The importance of volunteers in a capital campaign

One of the most significant factors in the success of any capital campaign is the number, quality and commitment of volunteers used to guide, implement and promote the campaign. This paper will discuss the importance of using volunteers and the critical roles they play within the campaign. The volunteer as giver, asker and motivator will be explained. An example of a typical campaign organisational chart is provided to help the reader identify the number and types of volunteers necessary to implement a successful campaign. Volunteers have many roles to play, and getting the right person to fill each of these roles is essential to success. Methods for recruiting volunteers and the materials that are needed to implement a successful recruitment strategy are included in this discussion. Particular emphasis is placed on the role of the campaign chair as the leader of the campaign effort. The unique role of the Board of Directors as volunteers during a capital campaign is addressed in this paper. Strategies for keeping volunteers involved and motivated are discussed, along with tips to make the volunteer campaign experience a satisfying one for both staff and volunteer. In summary, the author contends that the use of volunteers in a capital campaign is essential to the success of the campaign. Copyright © 2002 Henry Stewart Publications     

Challenges of coping with a nationwide television appeal: Norway

Fundraising ‘telethons’ are run by many countries, but Norwegian television's annual campaign is a major country-wide event. In 1995 The Salvation Army in Norway was designated to be the beneficiary and this paper outlines the organisation of its campaign. A greatly enlarged database was necessary and the IT system used for this is described, as is an innovative telephone donation system devised by Telenor. Acknowledgement of donors and their registration on the database was followed up six months later and the responses to this follow-up are analysed. Conclusions are drawn on the financial results of the campaign.     

The relative importance of campaign expenditures: An application of production theory

In an election campaign a politician attempts to combine the resources at his disposal so as to maximize the percent of the votes he receives. This behavior is consistent with an economic model of production where the producer combines inputs in order to maximize output. In this paper the concept of an election campaign as a production process is applied to elections to the U.S. House of Representatives. The three inputs were campaign expenditures, years of tenure in office, and the percent of registered voters in candidate's party. Cobb-Douglas and CES versions of the production function are estimated. Each estimation indicated that the marginal productivity of campaign expenditures was very low. Further, the CES estimation indicated low elasticity of substitution between campaign expenditures and other inputs. This means that it is difficult for a candidate who faces a disadvantage—either because his opponent is an incumbent with several years experience, or because he belongs to a minority party—to overcome this disadvantage by simply spending more money.     

Evaluation recommendations for nonprofit social marketing campaigns: An example from the Louisiana Campaign for Tobacco‐Free Living

Nonprofit organizations with limited capacity and resources must be strategic when designing, implementing, and evaluating social marketing campaigns. The Louisiana Campaign for Tobacco‐Free Living, a nonprofit public health program, implemented a mass media campaign in 2012, with the goal of increasing advocacy for policy change around the smoke‐free movement. The campaign was accompanied by a mixed–quantitative evaluation that was grounded in the diffusion of innovations theory. The evaluation consisted of unique, yet complementary, analytical components, employing traditional survey methods to measure population exposure to the campaign and Google Analytics to segment campaign website visitors into actionable categories for future programmatic efforts. Results from this study demonstrate that the 2012 Tobacco‐Free Living mass media campaign was moderately effective in reaching its target audience and highly effective in using Google Analytics to identify a group of activists (i.e., innovators) in support of the smoke‐free policy change. This study offers several recommendations for nonprofit organizations to consider when implementing and evaluating similar social marketing campaigns.     

Political Process and Popular Protest

A bstract . The mobilization to defeat the United States-Canada Free Trade Agreement is used as a point of departure for reflections on the role political processes play in social movement mobilization. Previous articles in this Journal presented a resource mobilization-political opportunities paradigm in the study of social movements. This article expands this paradigm's analytic reach to a country that has contributed little research to the ongoing debate about social movement mobilization. Adopting a political process perspective, political institutions, political opportunities, and social and political organizations shaped the emergence and mobilization of the popular campaign. This case can strengthen a generalized understanding of those political factors most conducive to the interesting interplay and outcome of movement, party, and electoral politics.     

供应链环境中物流和营销的整合研究

21世纪的竞争是供应链之间的竞争,从属于供应链的营销活动和物流活动的整合将实现顾客价值和整条链价值的最大化。本文首先分析了物流活动和营销活动的相关性,接着研究物流和营销整合的模型,最后提出了供应链环境中物流和营销整合的对策。     

Selection in a field experiment with voluntary participation

The external validity of experiments in economics can be ensured only if participants reflect the relevant market population. We study data from a promotional campaign of NH‐Hoteles to study sample selection problems in a gift exchange field experiment. The promotion allowed guests to pay any non‐negative amount for a stay in one of 36 hotels in Belgium and the Netherlands. We distinguish between involuntary participants, who booked prior to the announcement of the promotional campaign, and voluntary participants, who booked after the campaign was announced. The involuntary participants pay, on average, substantially more. This different behavior cannot be explained by differences in satisfaction or observed compositional differences between both groups. During the promotion we varied the posted price of a room that was communicated to the guests. Only the involuntary participants respond to this exogenous variation in the posted price. We argue that the promotional campaign mainly attracted individuals with relatively few prosocial reputational concerns, because they benefit most from a name‐your‐own‐price scheme. Copyright © 2010 John Wiley & Sons, Ltd.     

Targeted campaign competition,loyal voters,and supermajorities

We consider campaign competition in which candidates compete for votes among a continuum of voters by engaging in persuasive efforts that are targetable. Each individual voter is persuaded by campaign effort and votes for the candidate who targets more persuasive effort to this voter. Each candidate chooses a level of total campaign effort and allocates his effort among the set of voters. We completely characterize equilibrium for the majoritarian objective game and compare that to the vote-share maximizing game. If the candidates are symmetric ex ante, both types of electoral competition dissipate the rents from office in expectation. However, the equilibria arising under the two electoral objectives qualitatively differ. In majoritarian elections, candidates randomize over their level of total campaign effort, which provides support for the puzzling phenomenon of the emergence of supermajorities in majoritarian systems. Vote-share maximization leads to an equilibrium in which both candidates make deterministic budget choices and reach a precise fifty–fifty split of vote shares. We also study how asymmetry between the candidates affects the equilibrium. If some share of the voters is loyal to one of the candidates, then both candidates expend the same expected efforts in equilibrium, but the advantaged candidate wins with higher probability for majoritarian voting or a higher share of voters for vote-share maximization.     

The Harvard Living Wage Campaign: Origins and Strategy

A member of the Harvard living wage campaign explains its internal development. Begun in 1998, the campaign drew inspiration from the global justice movement, organized labor’s reawakening, and the flowering of college anti-sweatshop groups. Locally, it responded to a decade of attacks on Harvard workers’ livelihoods and unions, as well as the enactment of a living wage ordinance by the city of Cambridge. The article recounts the campaign’s organizing strategy and tactics, its oppositional relationship to the Harvard administration, and the university’s response. Finally, it discusses the campaign’s limited victory on wages and contracting policies, as well as its significance for campus unions, students who participated, and student-labor mobilization beyond Harvard.     

Creating positive habits in water conservation: the case of the Queensland Water Commission and the Target 140 campaign

This case study reports the activities of the Queensland Water Commission (QWC) in securing the water supply for Brisbane and surrounding South East Queensland (SEQ) in response to the worst drought on record. The case focuses on residential water use and examines a three year period from 2006 to 2009. The focus of the study is the interventions of 2007, which centres on the Target 140 campaign. In 2007, the QWC faced with critically low dam levels identified household consumption as responsible for 70% of water use. The eight month Target 140 campaign targeted household users, aiming to change the water use habits of SEQ residents. The campaign achieved not only immediate reductions in water use but also contributed to long term behavioural and attitudinal change. The aim of the campaign was to reduce water consumption from 180 litres (l) /person/day to a target of 140 l /person/day by the end of 2007. This was achieved with water consumption dropping to an average of 129 l/person/day during the campaign and saving over 20 billon litres of water. In 2009, despite the drought broken for over a year and the water consumption target lifted to 200 l /person/day residents were continuing to consume water, on average, less than 140 l /person/day. The outcome was a capstone result for the QWC, and the Target 140 campaign went on to achieve international industry recognition. This case study demonstrates how attitudinal change, goal setting and feedback were key components of the change strategy and outlines the tactics used during the campaign. Furthermore, the case study discusses these mechanisms for change in terms of a theoretical understanding. Copyright © 2011 John Wiley & Sons, Ltd.     

Impacts of news media coverage on Canadian medical crowdfunding campaigns

While donation-based crowdfunding for health-related purposes raises hundreds of millions of dollars yearly, most campaigns fail to meet their fundraising goals. Crowdfunding campaigners are advised to seek traditional news media coverage of their campaigns to increase donor interest and fundraising success. In this study, we seek to better understand what happens to donor behavior via donation-based crowdfunding campaigns after they receive news media coverage. While research has focused on the impact of social media sharing on donation-based crowdfunding, academic analyses of the impact of news media coverage is largely speculative. We searched the Newsstream and Factiva databases for Canadian news coverage of domestic donation-based health-related crowdfunding campaigns. This news coverage was paired with the crowdfunding campaign reported on in the story. Campaign text and daily fundraising totals and donor amounts were recorded for the 7 days before and after publication of the news article. The authors identified emergent patterns in this data around the amplification of personal information from the crowdfunding campaign to a wider audience and inclusion of new personal details. This process identified 17 relevant pairs of news stories and crowdfunding campaigns over a review period of just under 5 months in 2021–22. These campaigns raised a total of CAD$443,134 (median CAD$20,030) out of a total goal of CAD$772,500 (median CAD$40,000) or 57.4% of the requested funds. Median campaign donations and donor numbers increased for the 3 days following publication of the news article. Our exploratory analysis shows a relationship between crowdfunding campaigns that receive news media coverage and the numbers of donations and total amount donated shortly after this coverage. Campaigners may feel pressure to participate in news media coverage in order to reach their fundraising goals. Media coverage has implications for campaign recipient privacy and the equitable distribution of health-related funding. This exploratory analysis establishes the need for additional research on this topic.     

Breaking down social stereotypes: the case of the Fundación Secretariado Gitano in Spain

Over the last few years the Fundación Secretariado Gitano has organised several awareness campaigns aimed at improving the public image of the gypsy community, breaking down the stereotypes and providing a more credible concept of the Spanish gypsy community. These campaigns are intended to guarantee equal treatment and opportunities for this group. One of its first activities was a mass publicity campaign aimed at making the general public aware of how unfair it is to generalize. In this way the origins of the social image problem suffered by gypsies was tackled. The campaign titled ‘Get to know them before you judge them’ is the objective study of this case in which elements are analysed and decision-making steps are followed. Copyright © 2011 John Wiley & Sons, Ltd.     

农村信息化对安徽农村全面小康社会建设影响分析

在分析农村信息化对农村全面小康社会建设影响机理的基础上,以安徽省相关统计数据为依据,构建农村信息化指标体系,运用灰色模型和回归的方法分析了农村信息化对安徽农村全面小康的影响。最后,针对安徽农村信息化建设中存在的难点问题,提出加快农村信息化进程,促进农村全面小康社会建设的建议。     

Using pre-commitment to reduce alcohol consumption: Lessons from a quasi-experiment in Thailand

Based on primary data of 453 drinkers in Thailand, this study investigates the impact of pre-commitment on alcohol consumption. It exploits the quasi-experimental nature of a social marketing campaign in Thailand implemented in 2014, where all drinkers were able to publicly pledge temporary alcohol abstention, and some but not all drinkers were provided with community-based health promotion interventions conducted by local residents. This study argues that the campaign had a pre-commitment device implicitly integrated into it; failures to follow through with the commitment were associated with mental costs of social embarrassment and weaker relationships with one's local social networks. Using a joint estimation method where the decision to pre-commit is explicitly endogenized, this study suggests that pre-commitment is effective in increasing the probabilities of temporary alcohol abstention and reduction.     

What drives a donor? A machine learning-based approach for predicting responses of nonprofit direct marketing campaigns

Direct marketing campaigns are one of the main fundraising sources for nonprofit organizations and their effectiveness is crucial for the sustainability of the organizations. The response rate of these campaigns is the result of the complex interaction between several factors, such as the theme of the campaign, the month in which the campaign is launched, the history of past donations from the potential donor, as well as several other variables. This work, applied on relevant data gathered from the World Wide Fund for Nature Italian marketing department, undertakes different data mining approaches in order to predict future donors and non-donors, thus allowing for optimization in the target selection for future campaigns, reducing its overall costs. The main challenge of this research is the presence of thoroughly imbalanced classes, given the low percentage of responses per total items sent. Different techniques that tackle this problem have been applied. Their effectiveness in avoiding a biased classification, which is normally tilted in favor of the most populated class, will be highlighted. Finally, this work shows and compares the classification results obtained with the combination of sampling techniques and Decision Trees, ensemble methods, and Artificial Neural Networks. The testing approach follows a walk-forward validation procedure, which simulates a production environment and reveals the ability to accurately classify each future campaign.     

Examining company experiences of a UK cause‐related marketing campaign

The primary aim of the research was to examine commercial organisations' perceptions of the benefits of cause‐related marketing and the extent to which these benefits were achieved through their involvement with a UK cause‐related marketing campaign. The study also explored companies' views on the management of relationships between the profit and nonprofit organisations involved in a cause‐related marketing partnership. The research was conducted with companies involved in the cause‐related marketing campaign of one UK charity. Analysis of the data, gathered by means of a postal questionnaire, revealed that the benefits of cause‐related marketing perceived to be the most important in this context were increasing press coverage and raising brand awareness. Other important benefits included the opportunity to demonstrate social responsibility and enhance corporate reputation as well as building customer loyalty and increasing sales. Benefits achieved through participation in the cause‐related marketing campaign were limited to improved corporate reputation and social responsibility and press coverage. Recommendations for improved management of the partnership heavily emphasised joint planning processes, at the strategic and implementation levels. Copyright © 2003 Henry Stewart Publications     

PAC Congressional Election Campaign Contributions and Other Political or Economic Influences on the Voter Participation Rate

A bstract .   This study empirically investigates the potential impact of political action committee (PAC) election campaign contributions and other factors on the aggregate voter participation rate in the United States. For the study period 1960–1998, the aggregate voter participation rate appears to have been positively and significantly affected by the opportunity to vote in presidential elections and by the Vietnam War, as well as by "excessive" inflation and slow real GDP growth. The latter two findings of this study appear to be unique to this literature. In addition, the Watergate scandal and increased public dissatisfaction with government appear to have significantly discouraged voter participation. Finally, there appears to be strong evidence that PAC congressional election campaign contributions may have also acted to reduce the voter participation rate over the study period, a finding that also is unique to this study.     

Does Private Money Buy Public Policy? Campaign Contributions and Regulatory Outcomes in Telecommunications

To what extent can market participants affect the outcomes of regulatory policy? In this paper, we study the effects of one potential source of influence—campaign contributions—from competing interests in the local telecommunications industry, on regulatory policy decisions of state public utility commissions. Our work is unique in that we test the effects of campaign contributions on measurable policy outcomes. This stands in stark relief against most of the existing literature, which examines potentially noisier measures of policy outcomes—such as the roll‐call votes of legislators, to examine how private money may influence public policy. By moving to more direct measures of policy effects, and using a unique new dataset, we find, in contrast to much of the literature on campaign contributions, that there is a significant effect of private money on regulatory outcomes. This result is robust to numerous alternative model specifications. We also assess the extent of omitted variable bias that would have to exist to obviate the estimated result. We find that for our result to be spurious, omitted variables would have to explain more than five times the variation in the mix of private money as is explained by the variables included in our analysis. We consider this to be very unlikely.     

Capital campaign basics promise high visibility

For an organization to conduct a well-supported, successful capital campaign, there's more required than a willing spirit and an institutional need. Dedicated volunteers, an enthusiastic constituency, professional advice and a detailed feasibility study before a campaign is launched are the necessary components.     

Measuring efficiency in the presence of head-to-head competition

We develop a new DEA model that measures organizational efficiency in the presence of head-to-head competition. Our model differs from existing DEA models that ignore competition (or any other form of interaction) among the organizations under analysis. The model assumes that organizations deploy inputs for the explicit purpose of increasing its own outputs while reducing the outputs of its competitors. We apply this model to the 2002, 2004, and 2006 political campaigns in New York State for the US. House of Representatives in which candidates spent money to increase the number of votes that they received and decrease the number of votes that their opponents received. We show that campaign inefficiency can alter the outcome of an election. Specifically, a loser would have won in six of the 57 races had he or she been efficient. We also show that incumbents are more likely to spend inefficiently than are challengers. Overall, inefficiency accounts for less than 5% of campaign funding but a loss of about 9% in votes received. We find evidence that campaign efficiency has increased since the passage of the Bipartisan Campaign Reform Act of 2002, known widely as the McCain-Feingold Act.