Rethinking slavery heritage tourism

This paper argues that the investigation of slavery heritage within a ‘thana’- or ‘dark’ tourism framework invariably fails to appreciate the subtleties, power relationships and various contestations that are at play in both the presentation and consumption of former Transatlantic Slave Trade (TAST) sites. Instead, the authors argue that a combination of Halbwachs’ collective memory theory and Tunbridge and Ashworth's concept of dissonant heritage can provide a deeper understanding of tourism linked to such sites. A study of TAST sites in Ghana identified six key groups of stakeholders involved in the interpretation of slavery heritage, each with its own agenda, desire to remember or forget slave memories and desire to compose different narratives. By analysing collective slave memories, the study proposes a framework that demonstrates that tourism to TAST-related sites is complex and nuanced because it relates to the nature of the historic event itself, intrinsic qualities of TAST-related sites in terms of current relevance and the closeness of the event or site to each stakeholder.     

Sources of Slavery-Destinations of Slavery

Summary

This study seeks to account for differences between the UK and US in including sites of black slavery as part of their heritage tourism and museum agenda. Both countries were heavily involved in the slave trade and both currently have immigrant communities with an appreciation of their origins. However, and unlike the American situation, it is only recently that Britain has opened the contentious issue of slavery to public gaze. In this regard, attention focuses specifically on the mounting of a pioneering Slave Exhibition at Liverpool's Maritime Museum and, by interviewing its chief curator, various insights are gained as to the potential and pitfalls of such a permanent display of an inglorious past. Further interpretation is added by references to the general literature on heritage tourism, the emerging context of “thanatourism” and the framework of a Force Field model that can usefully accommodate the competing interests of rival stakeholders.     

Counter-narratives of slavery in the Deep South: the politics of empathy along and beyond River Road

ABSTRACT

The historical institution of slavery is unevenly memorialized across the US's cultural landscape. This unevenness is particularly noticeable in ‘Deep South’ states such as Mississippi and Louisiana, where cotton and sugar cane plantations once required vast numbers of slaves to economically succeed. While many antebellum plantation sites now function as tourist attractions complete with ‘Big House’ tours, they often ignore or annihilate the memory of slavery from plantation history. However, not all plantations and museums disregard slavery, and the owners and workers at these sites intentionally employ slavery counter-narratives to evoke empathy in visitors and create a more socially just cultural landscape. This paper examines three sites along and beyond River Road that employ counter-narrative techniques: the Natchez Museum of African-American History and Culture, Frogmore Cotton Plantation, and Whitney Plantation. The paper includes a discussion of each site's narrative tactics and how they stand out from other plantation sites in their representation of slavery. Engaging in growing conversations on the possibilities of empathetic responses to counter-narrative spaces, this paper argues that empathy – while important and possible for many visitors and consumers at these sites of memory – may preclude important political activism and greater solidarity between racial groups.     

Tour guides and heritage interpretation: guides’ interpretation of the past at the archaeological site of Jarash,Jordan

Tour guides play a key role in the archaeological site visitor experience by providing interpretation and information. The archaeological site of Jarash, Jordan, is an important heritage destination for a diverse tourist market. It is located in a cultural landscape setting where many archaeological and historical monuments are well preserved. However, at present, this heritage rich seems far from being completely interpreted and valorized by not only local people but also by visitors. This paper reflects on the information and stories provided by tour guides about sites where heritage tourism experiences take place. Within this context, interpretation by tour guides is analyzed. A mixed-methods approach is used to accomplish this and includes qualitative data from semi-structured interviews, participant observations and desk research. The analysis is helpful in confirming that the way tour guides interpret a site influences site valorization and visitor experiences directly. From a practical perspective, the findings provide important insights for understanding how to develop an interpretative model that utilizes site values and the potential for providing better visitor experiences. The findings of this study provide a better understanding of guided package tours and provide suggestions for tour guides and heritage site managers in Jordan.     

Memory,slavery, and plantation museums: the River Road Project

ABSTRACT

Heritage tourism plays an increasingly important yet controversial role in interpreting the emotionally and politically charged memories and legacies of African enslavement. Antebellum plantation museums in the southeastern USA remain relatively underanalyzed by researchers, despite their tradition of ignoring and minimizing the contributions and struggles of the slave community. Yet, this neglect is being challenged somewhat by a growing number of plantations and counter-narrative sites that incorporate slavery into docent-led tours, promotional materials, exhibits, and preserved structures. Responding to a need for scholarship that can ferret out the nuances, complexities, and conflicts of producing and consuming heritage at these tourist sites, this special issue presents the results of a study of four plantations (Laura, Oak Alley, Houmas House, San Francisco) along Louisiana's River Road. The issue's editors and contributing authors address a central question: what factors, social actors, and interactions (social and spatial in nature) shape, facilitate, or even constrain the remembering of slavery at southern plantation museums, including those sites making seemingly significant progress in recovering the enslaved? River Road is a microcosm of the larger politics of reshaping southern and American heritage tourism and demonstrates the value of industry-engaged, multi-method examinations of different plantation landscapes within the same region.     

Inauthentic archaeologies: public uses and abuses of the past

After returning home from fieldwork on the Guarani reservation in Misiones, Argentina, the author was approached by one of his colleagues and asked about the difference between ethnography and ethnic tourism. The immediate response was, what do you mean by ‘ethnic tourism’? After a moment of silence, he responded that, to him, ethnic tourism meant people traveling to interact with indigenous people and experience their lifestyles and customs. This thought process brought about the interest in writing this reflective research note. This short opinion piece teases out the importance of aboriginal peoples and their culture as heritage attractions and proposes the role of anthropology in creating conditions of neo-colonialism in the tourism context.     

Charleston,South Carolina Tourism and the Presentation of Urban Slavery in an Historic Southern City

ABSTRACT

Heritage tourism's depiction of slavery makes for an interesting study. Several years ago, David Butler published an article in this journal that was highly critical of the depiction of slavery by Southern US plantations during tours offered to visitors, indicating that these attractions “whitewashed” this aspect of their history. The current study, intended as an extension of Butler's work, focused upon urban slavery versus plantation slavery and the handling of the issue by historic antebellum houses now opened as heritage tourist attractions in Charleston, SC. Encouragingly, it was learned that these historic homes are doing a much fairer job of exposing their guests to the issue than had been noted by Butler's plantation tours.     

Identifying cultural tourism: a theoretical methodological proposal

This article explores the effectiveness of tourism as a means to heritage conservation in urban areas, focusing on the case study of Woolloomooloo Finger Wharf, an inner-city industrial heritage site in Sydney, Australia. The Finger Wharf redevelopment represents a familiar scenario whereby an old industrial site located at a sought after inner-city location has been redeveloped and transformed from a derelict structure into a popular leisure and recreation precinct. The findings of a study of local stakeholder perceptions of the redevelopment are presented and then evaluated according to the goals of sustainable tourism development. The findings highlight the importance of planners and managers of heritage tourism sites thinking beyond the cosmetic conservation of the tangible asset to also consider how best to preserve the non-material value of the site. Through the provision of more effective interpretation heritage, managers can create a visitor experience which is authentic and meaningful to visitors and local stakeholders.     

‘Freedom footprints: the Barbados story’ – a slavery heritage trail

ABSTRACT

Freedom Footprints: The Barbados Story is a heritage trail created around six slavery landmarks. The trail is an outcome of Barbados’ Slave Route Signage Project, implemented by the Ministry of Tourism with the aim of identifying sites of memory linked to the Transatlantic Slave Trade and slavery, researching them and installing interpretive signage. Freedom Footprints was piloted in 2011 with much fanfare and sold-out tours. However despite significant publicity prior to and during the pilot, the voices touting the trail as an outstanding heritage tourism attraction have all but fallen silent. The reasons for this silence are unknown. A case study on Freedom Footprints was developed using a combination of stakeholder interviews, observations, analysis of media reports and archival research, among others. Indications are that the trail has potential to attract both the local and tourist market. However appropriate marketing strategies must be implemented for the trail to achieve desired outcomes.     

Developing sustainable tourism through ecomuseology: a case study in the Rupununi region of Guyana

Sustainability is a concept that continues to evolve and perplex in tourism, one of the world's largest industries. Effective new theories and practices are constantly explored so as to incorporate sustainability into tourism frameworks. Due to their focus on participation processes, integration of resources, and responses to specific needs and contexts, ecomuseum principles can be very useful for the development of sustainable tourism. This paper examines the potential of using the principles of ecomuseology to support sustainable tourism development. The study adopted a mixed-methods approach involving local expert stakeholders at the case study site, the Rupununi region of Guyana, South America. The findings from this research suggest that the principles of ecomuseology possess considerable potential to support sustainable tourism development in the Rupununi and potentially other destinations internationally. In particular, this study illustrates how ecomuseological principles can be used to manage heritage resources and economic development by focusing on, for example, holistic interpretation and information sharing, placing equal attention on heritage resources, and monitoring changes to the region over time.     

Post-colonial heritage,post-colonial tourism: culture,politics and development at Angkor

This conceptual article represents an endeavor to create a typology of the various tourist experiences at heritage sites, based on tourists' sense of obligation to see or visit a heritage site, and to experience it in a certain way. In this article references are made to the visitors' expected impact of the visit, their perception of the site in relation to their own heritage, as well as their preferences of the onsite interpretation. It is argued here that this typology is crucial to the understanding of the tourists' experiences at heritage sites and to the actual management of such sites.     

Designing interpretive audio tours to enhance meaningful learning transfer at a historic site

The purpose of this research was to examine transfer of meaningful learning in a free-choice learning setting. Specifically, this research looked at the effect of interpretive message design on visitors' ability to transfer leaning from a heritage tourism site. This was an important perspective to gain, since learning transfer has not been explored in a free-choice learning environment but is an important learning outcome for heritage site visitors. Interpretive messages are common tools used to enhance learning at heritage sites and can be manipulated to enhance learning transfer. This Canadian case study offers preliminary insight into interpretive techniques useful for enhancing transfer and provides insight into future research that could improve our understanding of meaningful learning at tourism destinations. The theoretical and practical implications of this research will be examined and an overview of future research stemming from this study will be provided.     

Industrial Heritage Attractions: Types and Tourists

Abstract

Heritage tourism has become an important sector in the tourism industry. In fact, interest in heritage tourism among the American public increased 16% from 1991 to 1995. In spite of this surge in demand for heritage tourism little is known about tourists' visitation to “types” of heritage attractions and if their travel behavior characteristics are related to their patterns of visitation. This study examined both issues in the context of industrial heritage tourism. The results indicated that tourists were visiting “types” of industrial heritage attractions. In addition, there was a relationship between the type of trip they were on, the number of people in their travel party, when they made their decision to visit, and the total number of trips they had taken in the last 12 months and the “type” of industrial heritage attraction they visited.     

Tourism in South America

Summary

This article introduces a collection of eight revised papers that focus on the connection between slavery and tourism. After tracing the history of the former from its origins to the present day, and after providing some examples of related attractions, it confronts a number of dilemmas associated with their juxtaposition. A brief overview of the contributions to the volume is supplied, along with some epistemological and methodological concerns that they raise. Slavery tourism is finally contextualized within a framework of thanatourism, dark tourism and dissonant heritage, a field which in turn poses several questions for further research into this new and exciting phenomenon.     

Tourist Perceptions of Heritage Exhibits: A Comparative Study from Israel

It is common in tourism and leisure literature to define and approach tourism subgroups in terms of the presence of the tourists in certain spaces. This approach is challenged in the present paper. It is argued that the understanding of heritage tourism should be based on the link between the individual and the space, namely tourist perceptions of a site relative to their own heritage. Based on a study dealing with visitation patterns to places where historic artefacts are presented, it is suggested that tourist perception is key to the understanding of visitation patterns. It is not so much the artefacts the tourists see or observe, but the meaning they ascribe to them. The theoretical implications of this argument are discussed in terms of tourism in general and heritage tourism in particular, as well as the practical applications to cultural heritage management.     

Placing the enslaved at Oak Alley Plantation: narratives,spatial contexts,and the limits of surrogation

ABSTRACT

As iconic landscapes of the American South and significant heritage tourism destinations, Southern plantation museums have traditionally erased slavery and the enslaved from their narratives of the antebellum past. Recently, some plantation museums, such as Oak Alley Plantation in Louisiana, are commemorating the enslaved within their landscapes and narratives, although often in limited and insufficient ways. In this paper, I draw on theories of symbolic excavation and commemorative surrogation to understand both the difficult memory work necessary to include the history of slavery at plantation museums and the fact that such museums or memorials act as surrogates for the lives of enslaved women and men that have been lost from our social memory. Using photographic documentation, content analysis, and textual analysis, I then examine the Slavery at Oak Alley exhibit to argue that fully assessing the efficacy of such commemorative surrogates requires that they be placed within the spatial narratives of both the plantation museum and the history of slavery more broadly.     

Testing a model of effective interpretation to boost the heritage tourism experience: a case study in Macao

While the impact of tour guides’ interpretation on tourism experience is well acknowledged, little research has been conducted on the production of effective interpretation by tour guides. In this study, effective interpretation is defined as producing a positive outcome on tourists’ knowledge and understanding of the visited heritage site, feelings and emotion, satisfaction and likelihood of visiting other relevant nearby heritage sites. Based on a literature review, a conceptual model of effective interpretation consisting of four propositions was formulated and examined by empirical on-site research in the World Cultural Heritage Site in Macau. The empirical findings support the four propositions and the applicability of the model for effective interpretation in Macao. The research was conducted in two phases: on-site guide evaluation and a linked tourist survey. The target market was mainland Chinese visitors. The results revealed the influence of four factors on effective interpretation, namely, heritage and tourist information knowledge, service attitude, communication competence and emotional intelligence. Special attention is given to the use of humor, provocation and emotional sensitivity. Future research should further investigate tourists’ emotion management and the applicability of this model to other tour guides’ heritage interpretation, at different types of site and in different regions.     

The heritage reader

Effective interpretation among visitors to heritage sites contributes towards achieving sustainable tourism. Mindful visitors are more likely to be interested in being educated and learning about a site; therefore, mindfulness can play a key role in the formation of effective interpretations. Diverse media communicates with visitors in different ways and has various effects which can improve mindfulness among heritage site visitors. This study aims to investigate the effects of three different media, namely exhibitions, guided tours (GT) and printed materials (PM) on enhancing mindfulness. A questionnaire was developed and administered to approximately 200 visitors at 6 heritage sites across Malacca City in Malaysia, which was recognised as a UNESCO World Heritage Site in 2008. Partial least-squares structural equation modelling was used to analyse the data. The findings revealed that PM were the most effective medium in improving mindfulness among visitors to the selected heritage sites, followed by exhibitions. The results also indicated that GT did not have any significant effect on improving visitor mindfulness. These findings can assist organisations responsible for the management of heritage sites to improve the mindfulness of visitors by identifying the most efficacious forms of media.     

中国世界遗产类旅游产品的感知度研究

中国世界遗产地开发旅游已经成为一种热潮。事实也说明遗产地确实具有开发旅游的先天优势。但是,通过在北京、广州、珠海三地的问卷调查发现,国内各世界遗产地在国内游客的感知中并未处于相同的地位,而存在较大的差异。成为世界遗产地并不就意味着绝对的旅游吸引力。世界遗产地名誉的获得是影响游客感知、促进旅游发展的一个重要因素,而非唯一因素。决定旅游地发展的往往是多方面因素共同作用的结果。因此,世界遗产地开发旅游不能仅仅依靠遗产地名誉的获得,而要结合实际、合理规划、恰当宣传．进而促进其旅游的全面发展。     

An application of tourism carrying capacity assessment at two Italian cultural heritage sites

If not properly managed or organized, tourist flows can constitute a risk for conserving cultural heritage sites. It may therefore be important to estimate the maximum capacity a visitor site can receive without compromising its heritage integrity or visitors’ experiences. This research note formulates a comprehensive methodology to assess the carrying capacity of cultural heritage sites as a way of providing technical support for cultural development and tourism management policies. This approach proposes a combination of qualitative and quantitative indicators to assess tourist flows at a site, how tourists affect conservation and how the property itself shapes and conditions the visitor experience. This how-to study underscores the management system and suggests guidelines to improve the tourism product without generating negative impacts on the built heritage. Two museum case studies are highlighted – the National Museum of the arts of the XXI Century, in Rome and the National Gallery of Marche (Palazzo Ducale, in Urbino).