Proposing a sustainable marketing framework for heritage tourism

This study tests a sustainable marketing protocol for heritage tourism institutions. The marketing plans of 20 museums across the United States are examined to grasp the empirical reality of the proposed model. The model is crafted along strategic marketing criteria, including measures such as environment analysis, level of local community involvement, partnership, and maintenance of traditional preservation-based objectives of the museums. A gap between the philosophical underpinnings of the proposed model and the existing marketing strategies is found. It is noted that the contemporary museum ethos in many regions of the United States is centered on short term plans and current survival. Additionally, regardless of locations, funding and short-termism dictate the core elements of all marketing plans. Overall, the results indicate that dedicated efforts and more awareness are needed to sustain the core purpose of contemporary museums. Using an applied approach, this study offers a unique and realistic perspective to a conceptually drawn framework. The results enhance the marketing literature, offer suggestions on how museum marketing plans could include sustainable elements and become part of a sustainable heritage tourism paradigm.     

Enhancing sustainable heritage tourism in Egypt: challenges and framework of action

Prior research on heritage tourism has suggested a set of general guidelines to develop sustainability in heritage sites, but these lack details on implementation and prospective challenges, especially in developing countries. This research studies the practical application of sustainable heritage tourism (SHT) in Egypt. In particular, it investigates the challenges facing the tourism development of the Esna heritage site, and proposes a framework of action. The emergent challenges are related to two main aspects: community (e.g. close urbanization and theft of antiquities) and management (e.g. lack of top management support and commitment, conflict of authorities, lack of awareness and appropriate skills and lack of adequate funding). The study found that the central and most influential factors are those related to management. The suggested framework of actions outlines objectives, related actions and implementation responsibilities. The implementation of the entire suite of actions would enhance the ability of Esna to conserve heritage, develop local community and assist in facing the challenges to SHT development. Generally, this study is a step toward a better understanding of how SHT could be achieved in developing countries. It also gives relevant insights to both researchers and practitioners.     

Managing for sustainable tourism: a review of six cultural World Heritage Sites

The paper reports findings derived from questioning 471 visitors to Katherine, Northern Territory. A questionnaire was constructed using Juster Scales and items based upon the items of the Beard and Ragheb Leisure Motivation Scale. Respondents were asked to rate existing and potential tourism products, among which were those based on Aboriginal culture. It was found that generally interest was higher in nature rather than culturally based tourism, but about a third of the total sample rated Aboriginal tourism products highly. However, it was also found that this sub-sample showed high rates of interest in natural and adventure based tourism and hence their interest is based upon ‘active information seeking’ that encompasses many needs. However, as the paper describes, Aboriginal entrepreneurs are already active in many different aspects of tourism. It is thus argued that while a demand for culturally based products exists, a wider market may be attracted by offering more mainstream products with Aboriginal culture representing, in marketing terms an added product value.     

Gushing about black gold: oil and natural gas tourism in Texas

Coal mines, factories, and many other forms of industrial heritage have been well documented in terms of tourist motivations, economic impacts, and community attitudes, but little attention has been given to tourism associated with oil and natural gas, among the world’s most significant and controversial natural resources. Texas is arguably the US state most widely associated with the resource, economically, politically, and culturally. As the site of several historic oil booms, extensive onshore and offshore oilfields, and important contemporary oil and natural gas hubs, Texas has a strong associated heritage dating back over 100 years. This article is a discussion of the major discourses found in the interpretative material and site design at nine prominent oil and natural gas tourism sites in Texas. Major interpretive themes found across five or more of the tourism sites are analyzed in terms of similarities and differences in how they represent the heritage and influences of oil and natural gas. Discourses identified at the tourism sites include: an emphasis on boomtowns and the contemporary industry, a focus on wildcatters and influential oilmen, the science and technology of production, positive impacts of oil and natural gas, essential oil and natural gas products, and industry recruitment.     

Toward a framework for tourism education: Problems and prospects

Jafari, Jafar, J. R. Brent Ritchie, Toward a Framework For Tourism Education: Problems and Prospects. Annals of Tourism Research 1981, VIII(1):13–34. The purpose of this article is to offer a framework for analysis and discussion of tourism education. It first adopts a definition of tourism within which interaction among its components and extraneous aspects are considered. Specifically, it addresses issues related to travelers, tourism goods and services, socio-physical factors, and the host-guest relationship. Second, it discusses some social science disciplines relevant to the study of tourism, with reference to some methods of research and teaching of tourism. Finally, the article moves on to present some other issues pertinent to curriculum development in tourism. Throughout the paper, a number of questions are raised and attempts are made to point out some critical issues in tourism education.     

The sustainable integration of cultural heritage and tourism: a meta-study

This paper presents a cross-disciplinary thematic investigation into the relationship between cultural heritage and tourism. It systematizes evidence on concepts, policies and strategies and provides an interpretive synthesis illuminating the factors deemed critical by researchers for the sustainable integration of heritage and tourism. It seeks to find consilience to lead to a “new age of synthesis”. After an extensive literature review, 483 studies were selected and reviewed, assisted by a qualitative data analysis software (NVivo). The research followed the meta-synthesis approach, particularly meta-ethnography, of identifying findings, grouping findings into categories and grouping categories into synthesized findings, to produce a representative set of 15 synthesis factors. These include local involvement, education and training, authenticity and interpretation, sustainability-centered tourism management, integrated planning, incorporation into a wider sustainable development framework, controlled growth, governance and stakeholder participation, market and product diversification, suitable funding provision, international governance and support systems, a heritage capital approach, effective site management, destination management and a sound theoretical/methodological base. These 15 factors are suggested as the fundamental components of a more efficient theoretical frame and evidence-based policy in the fields of cultural heritage and tourism, aimed at achieving sustainability.     

Toward a product-based typology for nature-based tourism: a conceptual framework

The traditional view of nature-based tourists as a relatively homogeneous group has been questioned, and several scholars have suggested various segmentation typologies. This paper discusses market and industry changes and notes key trends, as Fordist tourist products have been replaced by post-Fordist and neo-Fordist products, with both McDonaldization and McDisneyization developments. A range of visitor-based typologies are reviewed, and the conflict between capturing the diversity of today's nature-based tourists while offering management bodies simple tools to segment visitors, identify core groups and improve their marketing is noted. In an attempt to overcome this conflict, the paper presents a conceptual framework which focuses on nature-based tourism products instead of tourist types, therefore incorporating aspects of both the demand and supply sides of the nature-based tourism industry market. A two-dimensional matrix is suggested, linking four basic travel motivations (nature conservation, nature experience, sports/adventure and hedonistic) to four different types of tourist products (independent, à la carte, customized and standardized), giving a total typology of 16 different types. The matrix should help protected area managers to better understand tourist needs, suggest management measures and help to create more sustainable forms of tourism. Empirical testing is suggested as a next step.     

Forests and trees as charismatic mega-flora: implications for heritage tourism and conservation

The role of charismatic mega-fauna in conservation has been well recognised. However, far less recognition has been given to the significance of charismatic mega-flora (trees and forests). This note examines the properties of charismatic and flagship species and identifies several categories of the physical properties and cultural attributes of trees and forests that contribute to their recognition as being extraordinary and therefore not only becoming markers for tourists, but also potential flagships for conservation.     

Development of intangible cultural heritage as a sustainable tourism resource: the intangible cultural heritage practitioners’ perspectives

ABSTRACT

Authentic intangible cultural heritage (ICH) provides a community with a unique selling point in the globally competitive tourism industry. The process of commodification of ICH, however, has threatened its authenticity and thus sustainable tourism approaches are required to achieve successful transmission and promotion of ICH as a sustainable tourism resource. This paper explores the priorities of ICH practitioners in relation to the development of ICH as a sustainable tourism resource, by utilising South Korea as a case study. The results revealed that from the ICH practitioners’ perspectives, authenticity is a holistic notion integrating the transmitted customs, inherited meanings and the practitioners’ identities. ICH practitioners agree with the potential positive symbiotic relationship between transmission of authentic ICH and promotion of ICH as a tourism resource. To achieve the positive symbiotic relationship, locals’ awareness of ICH, ICH practitioner empowerment and parallel development between tourism development and transmission of ICH are necessary. To date, the practitioner approach to the authenticity of ICH and ICH as a sustainable tourism resource is little explored in the literature, thus this paper makes a valuable addition to the area of sustainable heritage tourism.     

Interrogating the equity principle: the rhetoric and reality of management planning for sustainable archaeological heritage tourism

International archaeological heritage management in developing countries frequently entails planning for the development of sustainable tourism. A central tenet of sustainable tourism development is the equitable distribution of tourism benefits, a goal reflected in stakeholder consultations and management plan provisions for capacity-building among community members. The lack of longitudinal data demonstrating the meaningful participation of target populations in tourism development dividends, however, calls into question the efficacy of such measures. A review of tourism development outcomes at Machu Picchu, Angkor, Lijiang, Copan, Borobudur and Cape Coast Castle supports the contention that sustainable management planning has not produced equity. The problem lies not in specific planning provisions but in the lack of correspondence between developed country assumptions and developing country reality, which is characterized by structural and systemic power imbalances. The cases inform the creation of a generalizable model of tourism development inequality, the implications of which present philosophical, professional, methodological and conceptual challenges that must be overcome if the heritage management discipline is to deliver on the promise of sustainability.     

军事遗产旅游资源分类与价值评估

军事遗产是重要的历史资源,尤其在历史教育、知识输出、国情教育等方面具有重要价值,因而可被视为独特的旅游资源。本文在国内外军事遗产研究综述的基础上,提出军事遗产的分类方法,共计2个大类、7个亚类、28个子类。在梳理国内外研究的基础上结合专家评价,提出军事遗产的旅游价值评估指标体系,包含要素价值、存续特征2个一级指标及游憩价值、历史价值、审美价值、社会价值、独特程度、规模程度、知名度、完整性、适游性、承载力和安全性11个二级指标,并进一步划分为可观赏性等23个三级指标。采用基于专家打分的层次分析法对指标权重赋值,形成军事遗产旅游价值评价的方法体系,并构建军事遗产旅游价值评价对比关系图,以指导资源群中的单体开发梯次。     

The framework of tourism : Towards a definition of tourism, tourist, and the tourist industry

Leiper, Neil, “The Framework of Tourism: Towards a Definition of Tourism, Tourist, and the Tourist Industry,” Annals of Tourism Research, 1979, VI(4):390–407. A framework for the general study of tourism is discussed. Three approaches to the topic: economic, technical, and holistic are identified and analysed; it is argued that its multi facets require a holistic definition. A systems methodology is used to develop a new definition of tourism. Five elements are isolated: tourists, three geographical elements (generating region, transit route, and destination region), and a tourist industry. The process of tourism is dissected to show that it is inherently a partially-industrialized one, and the tourist industry is shown to contain several sectors with functional and spatial connections across the system. Suggested applications of the framework are proposed, in academic research, education, business and government arenas of tourism. The main theme is that tourism's many facets are connected and that it is both possible and desirable to include an explicit recognition of those connections in general studies of the subject.

Résumé

Leiper, Neil, “Le Cadre théorique du tourisme: Pour une définition du tourisme, du touriste, et de l'industrie touristique,” Annals of Tourism Research, octobre/decembre 1979, VI(4):390–407. On discute un cadre théorique pour l'étude générale du tourisme. On présente et analyse trois façons d'aborder le sujet: économique, technique et globale, et on propose que l'aspect multi-dimensionnel du tourisme du tourisme fait que le tourisme exige une définition globale. On emploie une méthodologie de systémes pour développer une nouvelle définition pour le tourisme. On réussit á isoler cinq éléments: touristes, industrie touristique, région génératrice, route de passage, et région de destination, ces trois derniers formant les éléments géographiques. On disséque le processus du tourisme pour montrer qu'il est fondamentalement mi-industrialisé. On montre que l'industrie touristique comprend plusieurs secteurs, avec des liaisons fonctionnelles et spatiales á travers le systéme. On propose des applications de ce cadre dans les domaines suivants du tourisme: recherche universitaire, éducation, affaires et gouvernement. Enfin, la thése de cet article est que les divers aspects du tourisme sont reliés et qu'il est á la fois possible et désirable de reconnaître ces liaisons d'une facon explicite dans les études générales du sujet.     

Visitor spending and economic impacts of heritage tourism: a case study of the Silos and Smokestacks National Heritage Area

Heritage is regarded as one of the most significant and fastest growing components of tourism. The development of heritage tourism as a generator of income besides the enhancement of community pride and identity has emerged as an objective of both heritage sites and tourism planning. The discretionary nature of expenditures in heritage tourist places makes it crucial to understand visitor spending pattern. This is key in demonstrating the economic contribution to the community for the tourism planners. This presentation is based on an intercept survey of travelers to the Silos and Smokestacks National Heritage Area (SSNHA), comprising 37 counties in Northeast Iowa. Visitor spending pattern is discussed among four categories of heritage sites in the SSNHA: farms, museums, parks and gardens, and businesses. IMPLAN Input–Output Model is utilized to generate the direct, indirect and induced economic impact in the area.     

Industrial heritage tourism development and city image reconstruction in Chinese traditional industrial cities: a web content analysis

ABSTRACT

Studies on industrial heritage and industrial tourism development at the city level in China are limited. Through a web content analysis of the industrial components in cities’ images and tourism, this paper attempts to explore whether old industrial cities are promoting industrial heritage tourism and rebuilding postindustrial images. A total of 20 traditionally industrial cities were selected as samples for data collection based on the content of their official websites, and this study finds that industrial heritage and industrial tourism are rarely promoted or even mentioned on those websites, indicating that industrial culture is gradually being eroded in China. Traditional Chinese industrial cities tend to look for opportunities to participate in global competition rather than reflecting and preserving their past through the process of urban development. More attention should be paid in the future to integrating industrial culture into Chinese urban development, both in academic research and in practice.     

Seeking a competitive advantage in wine tourism: Heritage and storytelling at the cellar-door

The nature of the cellar-door experience varies between wineries and regions. While the literature has identified heritage, storytelling and authenticity as important concepts regarding interaction with tourists at the cellar-door, there is a need to understand how they are operationalised by winery staff, including their strategic objectives. This article aims to explore how New World wineries are using their heritage to engage with tourists at their cellar-doors. The approach is qualitative, based on long semi-structured phenomenological interviews with eleven representatives of south-eastern Australia wineries to understand their lived experience. Findings suggest that the cellar-door represents an important opportunity to reinforce heritage branding and differentiate the winery from its competitors. Different forms of heritage were emphasised by participants, including family and ethnic heritage. Storytelling was seen as a useful strategy to engage with tourists and the importance of authenticity, both intrinsic and existential, was emphasised as a means of competitive advantage.     

UK press and tourist discourses of Iran: a study in multiple realities

The aim of this article is to investigate the competing discourses of Iran currently circulating in British society, and their influence on the tourist destination image of that country. A mixed-methods approach was adopted within a social constructionist perspective: this consisted of a Foucauldian discourse analysis of news reports in a range of British broadsheet newspapers, interviews with tourists who had visited Iran, and analysis of travel blogs written by a second group of tourists who had also previously visited the country. The findings show that the leading British broadsheets examined exclusively circulate an extremely negative discourse of Iran-as-Polity, originating in US and mediated by the British political field, whose main components are nuclear issues, danger, hostility and terrorism. Though UK tourists to the country are often drawn there initially by a largely Orientalist discourse of Iran-as-Persia, i.e. as a site of historical monuments, during and post visit, they develop a counter-discourse of Iran-as-Society which concentrates on the modernity of certain aspects of the country and above all the hospitality of its citizens, a discourse which is then further disseminated in the form of travel blogs. The article also mobilises Bourdieu’s concept of academic capital to examine the role of education in providing resources to resist the discourse of Iran-as-Polity. In its range of sources analysed, the article offers a relatively novel approach to investigating the role of media discourse and the internet – the latter framed using Foucault’s ‘genealogical’ approach – in the formation of competing tourist destination images of Iran.     

线性文化遗产的特征及其对旅游利用模式的影响——基于《世界遗产名录》的统计分析

线性文化遗产是一种特殊的遗产类型,随着人们对遗产完整性不断深入的理解以及遗产活化利用理念的发展,线性文化遗产旅游的重要性日益显现。因此,树立线性文化遗产意识,把握线性文化遗产特征,是推进线性文化遗产旅游利用和可持续发展的重要问题。本文以《世界遗产名录》中收录的线性文化遗产为基础数据,对线性文化遗产的类别与列入标准、资源组合模式和核心区与缓冲区等典型特征进行深入分析,并从旅游空间演化和旅游活化路径两方面总结其对旅游利用模式的影响,以期为线性文化遗产旅游的可持续发展提供科学参考。研究结果表明,线性文化遗产旅游空间结构发展过程遵循“增长极”演化规律,并在遗产文化分层上表现出不同的利用方式和活化路径。     

From vulnerability to transformation: a framework for assessing the vulnerability and resilience of tourism destinations

Tourism is a key driver of global socio-economic progress. However, its sustainability is at risk from multiple shocks and hazards that threaten livelihoods. Surprisingly little is known about the complex drivers of destination vulnerability, leading to the creation and application of ineffective resilience-building solutions. The paper presents the Destination Sustainability Framework (DSF) designed to assess destination vulnerability and resilience, and support successful resilience-building initiatives. Holistic in nature, the DSF comprises: (1) the shock(s) or stressor(s); (2) the interconnected dimensions of vulnerability – exposure, sensitivity, and system adaptiveness; (3) the dynamic feedback loops that express the multiple outcomes of actions taken (or not); (4) the contextualised root causes that shape destinations and their characteristics; (5) the various spatial scales; and (6) multiple timeframes within which social-ecological change occurs. This innovative framework is significant because it's the first framework to chart the complex manifestation of vulnerability and resilience in tourism destinations. Further, it brings tourism sustainability research in line with wider debates on achieving sustainability within the dynamic coupled human–environment system, doing so through the inclusion of insights from contemporary systems approaches, including chaos–complexity theory, vulnerability approaches, sustainability science, resilience thinking, along with the geographies of scale, place and time.     

Industrial railway heritage trains: the evolution of a heritage tourism genre and its attributes

Heritage tourism forms a specific genre within the wider field of tourism; however, this genre itself encompasses a wide range of different types of heritage attractions, of which industrial attractions, military attractions, stately homes and attractions associated with historic people are all examples. This paper discusses the evolution of industrial railway heritage attractions from their original railway operations to visitor attractions; second, it examines the key attributes defining successful industrial railway heritage attractions; and third, it compares and contrasts these attributes for three industrial railway heritage attractions, spanning three separate locations and two countries (Australia and Malaysia). The findings from the study identify and support ranges of success factors and suggest a framework for examining the genre of industrial railway heritage attractions and their attributes. This framework can direct future studies that investigate the nature of industrial railway heritage trains, and contribute to enriching understanding and knowledge of this genre of attractions.