企业家使命与责任

做企业就像我们生孩子一样,要不你别生他,你生了他就得对他承担责任,生了他就得培养他成人,这个责任是跑不掉的。关于企业家的责任与使命,我想先给出一个概念——"企业是我的"。因为我们所有企业家的目标、目的都是从这里出发的,是最原始的动力。也是基于这样一种动力,我们才有了创业和发展。在开始创业的阶段,我的指导思想非常朴素,就是为了让自己的生活过得更好。在创业之前,我在国企做一把手,一直都想着把企业做好,但做好之后就没有我的事了。而自己穷得叮当响,孩子出国都没钱,在这种情况下,我萌发了创业的想法。     

没有真正的合伙人

我觉得创业就没有合伙创业这一说,可以有合作伙伴,有管理层的搭档,但归根结底,创业必须要由一个人全面负担责任和决策,如果你是一个所谓的合伙人,那你们必须选出一个真正的领导者,然后做好听话的准备,你一定要学会服从那个真正的创业者。我很赞同史王柱的做法,他能走到今天就是因为他看透了核心团队的组建问题。如果你真的把别人当成合伙人了,那问题将层出不穷。电影《中国合伙人》里最糟糕的情节就是"俞敏洪"最初把好哥们拉来做合伙人,但却把合伙人当兄弟来对待。但在商业运作上,没有人是你真正的兄弟,因为所做的事业不允许以兄弟义气来做事,而所谓的价值观一致也只是相对的,不能把价值观     

创业者,你说了算

正创业社群正在世界各地的城市涌现。。对创业的狂热已经是一个全球现象。每个城市看来都有一个正在成长中的年轻的软件公司社群。如果还没有的话,它们也想要一个。这实际上可以说是一种社会运动,而每个运动都需要一位理论家。他就是布拉德·费尔德(Brad Feld)。费尔德是为创业公司提供风投资金的Foundry Group的一名合伙人,他的博客粉丝众多。他相信自己知道在任何地方创造一个有活力的创业社区需要些什么。他把     

我的IT梦

洪雨,男,华中理工大学新闻学院在校本科生,在北京实习时,曾写出近万字的《中国校园.冒出一批比尔·盖茨》。初识他时,他穿着笔挺的西装,带着手机、呼机、更神气的是,他还拎着一部手提电脑,像一个电脑公司软件工程师。他告诉我,笔记本电脑是某电脑公司指派给他用的,用于他的创业团队的网络研究。今年4月在华工发起组织 STAND 创业团队,主攻软件和网络,拥有20多名成员,是华工最大的创业团队。团队成立伊始就受到一些媒体的关注。他担任该团队总策划。     

冷门领域金矿多

我的月工资已拿到了3万多元,但是在打工的两年时间内,看到的有钱人多了,也使我的心逐渐膨胀起来,我不应该只是一个打工仔。创业准备其实辞职的时候我就已经找好了我要做的事情。在广州市郊,我有一位开名片印刷店的老乡,因为生意不景气,准备把店转让出去回老家结婚。他说如果我有兴趣,只要给几千元转让费就行。     

创始人的分裂既不是偶然也不是洪水猛兽

2009年底，我到北京拜访一个律师朋友，就在他的办公室里，我很惊讶地看到一叠厚厚的资料，大概有300多页，封面上那个引人注目的标题是——《“控诉”柳传志》，而作者则是同为联想集团创业元老的倪光南。     

你是穷人你怕啥

穷人也有紧迫感，也很想尽快改变自己的贫穷面貌。他有积极性，但又总是有恐惧感，因为他从来没有独立把握过自己的命运，也没有商业运作的经验，就像一个从来没用过电脑的人，生怕一用力就把键盘敲坏了，或者一上网就会遭遇病毒。事情其实并没有那么可怕，对于恐惧电脑的人来说，最重要的就是插上电源，开机!而对于想要创业的穷人来说，最重要的就是：干起来再说![编者按]     

与"风险资本"共舞

觥筹交错之间谈起创业，谈起风险投资，时不时就有人牢骚满腹：“我这两年一直在做一个关于语音识别的产品，想把它推向市场，但就是资金难找。我既不擅长，也没有精力去找资金。在美国，每一家成功的高新技术企业背后几乎都有一家或多家风险资本公司的身影，在中国，技术商品化真难!”为什么中国出现不了像Netscape、Yahoo!     

记上海伽玛星科技发展有限公司首席科学家宋世鹏勇者无畏诚者至纯

在见到宋世鹏之前,于他的形容词是传奇,是神秘,一位世人公认的技术天才、发明狂人,有着多段错综复杂也好精彩纷呈也罢的创业历史; 当宋世鹏衣装考究、丝发不乱地坐在对面时,于他的形容词是儒雅,是气定神闲,比起创业者,他更像科学家,更像一位润物细无声的谦谦学者; 采访结束,回想宋世鹏时,于他的形容词却是执著,是开拓,更是激情,勇者无畏,诚者至纯,菩萨般一坐,佛口一开,总叫人因他那梦幻般的创业理想而感奋起来,痴迷起来。 事实上,这些形容词都是适合宋的,却又都不能完整地表达出一个真实的宋世鹏。在极具传奇色彩的创业和发明人生里,在种种不可思议的跌宕起伏中,宋近乎执拗地坚守着一个技术产业化的梦想,成为一个不折不扣的开拓者。     

创新·创业

我赞成把创业提到更高的高度。尤其是科技创业。 我们已经习惯在不同场合都提倡创新。创新是一个民族的灵魂。创新是一个民族赖以奋发图强的精神财富。但只有创新是不够的。创新需要以创业为前提,为基础。在创业中创新,在创新中创业。 而现在提创新很多,提创业少了点。     

An exploration of rule configuration effects on the ethical decision processes of advertising professionals

This study explores the ethical perceptions of advertising professionals regarding two child-oriented television advertising issues: deceptive messages and host selling. Differences in ethical evaluative and decision processes are investigated for both issues, using two evaluative rules. The results indicate that variations in advertisers’ ethical judgments and ethical intentions are affected by the type of rule(s) used during the evaluative process, and by the degree to which the rules are embraced. The article concludes with recommendations for advertising management and implications for future research. She graduated with honors in 1989 from Mississippi State University with a D.B.A. in marketing. She has practical experience in marketing research and her research interests are ethics and social responsibility, and professional services marketing. He received his Ph.D. in marketing from Michigan State University in 1980. He is the coauthor of two books on business ethics and has contributed numerous articles on ethics to various academic and applied business journals. He received his D.B.A. in marketing from Louisiana State University in 1969. He has coauthored two books on business ethics and has published articles on ethics in marketing journals. He is a frequent lecturer on business ethics. She graduated in 1990 from Mississippi State University with a D.B.A. in management. Her research interests are business ethics and student ethics, and corporate social responsibility.     

Managing and measuring relational equity in the network economy

The Internet is emerging as a powerful connecting force, allowing firms to serve customers, collaborate with partners and suppliers, and empower employees more effectively than ever before. In the network economy, relationships with key stakeholders are becoming valuable assets of the firm, but few firms manage relationships effectively. The authors propose that firms need to take a more holistic approach to understanding where their relational equity resides and how it should be managed and measured. They also propose that relational equity is not limited to relationships with customers but also includes relationships with partners, suppliers, and employees. Effective management of relational equity requires firms to think in an integrative manner along several dimensions: strategy, process, technology, organization design, and metrics. The authors develop conceptual frameworks for each of these dimensions. Taken together, these frameworks offer a conceptual foundation for research and managerial practice on managing relational equity. Seurat Company Mohanbir Sawhney is the McCormick Tribune Professor of Technology and the director of the Center for Research Technology and Innovation at the Kellogg School of Management, North-western University. He is the coauthor (with Jeff Zabin) ofThe Seven Steps to Nirvana: Strategic Insights Into eBusiness Transformation (2001). His research has been published in leading journals such asCalifornia Management Review, Harvard Business Review, Interactive Marketing, Management Science, Marketing Science, and theJournal of the Academy of Marketing Science. He also writes for leading trade publications, including theFinancial Times, CIO Magazine, andBusiness 2.0. He has created three new M.B.A. courses at Kellogg, as well as a popular executive course, and has won several awards for teaching. He is a fellow of the World Economic Forum, a fellow at DiamondCluster International, and a charter member if The Indus Entrepreneurs (TiE). He advises and speaks to Global 2000 firms worldwide and serves on the advisory boards of several technology startup companies. He holds a Ph.D. in marketing from the Wharton School of the University of Pennsylvania. Jeff Zabin is a vice president at Seurat Company, a technology firm that specializes in Internet-based marketing resource management services. He is the coauthor (with Mohanbir Sawhney) ofThe Seven Steps to Nirvana: Strategic Insights Into eBusiness Transformation (2001). He has written about marketing in the network economy for several trade magazines, includingComputerworld, and he is a frequent speaker on the topic, with recent audiences including the Strategic Management Association, the Society for Information Management, and the Marketing Science Institute. Prior to joining Seurat, he was a research fellow with DiamondCluster International and a business analyst at a boutique consultancy called Digital Knowledge Assets. A graduate of the University of Wisconsin and a returned Peace Corps volunteer, he began his career in educational publishing at Houghton Mifflin. He has helped launch several Internet ventures and currently serves on the advisory board of PreviewPort, Inc.     

互联网商务模式的分类体系评述

随着互联网的广泛运用,互联网商务模式成为人们关注的焦点。本文对国际上目前现有的互联网商务模式的分类作了较为全面的归纳,并从中总结规律,旨在对国内互联网商务模式的运用与创新有所借鉴与启示。     

What attracts customers to online stores,and what keeps them coming back?

Many businesses on the Internet in the late 1990s spent wildly, doing whatever it might take to attract customers to their sites. It soon became clear that the challenge was not simply to bring the customers in the door but also to retain these customers for future purchases. The quest was on to discover what tactics had the most appeal to Internet shoppers. This study reveals survey and behavioral data drawn from Internet customers that reflect what was most important to the Internet shoppers and compare the factors for attraction versus retention. Since many have viewed the Internet as creating more perfect information for the buyer, the question arises as to how important price will be in the purchase process. What becomes clear from the analysis is that what attracts customers to the site are not the same dimensions critical in retaining customers on a longer term basis. David J. Reibstein is the William S. Woodside Professor and a professor of marketing at the Wharton School, University of Pennsylvania. He was the executive director of the Marketing Science Institute from 1999 to 2001. He received his Ph.D. in industrial administration at Purdue University. He has authored numerous articles that have appeared in major marketing journals, including theJournal of Marketing Research, Marketing Science, Harvard Business Review, Journal of Advertising Research, Journal of Marketing, andJournal of Consumer Research. His primary research interests are in Internet marketing, competitive marketing strategy, market segmentation, marketing models, and understanding brand choice behavior. He has been actively involved as a consultant with a number of major companies and serves on the board of several companies and not-for-profit organizations.     

Marketing,market growth,and endogenous growth theory: An inquiry into the causes of market growth

Market growth plays a central role in virtually all strategic marketing models developed in the past 30 years. Although marketing scholars seem implicitly to assume that marketing efforts contribute in some way to market growth, market growth per se remains a conceptual black box in marketing. Using new developments in endogenous growth theory, this article explores the link between marketing actions and market growth. In particular, the authors develop a conceptual model arguing that the effect of endogenous actions on market growth is mediated by knowledge creation, matching, and diffusion. Propositions are proposed to guide future research. The authors discuss the implications for marketing strategy at both business discipline and public policy levels. Sundar Bharadwaj (Sundar_Bharadwaj@bus.Emory.edu) is an associate professor of marketing in the Goizueta Business School at Emory University. He received his Ph.D. from Texas A&M University. His research interests focus on marketing strategy, performance, and risk. His research has appeared in theJournal of Marketing, Management Science, and theitJournal of the Academy of Marketing Science, among others. Terry Clark (tclark@cba.siu.edu) is a professor and chair in the marketing department at Southern Illinois University, Carbondale. He received his Ph.D. from Texas A&M University. His research interests include the intersection of international marketing and marketing strategy. His research has appeared in theJournal of Marketing and theJournal of the Academy of Marketing Science, among others. Songpol Kulviwat (mktszk@hofstra.edu) is an assistant professor of marketing and international business at Hofstra University. He received his Ph.D. in marketing from Southern Illinois University. His research interests include Internet marketing, hightech marketing, international business (sncross-cultural research), and information technology. Prior to his academic career, he worked in the area of international sales management in Thailand.     

互联网金融背景下地方中小商业银行的转型发展

近年来,互联网金融迅速发展,成为社会关注的热点,互联网金融给地方性中小商业银行的业务经营和管理模式造成了极大的冲击,同时也为中小商业银行发挥自身优势、实现转型发展提供了机遇。本文在分析互联网金融发展概况的基础上,阐述了在互联网金融竞争环境下,中小商业银行存在的优势、劣势、挑战和机遇,并从业务体系、战略合作和经营管理等多角度给出了中小商业银行在互联网金融背景下的转型发展策略。     

互联网金融发展研究

互联网金融是金融、技术领域最为热门的话题.本文通过对互联网金融的发展历程的介绍,分析互联网金融发展的内生五大因素.本文对互联网金融的主要产品进行了归纳和总结,在此基础上提出金融机构如何有效应对互联网金融的冲击,及如何在这一轮互联网金融热中占领高地,突破传统业务的束缚,拓展盈利空间,实现线上线下的交互式可持续发展.     

金融机构互联网金融发展研究

互联网金融是金融、技术领域最为热门的话题。本文通过对互联网金融发展历程的介绍,分析互联网金融发展的内生五大因素。接着,本文对互联网金融的主要产品进行了归纳和总结,在此基础上提出金融机构如何有效应对互联网金融的冲击,并乘机在这一轮互联网金融热中占领高地,突破传统业务的束缚,拓展盈利空间,实现线上线下的交互式可持续发展。     

网络时代图书馆信息服务浅析

随着互联网技术的迅速发展,各行各业都面临着全新的挑战,图书馆也不例外。为了适应网络时代的特点,图书馆应根据自身特有的资源优势和特有的业务范畴,从服务经济和社会发展的角度,把握发展机遇,充分发挥自身优势,不断适应市场经济的发展,积极参与市场竞争。同时更要谋划图书馆战略发展蓝图,构建与时俱进的图书馆网络信息服务体系,以期更好的为经济和社会发展服务。