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1.
基于因特网的上市公司投资者关系管理 总被引:4,自引:0,他引:4
刘瑞武 《南京财经大学学报》2008,(1)
投资者关系管理是上市公司与股东,债权人和潜在投资者之间的关系管理,也包括在与投资者沟通过程中上市公司与资本市场各类中介机构之间的关系管理。本文首先简要介绍了投资者关系管理的基本概念,分析了我国基于因特网的投资者关系管理现状,重点研究分析了基于INTERNET的投资者关系管理的技术与网站结构,最后,提出我国进一步改进基于英特网的投资者关系管理的措施。 相似文献
2.
Marnik G. Dekimpe Barbara Deleersnyder 《Journal of the Academy of Marketing Science》2018,46(1):31-58
Business cycles (BCs) may affect entire markets, and significantly alter many firms’ marketing activities and performance. Even though managers cannot prevent BCs from occurring, marketing research over the last 15 years has provided growing evidence that their impact on consumers, and hence on firm and brand performance, depends to a large extent on how firms adjust their marketing mix in response to these macro-economic swings. In this study, we review the growing marketing literature on how to attenuate or amplify the impact of BC fluctuations. Our discussion focuses on three key aspects: (1) the scope of, and insights from, existing BC research in marketing, (2) advancements in the methods to study various BC phenomena in marketing, and (3) some emerging trends that offer new challenges and opportunities for future BC research in marketing. 相似文献
3.
Richard J. Fox Srinivas K. Reddy Bharat Rao 《Journal of the Academy of Marketing Science》1997,25(3):242-255
Marketers frequently include promotional stimuli which elicit some form of response from the recipient among the tactics used
to market products or services. Print ads, including 800 numbers which allow consumers to respond, and direct mail campaigns
are examples of such activities. Promotions of this nature are often repeated a number of times, thus providing several opportunities
to respond. Understanding consumer response to such campaigns is critical for more efficient design and use of these activities.
A conceptual framework of response to repetitive stimuli is proposed, and stochastic models of alternative response patterns
are developed. Alternative contexts in which such models are useful are also noted. Variations of the models are provided
for those situations when only a fraction of the target population will ever respond. Estimation of model parameters is discussed,
and data from actual campaigns are used to demonstrate how to apply the models.
He received his Ph.D. in mathematical statistics from Michigan State University. He joined the Terry College of Business after
a 15-year career in industry, including 10 years in consumer research at Procter & Gamble. His research interests include
discrete choice models, market response to promotional stimuli, forecasting marketing potential from initial sales results,
and, in general, applications of quantitative methods to business problems. He has published articles in such journals as
theAnnals of Mathematical Statistics, Annals of Statistics, Journal of the Academy of Marketing Science, Journal of Retailing, and theJournal of Advertising.
He earned his Ph.D. at Columbia University and has served as assistant and associate professor of marketing at New York University,
as visiting assistant professor at Columbia University, and as visiting associate professor at the University of California,
Los Angeles. He is a member of the editorial review boards ofMultivariate Behavioral Research andJournal of Marketing Channels. He has published in theJournal of Marketing Research, Journal of Marketing, andManagement Science, among others. His research interests include the study of brand extensions, relationship marketing, strategic alliances,
and television program scheduling.
He received his Ph.D. in marketing from the University of Georgia. His current research interests include marketing strategy,
strategic alliances, relationship marketing, and the implications of new technologies on business research and practice. He
has published in various conference proceedings and theInternational Business Review. 相似文献
4.
针对美国市场营销学会对营销概念的重新界定之弊端,本文以服务和关系营销为研究的逻辑起点,对一般意义上的营销概念进行了拓展,提出了新的营销定义。首先,对传统和新的营销概念进行深层次分析;其次,结合营销定义最重要的构成要素,对营销作为一项组织职能的拓展与延伸进行了探讨;最后,通过对上述命题的分析,将营销概念与承诺管理等概念进行耦合,阐述本文所提出的新营销概念的理论意义和现实意义。 相似文献
5.
Constantinos N. Leonidou Constantine S. Katsikeas Neil A. Morgan 《Journal of the Academy of Marketing Science》2013,41(2):151-170
Growing concern about the sustainability of the natural environment is rapidly transforming the competitive landscape and forcing companies to explore the costs and benefits of “greening” their marketing mix. We develop and test a theoretical model that predicts (1) the role of green marketing programs in influencing firm performance, (2) the impact of slack resources and top management risk aversion on the deployment of such programs, and (3) the conditioning effects that underpin these relationships. Our analyses show that green marketing programs are being implemented by firms, and we find evidence of significant performance payoffs. Specifically the results indicate that green product and distribution programs positively affect firms’ product-market performance, while green pricing and promotion practices are directly positively related to firms’ return on assets. In addition, industry-level environmental reputation moderates the links between green marketing program components and firms’ product-market and financial performance. Finally, we find that slack resources and top management risk aversion are independently conducive to the adoption of green marketing programs—but operate as substitutes for each other. 相似文献
6.
市场营销专业“定单式教育”培养模式初探 总被引:5,自引:0,他引:5
黄金火 《广西经济管理干部学院学报》2004,16(1):72-75
市场营销专业人才是社会主义市场经济建设的生力军 ,如何对其进行培养 ,采用何种模式培养是关系到社会主义市场经济发展的关键。文章从该专业不同层次人才培养目标与规格出发 ,对学校与企业联合培养的“定单式教育”进行了初步探讨 ,提供了该专业人才培养的新型模式 相似文献
7.
Although most marketing researchers and texts recommend guaranteeing respondents anonymity in mail surveys, emirical evidence
on this issue is dated, and often is based on results from student or occupational samples. The present study examines the
impact of anonymity on item omission, response bias, and response quality. Based on a representative sample of respondents
from a Southern SMSA, it was found that lack of anonymity had minor effects on response variables. Anonymous respondents provided
slightly less information to complex questions, and lower-income respondents, nonwhites, and homeowners were more likely to
identify themselves on the return envelope. Yet, the responses of these groups did not differ substantively from answers of
other respondents on the range of questionnaire items examined. 相似文献
8.
C. Anthony di Benedetto 《Journal of the Academy of Marketing Science》1987,15(4):22-32
Game theory may be used to gain insight into interfirm competition and the marketing decision-making process. This paper is
aimed at the reader unfamiliar or only vaguely familiar with game theory and begins with a review of game theory terminology
useful to marketing applications. Attention then focuses on the meaning of rational behavior in less-than-perfect conditions,
which is a critical issue in the application of game theory to practical business situations (what may appear to be irrational
behavior under conditions of complete information may be reasonable given the complex competitive environment typical of marketing
decision-making situations). The paper concludes with an appraisal of the use of game theory as a decision-making model for
managers. 相似文献
9.
A. Coskun Samli Ph.D. James R. Wills Ph.D. Laurence Jacobs Ph.D. 《Journal of the Academy of Marketing Science》1993,21(1):79-83
In this issue of JAMS, Dr. Lyn Amine presents a “comment and an extension” to our previously published article. Such efforts
are often constructive, and in this spirit, we present a discussion responding to Dr. Amine’s comments. Our response, combined
with Dr. Amine’s comments, hopefully will provide constructive research avenues in international product and marketing strategy
development.
He has published extensively in the areas of international marketing and retailing.
His research and publication areas include international marketing, high tech marketing, and advertising management.
His research and publication interests include sales management, international marketing, and retail management. 相似文献
10.
Kelly D. Martin Jean L. Johnson Joseph J. French 《Journal of the Academy of Marketing Science》2011,39(4):574-591
Institutional theory implies that normative societal expectations create pressures for organizations to respond acceptably
to important institutional constituents. Although the role of the institutional environment on marketing has been studied,
the organizational mechanisms by which firms respond to societal pressures remain under-investigated. We suggest that an important
determining factor involves organizational identity, which drives firm response to societal norms and facilitates its quest
for legitimacy. Accordingly, this study contributes to organizational theory in marketing by casting identity as the focal
mechanism in the firm’s response to the institutional environment. Marketing ethics and CSR issues frame this research given
natural synergies with institutional and organizational identity theories and evidence that increasingly, firms must respond
to societal expectations involving ethics in their marketing practices. Using game theoretical models and economic experiments,
we find that the influence of the institutional environment emerges through firm identity, affecting resource allocation to
ethical product augmentation. 相似文献
11.
我国上市公司投资者关系管理研究 总被引:2,自引:0,他引:2
在界定投资者关系管理内涵的基础上,分析了投资者关系管理的重要意义,并建立了投资者关系管理模型;然后指出我国上市公司投资者关系管理的现状及存在的主要问题;最后提出改善上市公司投资者关系管理的宏观和微观层面的对策建议. 相似文献
12.
Howard S. Gitlow Ph.D. Bert Rosenbloom Ph.D. 《Journal of the Academy of Marketing Science》1980,8(3):212-233
One of the most fruitful approaches for increasing marketing productivity is through more efficient manpower planning. This
is particularly true in the labor intensive sectors of marketing such as retailing, particularly the retail department store.
Waiting line models offer a high degree of potential for more effective manpower planning in the retail department store.
The department store, however, presents a particular set of problems which make applications of waiting line models to manpower
planning fairly complex. This complexity stems from two major sources: 1) consumer shopping behavior and 2) sales personnel
management practices. This article discusses these problems and presents a model by which they can be handled for retail department
stores. A detailed example illustrating the model's application is also provided. 相似文献
13.
Nukhet Harmancioglu Cornelia Droge Roger J. Calantone 《Journal of the Academy of Marketing Science》2009,37(3):266-282
This research examines the roles of strategic ‘fit’ versus execution proficiency in creating superior performance for new
products. Specifically, we compare main effects versus moderation effects models of execution proficiency within a resource-based
view (RBV) framework. Four new product success dimensions are outcomes. Marketing ‘fit’ and technological ‘fit’ are viewed
as resource fit advantages and are antecedents in the model; marketing versus technical execution proficiencies relate to the project’s execution. The results show that the proficiencies-as-moderators model is the better fitting one;
marketing but not technical proficiency is the key moderator. The results regarding resource fit advantage show that (1) both
marketing fit and technological fit were positively related directly to profitability and to new product advantage; (2) marketing
fit had direct positive effects on customer need met; and (3) neither marketing fit nor technological fit predicted speed.
Concerning execution proficiencies: (1) technical execution proficiencies led to higher profitability and customer needs met,
as well as speed; and (2) marketing execution proficiency was the only construct that led directly to increased success on all four dimensions examined in this research. Overall, support was found
for the general premise that both marketing and technological resource fit advantages and marketing and technical execution proficiencies are significant predictors of new product success factors, with marketing
proficiencies having additional moderating effects on the relationship of resource fit to performance.
相似文献
Roger J. CalantoneEmail: |
14.
An examination of selected marketing mix elements and brand equity 总被引:46,自引:0,他引:46
Boonghee Yoo Naveen Donthu Sungho Lee 《Journal of the Academy of Marketing Science》2000,28(2):195-211
This study explores the relationships between selected marketing mix elements and the creation of brand equity. The authors
propose a conceptual framework in which marketing elements are related to the dimensions of brand equity, that is, perceived
quality, brand loyalty, and brand associations combined with brand awareness. These dimensions are then related to brand equity.
The empirical tests using a structural equation model support the research hypotheses. The results show that frequent price
promotions, such as price deals, are related to low brand equity, whereas high advertising spending, high price, good store
image, and high distribution intensity are related to high brand equity.
Boonghee Yoo (Ph.D., Georgia State University) is an assistant professor of marketing at St. Cloud State University. His research interests
include brand equity, cross-cultural scale development, service quality, retail productivity, Internet marketing, and marketing
methodology. He has published previously in theJournal of Retailing, theJournal of Business Research, theJournal of Business & Industrial Marketing, theJournal of Service Research, and theJournal of Marketing Channels.
Naveen Donthu (Ph. D., University of Texas, Austin) is a professor of marketing at Georgia State University. His research interests center
on research methodology, site selection models, comparative and outdoor advertising, brand equity, Hispanic consumer research,
cross-cultural issues, and customer satisfaction. His work has appeared in journals such asMarketing Science, theJournal of Marketing Research, theJournal of Consumer Research, theJournal of the Academy of Marketing Science, theJournal of Advertising, theJournal of Advertising Research, theJournal of Retailing, and theJournal of Business Research.
Sungho Lee (Ph.D., University of Illinois at Urbana-Champaign) is an assistant professor of marketing at the University of Seoul, South
Korea. His research focuses on understanding consumers’ cognitive processing of brand and price information, brand extension
and brand equity, and advertising-driven persuasion processes. He has published previously inAdvances in Consumer Research, Asia-Pacific Advances in Consumer Research, Academy of Marketing Science-World Marketing Congress,
Korean Marketing Review, andKorean Management Review. 相似文献
15.
Shekhar Misra 《Journal of the Academy of Marketing Science》1992,20(3):269-273
Issues relating to ethics are infrequently addressed in the marketing literature. One area in which there might be ethical
concerns is debriefing. In an experiment, when false information is provided by the researcher to subjects, those false beliefs
can persist despite conventional debriefing. The persistence of false beliefs has ethical implications, of which consumer
researchers should be aware. Anexplicit debriefing involving a formal discussion of the belief perseverance phenomenon is proposed as an alternative to conventional
approaches. This is tested in three separate studies, including a partial replication of Ross, Lepper, and Hubbard (1975)
as well as two extensions to marketing situations. Implications for corrective advertising are also discussed. 相似文献
16.
探析房地产网络营销 总被引:1,自引:0,他引:1
王晓双 《哈尔滨商业大学学报(社会科学版)》2009,(1)
随着房地产需求的不断增长,房地产业面临着巨大的机遇与挑战,传统的营销方式只是将项目信息通过报纸、电视等媒体向消费者进行单向传递,存在诸多缺陷.而互联网的不断发展,使房地产网络营销在增强企业竞争力方面发挥越来越重要的作用.因此,深入分析房地产网络营销的优、劣势,推进多方互动与交流,市场调研,确定目标群,拓宽业务区域等房地产企业网络营销对策的实施,提出加强房地产网络营销管理的建议,对房地产网络营销的研究具有重大意义. 相似文献
17.
This work draws on consumer and psychology research to explain sociocognitive aspects of product-market dynamics at a higher
level of specificity than prior research. The authors extend the field’s understanding of market-shaping shared knowledge
through a theory-informed discussion of how shared product knowledge comes to exist and how it changes as product markets
develop. They define shared knowledge as the aspects of product representations that are common across the minds of market
actors, making it possible for them to understand one another. The authors also discuss ways to track shared knowledge content
that is expressed in market narratives. As the characteristics of shared knowledge are explained and linked to stages of product-market
development, the authors develop a set of researchable propositions to guide future research. The theoretical arguments and
propositions in this article complement extant marketing strategy research by integrating individual-level consumer theory
with market evolution models.
José Antonio Rosa (jose.rosa@case.edu; Ph.D., University of Michigan) is an assistant professor of marketing at Case Western Reserve University.
His research interests include product markets as sociocognitive phenomena, embodied knowledge in consumer and managerial
sensemaking, consumer illiteracy and coping, commitment and motivation among members of network marketing organizations, and
buying group satisfaction. His research has been published in marketing and management publications, including theJournal of Marketing and theAcademy of Management Journal. Before entering academia, he worked in the automotive and information systems industries.
Jelena Spanjol (jspanjol@tamu.edu; Ph.D., University of Illinois) is an assistant professor of marketing at Texas A&M University. Her research
interests include product market dynamics, product portfolio management, innovation, sensemaking, and organizational and managerial
cognition in marketing strategy. Her research has been published in marketing and management publications, including theJournal of Marketing and several book chapters. Before academia, she worked in the scientific software industry. 相似文献
18.
This study focuses on the short-term sales response to price promotions in retail grocery stores and attempts to explain its
variation using frequency of price promotions and the consecutive scheduling of price promotions. Retail managers’ expectations
and tenets from behavioral theories provide the basis for the hypotheses that the frequency of price promotions and consecutive
scheduling of price promotions affect short-term response to price promotions. The hypotheses are tested on three frequently
purchased product categories, using store-level data from retail chains in three major markets. The analysis is validated
with additional data on the same product categories and markets. A variety of managerial implications are drawn from the results
and suggestions for future research are offered.
He has been recognized with numerous teaching and research excellence awards. Dr. Kumar has published numerous articles in
many scholarly journals in marketing and forecasting. He has coauthored a text titledMarketing Research and is currently working on two other textbooks. He is on the editorial review board of many journals. Dr. Kumar has lectured
on marketing-related topics in various universities worldwide. His research interests include developing forecasting models,
international marketing strategy and international marketing research issues, models for sales promotions, and new methodologies
for product positioning and market segmentation. Dr. Kumar received his doctoral degree from the University of Texas at Austin.
He has published articles about retailing and marketing strategy in scholarly journals such as theJournal of Retailing, International Journal of Research in Marketing, andJournal of Business Ethics. His current research interest focuses on models for sales promotions and marketing strategy. Dr. Pereira received his doctoral
degree from the University of Houston. 相似文献
19.
Margy P. Conchar Melvin R. Crask George M. Zinkhan 《Journal of the Academy of Marketing Science》2005,33(4):445-460
A narrative review is presented, within the organizing framework of a meta-analysis, of econometric models reported in the
business literature that estimate the effect of advertising and promotional spending on the market value of the firm. Results
from published market valuation models are aggregated, and various model specifications are appraised. In brief the meta-analysis
finds support for a positive relationship between levels of advertising and promotional spending and the market value of the
firm. That is, marketing activities (represented here by observed advertising and promotions spending) are generally expected
to deliver future cashflows and produce increases in shareholder wealth. The review seeks to enhance understanding among the
community of marketing scholars of the properties of market valuation models published in the literature and serves as a springboard
for ongoing investigation of a crucial question for marketing theory and practice.
Margy P. Conchar (concharm@mail.ecu.edu) (Ph.D., University of Georgia) is an assistant professor at East Carolina University. Her research
focuses on consumer behavior and advertising. Her work in consumer behavior concentrates on risk, motives, and optimal consumption
experience. Her research in advertising focuses on the interface between advertising and finance, accounting, or economics.
She has previously published in the proceedings of the Academy of Marketing Science, the Association for Consumer Research,
the American Marketing Association of Educators, and the Society for Marketing Advances.
Melvin R. Crask (mcrask@terry.uga.edu) (DBA, University of Indiana) is an associate professor of marketing at the University of Georgia (UGA).
He is currently serving as director of the MBA program at UGA. His teaching interests are in the areas of marketing research
and marketing strategy. He has published more than three dozen articles and papers dealing with marketing research methods
and with strategic issues in marketing. He is also the coauthor of two books, one on marketing strategy and one on marketing
research.
George M. Zinkhan (gzinkhan@terry.uga.edu) (Ph.D., University of Michigan) is the Coca-Cola Company Chair of Marketing at the University of
Georgia. His major research interests include advertising, communication, and e-commerce. 相似文献
20.
Norbert Lloyd Enrick Ph.D. 《Journal of the Academy of Marketing Science》1974,2(3):465-477
Practical, useful marketing models are a function of the skill and ingenuity applied during their development. A good deal
of creative art, within a framework of systematic, scientific procedure, goes into the building of new marketing models. In
practice a marketing organization may do well to gain experience with off-the-shelf models and to proceed to specific, tailor-made
projects gradually as experience and skills grow. guidelines for over-all programs and specific procedures in model building
are provided and illustrated with examples. 相似文献