural experiences, but information use was found not to directly influence the affective component of image. Intent to travel to each of the three countries was heightened by different factors – for China it was affective image, for Japan cognitive image, and South Korea a reduction in perceived risks. Destination marketers can use this model to understand the use of information sources, in general or specific types, to influence cognitive images held and perceived risks associated with a foreign country, and to ultimately modify affective image and intent to visit a destination for the potential first-time visitors.     

The tourist experience of domestic VFR travellers: the case of Hungary

Visiting friends and relatives (VFR) is the main driver of domestic travel in many countries. This study is one of the first to analyse VFR travel from a perspective of tourist experience. This study aims to investigate the complex dynamics behind VFR-related travel, especially in aspects of trip activities and tourist experience formation. Based on a survey (N?=?879) examining domestic VFR travellers’ trip activities in Hungary, the paper discusses the formation of a tourist experience in context of short-haul domestic VFR travel, especially the role of influencing factors. The results reveal differences between the segments with trip motivation of visiting friends (VF) and visiting relatives (VR) – the two main types of VFR tourists. It was found that independent variables such as VF, staying for longer and participating in leisure and tourism-type activities have a positive effect on tourist experience evolvement; however, factors such as VR, being rather passive during such a visit and focusing on social acts and bonding negatively affect the formulation of a tourist experience. The paper’s novelty and uniqueness lies in applying a new perspective of analysing and discussing VFR travel: the theoretical concept of tourist experience formation.     

The influence of perceived discrimination,orientation to mainstream culture and life satisfaction on destination loyalty intentions: the case of international students

This study examines three psychological phenomena (perceived discrimination, orientation to mainstream culture and life satisfaction) in explaining destination loyalty of international students. A sample of 489, short-term (n?=?174) and long-term (n?=?315) international students completed an online survey. Results from structural equation model-AMOS (analysis of moment structures) indicated that (1) orientation to mainstream culture positively influences destination loyalty intention and (2) orientation to mainstream culture mediates the relationship between perceived discrimination and destination loyalty intention. These results suggest that to facilitate destination loyalty intention, institutions may need to develop a support system that can promote positive cross-cultural adjustment.     

Australian climate concern and the ‘attitude–behaviour gap’

Anthropogenic climate change poses considerable challenges to all societies and economies. One significant contributor to human-induced climate change is tourism transportation, particularly aviation. This paper addresses the relationship between climate change concerns, the energy-intensive nature of tourist consumption, and unrestrained tourist air travel behaviour in the context of Australia. Following Barr et al. [(2010). “A holiday is a holiday”: Practicing sustainability, home and away. Journal of Transport Geography, 18(3), 474–481], it seeks to understand public climate concern within the context of routine everyday (‘home’) lives and occasional tourist (‘away’) decision-making, with a specific focus on air travel. It draws upon 20 in-depth semi-structured interviews conducted in Australia between March and June 2011. The findings highlight the contradictory nature of environmental concerns and consumption decisions in everyday and tourist contexts. This is evident in widespread domestic consumer practices that are motivated, all or in large part, by climate concerns, set against almost complete disregard and neglect of responsibility to modify existing air travel practices. Our results highlight the magnitude of the challenge involved in shifting deeply entrenched air travel behaviours despite the growing urgency of radical emission reductions. It also highlights the need to consider consumer responses to climate change not in isolation, but in relation to industry drivers and strong government policy interventions.     

Travel behaviour among inbound medical tourists in Kuala Lumpur

Despite recording the highest growth among tourism sub-sectors [Dhesi, D. (2009, March 25). Medical tourism rises in Malaysia despite economic downturn. The Star Online. Retrieved from http://www.malaysiahealthcare.com/; Leonard, T. (2009, July 24). Medical tourists to bring in RM 540 million by 2010. Retrieved from http://www.malaysiahealthcare.com/; Tourism Malaysia. (2008). Profile of tourist by selected markets 2008. Kuala Lumpur: Tourism Malaysia], little is known empirically with regard to travel behaviour among inbound medical tourists in Malaysia. This study examined the demographic profile, travel motivation, healthcare consumption, and expenditure behaviour among them in Kuala Lumpur. Using the combination of purposeful and convenience sampling, a total of 138 questionnaires were completed, returned, and analysed. The majority of the respondents were female, middle aged, travelling with two others and Indonesians. Their main travel motivation factors were ‘value for money’, ‘excellent medical services’, ‘supporting services’, ‘cultural similarity’, and ‘religious factor’ in descending order of importance. Medical treatment, cosmetic procedure, surgical procedure, and medical check-up were important healthcare services sought after by the respondents. On average, medical tourists spent MYR 26,844.19 per visit, with females and tourists of European descent contributing significantly more. Tourists from ASEAN had stronger motivation of ‘cultural similarity’ compared with other tourists. This paper is unique in providing the empirical evidence of the city's unique selling points (pull factors) in attracting inbound medical tourists. It also highlights the potential economic contribution and some managerial implications in terms of marketing and product development.     

Terrorism and domestic tourist risk perceptions

Previous research suggests that threats to security influence tourists’ risk perceptions and travel decision-making. This qualitative study investigates British domestic tourists’ risk perception in the light of the rapidly growing global trend of terrorism. This study yields three insights: (1) the incidence of terrorism produces an emotional response of fear and anxiety; (2) willingness to travel despite perceived travel risk varies depending on factors such as reason for travel, visual presence of security services and the one-off nature of the attack; (3) the media’s influence on travel risk perception is a function of how the media is perceived.     

Impact of economic policy on international tourism demand: the case of Abenomics

Since the 2008 global financial crisis and resulting recession, many countries have been following unconventional monetary policies. Little information is known on how these policies may influence tourism demand. This study starts to fill this gap by investigating the impact of the Japanese economic policy known as Abenomics on South Koreans’ travel to Japan, the largest inbound market for Japan. Per capita gross domestic product, relative prices, and exchange rates are significant determinants of Japanese inbound tourism. As these variables have been influenced by Abenomics, one can infer that Abenomics is associated with a significant increase in tourist arrivals from South Korea. Findings highlight the importance of government economic policy in stimulating international tourism demand through its impact on the economy.     

Testing the impact of a promotional video on destination image change: application of China as a tourism destination

This study empirically examines the potential effects of a promotional video on the image change of China as a travel destination. The analysis is based on an experimental study conducted among young, international short‐term employees in the USA. Despite positive changes in almost all the destination attributes as a result of watching the promotional video, the structure of the image constructs remains fairly stable, providing critical insights on the potential role of publicity campaigns in affecting destination images. Results of the study reveal that China's image consists of mixed and often contrasting representations, especially the polarity of modernisation and progress versus nature and history. It was found that the dominant factor affecting the respondents' behavioural intentions was the cultural and nature tourism dimension. Although other image dimensions exhibit influence as well, findings of this study suggest that perceived value should be a strategic focus in promoting China as a desirable travel destination, in addition to culture and nature tourism. This paper ends with conclusions and implications for both research on destination image and destination marketing in China. Copyright © 2009 John Wiley & Sons, Ltd.     

Impacts of high-speed rail on domestic air transportation in China

This study investigates the impacts of high-speed rail (HSR) on domestic air transportation in China using a new comprehensive modeling framework utilizing both demand and supply perspectives. For the first time the assessment was conducted using an improved panel regression model by taking into account of the detailed opening schedules of various HSR services during the period 2001–2014. The research findings reveal that the deployed HSR services have a significant substitutional effect on domestic air transportation in China, but the effect varies across different HSR routes, travel distance and city type. Specifically, the research found a decrease in domestic passengers of 28.2%, in flights of 24.6% and in seat capacity of 27.9% after the introduction of HSR services. The impacts are found much stronger among those air routes that connect major hub within a distance range of 500 to 800 km. The uneven nature of the impact can be seen in the different experiences of selected cities. For example, air travel declined approximately 45% after commencement of the Wuhan-Guangzhou HSR, whereas it fell by 34% after the opening of the Beijing-Shanghai HSR.     

Evaluating urban residents’ attitudes towards tourism development in Belgrade (Serbia)

This study empirically examines the relationships among residents’ place image, various domains of tourism impacts, and residents’ support for tourism development in an Eastern European city, as well as the role of residents’ socio-demographic characteristics and place attachment. The direct, indirect, and moderating effects were investigated using structural equation modelling and the method suggested by Hayes and Preacher [2010. Estimating and testing indirect effects in simple mediation models when the constituent paths are nonlinear. Multivariate Behavioral Research, 45, 627–660]. The findings show that none of the tourism impacts mediate the relationship between place image and residents’ support for tourism development. Moreover, with respect to Belgrade, perceived economic impacts have the strongest effect on residents’ support, followed by perceived socio-cultural impacts. By assessing the respective contribution of the three tourism impacts simultaneously, the results highlight the weight residents assign to a city’s peculiarities, thus illustrating contextual influences such as post-communist and centrally planned economy legacies.     

Impacts of diaspora travel on ethnic identity development among 1.5 generation Korean-American college students

This research project was designed to explore the impacts of the most recent trip to Korea on ethnic identity development among 1.5 generation Korean-American college students. The study employed 18 in-depth semi-structured interviews with Korean-American college students at a major university in the Midwest, USA. The data collection was conducted between December 2010 and February 2011. The findings of the study revealed that Korean-American college students exhibited different levels of ethnic identity prior to their most recent trip to Korea and described themselves as either Koreans, Korean-Americans, or Americans. Travel to Korea played important roles in (re)developing their ethnic identity. Those who identified themselves as Korean prior to the trip either confirmed their ethnic identity or changed their identity to Korean-American. Those who considered themselves Korean-American retained their ethnic identity, while those who thought of themselves as American altered their identity to Korean as a result of the travel.     

Chinese International Students. An Avant‐Garde of Independent Travellers?

Though most long‐haul Chinese travellers participate in group‐based tours, many young Chinese are now travelling overseas to acquire educational qualifications. These ‘study tourists’ travel independently around their place of study, often accompanied by friends and relatives whom they are hosting. Understanding the characteristics of such independent behaviours may offer insights into China's future outbound travel market. This study of 1400 Chinese studying in Australia highlights distinctions between independent student travellers and youth travellers more generally such as backpackers. The findings challenge established typologies of independent youth travellers and raise prospective implications for marketers. Copyright © 2013 John Wiley & Sons, Ltd.     

Iran on the news – exploring videos’ effects on potential tourists

ABSTRACT

While previous tourism studies on the visual have tended to focus on the analysis of photos, only recently videos have received more attention by tourism scholars. Within the emerging tourism literature on videos, little has been written on the videos produced and shared by online news and documentary networks and their persuasive effects on potential tourists’ perceptions about a destination. By focusing on Iran, this work investigates whether videos produced and shared by online news and documentary networks influence viewers’ perceptions about the country and their willingness to travel to the country. This study employs semi-structured, in-depth interviews to explore the meanings and interpretations attached to two videos about Iran, which were produced and shared by an Iranian online news and documentary network. A total of 15 participants, including a film producer and 14 respondents as audience were interviewed. Overall, the findings of this study highlight that the videos’ interpretations by the participants were multiple and often diverged from the producer’s intentions. Moreover, although the videos were perceived as tools produced to attract tourists, they were not regarded as sufficiently persuasive to totally change previously formed images about Iran and create a strong desire to visit the country.     

Exploring the impact of metaverse tourism experiences on actual visit intentions: An integrated model of presence,the Technology Acceptance Model,and the Theory of Planned Behavior

This study seeks to understand the impact of tourist experience of the metaverse on users' actual visit intentions by proposing an integration of the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), using the construct of Presence. We developed a questionnaire-based experiment in which 478 responses were collected via an online survey to achieve the objectives of the study. Structural equation modeling was used to test the relationships among the proposed constructs. The results indicate that presence is positively associated with perceived ease of use, perceived usefulness, and attitude, respectively. In addition to the relationship between perceived ease of use and attitude, six other hypotheses within the model that merged TAM and TPB were statistically supported. Furthermore, the implications and recommendations based on the results are valuable contributions to the development of metaverse tourism.     

To go or stay home and watch: exploring the balance between motives and perceived constraints for major events: a case study of the 2008 Beijing Olympic Games

The current study offers insight into the role of motivation and constraints on behavioural intentions prior to a mega event. The Psychological Continuum Model framework was used to integrate motivation and leisure constraints theory to examine attraction towards the 2008 Olympic Games. Semi‐structured interviews (N = 47) and a questionnaire (N = 235) distributed in Australia and the USA were used to identify and measure three motivational themes: cultural learning, cultural experience and olympic event interest, and three perceived constraints: structural, interpersonal and intrapersonal. Structural Equation Modelling revealed that motives were positively related to behavioural intentions while constraints were negatively related. Analysis further revealed the interaction between motives and perceived constraints led to two different forms of behavioural intentions; intentions to travel and attend the event vs. stay home to watch the event on TV. Policy and marketing implications are discussed that illustrate the benefits of understanding both motives and perceived constraints for tourism travel. Copyright © 2008 John Wiley and Sons, Ltd.     

The Relative Importance of Social and Personal Norms in Explaining Intentions to Choose Eco‐Friendly Travel Options

Changes in current travel patterns are important in order to move towards a more sustainable future of tourism. This paper reports findings from a study (N = 762) investigating the relative importance of social and personal norms in explaining intentions to choose eco‐friendly travel options. Personal norms showed the strongest association with behavioural intentions and further mediated the link between injunctive social norms and behavioural intentions. Overall findings indicate that social and personal norms seem both related to travel choices but that a particular emphasis should be given to the role of personal norms. Further implications of these findings are discussed. © 2015 The Authors. International Journal of Tourism Research Published by John Wiley & Sons Ltd.     

Bergen light rail – Effects on travel behaviour

Bergen is the second most populous city in Norway (280,000 inhabitants) and is situated along the west coast of the country. In 2010, the city reintroduced tram service with the opening of a new light rail line, after a gap of 45 years. This study documents the increase in public transit use in Bergen, both in terms of volume and market share, since the line was opened. Furthermore, it explores the effects of light rail transit on travel behaviour using Bergen as a case city. These goals are accomplished by combining and analysing data from different sources, including five travel surveys, and other data concerning building stock, population, business activity, commuting and traffic counts. The study identifies four potential driving forces for changes in travel behaviour: (1) the introduction of the light rail; (2) a new high-frequency bus network; (3) increased rates in the toll cordon system; and (4) changes in the urban structure. The study concluded that the introduction of light rail was the main driving force behind the growth in public transit use. The study also highlighted that transit use was highest in areas served by the light rail. The effects of the light rail investments are reinforced by an optimal location of the line with respect to potential users.     

Responsibilities,recession and the tourism sector: perspectives on CSR among low-fares airlines during the economic downturn in the UK

Responsibility has featured prominently in recent discussions about tourism governance. Nevertheless, research into corporate social responsibility (CSR) among travel and tourism businesses is at a relatively early stage. This paper reports on external stakeholders' perceptions of CSR among low-fares airlines (LFAs) in peripheral regions of the UK in late 2008; that is, during the current global economic downturn. LFAs, their business plans and their ability to contribute towards sustainable development have been the source of much public discourse and media scrutiny in the last decade. This paper does not set out to reopen that debate per se. Rather, it contributes to a deeper understanding of CSR in the tourism sector by arguing for a more nuanced approach to external stakeholders, one which is also informed by primary empirical research from qualitative sources, and which is conceptually informed by the latest thinking from other sectors of economic activity. Important inter-regional variations exist in external stakeholders' perceptions and valorisations of CSR, they are context-specific, and they are not static as their responses to the recent downturn reveal.     

Women's travel writing and the legacy of Romanticism

Women's travel writing reveals how literary and artistic discourses influence the way we read and write about journeys. This paper considers the way women's travel writing has adapted to, and adopted, the discourse of Romanticism, from its beginnings as a philosophy of political and sexual revolution, individual freedom and escape, to a more diffuse sense which has infiltrated modern attitudes to travel. We consider a classic travel text from the Romantic period, and discuss its legacy. Adopting Buzard's argument [(1993). The Beaten track: European tourism, literature and the ways to ‘Culture’ 1800–1918. Oxford: OUP], we consider how travel changed through the long nineteenth century. We discuss how the twentieth-century Romantic attraction of travel is marketed through the tourist industry as one of the main reasons to get away from it all and discover the ‘authentic’: this desire is reflected in travel texts. Recent writing reflects the influence of Romanticism by celebrating the individual as a wandering free spirit on a self-quest, whose writing is ‘authentic’, spontaneous and confessional: that is, the legacy of sensibility. We conclude that Romanticism has left a dual legacy for travellers, of political commitment and inner journey. Authors discussed include Mary Wollstonecraft, Gertrude Bell, Isabella Bird and Sara Wheeler.