Diaspora,authenticity and the imagined past

Ancestral tourism in Scotland, a sector of the heritage tourism market sensitive to consumer personalisation, has particular propensities towards process-driven co-created experiences. These experiences occur within existing categories of object-based and existential notions of authenticity alongside an emergent category of the ‘authentically imagined past’. The latter of these modes reveals a complex interplay between professionally endorsed validation of the empirical veracity of objects, documents and places and deeply held, authentically imagined, narratives of ‘home’. These narratives, built up in the Diaspora over centuries, drive new processes towards authenticity in tourism. We conducted 31 interviews across 27 sites throughout Scotland with curators, archivists, and volunteers to explore these notions of authenticity within the ancestral tourism context.     

Where are the enslaved?: TripAdvisor and the narrative landscapes of southern plantation museums

ABSTRACT

This study examines two southern Louisiana plantation museums: Laura and Oak Alley, using a framework that stresses the narrative power and politics of these heritage sites. Located a mile from each other along the Mississippi River, they present two similar yet different narratives of the antebellum American South. Laura places more emphasis on the enslaved who inhabited the plantation than does Oak Alley, whose narrative centers upon the opulence of the plantation home – that is, ‘the big house'. This study explores what visitors take away from their plantation tours. Specifically, it examines their thoughts about how the enslaved are represented at these two museums. The study's data come from visitors’ comments posted on the travel website TripAdvisor. The object of the study is to gain a greater understanding of what visitors learn about the history of the enslaved on these tours and how they participate, along with site managers, in the narrative construction of the plantation and negotiating the divide between tourism as amusement and tourism as memorial.     

Heritage tours and trails on foot in Hong Kong: towards a typology that crosses the tourist-local divide

Hong Kong's retrocession to Chinese sovereignty in 1997 initiated intense interest in cultural heritage on the part of divergently positioned actors, including activists, the state, and entrepreneurs. Heritage walking tours have proliferated, providing a wide range of examples suitable for comparison. This article develops a typology of heritage trails and tours in order to consider how they are situated in relation to the tourist economy and local context. Theoretically it builds on insights in new walking studies and debates in tourism and heritage studies on the ‘tourist-local divide.’ The article relies on qualitative research conducted in Hong Kong, including participant observation and interviews, and a review of various secondary sources. The typology distinguishes between government-generated, market-oriented, and community-based heritage walks. Three key issues are discussed: the ways that tours and trails develop, how they engage with official and unofficial heritage places, and how they reference urban issues including state-led urban renewal and redevelopment. The article argues that, while walking in general is a format that is suited to both tourist and local visitor engagement, some trails and tours reinforce dominant narratives of heritage and urban space, while others challenge them.     

Warfare tourism experiences and national identity: The case of Airborne Museum ‘Hartenstein’ in Oosterbeek,the Netherlands

This paper examines through an analysis of Dutch warfare tourism whether there is a relationship between the subjective perceived salience of Dutch identity and heritage tourists' motives, emotions and overall satisfaction. Using a social identity theory framework, this study provides a view of motives for Dutch warfare heritage tourism and the ways in which this specific variant of heritage tourism evokes different emotions and satisfaction evaluations in visitors. Specifically, we found that visitors who identified strongly as ‘being Dutch’ (the ‘in-group’) have stronger self-enhancement motives compared to those who identify less strongly, and that edutainment features strongly in the museum experience. Visitors seeking initiative/recognition express feelings of disappointment suggesting that the museum's symbolic function as a place of national in-group identity could be more highlighted. We demonstrate that an affirmative and engaged experience can manifest at nationally symbolic sites through positive historical narratives and entertainment, and through ‘in-group’ self-enhancement activities.     

Rethinking slavery heritage tourism

This paper argues that the investigation of slavery heritage within a ‘thana’- or ‘dark’ tourism framework invariably fails to appreciate the subtleties, power relationships and various contestations that are at play in both the presentation and consumption of former Transatlantic Slave Trade (TAST) sites. Instead, the authors argue that a combination of Halbwachs’ collective memory theory and Tunbridge and Ashworth's concept of dissonant heritage can provide a deeper understanding of tourism linked to such sites. A study of TAST sites in Ghana identified six key groups of stakeholders involved in the interpretation of slavery heritage, each with its own agenda, desire to remember or forget slave memories and desire to compose different narratives. By analysing collective slave memories, the study proposes a framework that demonstrates that tourism to TAST-related sites is complex and nuanced because it relates to the nature of the historic event itself, intrinsic qualities of TAST-related sites in terms of current relevance and the closeness of the event or site to each stakeholder.     

Heritage tourism and New Western history: a narrative analysis of six Colorado museums

Museums are important in heritage tourism, often presenting interconnected national, regional, and local histories. This article explores how six Colorado museums present state and regional identities. I ask how these museums have attempted to incorporate insights from ‘New Western’ History into their exhibits. New Western historians have called attention to the ‘legacies of conquest’ – the peoples displaced, the cultures destroyed, and the environments damaged by Anglo-American colonization of western lands – and offered critical and dissonant ‘counter-narratives’ of the region’s past. However, the region’s heritage tourism – a significant and growing industry – has emphasized more conventional narratives of settlement and economic progress. This study applies narrative theory to analyze how these critical histories are presented to tourists in Colorado museums and historic sites. Narrative theory examines how objects, texts, and media are shaped into stories, in this case stories linking popular readings of heritage to critical understandings of past events. Six case studies indicate that critical histories are presented in some sites, but are rarely the central focus of these attractions. However, the spatial juxtaposition of narratives and counter-narratives in these museums offers insight into how critical and dissonant history is beginning to be incorporated into heritage tourism in the American West.     

Heritage Buildings and Tourism: An Experiential View

There has been a lack of attention in previous heritage tourism studies to the experiential relationship between heritage buildings and tourism. The aim of this paper is to explore the experiences gained by international tourists from heritage buildings in a particular region of New Zealand: Hawke's Bay. Specifically, the paper seeks insight into the specific attributes of heritage buildings that influenced the experiences of international tourists in the region. An increased understanding of the experiential relationship between heritage buildings and tourism is essential in strengthening support for preservation, for product development and promotion. Fifty semi-structured, and 66 photograph-supported, interviews conducted with international tourists visiting Hawke's Bay elicited three key experiential themes that emerged from respondents' narratives. These are ‘visual appeal’, ‘personal reflections’ and ‘engaging experiences’. Specifically, it was found that a tourism townscape is not a passive space. Heritage buildings render the townscape an experiential space filled with emotion, mindfulness, engagement and personal meaning. The paper concludes that this finding has important implications for destination promotion and product development and stresses the need for future research into the relationship between heritage buildings and tourism.     

Tourism,mood and affect: Narratives of loss and hope

Beyond looking to emotion and affect for the purpose of understanding better the tourist experience in itself, this article considers what affect produced through tourism might do vis-à-vis our relationship with the world around us. With a particular focus on the production of ‘hopeful mood’, the article discusses the links between affect and tourism narratives of loss and of hope performed in two New Zealand tourism destinations. That both loss and hope narratives are produced in both destinations illustrates not only how tourism narratives are ‘affective’, but also that the affect produced is potentially selective. The implications of these narratives for tourism’s hopeful ‘worldmaking’ capacities are considered, along with suggested further avenues for research on tourism narratives, mood and affect.     

Following the story: narrative mapping as a mobile method for tracking and interrogating spatial narratives

Museums and heritage tourism sites are highly curated places of memory work whose function is the assembling and ordering of space and narrative to contour visitors’ experiences of the past. Variations in such experiences within and between sites, however, necessitates a method that: (1) captures how guides, visitors, and exhibits interact within spaces when representing and performing history and (2) allows researchers to document those variations. We developed narrative mapping, a mobile and geographically sensitive form of participant observation, to enable museum scholars and professionals to systematically capture, visualize, and interpret tendencies and variations in the content, affective qualities, and spatial arrangements of museum narratives over multiple sites and across multiple tours at the same site. Two antebellum plantation museum case studies, Laura Plantation in Louisiana and Virginia’s Berkeley Plantation, demonstrate the method’s utility in documenting how stories are spatially configured and materially enlivened in order to analyze the ways enslaved persons are placed within these narratives.     

Hybridity between the ‘Self’ and the ‘Other’: Visiting Gyeongju through the prism of colonial imaginary

This article aims to understand the hybridity between the ‘Self’ and the ‘Other’ exposed in heritage production and its touristic consumption in the colonial era. This article is a single case study investigating Gyeongju city of Korea. Findings show the complexity of this binary relationship by revealing three different types of hybridity: the first is engaged in a visible manifestation of difference, the second is a hybridization process by which differences are either naturalized or neutralized within the colonized host, and the third is a perspective for representing the new critical tourism practices. This study also demonstrated that heritage and tourism, as results of this hybridization, were significant mediums for offering colonial encounters and narratives that reveal this hybridity.     

The modernities of heritage and tourism: interpretations of an Asian future

Recent years have seen the emergence of a number of regional-based charters and declarations; all of which attempt to address the Eurocentric biases of the global heritage movement. For example, the Nara Declaration, China Principles, Hoi An Protocols and Seoul Declaration all reflect a desire to develop heritage frameworks that are sensitive to, and in tune with, the complexities and socio-cultural specificities of the Asian region. With the primary concern of these initiatives being the development of more appropriate ‘conservation philosophies’ or notions of ‘authenticity’, they have given less attention to the interface between heritage sites and their consumers, or tourists, and the rapidly changing nature of tourism in Asia. Indeed, the vast majority of reports and studies produced by UNESCO, ICOMOS, IUCN and others continue to talk of ‘the tourist’ as a singular, homogenous construct. The rapid growth of travel for leisure and recreation within Asia today, however, demands a re-appraisal of how such terms are used and deployed within the heritage industry. Accordingly, this article examines why Asian tourism is presenting new and unfamiliar challenges for policy makers regarding the management and presentation of heritage sites in Asia. More specifically, it considers the industry familiar discourse of ‘site interpretation’ against a backdrop of Asian modernities in order to ask questions about aesthetics and the politics of heritage narration.     

Negotiating authenticity: Cathar heritage tourism

This paper explores the negotiation of authenticity with the case of Cathar heritage tourism in southern France. Also known as the Albigensians, the Cathars were a medieval sect practicing in the Languedoc Region of southern France from the tenth to the fourteenth century. Cathar heritage tourism is based upon various museums, heritage centers, castles, and seasonal trading fairs or markets supplemented by the activities of Cathar re-enactment or ‘living history’ societies. This interest in Cathar heritage has led to a highly saturated calendar of events. In 2010, for example, the total number of all varieties of these events in France was 36, with over 4000 people actively participating and the events attracting upwards of about 3 million visitors annually.

Based on a case-study approach, the geographical breadth of Cathar heritage tourism in France is outlined, giving brief case studies of each of the main types of tourist experiences. This is followed with a discussion on how notions of authenticity and commodification are constructed by key participants through the staging of particular types of Cathar heritage tourism.     

Sport,heritage, and tourism

The relationship between sport, heritage, and tourism is strong, and the breadth and depth of research that explores this relationship is significant. This collection adds to the heritage sport tourism literature by considering several new perspectives. In particular, authors have examined sport heritage as a vehicle for understanding and memorializing conflict, as a tool for both celebrating achievement and marginalizing people, as a field of dissonance that often does not conform to tourism promotion and marketing, as a topic that generates, commends, commodifies, and (sometimes) discards “living” heritage, and as a means for discovering, or imagining, genealogical roots. Ultimately, sport heritage illuminates many of the issues, challenges, and debates in heritage and heritage tourism more broadly, while also demonstrating that, through its constant making remaking, sport heritage rarely fossilizes.     

Lifestyling entrepreneurs’ sociological expressionism

This study explores the tourism host-home relationship investigated through documentary analysis of photographs choreographed through mutual negotiation between hosts and researcher (collaborative auto-driving) and participants’ spoken narratives (photo-elicitation interviews); we identify the significance for tourism product construction. Major findings concern the sociological expressionism of the tourism lifestyle entrepreneur who creates a certain personal brand identity or ‘lifestyling’ through their commercial home presentation; ‘private’, ‘inclusive’ and ‘temporal’ classification categories of hosts’ favourite spaces in the home are identified, based upon the individual spatial management strategies employed. Depictions of favourite spaces emphasised emotional and sensorial dimensions rather than material things present, and were described as spaces of contentment and tranquillity essential for energising hosts in the ongoing production of the commercial home.     

Orientalism,Balkanism and Europe's Ottoman heritage

‘Orientalism’ has been used as a lens to understand consumption of heritage sites in non-Western contexts. Through the supplementary lens of ‘Balkanism’, we examine a European region with a significant heritage reflecting the c.500 year rule of the Ottoman Empire. Bosnia and Herzegovina, Republic of North Macedonia and Albania are selected for study given their concentration of Ottoman heritage sites. We note first that these countries' heritage tourism sectors anticipate and modify interpretation to accommodate ‘Western’ tourists' affectation of ‘surprise’ and ‘delight’ at a ‘remarkable’ crossroads between ‘West/East’ or ‘Christendom/Islam’. To understand why Ottoman heritage is often understood to be in but not of Europe, our analysis draws on scholarship interrogating ‘Europe's’ longstanding discursive erasure of its Ottoman-Islamic-Oriental ‘self’ and Tourism's role in this.     

Motive-Based Tourist Market Segmentation: An Application to Native American Cultural Heritage Sites in Arizona,USA

This paper utilises a motive-based segmentation to understand tourists to cultural heritage sites in Arizona, USA. The data for this study were collected through mail survey from a representative sample of 671 tourists to three Native American cultural heritage sites. Using cluster analysis based upon motives for cultural history learning, three distinct segments were found: (1) ‘culture-focused,’ (2) ‘culture-attentive’ and (3) ‘culture-appreciative’ tourists. These groups differed significantly in terms of behaviour, experience and interpretation. The culture-focused segments spent longer at the sites, stayed more nights away from home, considered visiting archeological sites as their primary activity, and placed more importance on interpretation. In addition, the culture-focused groups were more satisfied with their trip, appreciated the preservation of archeological resources and reported more learning experiences. Overall, the study supports the notion that heterogeneity exists within cultural heritage tourist markets. Implications of these findings in conceptualisation, management and marketing cultural heritage tourism are discussed.     

BEING THERE TOGETHER: DARK FAMILY TOURISM AND THE EMOTIVE EXPERIENCE OF CO-PRESENCE IN THE HOLOCAUST PAST

This study examines the motivations and lived experiences of Israeli descendants of Holocaust survivors who set out on family roots trips to heritage sites and sites of atrocity accompanied by their survivor parents. Post-trip semi-structured interviews disclose the marginalization of historical heritage and post-tourist identity work. Instead, descendants highlight pathos-filled familial sociality. Co-presence in sites of atrocity enables the performance of survivor emotions tacitly present in the home thereby evoking descendant empathy and identification. Emergent “we-relationships” and family “home-making” while away calls for the deconstruction of binaries such as: ordinary/extraordinary, mundane/sacred, and home/away. Findings problematize the mystification of dark tourism and suggest the ‘domestication’ of secular pilgrimages. Finally a re-presencing of the family in mainstream tourism research is called for.     

Indigenous tourism in Australia: understanding the link between cultural heritage and intention to participate using the means-end chain theory

ABSTRACT

Tourism is often suggested as a development strategy for Indigenous people while protecting their cultural and natural heritage. However, without actual visitor participation, the good intentions of tourism cannot be achieved. By using the means-end chain theory and adopting a convergent mixed-methods approach using photographs, this study seeks to identify the link between visitor perceptions about Australian Indigenous tourism attributes and their intention to participate on this type of tourism. Two Australian Indigenous tourism activities (short tour and performance), portraying both traditional and contemporary culture, at Cairns, Queensland were tested with 209 visitors. The results reveal that the attributes ‘history/art/culture’ and ‘local’ are perceptions linked to Indigenous tourism. The findings support previous studies by identifying that some participants associated Indigenous tourism with a traditional past; however, the majority of participants expressed a contemporary perception of Indigenous culture. These findings highlight the need for Indigenous tourism stakeholders to monitor and protect their historical and evolving cultural heritage (in particular intangible heritage) when engaging in Indigenous tourism. Cultural heritage could be susceptible to commodification and loss of authenticity in order to accommodate visitor expectations.     

World Heritage: Exploring the Tension Between the National and the ‘Universal’

The complex issues of conservation, politics, tourism management and ownership have emerged as critical issues within the World Heritage debate and specifically within heritage tourism research. Within this context, this paper focuses on issues of ownership and belonging and argues that there exists a link between the conceptual inconsistencies inherent in the World Heritage idea and the tensions between the national and the ‘universal’ evident at a number of World Heritage Sites. That is, heritage sites that are deemed to be of ‘outstanding universal value’ and are bestowed with the World Heritage accolade are consequently no longer expected to be perceived as symbols of particular national identities, but as heritage belonging to all humankind. This, of course, provokes a series of debates over the issues of ownership and belonging of such heritage, namely between the national and the ‘universal’ suggesting that it is possible to perceive World Heritage as synonymous with contested heritage. The paper explores these issues of ownership and focuses on the Acropolis, symbol of the World Heritage idea, as a case study utilising an exploratory semiotic analysis of the promotional material released by the Greek National Tourism Organisation over the last five years.     

Internal migration,sport and the Scottish diaspora in England

Sport has been argued to play an important role for members of diasporic groups of various origins and in various locations. However, little attention has been paid to the role sport plays for ‘internal migrants’ who migrate to contrasting locations within a nation-state, despite the potential for significant contrasts in the prevailing sporting cultures found in different regions of the same nation-state. This article therefore aims to make a contribution towards understanding this relationship by reflecting upon the role sport plays for members of the Scottish diaspora living in England, drawing upon interviews and personal reflections from a number of Scottish ‘internal migrants’ located within the United Kingdom. In particular, discussion attempts to draw attention to the central role sport plays for these individuals in order to maintain a cultural attachment with their Scottish birthplace, given the relative lack of other cultural practices or associations which could be used to achieve this goal. Comparisons are also drawn with studies of the Scottish diaspora in more distant geographic contexts, as well as similar diasporic groups in the English context such as the Irish diaspora. These comparisons allow for a consideration of the impact of geographic proximity and cultural proximity on the relative importance of sport and other cultural practices for Scots living in England, identifying a number of important issues for those studying the role played by sport in the maintenance of a cultural attachment with ‘home’ for various diasporic groups.