WTO Dispute Settlement: An Economic Analysis of Four EU–US Mini Trade Wars—A Survey

Since its inception in 1995, more than 312 disputes have been raised under the WTO Dispute Settlement System. Despite the obvious success of this system, several shortcomings call for a revision under the auspices of the Doha Development Round. With a computable general equilibrium model we analyze the four most prominent trade disputes between the EU and the USA, which we call mini trade wars: the Hormones, the Bananas, the Foreign Sales Corporations and the Steel cases. The economic analysis revealed several flaws and peculiarities: As a rule, retaliatory tariffs are detrimental to welfare of the retaliating country and amount to shooting oneself in the foot. Trade wars can only be won by large countries. The WTO arbitrator's estimation of the trade loss in case of non-compliance never translates into equivalent damage to economic welfare. A mechanism to control the collection of retaliatory tariff revenues is missing as is a system to compensate the firms suffering the damage. The major conclusion therefore is that tariffs are very bad instruments for countermeasures. The sanctions mechanism of the Dispute Settlement System should be improved, maybe based on a mechanism of direct transfers.     

WTO Dispute Settlement and the EU–US Mini Trade Wars: A Commentary on Fritz Breuss

Economic theory suggests that some of the trade remedies allowed by the WTO may lead away from liberal trade and impose costs on those that apply them. Breuss has provided evidence in the case of four EU-US mini-wars that the policy that created the trade conflict was not clearly in the economic interest of the offending country and that the sanctions imposed exacerbated rather than alleviated the problem. Breuss builds a case for compensation payments rather than trade sanctions for rule violations and for targeting of the recipients of those payments.If trade policy were a matter of economic rationality then this approach would be convincing. For better or worse, the trade rules are an unruly mix of economic, political and legal constructs. The commentary expands on this to explore the role of the dispute settlement process itself and the sanctions designed to give it teeth. The conclusion is that the economic calculations, while a good measure of the costs of legal or political decisions, are not central to the dispute settlement and sanctions processes. The dispute settlement process is also about preserving the balance of political advantage from negotiated rules and schedules, and the sanctions process is as much to do with preventing abuse as correcting it. So a full economic analysis would have to compare politically balanced alternative scenarios and the incorporate the effect of the threat of sanctions on government behavior.     

Trademark Dispute Arising from Indistinct Trademark Classification:Analysis of Dispute over Trademarks“Shenzhen DSL”and“Zhongshan DSL”

Both "Shenzhen DSL" and "Zhongshan DSL" are combined trademarks composed of the Chinese characters and devices. The characters used are identical, while the devices quite different.     

“Natural” and “Fresh”: An Analysis of Food Label Claims in Internationally Packaged Foods in Singapore

Food claims invite controversies on account of their potential to mislead consumers while at times masquerading as health information devices. In the United States, Europe, and Australia/New Zealand, scholars have extensively studied the prevalence of food claims, the regulatory repercussions, and effects of such claims on consumers’ food perceptions and dietary choices. Our study is an attempt to address a gap in related research focused on Asia by situating the inquiry in Singapore where consumers are exposed to a wide variety of such claims due to the universality of food imports. This study examines the state of food claims by the food product’s region of origin, and focus specifically on the use of terms “natural” and “fresh” on food labels. We present recommendations for food marketing policymakers and practitioners.     

Business and Government Ethics in the “New” and “Old” EU: An Empirical Account of Public–Private Value Congruence in Slovenia and the Netherlands

This article studies how financial investors respond to firms’ corporate social responsibility (CSR) performance in terms of their investing behaviors, and how such behaviors change contingent on an event that provokes their attention and concerns to CSR. Using the melamine contamination incident in China as a natural experiment, it is found that neither the individual investors’ nor the institutional investors’ behaviors are influenced by firms’ CSR performance before the incident. Nevertheless, in the post-event period, institutional investors’ behaviors are significantly influenced by firms’ CSR performance that exceeds a certain threshold. Furthermore, such an effect diminishes for a better CSR performance. In comparison, the authors do not find any effects of CSR performance on individual investors, either before the event or after the event. Finally, firms’ performance and investors’ behaviors jointly affect firms’ stock returns after the event but not before the event. This article reconciles the mixed findings in the literature on the effect of firms’ CSR performance on their financial performance by showing that such an effect exists in a contingent manner. Furthermore, the authors show that a too low or a too high CSR performance could lead to undesirable responses from investors. Therefore, managers should pay attention to optimizing firms’ CSR activities.     

Drawing on “Producer-Tours”: A Technique for Addressing Consumer Uncertainty Surrounding the Consumption of Fair Trade Food Products?

Despite the global increase in both fair trade sales and awareness, actual market shares of some fair trade products remain disappointing. A number of authors have suggested various reasons for this, including the complexity of the situational context affecting actual purchase behavior (Carrington, Neville, &; Whitwell, 2010 Carrington, J. M., Neville, A. B. and Whitwell, G. J. 2010. Why ethical consumers don't walk their talk: Towards a framework for understanding the gap between the ethical purchase intentions and actual buying behaviour of ethically minded consumers. Journal of Business Ethics, 97: 139–158. [Crossref], [Web of Science ®] , [Google Scholar]), the disconnect between producers and consumers (Dickinson, 2001 Dickinson, M. A. 2001. Utility of no sweat labels for apparel consumers: Profiling label-users and predicting their purchases. Journal of Consumer Affairs, 35(1): 96–119. [Crossref], [Web of Science ®] , [Google Scholar]), and the problems associated with the depersonalization of ethics in mainstream distribution (Bezencon &; Blili, 2011). This article introduces the drawing method into the field of research on fair trade consumption. Using this method, this study explores student perceptions of both fair trade consumers and how fair trade works. In doing so, the drawing method unveiled two potential consumer types; namely, the dreamer and the angel. On this, we argue that our study reveals some of the possibilities inherent in the use of the drawing method to explore uncertainty surrounding fair trade consumption.     

Applying Ethical Concepts to the Study of “Green” Consumer Behavior: An Analysis of Chinese Consumers’ Intentions to Bring their Own Shopping Bags

Drawing on the general ethics and social psychology literature, this study presents a model to delineate the major factors likely to affect consumers’ intentions to bring their own shopping bags when visiting a supermarket (called “bring your own bags” or “BYOB” intention). The model is empirically validated using a survey of 250 Chinese consumers. Overall, the findings support the hypothesized direct influence of teleological evaluation and habit on BYOB intention, as well as that of deontological evaluation and teleological evaluation on ethical judgment about the BYOB practice. Teleological evaluation exerts a much stronger influence on ethical judgment than does deontological evaluation. In addition, the findings reveal that consumers who perceive the BYOB practice to be more important are more inclined to rely on their ethical judgment to derive their BYOB intention. Academically, these findings provide some encouraging evidence for the application of general ethics theories to explain green consumption-related practices. Practically, the findings also suggest that a utilitarian approach (i.e., emphasizing the consequences of BYOB) may represent an effective means for the Chinese government to promote BYOB practice among consumers. Dr. Ricky Y. K. Chan is associate professor of the Department of Management and Marketing at the Hong Kong Polytechnic University. His research interests lie in green marketing and behavioral aspects of Chinese consumers. He has contributed to such journals as Business Horizons, European Journal of Marketing, International Business Review, Journal of Business Ethics, Journal of International Marketing, Journal of Management Studies and Journal of Services Marketing. Dr. Y. H. Wong is associate professor of the Department of Management and Marketing at the Hong Kong Polytechnic University. He is the author of a book, Guanxi: Relationship Marketing in a Chinese Context (co-authored with Dr. T. K. P. Leung). His research has been published in journals, including Industrial Marketing Management, International Business Review, Journal of Business and Industrial Marketing, Journal of International Consumer Marketing and Journal of Services Marketing. Dr. T. K. P. Leung is associate professor of the Department of Management and Marketing at the Hong Kong Polytechnic University. His research areas include business to business marketing, Chinese cultures and their implications to Sino-foreign negotiation. He has published articles in such journals as European Journal of Marketing, Journal of Business Ethics, Journal of International Consumer Marketing and Marketing Intelligence and Planning. He also co-authored a research book with Dr. Y. H. Wong titled Guanxi: Relationship marketing in a Chinese context published by the Haworth Press.