The importance of understanding the shape of diverse ethnic female consumers for developing jeans sizing systems

This study has been conducted to investigate the fit issues related to the current apparel pants and jeans sizing system for diverse consumers, identifying body shape differences among ethnic groups. A total of 1335 women in a certain size range (Misses figure type sizes 2–20) were selected in the study. A Misses figure type size category is commonly used for adult women of average proportion and height. First, the body dimension differences among ethnic groups were examined with a single factor analysis of variance. Second, the fit of pants and jeans for the diverse consumers within the same size category was examined with the current standard sizing system, ASTM D5585 for adult female Misses figure type sizes 2–20. Three cases were programmed within a database: When each consumer selects a size for a pair of jeans based on (1) waist size; (2) hip size; and (3) waist height (usually pants length). And last, the results were analysed with fit comparison plots. Current jean consumers are racially diversified in the US and globally as well. This study revealed that ethnic groups had different fit problems and significant body shape differences. Even within the same figure type size category, a variety of body dimensions existed in each ethnic group. According to the fit problem assessment in this study, consumers within the same body figure type size category could not find the right fit of the pants and jeans within the current sizing system. Half of the female consumers could not find a garment to fit based on waist height (pants length) because the current sizing systems overlooked the effect of diverse consumers. This study will be useful for standardizing organizations to modify current sizing systems for diverse ethnic consumer groups as a demographic factor so that apparel companies could provide better quality of fit for their consumers in the global and local market.     

A preliminary comparative analysis of 3D body scanner,manually taken girth body measurements and size chart measurements

In an attempt to provide a technological solution to the influx of cheap imports in South Africa and bridging the technology divide between Africa and the rest of the world, the Council for Scientific and Industrial Research procured a three‐dimensional body scanner from the Textile and Clothing Technology Corporation, in the US. The pilot study was aimed at introducing the technology to the South African consumers, and to compare the scanned data with the manually taken measurements. A convenience sample of 56 females in South Africa was interviewed using a structured questionnaire. Interviews were used to capture views on acceptance of the technology, prior to being scanned. Scanning garments made from a stretchy fabric were designed and sewn in four sizes of small, medium, large and extra large. A covariance, one sample t‐test and paired t‐ tests were used for data analyses. Almost all respondents felt comfortable with the designed scanning garments and the scanning process. The scanner measurements were generally more numerical in value than the manual measurements for a body part as expected, although the disparity was on the higher side than expected. The discernible difference between means of scanned data and standard values in the currently used sizing charts highlighted the long overdue need to update the sizing charts using a national anthropometric database generated locally.     

构造接近香农极限的低密度校验码

跨国公司在进行全球经营的过程中,势必面临不同文化的冲击,对其进行有效的跨文化管理,关系着其运营的成败。在进行管理的过程中,要分析成员不同文化背景及由此产生的个性特点,其次,要本着包容的态度去进行跨文化管理,建立本企业特点的文化管理,从而有针对性地采取具体管理对策。     

Determining female consumers’ perceptions of garment fit,personal values and emotions when considering garment sizing

Female consumer's clothing shopping experience is primarily influenced by the appearance and fit of a garment that may be influenced by their personal values and is a process that involves emotions (Otieno et al., 2005; Lopatovska and Arapakis, 2011). Very little research focussing on the emotional impact and the role that personal values play in the female consumers’ shopping experience of ready‐to‐wear garment fit has been conducted in South Africa to date. The primary objective of this study was to explore the areas of concern of garment sizing to establish the emotional impact garment sizing and the resulting fit have on the female consumer purchasing behaviour when evaluated against their personal value system. This study applied the means‐end chain theory approach that allowed the researcher to explore female consumers’ personal values and the resulting emotions, through the application of the laddering interview techniques. Using open‐ended questions, this study aimed to discover the role of female consumers’ perceptions of garment sizing and the resulting emotional effects of garment fit on their purchasing decisions. The findings from the data collected from a purposeful and convenient sample of 62 female consumers from Gauteng, Johannesburg showed that the majority of the participants in this study failed to attain their personal values through the fit of a garment due to inconsistent, unreliable and inaccurate sizing, garment sizing which is unsuitable for various body shapes and the unavailability of certain clothing sizes in ready‐to‐wear garments. The study established that it is extremely important that South African clothing manufacturers and designers should strategize to satisfy the clothing need of the consumers who are currently having problems with garment sizing, by understanding female consumers’ garment sizing and fit needs through extended research of their target markets.     

Consumer cynicism and perceived deception in vanity sizing: The moderating role of retailer (dis)honesty

While prior scholarship has acknowledged the overall positive influence of vanity sizing on consumer outcomes, no work to date has addressed the psychological process that occurs when consumers suspect retailers of dishonest sizing information. This is an important process to understand because perceptions of deceptive retailer motives lead consumers to react negatively to the product and the retailer, regardless of the retailer's actual motives. Thus, this research utilizes attribution theory to examine perceived deception as a mediator between consumer cynicism (a dispositional trait) and consumer outcomes. The results reveal that at higher levels of consumer cynicism, prior knowledge of deceptive sizing practices has an amplifying effect on the influence of consumer cynicism on perceived deception, while retailer honesty with sizing issues helps to block this influence. Further, perceived deception leads to reduced consumer outcomes, confirming prior findings in the literature.     

Design-relevant ergonomic data on Dutch elderly

The design of daily-life products that can be used in a safe and comfortable way by many consumers requires ergonomic data concerning these users. With regard to the elderly, hardly any ergonomic data were available. In this study, measurements were done on about 79 physical, psychomotor, sensory and cognitive variables. The sample consisted of 750 persons: 123 in the age between 20 and 30 years and 623 aged 50 years and over. The results reveal different patterns of level and variation with age. Generally speaking, the physical data exhibit a relatively small variation with age; in other words, the variation within age groups is much larger. For the psychomotor and sensory variables variance generally increased with age. Especially after the age of 65 or 70 the level of performance decreased compared to that of younger subjects. As far as differences between the sexes are concerned, it is concluded that there are marked differences in the physical variables between males and females. Body build and the amount of force exerted differ. The psychomotor variables also show systematic differences between men and women. For the sensory and cognitive variables, few systematic differences between the sexes were found. People with capacities in the lower percentiles of the frequency distribution appear to have difficulties in performing daily-life activities. However, they still manage to live independently. This is possible because they use all kinds of solutions to compensate for the lower level of ability.     

烯基琥珀酸酐（ASA）用于中性造纸施胶剂施胶性能及应用趋势

烯基琥珀酸酐(ASA)应用于中性造纸施胶可改变我国传统的松香酸性施胶效果和性能,显著提高纸张的防水性、拉力强度,增加纸张的耐磨性和白度,可生产出能长期保存的高质量纸张,并可以保护造纸设备和环境。     

Ethnicity,body shape differences and female consumers' apparel fit problems

This research compared body shapes, measurements, ratios and fit problems of 234 African (109) and Caucasian (125) women. A three‐dimensional (3D) full‐body scanner generated virtual body images from which circumferential, width, protrusion and height measurements were extracted. Thereafter, circumferential and height ratios were computed. Drop values of key circumferential measurements were used to classify participants' bodies that were later visually confirmed and adopted. Results revealed that triangle, hourglass and rectangle were the three most predominant shapes among African and Caucasian women. There was a significant association between the three most predominant body shapes and ethnicity. There were significant differences in some body measurements and ratios, most of which were observed between African and Caucasian triangle as well as some of the other body shapes and the Caucasian hourglass used in the apparel industry. The differences especially between Caucasian hourglass and the other body shapes may be resulting in the persistent fit problems reported by some of the predominant body shapes at some of the selected body parts. This study therefore concluded that multicultural markets need to identify characteristics of all prevalent shapes within a population in order to minimize apparel fit problems.     

Consumption Patterns Among the Young-Old and Old-Old

Data on 2,810 elderly households were drawn from the Bureau of Labor Statistics 1990 Consumer Expenditure Survey. Multivariate Tobit analysis was used to examine spending pattern differences between households with a reference person aged 65–74 (young-old) and households with a reference person aged 75 and older (old-old). Significant differences in spending were found for expenditures on food at home, food away from home, alcohol and tobacco, housing, apparel and apparel services, transportation, bealthcare, bentertainment, personal care, and personal insurance. The impact of socio-demographic factors on expenditures by either age group was not uniform.     

SIZE LABELLING OF FOOTWEAR

This article briefly describes the existing systems of shoe sizing and explains in detail the new Mondopoint System of size labelling of footwear. The author describes how this new system evolved and how it is being introduced both in the UK and internationally.     

我国航运业的发展战略研究

全球航运业正在经历一个新的变革,其重心正在向东亚,尤其是向中国转移,这给我国航运业的发展带来了很大的机遇和挑战。本文在分析我国航运业的发展背景以及发展趋势的基础上提出了我国航运业的发展战略及其具体的策略。     

Old-Young Differences in Consumer Expenditure Patterns

It has been claimed that transfer payments to retired people reduce aggregate private saving. In their attempts to understand this issue, some writers have called for additional research to clarify the spending behavior of the older and younger households. The present paper uses regression analysis to examine the old-young differences in expenditure patterns as revealed by the 1972–73 BLS Consumer Expenditure Survey. With data limitations noted, the findings suggest that, for consumer units headed by older (65+) and younger (<65) persons, the marginal and average propensities to spend relative to after-tax income were virtually the same when estimated at the mean values of their respective characteristics, such as after-tax income and family size. The statistical model utilized also suggests that, if given the older units' mean values for these characteristics, the younger group would have exhibited higher propensities to spend than the older.     

Reflective versus unreflective country images: How ruminating on reasons for buying a country’s products alters country image

Based on the excitation-transfer model, this study considers how pondering on reasons for buying a particular country’s products influences country image (CI). We use an experimental approach to test our hypotheses and check for differences between unreflective/ad lib CI and reflective/reasoned CI measurements. The findings indicate differences between reflective and unreflective CI perceptions. These differences are more prominent for CI measurements relating to less well-known countries. Only a minority of consumers seem to knowingly buy a country’s products because of its reputation. Our research extends existing approaches to CI based only on country knowledge activation by incorporating the concept of motivational relevance and the applicability of activated knowledge. We also propose a segmentation scheme based on the motivational relevance of CI.     

自调式压板设计初探

粮食机械加工过程中,通常工件压紧采用压板和垫铁,其压紧高度要根据工件高度选择不同垫块进行调整,辅助时间长,使用不方便,针对这一情况,我们设计了几种自调式压板,使用效果良好。     

Celebrity versus Company President as Endorsers of High Risk Products for Elderly Consumers

Abstract

This study examines the effectiveness of a celebrity endorser vs. a company president as an endorser for a high financial/performance risk product, supplemental health insurance, with a sample of 280 senior citizens (65+) drawn from six geographically dispersed markets. The results show significant differences between a celebrity and a company spokesperson in initial interest in the product and likelihood of seeking additional information but no differences in belief of claim or likelihood of enrolling in the insurance program.     

Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products

This research investigated the moderating role of product category type (hedonic vs. utilitarian) on age-related differences in responses to affective vs. rational ads. An experiment showed that elderly consumers (age 65 plus) had more favorable attitudes toward affective (vs. rational) ads, regardless of product category type. In contrast, young adult consumers (age 18–25) favored affective ads only for hedonic products. They favored rational ads for utilitarian products. Results of the experiment imply that, to explain age-related differences in decision making, researchers must take into account age-related differences in motivational states apart from apparent shortfalls in cognition.     

Body scanning as a new anthropometric measurement tool for health‐risk assessment

The study explored the accuracy of body measurements gathered from trained observers employing a tape measure compared with those generated by the 3D body scanner. Tape measurements of body circumferences are routinely used for assessing future risk to health, as increased circumference of the waist vs. hip is associated with greater chronic disease rates later in life. Findings indicated that significant differences existed between circumference measurements calculated by the body scanner and those which were gathered from a tape measure. This research indicates that utilization of the body scanner as an anthropometric measurement tool for the assessment of health risk has tremendous benefits.     

‘Size revolution’: the industrial foundations of the Italian clothing business

From the beginning of the 1950s, how to size clothing became an issue debated within national and international organisations which were committed to the standardisation of the technical specifications of industrial products, clothing included. At the time the Gruppo Finanziario Tessile (GFT), which would later act as the industrial springboard for the Italian fashion, introduced a new system of sizes in Italy. Drawing on the company's extensive historical records, the article deals with the technical, organisational, and cultural nature of the process of standardisation of the sizing of clothing. The research provides new evidence about the emergence of a new competitor within a mature industry.     

A comment on “A hedging deficiency in eurodollar futures”

Professor Chance's analysis shows that hedge results from eurodollar futures are imperfect; and he credits the futures contract design as being the source of the error. This comment argues that the unanticipated outcomes that Professor Chance evidences stem not from the design of the contract, but rather from improperly sizing hedge transactions. If appropriately sized hedges are used, perfect hedge outcomes in fact, will follow. © 2007 Wiley Periodicals, Inc. Jrl Fut Mark 27:187–193, 2007